What Fortune Credit does

Fortune Credit Limited is a Kenya-based microfinance institution founded in 2014 and headquartered in Nairobi, providing customized credit, embedded insurance, and financial literacy services to unbanked and underbanked populations. The company operates eight core loan products — Boda Boda, Edu-Finance, Agri-Business, Green Financing, Rahisi (short-term), Business, Electric Motorbike, and Tuk Tuk — alongside bundled insurance products such as Fortune Boda Cover (health/life) and the ResilientGrowth weather-indexed agricultural insurance. Its portfolio composition skews heavily toward women entrepreneurs (62%), youth-led enterprises (24%), and rural populations (54%), with smallholder farmers and boda boda riders as primary customer segments. The company has supported over 50,000 borrowers and disbursed more than USD 10 million in microloans across nine branches in Kenya.

Fortune Credit's technology stack centers on mobile-based registration and M-Pesa loan repayment for unbanked access, proprietary alternative-data credit scoring using mobile money transactions, farm yield records, weather/climate data, and behavioral repayment history, and partnership-driven parametric insurance using satellite monitoring and NDVI-based smart contracts. The firm holds a Digital Credit Provider (DCP) license from the Central Bank of Kenya (March 2024) and operates within a 20+ partner ecosystem spanning impact investors (Envest Microfinance, Oikocredit, GreenMax Capital Group), insurance providers (Turaco, Sanlam, Fidelity, Kenya Orient), e-mobility partners (eWAKA, Roam Electric, Arc Ride, Rhinggo), and distribution allies (Taimba, Epicenter Africa). Distribution is hybrid: nine staffed physical branches supplemented by embedded finance channels through agrodealer networks, e-mobility platforms, and boda boda associations. Pricing follows a unit/subscription model — insurance at KES 100/month, EV financing at KES 396-527 daily — generating recurring interest and premium revenue. The company is women-led under founder-CEO Janet Kuteli and aspires to reach 5 million borrowers by 2030.

Name

Fortune Credit

Legal name

Fortune Credit Ltd.

Website

https://fortunecredit.co.ke

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Fortune Credit is a Nairobi-based microfinance institution founded in 2014 providing credit, embedded insurance, and financial literacy to Kenya's unbanked populations across 9 branches, serving 50,000+ borrowers with USD 10M+ disbursed.

Ownership category

akta.pro rank

Product category

Microfinance Lending

NAICS

Sales Financing (522220)

SIC

Personal Credit Institutions (6141)

akta.pro primary industry

Microloans & Working Capital Loans (FSAKAGAA)

akta.pro secondary industries

SME Credit Underwriting, Scoring & Risk Analytics (FSAKAGAL), Financial Inclusion & Consumer Empowerment (Banking Access, Credit Building) (BPAGALAJ), Lending & Credit Disbursements (FSAMAKAH)

Keywords

• Microfinance lending
• Agricultural credit
• Digital credit provider
• Financial inclusion services
• Embedded insurance products

Headquarters

HQ city

Nairobi

HQ country

Kenya

HQ region

Africa

Offices9 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain, Others

Revenue model

1. Microcredit Lending: Fortune Credit generates revenue through interest-bearing microloans to underserved populations including youth, women, smallholder farmers, boda boda riders, and informal traders. Loan products range from Boda Boda loans for motorcycle financing, Agri-business loans for farmers, Edu-finance loans for education, Business loans for SMEs, Rahisi short-term loans, Green financing for clean energy solutions, and Electric motorbike/Tuk Tuk loans.
2. Embedded Insurance Products: Revenue generated through bundled insurance products including Fortune Boda Cover (health and life insurance embedded in boda boda loans), Hospicash Insurance for medical emergencies, and index-based agricultural insurance. Insurance premiums provide recurring revenue stream.

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels9 records

Core offering

Fortune Credit is a Kenyan microfinance institution that disburses tailored credit products (Boda Boda, Edu-Finance, Agri-Business, Green, Rahisi, Business, Electric Motorbike, and Tuk Tuk loans) to underserved populations, with embedded insurance (Fortune Boda Cover, Hospicash, ResilientGrowth weather-indexed crop cover) and financial literacy training via Fortune Academy. The company supports unbanked borrowers lacking traditional collateral by combining mobile-based onboarding, alternative-data credit scoring, and a 9-branch physical network across Kenya.

Product overview

Fortune Credit is a microfinance institution offering a diverse portfolio of credit products designed for underserved populations in Kenya. The core offerings include Boda Boda Loan (motorbike financing), Edu-Finance Loan (education expenses), Agri-Business Loan (agricultural financing), Green Financing (clean energy solutions), Rahisi Loan (short-term business credit), Business Loan (SME financing), Electric Motorbike (EV financing), and Tuk Tuk Loan (three-wheeler financing). These products are complemented by embedded insurance services, financial literacy training through Fortune Academy, and climate resilience initiatives. The company serves youth, women, smallholder farmers, boda boda riders, and rural entrepreneurs across multiple branches in Kenya.

