Dicar Motorhomes
Dicar Motorhomes is Belgium's largest motorhome dealer, selling approximately 2,600 vehicles annually across 19 brands from owned showrooms in Geel and Wetteren, serving private buyers, renters, and businesses through an integrated sales, rental, financing, insurance, and after-sales service platform.
- Company typePrivate
- Founded1994
- HeadquartersGeel, Belgium
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Dicar Motorhomes does
Dicar Motorhomes (DICAR BV) is a privately held Belgian family business headquartered in Geel that operates as the country's largest motorhome dealer and positions itself as a leading European distributor of motorhomes. Founded in 1988 (with company-history sources citing a 1994 establishment), Dicar sells approximately 2,600 motorhomes per year across 19 brands, with inventory exceeding 600 vehicles and prices ranging from roughly €39,900 for used entry-level vans to over €259,900 for premium models. Its operations span two owned showrooms in Geel and Wetteren, plus an authorized dealer network reaching Wallonia (Hainaut Caravaning Center, AJD Motorhomes, NorthSea Motorhomes) and the Netherlands (Campolife).
The company's core product is the new and used motorhome transaction, augmented by an exclusive Eigen Series portfolio (McLouis Carat, Avantgarde, Continental, and Benimar Cocoon) co-developed with manufacturers and tailored to Belgian preferences. Adjacent revenue streams include a rental fleet of 70+ vehicles under three years old offered with all-inclusive insurance and assistance, a 5,400 m2 in-house workshop with 40 service technicians and annual moisture-measurement warranty service, proprietary Camperverzekering insurance intermediated through Vivium, and in-house financing covering classic, balloon, leasing, and renting options for individuals and businesses. A planned 38,000 m2 workshop expansion is the most significant capital initiative, signaling capacity-constrained service demand.
Dicar's go-to-market combines physical showroom consultation with a digital presence spanning dicar.be, YouTube, Facebook, Instagram, LinkedIn, Pinterest, and a content blog, plus partnerships with peer-to-peer rental platforms Goboony and Yescapa for distribution extension. Customer segments are horizontally segmented into private/family buyers, rental customers, business buyers (with VAT-deductible financing), premium buyers, and peer-to-peer rental platform users; the customer base is broadly diversified B2C with no enterprise anchor dependency. The company is family-owned with no disclosed external funding, subsidiaries, M&A activity, or public-market exposure.
Dicar Motorhomes firmographics
Firmographics- Name
- Dicar Motorhomes
- Legal name
- DICAR BV
- Website
- https://dicar.be
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Dicar Motorhomes is Belgium's largest motorhome dealer, selling approximately 2,600 vehicles annually across 19 brands from owned showrooms in Geel and Wetteren, serving private buyers, renters, and businesses through an integrated sales, rental, financing, insurance, and after-sales service platform.
- Ownership category
- akta.pro rank
Dicar Motorhomes industry classification
Industry- Product category
- Recreational Vehicle Dealership
- NAICS
- Recreational Vehicle Dealers (44121), Recreational Vehicle Dealers (441210), Motor Vehicle and Parts Dealers (441)
- SIC
- Services-Auto Rental & Leasing (No Drivers) (7510)
- akta.pro primary industry
- Motorhome / RV Rentals (Class A & Class C) (THADAIAB)
- akta.pro secondary industries
- Luxury / Premium RV & Motorhome Rentals (THADAIAG), Recreational Vehicle (RV) Finance (FSAKADAF)
Keywords
Where Dicar Motorhomes is headquartered
LocationHeadquarters
- HQ city
- Geel
- HQ country
- Belgium
- HQ region
- Europe
Offices7 records
Markets served
Dicar Motorhomes business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Infrastructure, Operations, Marketing or Sales, Others
Revenue model
- New Motorhome Sales: Sale of new motorhomes from 18+ brands including McLouis, Benimar, Carthago, Dethleffs, Etrusco, Malibu, and premium brands like Morelo. Includes own exclusive series (Carat, Avantgarde, Continental, Cocoon). Prices range from approximately €53,900 to €190,000+.
- Used Motorhome Sales: Sale of pre-owned motorhomes with inventory including nearly new and selection vehicles. Prices range from approximately €39,900 to €259,900 for premium models.
- Motorhome Rental: Rental of motorhomes with fleet of 70+ vehicles younger than 3 years. Rental includes omnium insurance, assistance, gas, and toilet fluid. Locations in Geel and Wetteren.
- After-Sales Service: Own workshop of 5,400m2 with 40 service staff providing maintenance, repairs, accessories, and annual moisture measurements. Separate warehouse for parts ordering.
- Insurance Services: Dicar Camperverzekering offering limited omnium, full omnium, vehicle assistance, person assistance, and driver insurance for motorhome owners.
- Financing Services: Financial solutions including classic financing, balloon financing, renting, and leasing for both private individuals and companies, intermediated by Dicar.
