We Clean

Name

We Clean

Legal name

We Clean Ltd

Website

https://wecleanltd.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Commercial Contract Cleaning Services

NAICS

Janitorial Services (561720), Carpet and Upholstery Cleaning Services (56174), Carpet and Upholstery Cleaning Services (561740)

SIC

Sanitary Services (4950)

akta.pro primary industry

General Commercial Janitorial (Recurring Contract Cleaning) (BPABABAA)

akta.pro secondary industry

Industrial & Manufacturing Facility Cleaning (IMAIADAB)

Keywords

• Commercial contract cleaning
• Office cleaning services
• Floor restoration services
• Industrial cleaning solutions
• Facility hygiene services

Headquarters

HQ city

Rubery

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure, Others

Revenue model

1. Contract Cleaning Services: Bespoke commercial contract cleaning services delivered across offices, schools, industrial sites, venues, and specialist environments. Revenue generated through recurring contract agreements with dedicated Contract Managers ensuring consistent service delivery. Services include daily cleaning, specialist cleaning, emergency response, and floor restoration.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

We Clean provides commercial contract cleaning services across multiple sectors including offices, venues, industrial sites, estates, educational institutions, and IT/data centre environments. The company delivers daily and specialist cleaning through dedicated Contract Managers with bespoke multi-year contracts. Specialist services include floor restoration using Twister technology, 24/7 emergency response with attendance within 3 hours, washroom hygiene, carpet and upholstery maintenance, and window cleaning for clients across the Midlands region.

Product overview

We Clean is a commercial contract cleaning company offering a unified portfolio of cleaning services across multiple sectors including offices, venues, industrial sites, educational institutions, and IT environments. The core offering comprises sector-specific cleaning services (Office, Venue, Industrial, Estates, Educational, IT) complemented by specialist divisions (Emergency Response, Floor Restoration) and add-on services (Carpet/Upholstery, Washroom, Window Cleaning). The company operates as a single-service provider with a dedicated management structure, differentiating through specialist capabilities and a people-first service culture rather than a modular software platform architecture.

Differentiator

Problem solved

Functional benefit

Brands

• we clean GREEN: The company's internal Environmental Management System (EMS) focused on ensuring green cleaning is at the core of daily activities, supporting ISO14001 accreditation and the company's sustainability objectives.

Products and services

• Office Cleaning Comprehensive office cleaning services covering wooden floors, carpets, washrooms, and windows for commercial office environments. Designed for facilities managers and workplace teams needing consistent standards across corporate offices, business parks, and professional services firms in the Midlands.
• Venue Cleaning Cleaning support solutions for high-profile public venues including theatres, concert halls, museums, and public transport hubs. Delivered with flexible scheduling around performance and event timetables, including 24/7 availability and rapid response for events.
• Industrial Cleaning Specialist cleaning services for industrial manufacturers, automotive suppliers, and vehicle engineering, testing, and development companies. Designed for compliance with industry standards and flexible coverage around production schedules.
• Estates Cleaning Professional cleaning services for commercial business estates, leisure complexes, outdoor events and festivals, car parks, and stadia. Covers upkeep of outside public-facing areas and waste management support for large-scale facilities.
• Educational Cleaning School cleaning services for nurseries, primary schools, secondary schools, colleges, and universities using DBS-checked operatives. Designed around safeguarding compliance, term-time flexibility, and consistent hygiene standards in learning environments.
• IT/Data Centre Cleaning Specialist IT cleaning services for data and communications rooms, PCs, workstations, telephones, printers, and laptops using anti-static, non-abrasive cleaning materials. Removes dust, dirt, and static build-up that can compromise equipment performance, scheduled during maintenance windows.
• Emergency Response Services 24/7 emergency cleaning response for floods, fire damage, vandalism, and bodily fluid spillage with attendance within 3 hours. Provides rapid specialist intervention for commercial clients needing urgent cleaning support.
• Floor Restoration Commercial floor restoration services for marble, terrazzo, stone, wooden floors (Parquet, Granwood, Oak Strip), and vinyl flooring using Twister floor pad technology and vitrification techniques to achieve a high-gloss finish.
• Carpet and Upholstery Maintenance Professional carpet and upholstery cleaning and maintenance services for commercial properties.
• Washroom Services Comprehensive washroom hygiene and cleaning services including consumables supply for commercial properties. Award-winning standards, including UK Loo of the Year Awards in 2015 and 2016 and the National Loo of the Year Award for Washroom Cleaning in Education Sector.
• Window Cleaning Professional window cleaning services for commercial properties.

