DataStore
DataStore is a Swiss Value Added Distributor specializing in datacenter infrastructure and cybersecurity solutions, serving Swiss channel partners and enterprises with a portfolio of 15+ vendors including Dell Technologies, Quantum, and Barracuda, supported by in-house Solution and Training Centers.
- Company typePrivate
- Founded1977
- HeadquartersGland, Switzerland
- Headcount51–100
- GTM typeB2B
- OfferingServices
What DataStore does
DataStore is a Swiss Value Added Distributor (VAD) specializing in datacenter infrastructure and cybersecurity solutions, founded in 1977 and operating across two locations in Spreitenbach (headquarters) and Gland (Swiss Romandie). The company distributes hardware, software, and services from 15+ vendor partners — most prominently Dell Technologies (servers, storage including PowerStore, networking, APEX multi-cloud), Quantum (tape, deduplication, object storage), Barracuda, Vectra AI, Netwrix, SUSE, Scale Computing, BullWall, and newer additions such as enclaive (Confidential Computing) and Onum. Approximately 40 employees support the business, led by CEO Stefan Beeler (joined 2016, CEO since 2019) and Managing Director Romandie Alexandre Lovis (since April 2023).
The company's core offerings are organized into three pillars: datacenter and cloud infrastructure distribution; a Cybersecurity division (created in 2013) delivering adaptive application protection, XDR/MDR managed SOC, email and site encryption, MFA, OT security, vulnerability management, and revDSG compliance; and a stack of value-added services including a Solution Center for live demos and PoCs (including the new PowerStore in a Box mobile unit), a Training Center with the Matterhorn conference room, pre-sales and RFP bid desk support, logistics and buyback services, and fee-based marketing services for vendors and partners. The technical integration footprint spans Veeam, Synology, Scale Computing, Nutanix, Kubernetes, Microsoft 365, Google Workspace, VMware vSphere 8.0, ProxMox, and SUSE Virtualization, with AI-powered features embedded in distributed vendor products (Dell AIOP/CloudIQ, M365 Email Threat Scanner, XDR behavior analytics, Netwrix 1Secure).
DataStore's business model combines hardware distribution margin with professional services revenue. It sells exclusively through a Swiss channel of IT resellers, system integrators, and managed service providers, with direct enterprise engagement through the Solution Center and quote-based B2B pricing (multi-year contracts typical). Geographic scope is Switzerland only, with marketing across Swiss IT Forum(s), BarbeCUDA partner events, webinars, and a multi-language website (DE/EN/FR). The company is privately held, independent, with no parent or external investors disclosed.
DataStore firmographics
Firmographics- Name
- DataStore
- Legal name
- DataStore AG
- Website
- https://datastore.ch
- Company type
- Private
- Founded year
- 1977
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- DataStore is a Swiss Value Added Distributor specializing in datacenter infrastructure and cybersecurity solutions, serving Swiss channel partners and enterprises with a portfolio of 15+ vendors including Dell Technologies, Quantum, and Barracuda, supported by in-house Solution and Training Centers.
- Ownership category
- akta.pro rank
DataStore industry classification
Industry- Product category
- Value Added IT Distribution
- NAICS
- Computer and Computer Peripheral Equipment and Software Merchant Wholesalers (423430), Computer and Computer Peripheral Equipment and Software Merchant Wholesalers (42343), Computer Facilities Management Services (541513)
- SIC
- Wholesale-Computers & Peripheral Equipment & Software (5045), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Data Quality, Observability & Metadata Management Services (BPAEAHAI)
Keywords
Where DataStore is headquartered
LocationHeadquarters
- HQ city
- Gland
- HQ country
- Switzerland
- HQ region
- Europe
Offices2 records
Markets served
DataStore business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain
Revenue model
- Product Distribution: Revenue generated through the distribution and resale of IT infrastructure products (servers, storage, networking equipment) and cybersecurity solutions from vendor partners to channel partners and end customers in Switzerland.
- Professional Services: Pre-sales consulting, solution design, Proof-of-Concept (PoC) support, technical validation, RFP/bid desk support, and post-sales implementation assistance provided to partners and end customers.
- Training and Certification: Revenue from IT security training courses, vendor certifications, workshops, and training center rental for partners and IT professionals.
- Marketing Services: Fee-based marketing campaigns, lead generation programs, and event organization services offered to vendors and IT partners for market positioning in Switzerland.