- Trade-In Services: Purchase of customer motorhomes with fair pricing and quick payment, without requiring purchase of another vehicle.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Budget/Entry-level motorhomes and campervans |
| Unit Pricing | Pay-as-you-go | Standard/Comfort Class motorhomes |
| Unit Pricing | Pay-as-you-go | Premium/Luxury motorhomes |
| Unit Pricing | Pay-as-you-go | Own Series (Eigen Series) |
| Subscription | Monthly | Financing - Classic Financing |
| Subscription | Monthly | Financing - Balloon Financing |
| Unit Pricing | Pay-as-you-go | Rental - Motorhome Hire |
| Subscription | Annual | Insurance - Limited Omnium |
| Subscription | Annual | Insurance - Full Omnium |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels12 records
Dicar Motorhomes product offering
Product offeringCore offering
Dicar Motorhomes is Belgium's largest motorhome dealer, selling new and used motorhomes and campervans from 19 brands, including its own exclusive series developed with McLouis and Benimar. The company also offers motorhome rental from a fleet of 70+ vehicles, proprietary insurance products intermediated with Vivium, in-house financing, and full after-sales service from a 5,400 m2 workshop.
Product overview
Dicar Motorhomes operates as Belgium's largest motorhome dealership with showrooms in Geel and Wetteren, offering over 600 motorhomes from 19 brands. The company provides a comprehensive motorhome ecosystem including new and used sales across four main product lines (standard motorhomes, campervans, premium vehicles), exclusive own series developed with manufacturers (Benimar Cocoon, McLouis Carat, McLouis Avantgarde, McLouis Continental), motorhome rental services, insurance products through Vivium partnership, financing solutions, and a full-service workshop with moisture measurement for warranty maintenance.
Differentiator
Problem solved
Functional benefit
Brands
- Benimar Cocoon: Half-integral motorhome series developed exclusively for Dicar with Ford chassis, available in 4 floor plans. The 463 model has been the most popular motorhome in Belgium for years.
- McLouis Avantgarde
- McLouis Carat
- McLouis Continental
Products and services
- New Motorhomes
- Used Motorhomes
- Premium Motorhomes
- CampervanStore
- Benimar Cocoon (Eigen Serie)
- McLouis Carat (Eigen Serie)
- McLouis Avantgarde (Eigen Serie)
- McLouis Continental (Eigen Serie)
- Motorhome Rental Rental service with a fleet of more than 70 motorhomes all under 3 years old, including omnium insurance, breakdown assistance, gas, and toilet fluid; 100% departure guarantee.
- Dicar Camper Insurance Proprietary motorhome insurance product offering limited omnium, full omnium, vehicle and person assistance, and driver insurance, intermediated by Dicar with Vivium as carrier.
- Financing Solutions In-house financing intermediation offering classic financing, balloon financing, leasing, and renting for both private individuals and businesses, with terms up to 144 months.
- Motorhome Service & Maintenance Full-service workshop facility of more than 5,400 m2 staffed by 40 service employees performing maintenance, repairs, accessory fitting, and warranty support.
- Annual Moisture Measurement Annual moisture inspection of roof, walls, and floor at critical points including seams, hatches, and penetrations, required to maintain the motorhome water-infiltration warranty.
- Motorhome Trade-In Purchase of customers' existing motorhomes with fair pricing and quick payment, without obligation to buy another vehicle from Dicar.
Quantifiable outcome
- 2,600 motorhomes sold annually - making Dicar motorhome market leader in Europe
- +3 more outcomes
Companies that use Dicar Motorhomes
Customer profileNamed customers2 records
Segments5 records
Ideal customer profiles4 records
Dicar Motorhomes technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Dicar Motorhomes partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core, minor and regional.
- Vivium InsurancecoreVivium is the insurance partner for Dicar's proprietary Camperverzekering insurance product. They provide coverage including limited omnium, full omnium, vehicle assistance, and driver insurance. Emergency number 043/40 54 00.
- GoboonyminorPeer-to-peer rental platform allowing Dicar insurance customers to rent out their motorhomes. Dicar insurance covers rentals through Goboony up to 10 rentals per year with proper registration and day insurance.
- YescapaminorPeer-to-peer rental platform partner enabling Dicar insurance customers to rent out their motorhomes. Similar conditions to Goboony with up to 10 annual rentals covered.
- McLouiscoreItalian motorhome manufacturer collaborating with Dicar on exclusive own-series models including Carat, Sovereign, Menfys, Avantgarde, and Continental. These models are designed specifically for Belgian market with full options at competitive prices.
- BenimarcoreSpanish motorhome manufacturer partnering with Dicar on exclusive own-series models including Cocoon. Dicar collaborates intensively with Benimar to create models tailored to Belgian customer preferences.
- Hainaut Caravaning CenterregionalAuthorized dealer with locations in Charleroi (Gosselies) and Liège (Awans) serving Wallonia region. Extends Dicar's geographic reach in southern Belgium.
