Bonnie

What Bonnie does

Bonnie (legal entity Hello Pollie B.V.) is an AI-powered phone and WhatsApp assistant built for European hospitality businesses and adjacent service SMBs. The platform operates as a 24/7 conversational agent that answers incoming calls, manages reservations, captures dietary restrictions and guest preferences, sends WhatsApp confirmations and reminders, and routes complex or sensitive interactions to human staff with full context. It supports natural conversations in more than 20 languages with customizable accent, tone (warm, direct, formal, informal) and voice personality, and exposes self-serve setup that takes under 30 minutes. The company is headquartered in Amsterdam, Netherlands, and actively serves customers across the Netherlands, Germany, Austria, Switzerland, Belgium, France, Sweden, the United Kingdom, Spain and Australia.

The underlying technology combines voice AI on the telephony channel with multimodal text on WhatsApp, and integrates natively with leading European reservation platforms — Zenchef, TheFork, Formitable, Guestplan, OpenTable, TableFever, GoTable, DISH and Frank — as well as hotel PMS (Mews), restaurant back-office (Lightspeed, Deliverect) and automation layers (Zapier, MCP). The product surface is organized into vertical-specific solutions for individual restaurants, fine dining, restaurant groups, hotels and SMBs, each tailored to a distinct operational workflow but sharing the same underlying agent.

Revenue is generated primarily through a three-tier subscription model — Starter at €125/month, Business at €195/month and Pro at €385/month — with annual billing providing a 10% discount. The model is supplemented by usage-based charges for call minutes beyond plan limits (€0.40/min regular voice, €0.48/min premium voice), optional €29/month add-on modules (Bonnie Ping, Premium Voice, OpenTable Integration), and credits consumed across voice and WhatsApp replies. Go-to-market combines a self-serve product-led growth motion with a 7-day free trial, enterprise sales for restaurant groups with 10+ locations, and a referral/reseller partner program. Bonnie is co-founded by Mark Bender and René van Weert, who bring 12+ years of hospitality-software experience from scaling a prior platform that served 55,000 businesses.

Name

Bonnie

Legal name

Hello Pollie B.V.

Website

https://bonnie.ai

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Bonnie is an AI-powered phone and WhatsApp assistant serving European hospitality businesses and SMBs with 24/7 reservation handling, guest inquiry management, and multilingual conversational support integrated with leading booking platforms.

Ownership category

akta.pro rank

Product category

Hospitality AI Software

NAICS

Telephone Call Centers (56142)

SIC

Communications Services, Nec (4899)

akta.pro primary industry

Conversational AI Platforms (chat/voice bots, orchestration) (HDAAAFAC)

Keywords

• AI phone assistant
• Hospitality automation
• Reservation management
• Conversational AI
• Restaurant communications

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Subscription Plans: Three-tier subscription model: Starter (€125/mo), Business (€195/mo), Pro (€385/mo). Annual billing provides 10% discount. Each tier includes set number of call minutes, SMS/WhatsApp messages, and supported languages.
2. Usage-based Overflow: Overflow call minutes beyond plan limits charged at €0.40/min for regular voice, €0.48/min for premium voices. Additional SMS/WhatsApp beyond plan limits.
3. Add-ons: Bonnie Ping (€29/mo with Zenchef) for caller profile popups, Premium Voice upgrade (from €29/mo), OpenTable Integration (€29/mo)

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Bonnie is an AI-powered phone and WhatsApp assistant for the European hospitality industry that answers calls 24/7, handles reservations, manages guest inquiries, sends automated confirmations and reminders, and integrates directly with existing booking systems. The platform operates as a unified voice-and-messaging agent that converses naturally in 20+ languages, captures guest preferences, and routes complex requests to human staff with full context.

Product overview

Bonnie is a unified AI-powered customer service platform combining voice AI (phone calls) and messaging (WhatsApp) in a single product. The core offering is the Bonnie AI assistant which handles reservations, answers questions, and manages customer communications 24/7. The platform is sold through tiered subscription plans (Starter at €125/month, Business at €195/month, and Pro at €385/month) with optional add-ons including Bonnie Ping (€29/month for Zenchef popup integration), Premium Voice (from €29/month for enhanced voice quality), and OpenTable Integration (€29/month). Vertical-specific solutions are offered for Individual Restaurants, Fine Dining, Restaurant Groups, Hotels, and SMBs, each tailored to specific industry workflows while sharing the same underlying AI technology.

