NOCNOK

Name

NOCNOK

Legal name

Grupo Destaca, S.A.P.I. de C.V.

Website

https://nocnok.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Monterrey

HQ country

Mexico

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. SaaS Subscription (Base, Pro, Corp tiers): Monthly subscription fees for CRM access with tiered feature access. Base tier includes unlimited properties in broker network, free portal publishing, and lead management. Pro adds custom website with own domain and paid portal integration. Corp includes AI Virtual Assistant 24/7, 5 advisors included, and team supervision capabilities.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

NOCNOK sells a cloud-based, AI-powered real estate CRM platform that centralizes lead management, property listings, WhatsApp conversations, and team supervision for Mexican real estate agencies. Its core capability is a 24/7 Spanish-language WhatsApp Virtual Assistant that qualifies prospects and schedules visits, paired with server-side property syndication to 10+ Mexican real estate portals (Inmuebles24, MercadoLibre, Proppit and others) from a single capture, plus automatic lead routing and branded website generation.

Product overview

NOCNOK is a cloud-based, AI-powered real estate CRM platform for Mexican inmobiliarias and independent agents. It operates as a unified platform-plus-modules architecture built around a central CRM hub with several integrated modules: the AI Virtual Assistant (autonomous WhatsApp agent for instant response, qualification, and scheduling), Automatic Lead Assignment (rule-based routing with auto-reassignment), Portal Publishing with AI Optimization (server-side syndication to 10+ Mexican real estate portals from a single capture), Collaboration Boards (shared client-facing property boards), Mortgage Pre-Qualification, a Branded Website Builder, and a Mobile App. The platform is sold in four tiers: Free (limited access), Base ($440 MXN/mo for core listing and lead management), Pro ($880 MXN/mo adds branded website, paid portal connections, and AI valuation), and Corp ($1,980 MXN/mo adds the full AI Virtual Assistant, 5 agent seats, and team supervision). An optional Virtual Home Staging with AI feature generates digitally furnished property images from existing photos.

Differentiator

Problem solved

Functional benefit

Products and services

• NOCNOK CRM A cloud-based AI-powered real estate CRM platform for Mexican inmobiliarias and independent agents that centralizes lead management, property listings, WhatsApp conversations, and team supervision, with server-side integration to major Mexican real estate portals. Sold via tiered subscription plans (Free, Base, Pro, Corp).
• AI Virtual Assistant (Asistente Virtual con IA) WhatsApp-integrated autonomous AI agent that responds to inbound property inquiries instantly (within seconds), 24/7, in Spanish. It qualifies prospects by asking about budget, preferred zone, purchase timeline, and mortgage readiness; schedules property visits directly on the agent's calendar; and routes only qualified leads to the assigned human agent. Available on the Corp plan.
• Automatic Lead Assignment (Asignación automática) Rule-based lead routing engine that distributes each new prospect to the correct agent by configurable rules — geographic zone, shift schedule, round-robin, property responsibility, or team. Leads are automatically reassigned if the assigned agent does not respond, with full real-time visibility for managers into agent response times and performance.
• Portal Publishing (Publicación a portales) Single-capture property syndication service that publishes a property to 10+ Mexican real estate portals (Inmuebles24, MercadoLibre, Proppit and its network including Lamudi, Trovit, Mitula, Propiedades.com, plus Vivanuncios, Casas y Terrenos, Properstar, Doorvel) via server-side integration, without browser extensions and without needing to leave a computer on. Price and inventory updates sync to all connected portals from one place.
• Portal Optimization with AI AI feature that analyzes which properties in the inventory are generating contacts across the connected portals and automatically rotates or prioritizes listings to maximize lead generation, reducing effort on low-performing properties.
• WhatsApp Integration with Team Supervision Centralized WhatsApp integration that unifies all team WhatsApp conversations within the NOCNOK CRM dashboard, allows the AI Virtual Assistant to respond instantly from the connected WhatsApp number, and provides managers with real-time visibility into team response times, client attention status, and missed leads.
• Mortgage Pre-Qualification (Precalificación hipotecaria) AI-powered detection that identifies which prospects qualify for a mortgage or credit, helping agents focus on finance-ready buyers and streamlining the end-to-end transaction pipeline from qualification to closing.
• Collaboration Boards (Tableros de colaboración)

Quantifiable outcome

• 21x more conversions when responding in 5 minutes vs. 30 minutes
• +4 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration17 records

AI capability7 records

Feature8 records

Partnerships

Four partnerships are on record, tiered core.

