Gotzha
Gotzha is a bootstrapped performance marketing affiliate network that intermediates between publishers and advertisers across 80+ countries, operating 300+ daily offers in verticals including CC submit, dating, gambling, VOD, and nutra.
- Company typePrivate
- Founded2016
- HeadquartersSingapore, Singapore
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Gotzha does
Gotzha is a performance marketing agency operating as an affiliate network that intermediates between publishers (affiliates who drive traffic) and advertisers (brands seeking customer acquisition). Founded in 2016 in Chiang Mai, Thailand and now legally domiciled in Amsterdam as Ad Network Solutions B.V. (company number 88337367), the company operates offices in Amsterdam, Bangkok, Singapore, and Paris with stated coverage of publishers in 80+ countries and active campaigns in 50+ geographic markets. The company is privately held and bootstrapped, with no disclosed institutional funding or external shareholders.
The company's core product is a two-sided affiliate network platform serving publisher and advertiser portals (account.gotzha.com and advertisers.gotzha.com). The platform runs 300+ daily active offers across approximately ten core verticals including CC submit, sweepstakes (SOI), dating, desktop/VPN/antivirus, VOD/streaming, gambling/casino, nutra, e-commerce, lead generation, and mobile/web utilities. Notable technical components include a publisher dashboard for campaign management, an in-house fraud prevention system, and integration with payment providers (Payoneer, Transferwise, WebMoney, wire, crypto) and third-party trackers such as Binom. Gotzha has 3,000+ publishers in its network and manages 2,000+ vetted publishers under standard performance-based contracts. A proprietary GDPR compliance framework was established to enable EU operations, including a designated Data Protection Officer.
Gotzha generates revenue through the commission spread on CPA, CPL, and CPS transactions between publishers and advertisers, retaining a margin between what advertisers pay and what publishers receive. Publisher payouts follow weekly net-4 terms with a $1,000 payment threshold. Go-to-market is hybrid: self-serve portal sign-up for both sides, supplemented by dedicated Account Managers for publishers and Business Development Managers for advertisers, with relationship-building through industry events such as Affiliate World Asia. Distribution is geographically diversified across EMEA, APAC, North America, LATAM, and the Middle East, with named enterprise customer Fluent Co. as a publicly disclosed 5+ year partner.
Gotzha firmographics
Firmographics- Name
- Gotzha
- Legal name
- Ad Network Solutions B.V.
- Website
- https://gotzha.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Gotzha is a bootstrapped performance marketing affiliate network that intermediates between publishers and advertisers across 80+ countries, operating 300+ daily offers in verticals including CC submit, dating, gambling, VOD, and nutra.
- Ownership category
- akta.pro rank
Gotzha industry classification
Industry- Product category
- Performance Marketing / Affiliate Network
- NAICS
- Media Buying Agencies (54183)
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- Affiliate Marketing & Partner Networks (BPAMALAI)
- akta.pro secondary industry
- Player Acquisition & Affiliate Networks for iCasino (MPAEABAL)
Keywords
Where Gotzha is headquartered
LocationHeadquarters
- HQ city
- Singapore
- HQ country
- Singapore
- HQ region
- Asia
Offices4 records
Markets served
Gotzha business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Affiliate Network Commission: Gotzha operates as a performance marketing agency/network, acting as intermediary between publishers (who drive traffic) and advertisers (who pay for conversions). Revenue is generated through the spread or commission on CPA/CPL/CPS transactions between publishers and advertisers. Publishers are paid bounties for completed actions (CPL, CPA, CPR) while advertisers pay for those same conversions at higher rates.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Publisher payment terms |
| Transaction based/ take rate | Pay-as-you-go | Publisher referral bonus threshold |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Gotzha product offering
Product offeringCore offering
Gotzha operates an affiliate marketing network that connects publishers (affiliates driving traffic) with advertisers (brands seeking customer acquisitions) across multiple verticals including CC submit, dating, VOD, gambling, nutra, desktop utilities, VPN/antivirus, sweepstakes, e-commerce, mobile/web utilities, lead generation, and apps/gaming. The company monetizes through a commission spread on CPA, CPL, and CPS transactions, with publishers paid bounties for completed actions and advertisers paying higher rates for the same conversions. Dedicated account managers in Bangkok, Amsterdam, Singapore, and Paris provide customized deals, 24/7 support, and access to 3,000+ vetted publishers across 80+ countries.
Product overview
Gotzha is a performance marketing agency operating as an affiliate network that connects publishers (traffic sources) with advertisers (brands seeking customers). The company runs a multi-vertical portfolio including CC Submit, Sweepstakes (SOI), Dating, Desktop/VPN/Antivirus, VOD, Gambling/Casino, Nutra, E-commerce, Lead Generation, and Mobile/Web Utilities offers. With over 300 daily active offers and access to 3000+ traffic sources, the platform serves 2000+ publishers and operates across 80+ countries. The offering is structured as a unified network platform rather than separate modules, with personalized account management, custom deals, and dedicated support for both publishers and advertisers.
Differentiator
Problem solved
Functional benefit
Products and services
- Performance Marketing Platform Core affiliate network platform connecting publishers with advertisers, offering 300+ daily active offers, access to 3,000+ traffic sources, and management of 2,000+ publishers via dashboard tools with 24/7 support and customized deals.
