Import MotorWorx
Import MotorWorx is an independent European automotive repair shop founded in 2010, operating two Southern California locations (Culver City and Lawndale) that service Audi, BMW, Mercedes-Benz, Porsche, Volkswagen, and other European vehicles for local owners.
- Company typePrivate
- Founded2010
- HeadquartersCulver City, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Import MotorWorx does
Import MotorWorx is a privately held, independent automotive repair business founded in 2010 that specializes exclusively in servicing European luxury and performance vehicles, including Audi, BMW, Mercedes-Benz, Porsche, Volkswagen, MINI, Jaguar, Land Rover, and Fiat. The company operates two brick-and-mortar locations in Southern California — Culver City (West LA) and Lawndale (South Bay) — and serves local European vehicle owners seeking an alternative to dealership pricing. Its stated scale includes over 100,000 vehicles serviced and roughly 700 combined Google reviews across the two shops.
The company's technical foundation is factory-level diagnostic and repair equipment paired with ASE-certified technicians. It uses brand-specific factory-approved diagnostic tools and software (e.g., BMW Group tools for MINI, Mercedes factory-approved software, Jaguar/Land Rover-approved scan tools, and Volvo IntelliSafe calibration equipment), plus professional dyno and ECU programming capability for performance tuning. Service delivery is supported by digital photo inspection reports that document vehicle conditions and completed work. Product lines are organized by brand and service type (repair, brake service, oil changes, inspections, preventive maintenance plans).
Revenue is generated primarily on a per-transaction basis from one-time and recurring repair and preventative maintenance services, priced on a quote basis that varies by make, model, and repair. Go-to-market is direct-to-consumer through physical storefronts, online appointment scheduling, phone booking, and walk-ins, supported by local SEO, Google reviews, Instagram, and content marketing. Ancillary offerings include a 2-year/24,000-mile nationwide warranty via the TechNet network and installment financing through Snap Financing.
Import MotorWorx firmographics
Firmographics- Name
- Import MotorWorx
- Legal name
- Import MotorWorx
- Website
- https://importmotorworx.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Import MotorWorx is an independent European automotive repair shop founded in 2010, operating two Southern California locations (Culver City and Lawndale) that service Audi, BMW, Mercedes-Benz, Porsche, Volkswagen, and other European vehicles for local owners.
- Ownership category
- akta.pro rank
Import MotorWorx industry classification
Industry- Product category
- Automotive Repair Services
- NAICS
- Specialized Automotive Repair (811114)
- akta.pro primary industry
- General Automotive Repair & Maintenance (TLAKAAAA)
- akta.pro secondary industries
- Engine & Powertrain Repair (Transmission/Drivetrain) (TLAKAAAE), Body Shop Mechanical & Suspension Repair (Post-Collision) (TLAKAEAH)
Keywords
Where Import MotorWorx is headquartered
LocationHeadquarters
- HQ city
- Culver City
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Import MotorWorx business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales
Revenue model
- Automotive Repair Services: One-time and recurring repair services for European vehicles including brake repairs, engine diagnostics, transmission work, A/C repair, and coolant leak repair. Revenue generated per service transaction.
- Preventative Maintenance Services: Recurring maintenance services including oil changes (full synthetic), tire rotations, wheel alignments, fluid exchanges, and inspection services (BMW Inspection I/II, Mercedes A/B Service). Generates recurring revenue from scheduled maintenance.
- TechNet Warranty Services: Participation in TechNet Professional Automotive Service network providing nationwide warranty coverage for customers, enhancing customer confidence and retention.
- Financing Services: Snap Financing partnership providing installment payment options for customers, enabling larger repair purchases.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | New Customer Special |
| Other | Pay-as-you-go | AC Repair Special |
| Unit Pricing | Pay-as-you-go | Pre-Purchase Inspection Special |
| Other | Other | Warranty Coverage |
| Subscription | Monthly | Snap Financing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Import MotorWorx product offering
Product offeringCore offering
Import MotorWorx provides repair and maintenance services for European vehicles (Audi, BMW, Mercedes-Benz, Porsche, Volkswagen, Jaguar, Land Rover, MINI, and Fiat), delivered by ASE-certified technicians at two physical repair shop locations in Culver City and Lawndale, California. Core services include brand-specific diagnostics, brake repair, engine diagnostics, transmission work, A/C service, coolant leak repair, oil changes, and tire and wheel services. The company supplements its repair work with a 24-month/24,000-mile warranty, digital photo inspection reports, after-hours drop-off, free shuttle service, and Snap Financing payment options.