- Logistics Services: Handling, storage, delivery coordination, installation, and buyback services provided as part of the value-added distribution offering.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | B2B enterprise pricing through consultation |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels8 records
DataStore product offering
Product offeringCore offering
DataStore is a Swiss Value Added Distributor (VAD) that distributes datacenter infrastructure (servers, storage, networking) and cybersecurity solutions from multiple vendor partners (Dell Technologies, Quantum, Barracuda, Vectra, Netwrix, Scale Computing, enclaive, and others) to IT resellers, system integrators, and managed service providers in Switzerland. The company bundles distribution with pre-sales consulting, Proof-of-Concept support, a Solution Center for live demos, training and certification services, marketing services for vendors, and logistics services.
Product overview
DataStore is a Value Added Distributor (VAD) providing a comprehensive portfolio of IT solutions in Switzerland. The offering consists of three main pillars: (1) Cybersecurity Solutions including Adaptive Application Protection, XDR Managed SOC Services, Microsoft 365 Email Threat Scanner, Multi Factor Authentication, Managed Email Encryption, Managed Site Protection, Next-Level-Data-Protection with Swiss S3 Storage, Operational Technology Security, Secure Code Review, Security Assessment, Security Awareness Training, and Vulnerability Management; (2) Datacenter and Cloud Solutions covering Dell Technologies products (PowerStore storage, APEX multi-cloud services, OEM Solutions), business continuity, compute, networking, storage, and data protection; and (3) Professional Services including Solution Center for demos and PoCs, Presales/RFP support, Business Development Consulting, IT Security Training, Marketing Services, Logistics Services, and revDSG Compliance Solutions. The company serves as a distributor for multiple technology vendors including Dell Technologies, Vectra, Barracuda, BullWall, enclaive, Netwrix, Scale Computing, and SUSE.
Differentiator
Problem solved
Functional benefit
Products and services
- Datacenter and Cloud Solutions
- Cyber Defense Framework Comprehensive cybersecurity framework combining technologies, processes, and partner expertise to help channel partners and end customers develop effective cyber defense programs, distributed through DataStore's partner ecosystem in Switzerland.
- Adaptive Application Protection Adaptive multi-layer application security solution using behavior-based and API-centric security mechanisms to protect web applications and APIs, distributed to Swiss channel partners and end customers.
- XDR Managed SOC Services 24/7 managed detection and response services provided by a security operations center with monitoring, detection, investigation, and response across the entire IT environment for Swiss organizations.
- Microsoft 365 Email Threat Scanner AI-powered email security scanning service using artificial intelligence and API integration in Microsoft 365 to detect threats such as ransomware, spear phishing, and account takeover, offered to Swiss customers.
- Swiss S3 Storage Amazon S3-compatible cloud storage service from Backup ONE Swiss Cloud providing scalable storage, CDN, data lakes, and AI/ML development with NVMe-based all-flash performance and 100% Switzerland data sovereignty.
- Operational Technology Security (OT) Security service for IT infrastructure in OT environments monitoring and protecting automation systems, production plants, sensors, and industrial control systems from cyberattacks.
- Security Assessment Professional service identifying IT vulnerabilities, assessing risks, and recommending countermeasures including IT infrastructure checks, vulnerability detection, penetration tests, and risk audits for Swiss customers.
- Security Awareness and Phishing Training Training service educating employees on recognizing and responding to phishing attacks and cyber threats through tailored campaigns and individual training programs for Swiss organizations.
- PowerStore Storage Distribution Distribution of Dell PowerStore storage solutions offering high availability, 5:1 data reduction, native Metro Volumes, NVMe support, and AI-powered analytics, targeted at modern data centers in Switzerland.
- PowerStore in a Box Mobile Dell PowerStore test environment for Proof-of-Concepts, training, and individual demos, including 2x PowerStore 500T, 2x Dell PowerEdge R6615, 2x Fibre Channel Switches, 2x Ethernet Switches, and pre-installed VMware vSphere 8.0 ESXi, available at the Solution Center.
- Presales, Bid Desk and RFP Support Technical pre-sales support service for offer preparation, existing environment analysis, technical solution crafting and validation, and complex RFP/bid desk response support for channel partners and enterprise customers.
- Sales and Business Development Consulting Key account management and business development consulting service to help channel partners and vendors expand current business and open new markets through proactive partner network involvement.
- IT Security Training and Training Center IT security training, certification programs, and workshop services with the Matterhorn conference room facility at Shoppi Tivoli Spreitenbach for partner education and IT professional development.
- Marketing Services B2B marketing support including demand generation, lead generation, channel marketing, events, webinars, and content creation provided to vendors and IT partners for the Swiss market.