• Inmuebles24coreTechnology or IntegrationDirect server-side integration for automatic property publishing and lead synchronization. One of the three main Mexican real estate portals covered by NOCNOK.
• MercadoLibrecoreTechnology or IntegrationServer-side portal connection for property listing distribution and lead capture from Mexico's largest e-commerce/classifieds platform.
• ProppitcoreTechnology or IntegrationProppit redistributes property listings to a network of additional portals including Lamudi, Trovit, Mitula, and Propiedades.com, extending NOCNOK's reach beyond the three direct integrations.
• Meta (Facebook/Instagram)coreTechnology or IntegrationFacebook and Instagram lead integration directly into CRM. NOCNOK AI qualifies and routes social media leads alongside portal leads through the same automated workflow.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Tokko Broker: Latin American real estate CRM and marketing platform serving agents and developers in Mexico, Argentina, Colombia, and other LATAM markets. The closest direct regional competitor to NOCNOK given overlapping geography and vertical.
• Real Geeks: Real estate CRM and IDX website platform serving agents and brokerages, primarily in the US and Canada. Directly comparable to NOCNOK as a vertical SaaS for real estate with lead capture, website generation, and CRM workflows, though lacks NOCNOK's WhatsApp/portal-syndication focus on Latin America.
• Chime Technologies: AI-powered real estate CRM and lead generation platform for agents and teams. Comparable to NOCNOK on the AI-driven lead qualification and routing dimension, though Chime is US-focused and lacks the WhatsApp-native and portal-syndication orientation.
• BoldTrail (formerly kvCORE): Real estate CRM and back-office platform for agents, teams, and brokerages, owned by Inside Real Estate. Comparable in serving the full real estate workflow (CRM, lead routing, websites, transaction management) but operates in the US/Canada market rather than Mexico.

Broad incumbents

• Yardi: Large incumbent real estate software vendor with property management, CRM, and marketing tools. Comparable in serving real estate workflows but operates across a much broader portfolio and at a much larger scale, primarily in the US multifamily and commercial segments.
• Salesforce: Enterprise CRM platform with real estate-specific clouds. Represents competitive pressure on the enterprise/Corp tier of NOCNOK, particularly for large brokerages, though its complexity and price point leave room for a vertical player like NOCNOK at the SMB/mid-market.
• HubSpot: Generalist CRM, marketing automation, and sales platform. Competes with NOCNOK for the broader CRM slot in real estate agencies but lacks vertical-specific portal syndication, WhatsApp-native AI, and Mexican real estate workflows.

Emerging players

• Pipedrive: Sales-focused CRM with growing presence in LATAM and SMB segments. Competes for the same independent-agent and small-team budget that NOCNOK targets at the Base/Pro tiers, though it lacks the real estate vertical specialization and portal integrations.

Regional players

• Inmuebles24: Mexico's leading real estate classifieds portal, owned by QuintoAndar. Functions as both a critical NOCNOK integration partner and a potential competitor that could bundle CRM/lead-routing features for its listing agents, threatening NOCNOK's portal-syndication moat.
• Compass: US-based real estate brokerage and technology platform with proprietary CRM and agent productivity tools. Comparable as a real estate tech-enabled platform but US-focused and at much larger scale; illustrative of the path NOCNOK could pursue in Mexico if it expands beyond SaaS into brokerage services.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/nocnokrn

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NOCNOK