Kindly
- Company typePrivate
- Founded2016
- HeadquartersOslo, Norway
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
Kindly firmographics
Firmographics- Name
- Kindly
- Legal name
- Kindly AS
- Website
- https://kindly.ai
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Kindly industry classification
Industry- Product category
- Conversational AI Customer Support Platform
- NAICS
- Software Publishers (513210)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Conversational AI Platforms (chat/voice bots, orchestration) (HDAAAFAC)
- akta.pro secondary industries
- Contact Center Speech AI (agent assist, IVR automation) (HDAAAFAL), AI & Automation in Customer Service (Chatbots, Agent Assist) (EDABACAO), AI Integration & Orchestration Platforms (Connectors, Workflow, iPaaS for AI) (HDAEANAI)
Keywords
Where Kindly is headquartered
LocationHeadquarters
- HQ city
- Oslo
- HQ country
- Norway
- HQ region
- Europe
Offices4 records
Markets served
Kindly business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- AI Support Platform Subscription: Contracts based on the number of sessions the AI agent is expected to have over the year, agreed upfront and fixed. No surge pricing during peak season, no penalty for automating well, no hidden line items. Implementation and support services included.
- Consulting and Implementation Services: Expert consulting services to ensure successful implementation and optimization of solutions, tailored to specific needs of each client. Time from development to launch typically under 3 weeks.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Session-based enterprise contracts with fixed annual pricing |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels4 records
Kindly product offering
Product offeringCore offering
Kindly sells an AI-powered conversational support platform that uses large language models, proprietary machine learning, and strict knowledge-grounding guardrails to automate customer service interactions for enterprises. The platform is delivered as a SaaS solution across chat, voice, WhatsApp, social messaging, and mobile app channels, with native integrations into helpdesk, CRM, and e-commerce systems. Revenue is generated through annual enterprise subscriptions priced by expected AI session volume, bundled with implementation and customer success services.
Product overview
Kindly offers a unified AI-powered customer support platform built around AI Support Agents that automate routine inquiries across multiple channels (chat, voice, social messaging, WhatsApp, and mobile apps). The core Kindly AI Support Platform combines conversational AI with deep system integrations (CRM, helpdesk, order management) to deliver accurate, personalized responses grounded in verified business and customer data. Key products include Voice Agents for phone support, Chat/Messenger/In-App deployments, the Virtual Shopping Assistant for e-commerce, and the Kindly API for custom integrations. Optional add-ons include Kindly GPT (generative AI via OpenAI/Azure) and Kindly Plus (enhanced NLU). The company also operates a separate Care Navigation Platform as an employee benefit offering in Canada.
Differentiator
Problem solved
Functional benefit
Products and services
- Kindly AI Support Platform Core AI-powered customer support platform that combines conversational AI, NLP, and proprietary machine learning with knowledge-grounding guardrails to automate customer inquiries across chat, voice, social messaging, and mobile app channels. Integrates with CRM, helpdesk, and order management systems and is sold as an annual enterprise subscription bundled with implementation and customer success services.
- Kindly Voice Agents AI-powered voice agents that handle inbound phone calls using natural conversation, intent recognition, and seamless handover to live agents when needed. Scales phone support capacity without headcount growth and is used by enterprises such as Posten Bring for thousands of daily calls.
- Kindly Virtual Shopping Assistant Programmable, iterative virtual shopping assistant for e-commerce companies that delivers personalized one-on-one digital shopping encounters to drive repeat business, revenue, and higher average order value across the customer journey.
- Kindly API Public API that enables technical teams to build custom integrations with most CRMs, ticketing systems, messengers, and e-commerce platforms, extending the Kindly platform into bespoke enterprise environments.
- Kindly GPT (Add-on) Optional generative AI add-on that leverages large language models (using OpenAI in the USA and Microsoft Azure in the UK/France as subprocessors) to enhance natural language understanding within the Kindly platform.
- Kindly Plus (Add-on) Enhanced platform tier that analyzes user input to identify intent and match with predefined answers, applies machine learning over chat logs to suggest improvements, and explicitly does not use customer data for AI/ML model training.
- Kindly Care Navigation Platform (Canada) AI-powered care navigation platform offered as an employee benefit to support employees and families navigating care for aging loved ones. Currently available nationally in Canada through employer partners such as Skip, Wealthsimple, Flipp, and Inovia Capital, covering 3,000+ employees.
Quantifiable outcome
- Voi: Cost per contact reduced from €4.50 to €0.30 (93% reduction)
- +7 more outcomes
Companies that use Kindly
Customer profileNamed customers10 records
Segments5 records
Ideal customer profiles3 records
Kindly technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration14 records
AI capability7 records
Feature7 records
Kindly partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered minor and core.