- Logistics Services Central storage, delivery coordination, integrated distribution, installation services for firmware and licensed software, and buyback options for existing equipment provided as part of the value-added distribution offering.
- revDSG Compliance Solutions Support services for Swiss revised Data Protection Act (revDSG) compliance using RESILIA Business Resilience model for corporate governance, data protection, and security, offered to Swiss organizations.
- Solution Center Services Demo and testing facility at the Spreitenbach headquarters where partners and customers can evaluate technologies, conduct function tests, product comparisons, Proofs of Concept, and training, including the PowerStore in a Box mobile demo environment.
Quantifiable outcome
- 5:1 data reduction rate achievable with Dell PowerStore storage solutions
- +2 more outcomes
Companies that use DataStore
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
DataStore technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration19 records
AI capability7 records
Feature6 records
DataStore partnerships and signals
Strategic signalPartnerships
24 partnerships are on record, tiered core and secondary.
- enclaivecoreNew distribution partnership for Confidential Computing and 3D Encryption solutions. enclaive provides protection for data in use through hardware-based Trusted Execution Environments (TEEs), addressing the 'data in use' security gap in cloud and AI environments.
- OnumsecondarySecurity Data Intelligence platform for optimizing telemetry data streams, reducing costs, and improving response times for Swiss enterprises.
- Scale ComputingsecondaryPartnership for edge computing and virtualization solutions. Scale Computing offers an innovative alternative to VMware for modern IT infrastructures.
- BullWallsecondaryStrategic partnership for ransomware protection solutions. BullWall solutions protect data and critical IT infrastructures from ransomware attacks.
- QualyssecondaryCloud IT security solutions including vulnerability management, threat protection, and compliance from Qualys, a leading provider of cloud-based security and compliance solutions.
- DriveLocksecondaryIT and data security solutions for endpoint protection, vulnerability management, and encryption from DriveLock, a German security specialist.
- DevosecondarySecurity data intelligence and analytics platform providing automated real-time data analysis for IT infrastructure protection.
- CynetsecondaryUnified XDR cybersecurity platform for comprehensive endpoint, network, and user protection with automated threat response capabilities.
- Barracuda MSPsecondaryManaged service provider focused IT security solutions for cloud applications, extending the Barracuda partnership to the MSP channel segment.
- SilverfortsecondaryUnified Identity Protection Platform for detecting and preventing identity-based attacks through agentless and proxy-less technology.
- Dell TechnologiescorePrimary distribution partnership with Dell Technologies for datacenter infrastructure (servers, storage, networking), client solutions, and cloud services (APEX). DataStore is recognized as a leading Swiss distributor with multiple Dell awards including Distributor of the Year 2021 and Top Distributor 2023.
- BigIDsecondaryData intelligence and management platform for data privacy, protection, and compliance with capabilities for data discovery, classification, and governance.
- comfortesecondaryDistribution of datacentric security technology including tokenization and format-preserving encryption (SecurDPS platform) for data protection throughout its lifecycle.
- QuantumcoreLong-standing distribution partnership for tape libraries, deduplication appliances, and object storage solutions. Quantum relies on DataStore as their primary distribution partner for the Swiss market.
- Barracuda Networks AGcoreDistribution partnership for IT security solutions including email protection, network security, and cloud security. Krystian Pawlowski (Territory Manager Switzerland) describes DataStore as a leading VAD partner for Barracuda's Swiss market activities.
- Bechtle Schweiz AGcoreStrategic partnership with Bechtle Schweiz AG, one of the largest IT distributors/resellers in Europe. DataStore provides Value Added Distribution services supporting Bechtle's customer engagements in Switzerland.
- NetwrixsecondaryDistribution of Netwrix cybersecurity solutions including 1Secure platform, DSPM, PAM, ITDR, and Netwrix Auditor for visibility, threat detection, and NIS2 compliance.
- Vectra AIcoreDistribution of Vectra Network Detection and Response (NDR) solutions. Vectra was named a Leader in the Gartner Magic Quadrant 2025 for its AI-powered threat detection capabilities.
- SailPointsecondaryIdentity security solutions for access management and governance.
- CheckmarxsecondaryApplication security and secure code review solutions for identifying vulnerabilities in software development.
- AristasecondaryNetwork infrastructure solutions including switches and networking equipment for datacenter environments.
- SUSEsecondaryOpen source software solutions including SUSE Linux, SUSE Rancher (Kubernetes), and SUSE Virtualization (formerly Harvester) for enterprise environments.
