What Norman Lamps does

Norman Lamps, Inc. is a privately held, family-owned U.S. lighting distributor and small-scale manufacturer headquartered in a 50,000-square-foot purpose-built facility at 1775 Wallace Ave, St. Charles, Illinois. Founded in 1985 by John J. D'Amico and now led by second-generation family members (President Dan D'Amico, Vice Presidents Michael D'Amico and Ken Herda), the company operates with a team in the 11–50 range and ships from a single distribution/production site. Its catalogue covers roughly 6,000+ SKUs spanning LED (bulbs, fixtures, T5/T8 tubes, high-bay, filament, strip), HID (metal halide, high/low pressure sodium), fluorescent (linear, compact, CFL, U-bend, circular, blacklight), miniature/indicator, halogen, incandescent, sealed beam, and specialty lighting (aircraft, germicidal UV, marine, medical, projection, stage/studio, rope, exit/emergency).

The offering combines three layers: (1) distribution of major third-party brands including Philips, GE, Sylvania (Osram), Venture, Eiko, and Ushio, with Cree diodes powering in-house LED assemblies; (2) proprietary manufactured lines — Tuff Coat™ UL-approved silicone shatter-resistant coatings, PFA high-temperature coatings, and Tuff Color™ proprietary fluorescent color-coating in red/green/blue/yellow/pink and custom tints; and (3) the FAA-PMA-approved Aircraft Lighting Direct division, which holds Parts Manufacturer Approval to distribute one of the largest aircraft-lighting inventories in the country to repair stations and distributors in the U.S., Europe, the Middle East, and Central and South America.

Commercially, Norman Lamps runs a direct-to-consumer e-commerce model through normanlamps.com — real-time UPS/USPS/SPEE-DEE shipping rates, free local pickup at the St. Charles warehouse, same-day shipping on in-stock items, an affiliate program (5% commission), and an email newsletter (5% first-order discount) — with no minimum order requirement, per-unit and bulk-discount pricing, and wholesale contract pricing. Customer segments span electricians and contractors, facility managers, theater/studio professionals, schools/hospitals, warehouses/manufacturing, retail/restaurants, homeowners, aircraft repair stations, and marine/RV/off-grid. Notable enterprise installations include 10,000+ Amber LED A19 retrofit projects at Golden Nugget Casino and Binion's Horseshoe, each reporting 90% annual energy savings. Revenue and financial metrics are not publicly disclosed.

Name

Norman Lamps

Legal name

Norman Lamps, Inc.

Website

https://normanlamps.com

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

11–50 employees

Short description

Norman Lamps is a family-owned U.S. lighting distributor and manufacturer based in St. Charles, Illinois, stocking 6,000+ LED, HID, fluorescent, and specialty lamps for electricians, facility managers, aircraft repair stations, and trade buyers since 1985.

Ownership category

akta.pro rank

Product category

Commercial and Industrial Lighting Distribution and Manufacturing

NAICS

Commercial, Industrial, and Institutional Electric Lighting Fixture Manufacturing (335132), Electric Lamp Bulb and Other Lighting Equipment Manufacturing (335139)

SIC

Electric Lighting & Wiring Equipment (3640)

akta.pro primary industry

Commercial & Industrial Lighting Retail (High Bay, Troffers, Warehouse) (CRAIAHAG)

akta.pro secondary industries

Specialty & Task/Workstation Lighting (Inspection/task lights, cleanroom/food-grade, portable work lights) (IMAGAIAK), Lighting Parts, Shades & Accessories Retail (Harps, Finials, Glass, Mounting) (CRAIAHAI)

Keywords

• Commercial lighting distribution
• LED retrofit solutions
• Shatter-resistant lamps
• Aircraft lighting
• Specialty lighting products

Headquarters

HQ city

Saint Charles

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Sales (Lamps, Fixtures, Lighting): Revenue generated from selling a comprehensive range of lighting products including LED bulbs and fixtures, fluorescent tubes, HID lamps, incandescent, halogen, miniature bulbs, specialty lighting, and accessories. Products sold individually and in bulk quantities with wholesale contract pricing available.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Norman Lamps designs, manufactures, and distributes a catalog of 6,000+ lighting products, including LED bulbs and fixtures, fluorescent tubes, HID lamps, halogen, incandescent, miniature bulbs, sealed beams, and specialty lighting. The company manufactures proprietary Tuff Coat™ shatter-resistant and Tuff Color™ coated lamps in-house at its St. Charles, Illinois facility, and also distributes major brands such as GE, Philips, Sylvania/Osram, Venture, Eiko, and Ushio. Through its FAA-PMA approved Aircraft Lighting Direct division, the company supplies aircraft replacement lamps to repair stations and distributors.

Product overview

Norman Lamps is a family-owned lighting distributor and manufacturer founded in 1985, offering over 6,000 lighting products from their headquarters in St. Charles, Illinois. The company operates as both a distributor of major brands (GE, Philips, Sylvania, Osram, Venture) and a manufacturer of proprietary products. Their portfolio spans multiple lighting technologies including LED, HID (metal halide, high/low pressure sodium), fluorescent (linear, compact, miniature), halogen, incandescent, and specialty lighting. Key proprietary offerings include Tuff Coat™ shatter-resistant lamps, PFA high-temperature coatings, and Tuff Color™ coated tubes. Through their Aircraft Lighting Direct division, they hold FAA-PMA approval for aircraft lighting products. The company specializes in hard-to-find specialty and legacy lamps while supporting the LED transition with retrofits, selectable-color-temperature products, and LED fixtures including high-bay and linear fixtures. They ship same-day from their 50,000 square foot facility and offer wholesale contract pricing with no minimum orders.

