What Aatrox Communications does

Aatrox Communications is an Australian-owned and operated telecommunications provider founded in 2006 and headquartered in Melbourne. The company delivers VoIP, SIP trunking, cloud-hosted and on-premise 3CX phone systems, business mobile plans, NBN internet, 1300/1800 numbers, virtual number hosting, and SMS services to small, medium, and enterprise businesses across Australia. Its core technical differentiator is ownership and operation of Tier 1 SIP infrastructure with data centres in Sydney and Melbourne, positioning Aatrox as a carrier rather than a pure reseller. It holds the highest-tier 3CX Titanium Partner status, described as the longest-standing in Australia, and offers an unusually broad library of 3CX CRM integrations (Salesforce, HubSpot, Zoho, Microsoft Teams, Bitrix24, ConnectWise, Vtiger, and others) plus AI voice assistant / AI receptionist features for automated call handling and transcription.

The business model is overwhelmingly recurring subscription-based, spanning SIP trunk PAYG and Capped plans ($8-$45/line/month), 3CX hosted solutions tiers ($50-$166/month for SMB), 3CX annual licensing ($490-$77,485/year scaling with simultaneous calls), Telstra-powered business mobile plans with data rollover and pooling ($22-$95/month), and NBN internet ($0-$799/month). No-lock-in contracts and granular modular pricing support a horizontal SMB go-to-market, augmented by inside sales for mid-market and dedicated account management for enterprise. GTM combines content marketing, SEO, and a quote-driven website with partner channels via 3CX and Telstra. Customer base is distributed across industries (construction, e-commerce, logistics, retail, consultancy, financial services) with no disclosed concentration; the company reports 99% customer satisfaction, 99.99% uptime, and cost savings of up to 60-80% versus traditional phone lines. Headcount is 1-10 employees and ownership is private with no disclosed funding, parent company, or executive team.

Name

Aatrox Communications

Legal name

Aatrox Communications

Website

https://aatroxcommunications.com.au

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Short description

Aatrox Communications is an Australian-owned 3CX Titanium Partner and Tier 1 SIP trunk operator delivering VoIP, cloud PBX, business mobile, NBN, and AI receptionist services to SMB and enterprise customers across Australia.

Ownership category

akta.pro rank

Product category

Business Telecommunications / VoIP Services

NAICS

All Other Telecommunications (517810), Wired and Wireless Telecommunications (except Satellite) (5171), Telephone Call Centers (56142), Telecommunications (517)

SIC

Services-Telephone Interconnect Systems (7385), Telephone Communications (No Radiotelephone) (4813), Computer Communications Equipment (3576)

akta.pro primary industry

Cloud PBX & Hosted Telephony (HDAIAHAB)

akta.pro secondary industries

Unified Communications & Collaboration Network Services (VoIP/QoS) (BPAEAEAI), Voice Calling (VoIP) Apps (BPAMACAC), Customer Service/Support CRM & Contact Center Platforms (BPAFAFAK)

Keywords

• Business VoIP services
• SIP trunking
• Hosted PBX systems
• Business mobile plans
• Unified communications

Headquarters

HQ city

Melbourne

HQ country

Australia

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Infrastructure, Technology or R&D, Personnel, Operations, Marketing or Sales

Revenue model

1. SIP Trunking Services: SIP trunk subscription plans (PAYG and Capped) that provide concurrent voice channels connecting VoIP PBX systems to the public phone network. Revenue is recurring per SIP line per month, with additional per-call charges on PAYG plans.
2. 3CX Hosted Solutions: Cloud-hosted 3CX phone system delivered as a managed service. Includes dedicated 3CX instances, SIP lines, call bundles, and number hosting on monthly subscription tiers.
3. 3CX Annual Licensing: Annual 3CX software licenses sold per simultaneous call (SC) capacity. Tiered pricing from 4 SC ($490/year PRO) to 1024 SC ($77,485/year PRO), providing recurring annual revenue.
4. Business Mobile Phone Plans: Telstra-powered mobile plans for businesses, including data rollover, data pooling, and mobile broadband options. Recurring monthly subscriptions with no lock-in contracts.
5. NBN and Internet Plans: Business NBN and enterprise fibre internet plans bundled with VoIP services for reliable connectivity.
6. 1300 and 1800 Number Services: Inbound toll-free and local-rate business numbers with monthly hosting fees and per-minute call charges.
7. Virtual Phone Number Hosting: Virtual number hosting with SMS and calling capabilities, including PAYG and monthly plans for virtual business lines.
8. Professional Services and Setup: Consultation, design, installation, and ongoing support services for VoIP and 3CX deployments.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Aatrox Communications provides business-grade VoIP and unified communications for Australian companies, anchored on the 3CX Phone System (hosted and on-premise) and its own Tier 1 SIP trunking infrastructure. Around this it bundles business mobile plans (Telstra-powered), NBN internet, inbound 1300/1800 and virtual numbers, CRM integrations, AI-assisted call handling, dialer tools, and email-to-SMS for SMB through enterprise customers.

