Duraclean

What Duraclean does

Duraclean is a privately held, franchise-based cleaning and restoration company headquartered at 1585 Barclay Blvd., Buffalo Grove, Illinois. Founded in 1930 as The Home Service Company in Racine, Wisconsin by the Marshall family, the firm transitioned into a formal franchise system in the mid-1940s around a patented fine-fabric cleaning process and was acquired in 1998 by current CEO Vincent Caffarello and Vice President Wilbur Gage. Duraclean sells franchise rights and operates an independent franchise network across more than a dozen US states, providing residential and commercial customers with a portfolio of services including carpet cleaning, upholstery cleaning, air duct cleaning, dryer vent cleaning, tile and grout cleaning, sanitizing, and disaster restoration services such as water damage mitigation, fire restoration, mold remediation, biohazard cleaning, hoarding cleanup, and animal infestation/odor abatement.

The company's technical foundation is a proprietary 10-step carpet and upholstery cleaning process and an 8-step tile and grout process, supplemented by the Durashield® family of registered carpet and fabric protectants. Duraclean-trained technicians hold IICRC certification, and the firm operates an in-house training academy at its Arlington Heights, Illinois facility. Its specialized duct and abatement portable vacuum systems are positioned among the most powerful available in the air duct cleaning industry. The business sells through franchisees who pay entry investment of $50,000–$150,000+ for the right to use the brand, systems, software, and 24/7 corporate support, with franchisees generating service revenue from end customers through quote-based pricing across residential and commercial accounts. Franchise resale activity (e.g., Gilroy, CA at $192,800 average revenue; Fall River, MA at $80,000) indicates operating unit-level economics, and the franchisor earns ongoing franchise fees and licensing royalties.

Duraclean serves two primary end segments — residential homeowners and commercial properties — plus an institutional/insurance referral channel including carriers such as Nationwide Insurance and government and non-profit accounts. Distribution is exclusively US-domestic through the franchise network, with no disclosed international operations, parent company, or external funding. The company has remained privately held under founder/executive ownership since 1998 with no reported M&A, funding rounds, or leadership transitions since.

Name

Duraclean

Legal name

Duraclean Corporation

Website

https://duraclean.com

Company type

Private

Founded year

1930

Operating status

Operating

Headcount range

11–50 employees

Short description

Duraclean is a privately held US franchise system, founded in 1930, that sells franchise rights for residential and commercial cleaning services — including carpet, upholstery, duct, and tile cleaning — alongside disaster restoration services such as water, fire, mold, and biohazard remediation, with operations spanning more than a dozen states.

Ownership category

akta.pro rank

Product category

Cleaning and Restoration Services

NAICS

Carpet and Upholstery Cleaning Services (561740), Remediation and Other Waste Management Services (5629), Soap and Cleaning Compound Manufacturing (32561)

SIC

Sanitary Services (4950), Specialty Cleaning, Polishing And Sanitation Preparations (2842)

akta.pro primary industry

Hoarding/Extreme Cleaning with Sanitization (HSAEAHAG)

akta.pro secondary industry

Hoarding & Extreme Cleanout Services (HSAKALAE)

Keywords

• Carpet cleaning services
• Restoration services
• Water damage restoration
• Fire damage restoration
• Commercial cleaning

Headquarters

HQ city

Arlington Heights

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Franchise Fees and Licensing: Duraclean generates revenue through franchise fees from new franchisees who pay for the right to use the Duraclean brand, proprietary processes, training, software, and ongoing support. Franchisees invest $50,000-150,000+ to start a Duraclean franchise.
2. Service Revenue (Franchisee-operated): Franchisees generate revenue by providing cleaning and restoration services to residential and commercial customers. Services include carpet cleaning, upholstery cleaning, duct cleaning, dryer vent cleaning, tile and grout cleaning, water damage restoration, fire restoration, mold remediation, biohazard cleaning, and sanitizing services.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Duraclean operates a cleaning and restoration franchise system that delivers professional cleaning services (carpet, upholstery, air duct, dryer vent, tile and grout, and sanitizing) and disaster restoration services (water damage mitigation, fire restoration, mold remediation, biohazard cleaning, hoarding clean-up, and animal infestation/odor abatement) to residential, commercial, and institutional customers. The franchisor sells franchise rights ($50,000–$150,000+ investment) to independent franchisees who deliver these services under the Duraclean brand using proprietary processes and protectants.

Product overview

Duraclean is a cleaning and restoration franchise system offering a comprehensive portfolio of services for both residential and commercial customers. The company provides core cleaning services (carpet cleaning, upholstery cleaning, duct cleaning, dryer vent cleaning, tile and grout cleaning, and sanitizing) alongside disaster restoration services (water damage mitigation, fire restoration, mold remediation, biohazard cleaning, hoarding clean-up, and animal infestation/odor abatement). The franchise system operates with a proprietary 10-step cleaning process for carpets and upholstery, and an 8-step process for tile and grout. Proprietary products include Durashield carpet and fabric protectants. The company has been in operation since 1930 and is IICRC certified across its service offerings.