Differentiator

Problem solved

Functional benefit

Brands

• Aircraft Lighting Direct: FAA-PMA approved aircraft lighting division serving repair stations and distributors throughout the U.S. and overseas markets across Europe, the Middle East, and Central and South America.

Products and services

• LED Bulbs and Lamps Extensive LED product line including A-type, bi-pin and specialty, can retrofit, chandelier, pin-based compact, COB high output, color-temperature selectable, elevator cabin, globe, A19 colors, filament, miniature, MR16/MR11, strip lighting, T5 and T8 tubes, reflector/PAR, and tubular LEDs for residential, commercial, and industrial replacement and retrofit use.
• LED Fixtures LED lighting fixtures including ceiling fixture LEDs, high bay LEDs, LED flood fixtures, and wall pack LEDs for commercial and industrial applications such as warehouses, manufacturing facilities, and exteriors.

Quantifiable outcome

• 90% annual energy savings achieved in casino lighting restoration projects (Golden Nugget and Binion's Horseshoe)

Named customers2 records

Segments9 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Six partnerships are on record, tiered core and minor.

• PhilipscoreChannel Partner/ Reseller/ DistributorNorman Lamps stocks and ships Philips lighting products including fluorescent tubes, metal halide, and compact fluorescent lamps.
• GE (General Electric)coreChannel Partner/ Reseller/ DistributorNorman Lamps distributes GE lighting products including CMH metal halide, sealed beams, and general illumination lamps.
• Sylvania (Osram)coreChannel Partner/ Reseller/ DistributorNorman Lamps stocks and ships Sylvania brand lighting products including fluorescent tubes, halogen bulbs, and HID lamps.
• VenturecoreChannel Partner/ Reseller/ DistributorNorman Lamps distributes Venture lighting products, particularly metal halide lamps with various wattages and base types.
• EikominorChannel Partner/ Reseller/ DistributorNorman Lamps carries Eiko brand lighting products as part of their comprehensive inventory.
• UshiominorChannel Partner/ Reseller/ DistributorNorman Lamps stocks Ushio brand specialty lamps including projection and studio bulbs.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• 1000Bulbs.com: Large e-commerce-first lighting distributor carrying LED, fluorescent, HID, halogen, and specialty lamps to contractors, facility managers, and consumers. Closest direct competitor to Norman Lamps on catalog breadth, online channel, and multi-brand distribution model.
• Bulbs.com (Service Lighting & Electrical Supplies): E-commerce specialty lighting distributor focused on replacement lamps across commercial, industrial, and healthcare segments. Overlaps directly with Norman Lamps on hard-to-find SKUs, account-based pricing, and direct-to-facility shipping.
• Super Bright LEDs: Direct-to-customer LED lighting specialist with deep SKU breadth in LED bulbs, strips, and fixtures. Comparable to Norman Lamps in e-commerce GTM and contractor/facility customer base, though more LED-pure-play.
• Satco Products: U.S. lighting manufacturer and distributor of LED, fluorescent, HID, halogen, and specialty lamps sold through electrical distributors and online. Comparable product breadth and channel mix to Norman Lamps, with its own Nuvo and Hi-Pro sub-brands.
• Westinghouse Lighting: Long-established U.S. lighting brand selling ceiling fixtures, bulbs, and specialty lamps via retail and online channels. Comparable legacy lighting portfolio and family-brand heritage, with overlap on consumer-facing replacement and retrofit SKUs.
• Feit Electric: Privately held U.S. lighting manufacturer and distributor with broad LED and legacy lamp portfolios sold through retail and e-commerce. Direct comparable on family-owned structure, in-house manufacturing, and multi-channel U.S. distribution.

Broad incumbents

• LEDVance (formerly Osram Sylvania): Global lighting manufacturer (Sylvania, Osram) and a principal supplier to Norman Lamps. Competes broadly across LED, fluorescent, HID, and specialty categories; overlaps on product portfolio but not on distribution-only or niche specialty positioning.
• Signify (Philips Lighting): World's largest lighting company and a core Norman Lamps distribution partner. Overlaps on the same SKUs Norman Lamps resells and increasingly competes via direct channels, but operates at vastly greater scale across professional and consumer segments.
• Acuity Brands: U.S. lighting and building solutions conglomerate (Lithonia, Holophane, etc.) focused on commercial and industrial fixtures, controls, and connected lighting. Comparable on the high-bay, commercial LED fixture side, but at enterprise scale with no small-SKU retail presence.
• W.W. Grainger: Industrial MRO distributor carrying a deep lighting category alongside thousands of other maintenance products. Overlaps with Norman Lamps on facility-manager and contractor customers for commercial/industrial lighting, but as part of a much broader catalog business.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Norman Lamps