Product overview

Aatrox Communications is a 3CX Titanium Partner and Tier 1 SIP trunk provider offering a unified communications portfolio built around the 3CX Phone System platform. The core offering consists of hosted and on-premise 3CX VoIP phone systems (3CX Phone System, 3CX Hosted Solutions, 3CX Enterprise) complemented by SIP Trunking services for connecting to the telephone network. Additional voice and connectivity products include Local Number Hosting, 1300/1800 Business Numbers, Virtual Phone Number Hosting, Email to SMS, NBN Internet Plans, and Business Mobile Phone Plans (including Data Rollover, Data Pooling, and Mobile Broadband sub-products). Productivity add-ons include 3CX CRM Integration (HubSpot, Salesforce, Zoho, Microsoft Teams, and other CRMs), Power Dialer, Predictive Dialer, and AI Voice Assistant/AI Receptionist. The portfolio is positioned for Australian SMBs and enterprises with no lock-in contracts and pricing from $8/line/month for SIP to $22/month for mobile plans.

Differentiator

Problem solved

Functional benefit

Products and services

• 3CX Phone System Feature-packed VoIP platform combining calls, video conferencing, and messaging into one unified system, offered as both hosted (managed by Aatrox) and on-premise solution, eliminating the need for physical hardware. Targeted at Australian businesses replacing legacy PBX/ISDN systems.
• 3CX Hosted Solutions Cloud-hosted 3CX PBX service managed by Aatrox Communications, providing secure, scalable VoIP without server management. Includes SMB plans for up to 10 users and Dedicated Hosting tiers (Lite $88/month, Pro $104/month, Elite $166/month) for 10+ users.
• 3CX Enterprise Advanced tier of the 3CX Phone System with unlimited users, calls, and trunks. Includes advanced call recording with compliance tools, full API access, multi-site management, and enhanced security. Designed for large organisations and multi-site operations.
• 3CX AI Receptionist / AI Voice Assistant AI-powered automated voice assistant for smart call routing that handles calls when staff are unavailable, integrated with 3CX for intelligent call handling and IVR. Part of the Aatrox AI Assistant ecosystem.
• SIP Trunk Plans Voice over IP service connecting business PBX systems to the telephone network via Aatrox's own Tier 1 SIP infrastructure. PAYG plan at $8/line/month plus call rates; Capped plan at $45/line/month with local, national, and mobile calls included.
• 3CX Annual License Annual licensing for 3CX PRO and Enterprise editions, priced per simultaneous call (SC) capacity. PRO ranges from $490/year (4 SC) to $33,645/year (512 SC); Enterprise from $620/year (4 SC) to $77,485/year (1024 SC).
• Local Number Hosting VoIP number hosting services including Single Number Hosting ($2/month), 100 Number Range ($35/month), and number porting (Simple at $12.50 once-off, Complex at $150 once-off). Enables businesses to transfer existing numbers or obtain new ones.
• 1300 & 1800 Business Numbers Inbound business numbers providing national presence. 1300 numbers at $15/month (shared cost) and 1800 numbers at $15/month (free to callers), with VoIP answering point at $0.09-$0.12/minute and number portability ($50 once-off porting, $75 activation).
• Virtual Phone Number Hosting Virtual number service enabling business calls and SMS from any device. PAYG SMS & Calling at $15/line per month with outbound SMS at $0.07/message and calls at $0.10-$0.17/minute. Companion Digital Receptionist to SMS feature at $50/month uses IVR technology for automated information sharing.
• Email to SMS Service converting emails into text messages for quick and secure communication. Accepts emails from approved addresses only and is used for booking reminders, meeting alerts, promotional deals, event notifications, and customer inquiry responses.
• Business Phone System Comprehensive business phone solutions across three tiers: Small Business (up to 10 users), Medium Business, and Enterprise Business. Includes cloud-based, VoIP-enabled, and multi-line office PBX options.
• NBN Internet Plans Business internet connectivity via the nbn network bundled with VoIP services. Plans range from Essential NBN (50/20 Mbps, unlimited data, no contract) to Premium NBN (100/40 Mbps at $109/month) and Ultimate NBN (250/100 Mbps at $186/month). Enterprise Fibre options up to 1000/1000 Mbps at $799/month on 36/48-month contracts.
• Power Dialer Automated outbound calling tool integrated with 3CX that increases efficiency of sales and outreach teams by automatically dialing numbers from a contact list.
• Predictive Dialer Automated dialing system that uses algorithms to predict agent availability and optimise outbound call connections, used in 3CX-based call centres.
• 3CX CRM Integration Integration layer connecting the 3CX Phone System with CRM platforms. Supports native integration with HubSpot, Salesforce, Zoho, Microsoft Teams, Bitrix24, ConnectWise, FreshDesk, Vtiger, AmoCRM, Zendesk, Cliniko, JobAdder, and others via the 3CX API.
• Business Mobile Phone Plans Telstra-partnered mobile plans for businesses with 4G and 5G connectivity. Plans start at $22-$24/month with no lock-in contracts and unlimited national SMS. Includes Data Rollover (up to 500GB banking) and Data Pooling options.
• Data Rollover Plans Mobile data feature allowing unused data to carry forward to the next billing cycle, with data banking up to 500GB. Plans range from 10GB ($24/month) to 180GB ($72/month) with speeds up to 250 Mbps.
• Data Pooling Plans Shared mobile data pool allowing team members to access a common data allocation. Pool plans from 10GB ($23/month) to 60GB ($62/month) with speeds up to 250 Mbps. No data rollover on pooling plans.
• Mobile Broadband Plans Data-only mobile internet for laptops, tablets, and backup connectivity. Plans from 15GB ($24/month) to 400GB ($95/month) with 5G speeds up to 250/250 Mbps. No contracts, auto 2GB bolt-ons, and data banking up to 500GB.
• Microsoft Teams Direct Routing Integration enabling direct routing for Microsoft Teams, allowing enhanced collaboration and seamless calling within the Teams environment via Aatrox's SIP infrastructure.