Product overview
Import MotorWorx is a European automotive repair shop offering a unified suite of maintenance and repair services for European luxury vehicles (Audi, BMW, Mercedes-Benz, Porsche, Volkswagen, Jaguar, Land Rover, MINI, and Fiat). The core offering consists of vehicle-specific repair services delivered by ASE-certified technicians using factory-specific diagnostic tools. Additional customer conveniences include preventive maintenance planning, digital inspection reports, warranty programs, financing options, shuttle services, and after-hours drop-off. The business operates two locations in California (Culver City and Lawndale) and does not offer a software platform or digital products.
Differentiator
Problem solved
Functional benefit
Products and services
- Audi Repair Specialized repair and maintenance services for Audi vehicles, including DSG transmission service, brake repairs, coolant leak repair, and oil changes, served to Audi owners in the Culver City and Lawndale, California areas.
- BMW Repair Expert BMW maintenance and repair services including Inspection I and II, brake repair, check engine light diagnostics, and oil changes, served to BMW owners in the Los Angeles area.
- Mercedes-Benz Repair Mercedes-Benz repair including AIRMATIC suspension service, Service A and B maintenance, and factory-approved diagnostic procedures, served to Mercedes-Benz owners in the Los Angeles area.
- Volkswagen Repair Volkswagen repair including direct injection carbon cleaning, fuel system maintenance, and comprehensive vehicle repairs, served to Volkswagen owners in the Los Angeles area.
- Fiat Repair Service and repair for Fiat vehicles including the 500, 500L, 500X, and 124 Spider models, covering brakes, oil changes, and engine repairs, served to Fiat owners in the Los Angeles area.
- Jaguar Repair Luxury vehicle repair services for Jaguar models, addressing electrical systems, engine performance, transmission, and suspension issues, served to Jaguar owners in the Los Angeles area.
- Land Rover Repair Professional Land Rover repair including Terrain Response system diagnostics, suspension, electrical, and transmission services, served to Land Rover owners in the Los Angeles area.
- MINI Repair Specialized MINI Cooper repair services using BMW Group diagnostic tools for timing chain, engine, and electronic systems, served to MINI owners in the Los Angeles area.
- Porsche Repair High-performance Porsche repair with factory-specific oil specifications, dyno equipment, and ECU programming services, served to Porsche owners in the Los Angeles area.
- Brake Repair and Maintenance Professional brake system repair including pad replacement, rotor service, fluid changes, and brake inspections for European vehicles, available to European-vehicle owners in the Los Angeles area.
- Oil Change Services Full-synthetic oil change services with personalized maintenance scheduling for European import vehicles, available to European-vehicle owners in the Los Angeles area.
- Pre-Purchase Vehicle Inspection Flat-rate pre-purchase vehicle inspection service priced at $139.99, intended for prospective buyers of European vehicles seeking an independent assessment before purchase.
Companies that use Import MotorWorx
Customer profileNamed customers6 records
Segments1 record
Ideal customer profiles1 record
Import MotorWorx technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Import MotorWorx partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered minor and core.
- Advanced Auto PartsminorParts supplier providing automotive parts and supplies for repairs.
- AlldatacoreDiagnostic and repair information software provider used by shops for vehicle-specific repair procedures and technical information.
- ASEcoreAutomotive Service Excellence certification body. Technicians hold ASE certifications demonstrating professional competency.
- CarfaxcoreVehicle history report provider. Shop uses Carfax for vehicle diagnostics and to provide customers with vehicle history information.
- Snap OncoreProfessional automotive tool manufacturer providing high-quality diagnostic and repair tools for the shop.
- WorldPacminorAutomotive parts distribution company supplying quality parts to independent repair shops.
- Technet Professional Automotive ServicecoreNetwork of over 15,000 independent repair shops across North America providing nationwide warranty coverage. Members offer consistent service standards and honored repairs at any Technet location.
- ASCCA - Automotive Service Councils of CaliforniaminorIndustry association for automotive repair shops in California providing advocacy and professional development.