- Felix HealthminorHealthcare partner supporting Kindly's care navigation platform for employees balancing parenting and aging care responsibilities.
- Halo HealthminorHealth technology partner backing Kindly's expansion of AI-powered care navigation services in the Canadian market.
- ZendeskcoreIntegration partner. Ready-made plugin available for Zendesk ticketing system. Customers can connect Kindly AI agents with Zendesk for seamless support operations.
- SalesforcecoreIntegration partner. Ready-made plugin available for Salesforce CRM. Enables personalized responses using customer data from Salesforce.
- IngridcoreE-commerce delivery optimization platform. Integration enables AI agents to provide real-time delivery tracking and scheduling information.
- AdvaniacoreHeadline sponsor for The Big Conversation '26 event. European IT services company operating across six countries with 3,500 employees. Helps Nordic enterprises modernize CX through AI and smarter contact centre technology.
Scale indicators7 records
Recent moves7 records
Expansion highlights6 records
Kindly competitors and assessment
Company assessmentDirect peers
- boost.ai: Norway-headquartered conversational AI platform specializing in European enterprise customer service automation; the closest geographic and product competitor to Kindly, with comparable virtual agent offerings.
- Cognigy: German-based enterprise conversational AI / contact center automation platform with a similar enterprise focus, multi-channel deployment and European compliance positioning as Kindly.
- Ada: AI-powered customer service automation platform serving enterprise brands globally with branded AI agents; directly comparable product, target buyer and go-to-market to Kindly.
- Yellow.ai: Global conversational AI platform offering chat and voice agents for enterprise CX and support; competes with Kindly across large enterprise deployments and Generative AI features.
- Kore.ai: Enterprise conversational AI platform offering virtual agents for customer and employee experience across voice and digital channels; comparable in scale, technology stack and verticals to Kindly.
Broad incumbents
- LivePerson: Long-standing enterprise conversational AI and messaging platform with broad CX portfolio; an incumbent alternative for enterprises evaluating Kindly for voice and chat automation.
- Zendesk: Global CX/helpdesk incumbent now embedding AI agents into its suite; overlaps with Kindly's chat, voice and support automation use cases and is a core integration partner and competitor.
- Intercom: Customer messaging platform with AI agent (Fin) capabilities that directly competes with Kindly for AI-first support automation use cases across mid-market and enterprise.
Emerging players
- Tidio: AI chatbot and live chat platform focused on SMB and mid-market e-commerce; comparable technology and target use cases but with a smaller-customer focus than Kindly's enterprise motion.
- Verloop: Conversational AI platform for customer support with strong presence in emerging markets; overlaps with Kindly in chat automation and Generative AI agent functionality for CX teams.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Kindly social profiles
Digital presenceKindly compliance and trust
Trust signalCompliance4 records
Kindly financial estimates
Financial estimateRevenue estimate
Valuation estimate
Kindly leadership team
Management profileNumber of profiles
Profiles9 records
Kindly subsidiaries and ownership
Company hierarchySubsidiaries3 records
Kindly funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Kindly M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Kindly
What does Kindly do?
Kindly sells an AI-powered conversational support platform that uses large language models, proprietary machine learning, and strict knowledge-grounding guardrails to automate customer service interactions for enterprises. The platform is delivered as a SaaS solution across chat, voice, WhatsApp, social messaging, and mobile app channels, with native integrations into helpdesk, CRM, and e-commerce systems. Revenue is generated through annual enterprise subscriptions priced by expected AI session volume, bundled with implementation and customer success services.
Is Kindly a public or private company?
Kindly is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Kindly founded?
Kindly was founded in 2016. It employs 51 to 100 people.
Where is Kindly based?
Kindly is headquartered in Oslo, Norway, in the Europe region.
How does Kindly make money?
Two revenue lines are on record. AI Support Platform Subscription is the primary driver. The others are consulting and Implementation Services.
Who are Kindly's main competitors?
Direct peers on record are boost.ai, Cognigy, Ada, Yellow.ai and Kore.ai. Broad incumbents are LivePerson, Zendesk and Intercom. Emerging players are Tidio and Verloop.
Does Kindly have an API?
Yes. Kindly offers a powerful API that enables custom integrations with most CRMs, ticketing systems, messengers, and e-commerce platforms. The API allows technical teams to build bespoke connections. Available at docs.kindly.ai. Kindly GPT is available as an optional add-on feature. Developer documentation is at docs.kindly.ai.
What industry is Kindly in?
Kindly's product category is Conversational AI Customer Support Platform. Its primary akta.pro industry code is HDAAAFAC, Conversational AI Platforms (chat/voice bots, orchestration), with a secondary code of HDAAAFAL, Contact Center Speech AI (agent assist, IVR automation). Its NAICS code is 513210 and its SIC code is 7372.