Differentiator

Problem solved

Functional benefit

Products and services

• Boda Boda Loan Tailored loan for motorcycle taxi riders to own electric or fuel-powered motorbikes, bundled with health and life insurance covering accidents, hospital bills, income loss, and funeral costs.
• Edu-Finance Loan Loan tailored for individuals and families to meet educational expenses, including school fees, learning materials, and professional training.
• Agri-Business Loan Loan for smallholder farmers, agripreneurs, and agricultural cooperatives financing inputs, machinery, or operational expansion.
• Green Financing Financing for clean energy and climate-smart solutions including electric and solar-powered mills, clean cooking stoves, solar lighting, biogas systems, solar egg incubators, solar irrigation pumps/kits, and insurance premium financing.
• Rahisi Loan Short-term business loan providing fast, hassle-free access to cash with minimal requirements and convenience for informal traders and small entrepreneurs.
• Business Loan Loan designed to empower entrepreneurs and SMEs with resources to start, sustain, or expand ventures, including business support and financial expertise.
• Electric Motorbike Loan Electric Boda Loan providing clean, affordable, and smart financing for riders to own an electric motorcycle, partnering with Arc Ride, Roam, and Rhinggo.
• Tuk Tuk Loan Financing option for enterprising individuals to own a reliable three-wheeler (tuk tuk) and grow daily income, partnering with Bajaj.
• Fortune Boda Cover (insurance) Health and life insurance product embedded in boda boda loans with premiums starting at KES 100 per month, providing hospital cash benefits, accident and life coverage, income protection during recovery, and funeral expense support.
• ResilientGrowth (weather-indexed agricultural insurance) Weather-indexed agricultural insurance product using satellite monitoring and automated rainfall-based policy triggers, developed in partnership with Ensuro and Ibisa. Pilot program in Bungoma County covers drought risk during seeding period.

Quantifiable outcome

• Fortune Credit supports over 50,000 borrowers with over USD 10 million disbursed in microloans
• +7 more outcomes

Named customers10 records

Segments8 records

Ideal customer profiles7 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

27 partnerships are on record, tiered core and minor.

• Taimba LimitedcoreStrategic or Co-development Partner · 1 October 2025Embedded finance partnership where Fortune Credit provides farmers working capital and farm input loans via Taimba's agrodealer network. Taimba is a digital B2B platform connecting smallholder farmers to urban retail markets. Farmers receive crop insurance and capacity building through this ecosystem-based model.
• HASAL Microfinance BankcoreStrategic or Co-development Partner · 1 October 2025Cross-border collaboration between East and West Africa. HASAL of Nigeria visited Fortune Credit in Nairobi following SAM Week 2025. Focus on leveraging technology, strategic partnerships, and climate-smart solutions for underserved communities.
• Roam ElectriccoreStrategic or Co-development Partner · 1 July 2025Partnership to scale access to clean, affordable electric mobility for riders and small businesses. Plan to finance over 600 electric motorcycles in 2025 with daily repayments as low as KES 527, comprehensive insurance and Hospicash health cover, and post-funding financial literacy.
• Turaco InsurancecoreStrategic or Co-development Partner · 1 June 2025Launch of Fortune Boda Cover - health and life insurance embedded in boda boda loans. Premiums start at KES 100 per month providing hospital cash benefits, accident and life coverage, income protection, and funeral expense support. Over 460 riders have accessed Hospicash Insurance.
• eWAKA MobilitycoreStrategic or Co-development Partner · 1 February 2024Embedded finance partnership enabling riders to attain full ownership of Shujaa 2.0 electric bike at daily cost of 396 KES. Electric bikes include embedded comprehensive cover protecting against damage and loss. Partnership targets youth and women riders.
• EnsurocoreTechnology or IntegrationLaunched ResilientGrowth - weather-indexed agricultural insurance product using satellite monitoring and automated policy triggers. Fortune Credit spearheads pilot program in Bungoma County.
• Ibisa NetworkcoreTechnology or IntegrationPartner in ResilientGrowth product development for index-based agricultural insurance leveraging emerging technologies to automate policy triggers and execute payouts efficiently.
• Mercy Corps VenturescoreStrategic or Co-development PartnerPartner in DRIVE Program providing anticipatory aid for climate shocks. Smart contracts based on Normalized Difference Vegetation Index (NDVI) for pastoralist communities in Laikipia and Kajiado counties.
• Shamba NetworkcoreStrategic or Co-development PartnerPartner in anticipatory aid for climate shocks program using emerging technologies for pastoralist communities.
• DIVA TechnologiescoreTechnology or IntegrationPartner in developing smart contracts for climate shock anticipatory aid using emerging technologies.
• Epicenter AfricacoreStrategic or Co-development PartnerPartnership for farmer training on sustainable farming practices and solar-powered irrigation financing. Town hall sessions held in Machakos County.
• KibocoreChannel Partner/ Reseller/ DistributorBoda Boda loan partner providing motorcycles to riders. Featured partner in loan products for riders.
• Credit BankminorChannel Partner/ Reseller/ DistributorFinancial institution partner listed among Fortune Credit's partner ecosystem.
• BajajcoreChannel Partner/ Reseller/ DistributorTuk Tuk loan partner providing three-wheeler vehicles through financing.
• SanlamminorOthersInsurance partner in Fortune Credit's ecosystem.
• BioliteminorChannel Partner/ Reseller/ DistributorPartner providing clean energy cooking solutions and products.
• SunCulturecoreChannel Partner/ Reseller/ DistributorSolar irrigation pump partner providing solar-powered irrigation solutions for farmers.
• AgsolminorChannel Partner/ Reseller/ DistributorPartner providing solar-powered productive use assets and clean energy solutions.
• Arc RideminorChannel Partner/ Reseller/ DistributorElectric vehicle provider partner for electric boda boda loans.
• RhinggominorChannel Partner/ Reseller/ DistributorElectric vehicle provider partner for electric motorbike financing.
• Fidelity InsuranceminorOthersInsurance partner in Fortune Credit's ecosystem.
• Kenya OrientminorOthersInsurance partner in Fortune Credit's ecosystem.
• Mazi MobilityminorChannel Partner/ Reseller/ DistributorE-mobility partner in Fortune Credit's ecosystem.
• Usomi LimitedminorChannel Partner/ Reseller/ DistributorPartner in Fortune Credit's ecosystem.
• FortuneconnectltdminorChannel Partner/ Reseller/ DistributorPartner company in Fortune Credit's ecosystem.
• SureChillminorChannel Partner/ Reseller/ DistributorSolar-powered refrigeration partner providing solutions for fish preservation in Illeret, Marsabit County.
• ACCESS AND MOVE LIMITEDminorChannel Partner/ Reseller/ DistributorPartnership for solar energy adoption with 18-month payment plans for solar lighting, food preservation, irrigation systems, and value addition equipment.