- Backup ONE Swiss CloudsecondarySwiss-based cloud backup solutions for servers, workstations, cloud applications (Microsoft 365, Google Workspace), and S3-compatible storage. 100% Switzerland service ensuring data sovereignty.
- Projektas GmbHsecondaryPartnership for RESILIA Business Resilience model to support Swiss companies with revised Swiss Data Protection Act (revDSG) compliance. Provides assessment and implementation services.
Scale indicators8 records
Recent moves8 records
Expansion highlights5 records
DataStore competitors and assessment
Company assessmentDirect peers
- Bechtle AG: Bechtle is one of Europe's largest IT distributors and resellers with a strong Swiss presence through Bechtle Schweiz AG. It operates a closely comparable business model of distributing datacenter, networking and software solutions and is explicitly named as a partner/customer of DataStore in the Dell Technologies ecosystem.
- ALSO Group: ALSO is a major European Value Added Distributor of IT infrastructure, cloud, and cybersecurity solutions headquartered in Switzerland (Emmen). It directly competes with DataStore in the Swiss channel for similar vendor portfolios and channel partner relationships.
- Exclusive Networks: Exclusive Networks is a global cybersecurity-focused Value Added Distributor with strong European presence. It is highly comparable to DataStore's cybersecurity division, distributing similar vendor categories (e.g., Vectra NDR, network security, identity, cloud security) through a channel-led model.
- Infinigate Group: Infinigate is a leading European Value Added Distributor specialized in cybersecurity, secure networks, and secure cloud solutions. It competes head-to-head with DataStore's cybersecurity practice across DACH and broader EMEA markets.
Broad incumbents
- TD SYNNEX: TD SYNNEX is one of the world's largest IT distributors following the Tech Data merger, offering a broad portfolio spanning datacenter, networking, software and security. It is a broad incumbent operating in the same vendor categories as DataStore but at vastly greater scale and global footprint.
- Arrow Electronics: Arrow Electronics is a global broad-line IT distributor with an enterprise computing solutions division covering datacenter infrastructure, storage, and security. It represents a much larger incumbent competing for the same enterprise and channel customers as DataStore in Switzerland and globally.
- Ingram Micro: Ingram Micro is a global IT distributor offering datacenter, networking, software and security solutions through a deep channel network. It competes with DataStore's vendor portfolio at significantly larger scale and broader geographic reach.
Regional players
- Westcoast Limited: Westcoast is the UK's largest independent distributor of IT products and services, distributing similar datacenter, storage, networking, and software vendor portfolios. It does not directly compete in Switzerland but operates a comparable VAD/channel-distribution model in another European geography.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
DataStore social profiles
Digital presenceDataStore financial estimates
Financial estimateRevenue estimate
Valuation estimate
DataStore leadership team
Management profileNumber of profiles
Profiles8 records
DataStore subsidiaries and ownership
Company hierarchySubsidiaries1 record
DataStore funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
DataStore M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about DataStore
What does DataStore do?
DataStore is a Swiss Value Added Distributor (VAD) that distributes datacenter infrastructure (servers, storage, networking) and cybersecurity solutions from multiple vendor partners (Dell Technologies, Quantum, Barracuda, Vectra, Netwrix, Scale Computing, enclaive, and others) to IT resellers, system integrators, and managed service providers in Switzerland. The company bundles distribution with pre-sales consulting, Proof-of-Concept support, a Solution Center for live demos, training and certification services, marketing services for vendors, and logistics services.
Is DataStore a public or private company?
DataStore is a private company. It is classified as management employee owned and is currently operating.
When was DataStore founded?
DataStore was founded in 1977. It employs 51 to 100 people.
Where is DataStore based?
DataStore is headquartered in Gland, Switzerland, in the Europe region.
How does DataStore make money?
Five revenue lines are on record. Product Distribution is the primary driver. The others are professional Services, training and Certification, marketing Services and logistics Services.
Who are DataStore's main competitors?
Direct peers on record are Bechtle AG, ALSO Group, Exclusive Networks and Infinigate Group. Broad incumbents are TD SYNNEX, Arrow Electronics and Ingram Micro. Westcoast Limited is listed as a regional player.
Does DataStore have an API?
No public API is recorded for DataStore.
What industry is DataStore in?
DataStore's product category is Value Added IT Distribution. Its primary akta.pro industry code is BPAEAHAI, Data Quality, Observability & Metadata Management Services. Its NAICS code is 423430 and its SIC code is 5045.