- Advertiser Customer Acquisition Services Service for advertisers to launch performance-based customer acquisition campaigns across desktop, mobile, and multiple traffic channels (utilities, dating, gambling, CC submits, VPNs, antivirus, mobile content, lead generation, e-commerce), with 360-degree support from in-house media buying and business intelligence teams.
- Publisher Monetization Services Service enabling affiliates and publishers to monetize traffic through CPA, CPL, and CPS offers, with access to exclusive customized deals, top-converting offers across multiple verticals, feature-rich dashboard, and reliable flexible payments (weekly net 4) via wire, Payoneer, TransferWise, WebMoney, or crypto.
- VOD (Video on Demand) Offers Video on demand and streaming offers including Netflix and entertainment subscriptions, launched in-house during the COVID-19 pandemic to capitalize on streaming demand surge with thousands of daily conversions across 50+ geos.
- Exclusive VOD Offers - Italy and France Region-exclusive VOD offer packages rolled out for Italy and France markets during the coronavirus lockdown period, focused on streaming and entertainment verticals.
Quantifiable outcome
- $5 million total revenue in Desktop vertical in January 2021
- +2 more outcomes
Companies that use Gotzha
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles2 records
Gotzha technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature3 records
Gotzha partnerships and signals
Strategic signalScale indicators7 records
Recent moves10 records
Expansion highlights5 records
Gotzha competitors and assessment
Company assessmentRegional players
- PartnerStack: B2B-focused partner and affiliate management platform serving SaaS advertisers. Comparable affiliate-network business model, though narrower vertical focus (B2B SaaS) and North America-centric versus Gotzha's global APAC/EMEA mix.
Emerging players
- Zeropark: Performance ad network specializing in pop, push, and domain traffic for affiliate marketers. Comparable traffic-sourcing role within the same affiliate ecosystem Gotzha serves.
- PropellerAds: Ad network with affiliate and push/pop traffic offerings across performance verticals. Comparable technology overlap with Gotzha, particularly in media buying for sweepstakes, utilities, and software offers.
Broad incumbents
- Rakuten Advertising: Global affiliate network owned by Rakuten. Competes with Gotzha in connecting publishers and advertisers across verticals, with stronger brand recognition and larger advertiser base.
- CJ Affiliate (Commission Junction): One of the largest and longest-running affiliate networks globally. Overlaps with Gotzha's core business of intermediating publisher and advertiser relationships, but operates at materially larger scale and broader enterprise scope.
- Impact: Partner and affiliate marketing platform with SaaS-style tooling for brands and partners. Comparable to Gotzha's affiliate marketplace model but with deeper enterprise SaaS, brand-safety, and fraud-prevention technology.
Direct peers
- Awin: Global affiliate marketing network connecting advertisers with publishers across multiple verticals. Directly comparable to Gotzha as a two-sided affiliate platform operating internationally with a similar publisher/advertiser marketplace model.
- MyLead: Affiliate network offering CPA/CPL/CPS campaigns across similar vertical categories (CC Submit, sweepstakes, dating, gaming). Comparable in size, vertical mix, and global publisher footprint.
- Admitad: Global affiliate network with strong presence in EMEA and APAC, operating a publisher-advertiser marketplace across similar performance-marketing verticals. Direct competitor to Gotzha's network model.
- ClickDealer: Performance marketing agency and affiliate network with similar multi-vertical focus (CC Submit, sweeps, dating, utilities, nutra). Closely comparable to Gotzha in product mix, verticals served, and global traffic-sourcing model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Gotzha social profiles
Digital presenceGotzha compliance and trust
Trust signalCompliance1 record
Gotzha financial estimates
Financial estimateRevenue estimate
Valuation estimate
Gotzha leadership team
Management profileNumber of profiles
Profiles3 records
Gotzha funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Gotzha M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Gotzha
What does Gotzha do?
Gotzha operates an affiliate marketing network that connects publishers (affiliates driving traffic) with advertisers (brands seeking customer acquisitions) across multiple verticals including CC submit, dating, VOD, gambling, nutra, desktop utilities, VPN/antivirus, sweepstakes, e-commerce, mobile/web utilities, lead generation, and apps/gaming. The company monetizes through a commission spread on CPA, CPL, and CPS transactions, with publishers paid bounties for completed actions and advertisers paying higher rates for the same conversions. Dedicated account managers in Bangkok, Amsterdam, Singapore, and Paris provide customized deals, 24/7 support, and access to 3,000+ vetted publishers across 80+ countries.
Is Gotzha a public or private company?
Gotzha is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Gotzha founded?
Gotzha was founded in 2016. It employs 11 to 50 people.
Where is Gotzha based?
Gotzha is headquartered in Singapore, Singapore, in the Asia region.
How does Gotzha make money?
One revenue line is on record: affiliate Network Commission.
Who are Gotzha's main competitors?
PartnerStack is listed as a regional player. Emerging players are Zeropark and PropellerAds. Broad incumbents are Rakuten Advertising, CJ Affiliate (Commission Junction) and Impact. Direct peers are Awin, MyLead, Admitad and ClickDealer.
Does Gotzha have an API?
No public API is recorded for Gotzha.
What industry is Gotzha in?
Gotzha's product category is Performance Marketing / Affiliate Network. Its primary akta.pro industry code is BPAMALAI, Affiliate Marketing & Partner Networks, with a secondary code of MPAEABAL, Player Acquisition & Affiliate Networks for iCasino. Its NAICS code is 54183 and its SIC code is 7310.