Scale indicators18 records

Recent moves10 records

Expansion highlights6 records

Emerging players

• M-KOPA: Kenyan pay-as-you-go solar home system financier with embedded credit to off-grid households — overlaps Fortune Credit's Green Financing product and unbanked rural customer.
• SunCulture: Kenyan solar irrigation provider offering pay-as-you-go financing to smallholder farmers — Fortune Credit is a financing partner to SunCulture, and both target the same smallholder irrigation credit opportunity.
• One Acre Fund (Tupande): Inputs and asset financing for smallholder farmers across East Africa (Kenya via Tupande) — comparable in delivering bundled credit + inputs + training to smallholder farmers.

Broad incumbents

• Equity Bank Kenya: Kenya's largest financial inclusion-focused commercial bank with a large rural branch network and SME/micro lending — a broader incumbent serving overlapping unbanked and rural segments.

Direct peers

• Branch International: Mobile-first digital lender in Kenya offering small-ticket personal and business loans via app — competes for the same underbanked segments Fortune Credit addresses with alternative-data scoring.
• Tala: Mobile lending app operating in Kenya using alternative smartphone-data underwriting for unbanked borrowers — directly comparable on credit-decisioning tech and target customer.
• Apollo Agriculture: Kenyan agritech lender providing input financing and advisory to smallholder farmers via an agent network — directly overlaps Fortune Credit's Agri-Business Loans and smallholder farmer customer base.
• Apollo Agriculture: Kenyan agritech lender providing input financing and advisory to smallholder farmers via an agent network — directly overlaps Fortune Credit's Agri-Business Loans and smallholder farmer customer base.
• Kenya Women Microfinance Bank (KWFT Bank): Kenyan microfinance bank focused on women entrepreneurs and rural borrowers with group lending and individual products — the most directly comparable women-led MFI competing for Fortune Credit's primary 62% women portfolio.
• Musoni Kenya: Digital-first microfinance institution in Kenya serving smallholders and SMEs with mobile-based loan origination — directly overlaps Fortune Credit's microloan model and use of mobile/alternative-data underwriting.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights8 records

Customer concentration

• Xx.com/Fortunecreditld
• YouTubeyoutube.com/@fortunecreditke
• Facebookfacebook.com/Fortunecrdit
• Instagraminstagram.com/fortunecreditke
• LinkedInlinkedin.com/company/fortune-credit

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fortune Credit