Differentiator

Problem solved

Functional benefit

Products and services

• Carpet Cleaning Professional carpet cleaning services for residential and commercial properties using a proprietary 10-step cleaning process that guarantees no residue with quick drying time, with optional Durashield® carpet protectant applied after cleaning for lasting stain and soil protection.
• Upholstery Cleaning Expert upholstery cleaning for residential and commercial customers using a 10-step cleaning process tailored to fabric type (cotton, leather, linen, silk, wool, microfiber, etc.), with Durashield SB fabric protector available as an add-on.
• Air Duct Cleaning Air duct cleaning services for residential and commercial HVAC systems that remove dust and contaminants from forced-air ducts using industry-approved equipment and proprietary general duct and abatement portable vacuum systems described as among the most powerful in the air duct cleaning industry.
• Dryer Vent Cleaning Dryer vent cleaning service for residential and commercial customers that reduces fire risk, improves dryer efficiency, extends appliance lifespan, and lessens drying time.
• Tile and Grout Cleaning Professional tile and grout cleaning for residential and commercial hard-surface floors using a proprietary 8-step process, with optional grout and stone sealer application that creates a protective barrier to slow absorption of spills.
• Sanitizing Services Commercial and residential sanitizing services using EPA-registered disinfectants, including fogging applications and proactive cleaning of touch points under CDC-aligned Healthy Indoor Environment Protocols (including COVID-19 cleaning protocols).
• Water Damage Mitigation Water damage restoration services for residential and commercial properties including emergency response, drying, and disinfection of affected areas, available 24/7/365 for events ranging from broken pipes to appliance malfunction.
• Fire Restoration Fire and smoke damage restoration services including emergency board-up, detailed structure and content cleaning, deodorization, and contents storage, available 24/7 to minimize damage from fire emergencies.
• Mold Remediation Mold removal and remediation following EPA, OSHA, and IICRC guidelines including assessment, containment, cleaning, and clearance testing to reduce contaminated areas to safe levels within the structure.
• Biohazard Cleaning Biohazard remediation services for crime scenes, trauma scenes, unattended decomposition, and other hazardous situations, including blood-borne pathogen cleanup, available 24/7.
• Hoarding Clean-Up Professional hoarding clean-up services for severe clutter situations, including gross filth decontamination for residential and commercial properties.
• Animal Infestation and Odor Abatement Removal and disposal of animal infestations (raccoons, bats, squirrels, mice, rats, skunks, birds) and associated odor abatement for residential and commercial properties.

Quantifiable outcome

• Over 40 years of successful operation for some individual franchise locations
• +2 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• SERVPRO: Industry-leading fire/water/mold restoration and cleaning franchise system. Directly comparable to Duraclean across restoration services, franchise model, and 24/7 emergency response positioning.
• Stanley Steemer: National carpet, upholstery, tile, and duct cleaning franchise system. Direct competitor on Duraclean's core residential/commercial cleaning services with a similar franchise distribution model.
• Chem-Dry: Large carpet and upholstery cleaning franchise with proprietary low-moisture cleaning process. Comparable franchise economics, proprietary process, and target customer overlap with Duraclean.
• PuroClean: Paramedics of Property Damage® franchise focused on water, fire, mold, and biohazard restoration. Directly comparable restoration-services franchise model and insurance-referral channel.
• Rainbow International: Restoration and cleaning franchise backed by Neighborly (formerly Dwyer Group). Direct competitor in water/fire restoration and carpet cleaning with national franchise scale.
• COIT Cleaning and Restoration Services: Long-standing carpet cleaning, air duct cleaning, and restoration services franchise. Comparable service mix (carpet, upholstery, duct, restoration) and franchise structure to Duraclean.

Emerging players

• Zerorez: Growing carpet cleaning franchise with proprietary 'Zeroliquid' water-free cleaning technology. Comparable proprietary process angle and franchise-based distribution; differentiated by newer tech positioning.
• 1-800-GOT-JUNK?: Largest junk removal and hauling franchise in North America. Comparable in franchise structure, brand-led marketing, and overlap on hoarding/extreme cleanout services that Duraclean also offers.

Broad incumbents

• Molly Maid: Neighborly-owned residential cleaning franchise with national brand recognition. Comparable franchise distribution model and recurring-service business, though positioned in routine housekeeping rather than restoration.
• ServiceMaster Clean: Large commercial janitorial and disinfection franchise system under the ServiceMaster brand. Comparable in commercial cleaning and sanitizing services with broader portfolio scale than Duraclean.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/duracleancorp
• Xx.com/duracleanil

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Duraclean