- International Automotive Technicians Network (iATN)minorProfessional network of automotive technicians sharing knowledge and diagnostic expertise.
- Liqui MolyminorGerman automotive chemical company specializing in motor oils and additives used for vehicle service.
- Costco Auto ProgramminorAffiliate program through Costco providing automotive parts and service options to Costco members.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Import MotorWorx competitors and assessment
Company assessmentBroad incumbents
- AAMCO Transmissions: National chain specializing in transmission and drivetrain service. Comparable in the powertrain-repair slice of Import MotorWorx's offering, though operating at franchise scale and without European-brand specialization.
- Pep Boys: National general auto repair and tire chain. Comparable as a multi-location automotive service operator serving light-duty vehicles, though Pep Boys is non-specialized and operates at substantially larger scale.
- Midas: National general repair and tire chain. Comparable as a multi-shop light-duty auto service operator with warranty programs, but non-specialized across makes/models.
- Monro Auto Service and Tire Centers: Multi-brand tire and auto service chain in the Northeast and Midwest. Comparable as a multi-shop light-duty service operator; less relevant in the LA trade area.
- AutoNation: Largest US auto dealer group with substantial service operations. Comparable as the franchised-dealer alternative Import MotorWorx competes against for European-brand service work.
- Firestone Complete Auto Care: Bridgestone-owned national auto care chain. Comparable as a multi-location light-duty service brand with warranty and financing offerings.
- Meineke Car Care Centers: Franchised general auto repair chain offering maintenance and repair services. Comparable in service category and warranty-backed positioning, though not European-specialized.
- Lithia Motors (Driveway): Large US dealer group investing in service and digital retail. Comparable as the franchised OEM service channel competing with Import MotorWorx for European-brand repair and maintenance.
- Caliber Collision: Largest US collision repair chain. Comparable as a multi-location vehicle-services operator with warranty-backed work; adjacent rather than direct competition given Caliber's collision focus.
- Christian Brothers Automotive: Franchised full-service auto repair brand with a trust-and-transparency value proposition similar to Import MotorWorx's, but operating nationally and across all makes/models rather than European-specialized.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Import MotorWorx social profiles
Digital presenceImport MotorWorx financial estimates
Financial estimateRevenue estimate
Valuation estimate
Import MotorWorx leadership team
Management profileNumber of profiles
Profiles1 record
Import MotorWorx funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Import MotorWorx M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Import MotorWorx
What does Import MotorWorx do?
Import MotorWorx provides repair and maintenance services for European vehicles (Audi, BMW, Mercedes-Benz, Porsche, Volkswagen, Jaguar, Land Rover, MINI, and Fiat), delivered by ASE-certified technicians at two physical repair shop locations in Culver City and Lawndale, California. Core services include brand-specific diagnostics, brake repair, engine diagnostics, transmission work, A/C service, coolant leak repair, oil changes, and tire and wheel services. The company supplements its repair work with a 24-month/24,000-mile warranty, digital photo inspection reports, after-hours drop-off, free shuttle service, and Snap Financing payment options.
Is Import MotorWorx a public or private company?
Import MotorWorx is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Import MotorWorx founded?
Import MotorWorx was founded in 2010. It employs 11 to 50 people.
Where is Import MotorWorx based?
Import MotorWorx is headquartered in Culver City, United States, in the North America region.
How does Import MotorWorx make money?
Four revenue lines are on record. Automotive Repair Services are the primary driver. The others are preventative Maintenance Services, techNet Warranty Services and financing Services.
Who are Import MotorWorx's main competitors?
Broad incumbents on record are AAMCO Transmissions, Pep Boys, Midas, Monro Auto Service and Tire Centers, AutoNation, Firestone Complete Auto Care, Meineke Car Care Centers, Lithia Motors (Driveway), Caliber Collision and Christian Brothers Automotive.
Does Import MotorWorx have an API?
No public API is recorded for Import MotorWorx.
What industry is Import MotorWorx in?
Import MotorWorx's product category is Automotive Repair Services. Its primary akta.pro industry code is TLAKAAAA, General Automotive Repair & Maintenance, with a secondary code of TLAKAAAE, Engine & Powertrain Repair (Transmission/Drivetrain). Its NAICS code is 811114.