Quantifiable outcome

• Save up to 60% on communication expenses with VoIP vs traditional phone lines
• +8 more outcomes

Named customers8 records

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration23 records

AI capability6 records

Feature8 records

Partnerships

Six partnerships are on record, tiered flagship and core.

• 3CXflagshipTechnology or Integration · 1 January 2006Aatrox Communications is a 3CX Titanium Partner — the highest tier in the 3CX partner programme. As a certified 3CX SIP trunk provider since 2015, Aatrox offers hosted and on-premise 3CX deployments, annual licensing, and pre-configured SIP trunking for seamless 3CX integration. Aatrox has collaborated with 3CX and its partners since 2015, offering round-the-clock support for infrastructure.
• TelstracoreChannel Partner/ Reseller/ DistributorAatrox Communications is an official Telstra partner delivering Telstra-powered business mobile phone plans to Australian businesses. This partnership provides access to Telstra's network coverage for mobile services including 4G, 5G, data pooling, and data rollover plans.
• SalesforcecoreTechnology or IntegrationSalesforce CRM integration with 3CX and Aatrox Communications enables contact synchronisation, call pop, automatic call journaling (answered/unanswered inbound and outbound), chat journaling (Facebook, website, SMS, WhatsApp), click-to-call, call recording retrieval, and AI transcription and summarisation.
• HubSpotcoreTechnology or IntegrationHubSpot CRM integration with 3CX via Aatrox provides real-time caller identification, automatic call logging, SMS sending directly from HubSpot contact records, AI-powered lead capture and logging, and AI transcription and summarisation stored in HubSpot.
• Microsoft TeamscoreTechnology or IntegrationMicrosoft Teams direct routing integration with 3CX enables enhanced collaboration and unified communications. Aatrox provides Microsoft Office 365 integration alongside direct routing.
• Microsoft Office 365coreTechnology or IntegrationMicrosoft Office 365 integration with 3CX via Aatrox for enhanced productivity and collaboration alongside Microsoft Teams direct routing.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• RingCentral: Global UCaaS leader providing cloud PBX, contact centre and business messaging. Comparable to Aatrox as a higher-end, broader-portfolio competitor in the cloud PBX category Aatrox targets with 3CX.
• Aussie Broadband: Australian challenger carrier providing NBN, mobile, voice and business connectivity to SMBs. Comparable to Aatrox as an Australian SMB-focused bundled connectivity provider overlapping in NBN and voice.
• Vonage (Ericsson): Global cloud communications provider offering UCaaS, SIP trunking and APIs, now part of Ericsson. Comparable to Aatrox as a hosted voice and PBX platform, though operating at significantly larger scale and broader geographic footprint.
• Telstra Business: Australia's largest telecom incumbent offering business mobile, NBN, SIP trunking and unified communications. Comparable because Telstra is simultaneously Aatrox's mobile partner and the dominant competitor customers compare against.
• TPG Telecom: Major Australian fixed-line and mobile carrier offering business internet, SIP and unified communications. Comparable as a large-scale alternative for the SMB and enterprise connectivity + voice bundles Aatrox sells.

Others

• 3CX: Global software vendor of the 3CX PBX platform that Aatrox resells, hosts and integrates. Included as an ecosystem/partner peer because Aatrox's entire product portfolio is built on top of 3CX, making 3CX both a critical supplier and a strategic reference point.

Direct peers

• Symbio Networks: Australia-headquartered wholesale and retail VoIP carrier operating its own SIP infrastructure and UCaaS platforms. Comparable to Aatrox because it also owns Tier 1 SIP capacity and targets Australian communications providers and enterprise customers.
• MyNetFone: Australian business VoIP and hosted PBX provider offering SIP trunking, cloud PBX, nbn and mobile to SMBs. Direct competitor to Aatrox in the Australian hosted telephony market with overlapping SMB and mid-market positioning.
• Commander (Vocus): Australian business communications provider delivering hosted PBX, SIP trunking, internet and mobile to SMB and mid-market customers. Comparable to Aatrox as a one-stop Australian business telephony and connectivity provider.
• Pennytel: Australian VoIP and hosted PBX provider serving small businesses with SIP trunks and cloud telephony. Comparable to Aatrox as a domestic VoIP specialist targeting the same SMB segment.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/aatroxcomms

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aatrox Communications