Differentiator

Problem solved

Functional benefit

Products and services

• Bonnie AI Assistant AI-powered phone and WhatsApp assistant that answers calls 24/7, handles reservations, manages guest inquiries, sends automated confirmations and reminders, and integrates directly with existing reservation systems. Built for restaurants, hotels, and small service businesses in Europe.
• Bonnie Ping €29/month add-on for Zenchef users that displays guest profile and reservation details on screen the moment Bonnie transfers a call, enabling personalized service from the first word.
• Premium Voice From €29/month upgrade that delivers the most natural-sounding AI voices for a more human-like caller experience.
• OpenTable Integration €29/month add-on that keeps Bonnie and OpenTable in sync, with every reservation Bonnie makes or manages appearing instantly in the OpenTable GuestCenter account.
• Bonnie for Individual Restaurants AI phone assistant tailored for independent restaurants that handles calls, reservations, and customer questions 24/7 so staff can stay focused on serving guests.
• Bonnie for Fine Dining AI assistant tailored for fine dining establishments that handles reservations, captures dietary restrictions and VIP preferences, processes deposits, and provides maître d' backup during service interruptions.
• Bonnie for Restaurant Groups Multi-location coordination solution for restaurant groups that handles calls across all venues, offers alternatives when one location is booked, provides group-level analytics, and maintains consistent service standards.
• Bonnie for Hotels AI phone and WhatsApp receptionist for hotels that handles room inquiries, restaurant reservations, meeting space enquiries, spa bookings, and front desk coverage 24/7.
• Bonnie for SMBs AI phone assistant for small and medium service businesses beyond hospitality, capturing appointment requests, handling calls during meetings or after hours, and sending booking links.
• Bonnie WhatsApp Channel WhatsApp Business channel for the Bonnie AI assistant, enabling restaurants and hotels to handle reservations, confirmations, deposit reminders, menu sharing, and guest conversations directly via WhatsApp from the same agent that handles phone calls.

Quantifiable outcome

• 40% more calls answered
• +4 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration17 records

AI capability9 records

Feature7 records

Partnerships

Six partnerships are on record, tiered core.

• ZenchefcoreTechnology or IntegrationFully integrated with Zenchef reservation system. Reservations Bonnie makes appear instantly in Zenchef. Includes Bonnie Ping add-on (€29/mo) for caller profile popups on transfer.
• TheForkcoreTechnology or IntegrationFully integrated with TheFork reservation system. Reservations flow automatically into restaurant's TheFork account.
• FormitablecoreTechnology or IntegrationFully integrated with Formitable booking platform. Supports restaurant groups with Formitable across multiple locations.
• GuestplancoreTechnology or IntegrationFully integrated with Guestplan reservation system. Supports Dutch-speaking guests and venues.
• OpenTablecoreTechnology or IntegrationIntegrated via €29/month add-on. Every reservation Bonnie makes or manages appears instantly in GuestCenter account.
• WhatsAppcoreTechnology or IntegrationNative WhatsApp Business integration for instant confirmations, reminders, and follow-ups. Connect own WhatsApp Business profile or use Bonnie number.

Scale indicators5 records

Recent moves5 records

Expansion highlights6 records

Broad incumbents

• Presto Automation: Presto provides voice-AI automation for restaurant drive-thrus and phone ordering at scale, representing a broader incumbent in restaurant voice automation with overlapping but more chain-focused positioning.
• SoundHound for Restaurants: SoundHound's restaurant voice-AI offering handles phone and drive-thru orders for chain restaurants, making it a broader incumbent competitor with overlapping capability in restaurant voice automation.
• Google Cloud Contact Center AI: Google's Contact Center AI / Dialogflow offering is a broad incumbent conversational AI platform that can be configured for restaurant and hospitality voice agents — a horizontal competitor with superior R&D resources.

Direct peers

• Slang AI: Slang AI is an AI voice assistant specifically built for restaurants to answer calls, take reservations, and handle FAQs — directly comparable to Bonnie's core product and explicitly named on Bonnie's own comparison page.
• PolyAI: PolyAI builds enterprise conversational voice agents for customer service use cases including hospitality and restaurants, with multilingual capability — a direct competitor to Bonnie in AI phone answering for venues.
• OpenCity: OpenCity provides an AI phone-ordering and reservation platform for restaurants, operating in a directly comparable niche to Bonnie with similar target customers and use cases.
• Goodcall: Goodcall offers an AI-powered phone answering agent for small businesses including restaurants and service businesses, with comparable capabilities in call handling, FAQ answering, and appointment capture.

Emerging players

• Kea (formerly Conversen): Kea offers an AI phone and ordering assistant for restaurants, focused on taking calls, managing reservations, and driving repeat orders — a comparable emerging player in restaurant voice AI.
• Mavi.io (Milo): Milo/Mavi is an AI phone assistant for SMBs and restaurants handling reservations, FAQs, and customer calls — closely comparable in scope and target market to Bonnie's SMB offering.

Regional players

• Bookline: Bookline is a European restaurant-focused AI assistant explicitly listed on Bonnie's comparison page, suggesting overlapping customer base and functionality in continental Europe.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/bonnie
• Instagraminstagram.com/bonnie.hq
• Facebookfacebook.com/bonnieai

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bonnie