- AJD MotorhomesregionalAuthorized dealer at Route du Condroz 205, Neupré (Liège) serving eastern Belgium.
- CampoliferegionalAuthorized dealer in the Netherlands at Langeweg 1a, Heinenoord, extending Dicar's presence into Dutch market.
- NorthSea MotorhomesregionalPartner operating showroom in Veurne, Belgium, serving the coastal region.
Scale indicators7 records
Recent moves8 records
Expansion highlights6 records
Dicar Motorhomes competitors and assessment
Company assessmentBroad incumbents
- Knaus Tabbert: Germany's largest RV manufacturer group (Knaus, Tabbert, Weinsberg, T.E.C., Morelo). Compares to Dicar as a multi-brand European motorhome distributor; broader portfolio and OEM integration but similar multi-brand, multi-tier go-to-market model that Dicar emulates at the retail level.
- Trigano: Paris-listed European RV leader owning 30+ brands including Benimar (Dicar's own-series partner), CI, Roller Team, and Chausson. Closest pan-European comparable — combines RV manufacturing with broad dealer distribution — and a key supplier/customer relationship via Benimar.
- Pilote Group: French RV group (Pilote, Bavaria, Le Voyageur, Challenger, Florium). Comparable as a multi-brand European RV manufacturer-distributor competing for the same end customers that Dicar serves through its Geel and Wetteren showrooms.
- Rapido Group: French RV group (Rapido, Chausson, Autostar, Fleurette, Dreamer). Comparable multi-brand RV manufacturer-distributor with overlapping dealer footprint in France and Benelux and similar premium and entry-level lineups to Dicar's portfolio.
- Hobby Wohnwagenwerk: German caravan and motorhome manufacturer with broad European distribution. Operates competing multi-brand dealer networks that overlap with Dicar's supplier brands and target a similar premium European buyer profile.
- Bürstner: German premium motorhome and caravan manufacturer (part of Trigano). Overlaps with Dicar in the mid- and premium-tier European RV market through similar product positioning and dealer-distribution model.
Others
- McLouis: Italian motorhome manufacturer and Dicar's co-development partner for the exclusive Carat, Avantgarde, and Continental Eigen Series. Strategic supplier relationship underpins Dicar's most differentiated own-brand products.
- Benimar: Spanish motorhome manufacturer (subsidiary of Trigano) and Dicar's co-development partner for the Cocoon Eigen Series. The Cocoon 463 has been Belgium's best-selling motorhome; the partnership is core to Dicar's exclusive-product strategy.
- Carthago Reisemobilbau: German premium motorhome manufacturer whose E-Line and C-Tourer ranges form the premium tier of Dicar's 19-brand portfolio. Comparable as a premium-segment supplier whose products drive Dicar's high-ASP sales.
- Goboony: Dutch peer-to-peer motorhome rental platform and Dicar insurance partner. Adjacent ecosystem player whose growth both validates the European RV rental thesis and threatens traditional dealer rental economics.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Dicar Motorhomes social profiles
Digital presenceDicar Motorhomes financial estimates
Financial estimateRevenue estimate
Valuation estimate
Dicar Motorhomes leadership team
Management profileNumber of profiles
Dicar Motorhomes funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Dicar Motorhomes M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Dicar Motorhomes
What does Dicar Motorhomes do?
Dicar Motorhomes is Belgium's largest motorhome dealer, selling new and used motorhomes and campervans from 19 brands, including its own exclusive series developed with McLouis and Benimar. The company also offers motorhome rental from a fleet of 70+ vehicles, proprietary insurance products intermediated with Vivium, in-house financing, and full after-sales service from a 5,400 m2 workshop.
Is Dicar Motorhomes a public or private company?
Dicar Motorhomes is a private company. It is classified as family owned and is currently operating.
When was Dicar Motorhomes founded?
Dicar Motorhomes was founded in 1994. It employs 51 to 100 people.
Where is Dicar Motorhomes based?
Dicar Motorhomes is headquartered in Geel, Belgium, in the Europe region.
How does Dicar Motorhomes make money?
Seven revenue lines are on record. New Motorhome Sales are the primary driver. The others are used Motorhome Sales, motorhome Rental, after-Sales Service, insurance Services, financing Services and trade-In Services.
Who are Dicar Motorhomes's main competitors?
Broad incumbents on record are Knaus Tabbert, Trigano, Pilote Group, Rapido Group, Hobby Wohnwagenwerk and Bürstner. Others are McLouis, Benimar, Carthago Reisemobilbau and Goboony.
Does Dicar Motorhomes have an API?
No public API is recorded for Dicar Motorhomes.
What industry is Dicar Motorhomes in?
Dicar Motorhomes's product category is Recreational Vehicle Dealership. Its primary akta.pro industry code is THADAIAB, Motorhome / RV Rentals (Class A & Class C), with a secondary code of THADAIAG, Luxury / Premium RV & Motorhome Rentals. Its NAICS code is 44121 and its SIC code is 7510.