Quantifiable outcome

• 38.5% reduction in CO2 per mile from 135.2g (2018) to 82.2g (March 2023)
• +3 more outcomes

Named customers16 records

Segments6 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Merton Group UKcoreStrategic or Co-development PartnerKey supply partner for over a decade providing sustainable cleaning products including Ecodosing concentrated chemicals and full range of washroom disposable paper products made from recycled paper. Partnership aligned with We Clean's GREEN environmental management system and sustainability objectives.
• Chespack HygienecoreTechnology or IntegrationMachinery and janitorial supplier providing advanced cleaning equipment and cobotics (collaborative robotics) for innovative and sustainable cleaning practices. Enables delivery of cutting-edge technology and chemical-free cleaning options to clients.
• Planet MarkcoreStrategic or Co-development PartnerPartnership for measuring, monitoring, and reducing carbon footprint. We Clean certified by Planet Mark demonstrating commitment to sustainability and environmental responsibility.
• The Albion FoundationminorStrategic or Co-development PartnerCharitable foundation supported by We Clean as patrons. Foundation works to change lives, raise aspirations, and strengthen communities through education, sport, and dedicated support programmes, particularly supporting disadvantaged young people and families across Sandwell.
• British Institute of Cleaning Science (BICSc)coreImplementation/ SI/ Consulting PartnerExternal training partner providing professional development and training certifications for cleaning staff. Supports We Clean's training matrix and staff development programmes.
• Environmental Excellence Training & Development LtdcoreImplementation/ SI/ Consulting PartnerExternal training partner supporting We Clean's training manager Duncan Thomson in delivering training courses and maintaining competency standards across the workforce.
• WorkSafe Training SystemsminorImplementation/ SI/ Consulting PartnerTraining provider from whom David Holmes-McClure and Duncan Thomson completed courses to become approved First Aid Instructors and SFJ Level 3 Award in Education & Training.
• MAC (Midlands Arts Centre)coreStrategic or Co-development PartnerLongstanding partner and venue for We Clean's annual Management Day events. We Clean provides cleaning services to the MAC Birmingham, one of Birmingham's premier arts venues.

Scale indicators8 records

Recent moves6 records

Direct peers

• Principle Cleaning Services: London-based commercial contract cleaning company serving offices, banks, and corporate headquarters. Directly comparable as a UK regional specialist contractor with multi-year enterprise contracts, accreditation-led positioning, and similar service mix (office, specialist, window).
• Cleanology: London-headquartered commercial cleaning contractor with a focus on offices, schools, and corporate environments. Comparable as a UK cleaning specialist pursuing accreditations, ESG credentials, and bespoke enterprise contracts of the type We Clean services in the Midlands.
• Spotless Commercial Cleaning: Midlands-based commercial cleaning company offering contract cleaning to offices, schools, and industrial clients. Directly comparable as a regional UK specialist operating in overlapping verticals and customer segments.
• Total Clean (UK): UK-wide commercial contract cleaning company serving offices, retail, and education. Comparable as a mid-sized specialist pursuing accreditations and recurring enterprise contracts similar to We Clean's proposition.

Broad incumbents

• Atalian Servest: One of the largest UK facilities management providers, offering cleaning alongside security, M&E, and catering. A broad incumbent competing for the same enterprise tenders as We Clean, but typically at larger scale and with bundled soft-service offerings.
• Mitie: FTSE-listed UK facilities management and professional services company with a major cleaning services division. Overlaps with We Clean on enterprise and public-sector contracts but operates nationally with bundled FM offerings.
• Sodexo UK: Global facilities services group with significant UK presence in cleaning, food, and workplace services. Competes for the same enterprise and education-sector contracts but at national/international scale and with broader bundled solutions.
• ISS A/S: Global workplace and facility services provider with substantial UK cleaning operations. Comparable in commercial cleaning offering but competes as a multinational incumbent against regional specialists like We Clean.
• Compass Group UK: FTSE 100 global support services group with cleaning among its facilities offerings. Tangentially comparable as a very large incumbent that occasionally competes for high-end corporate cleaning contracts in We Clean's verticals.

Emerging players

• Eco-Mist Cleaning Solutions: UK cleaning company with a focus on environmentally friendly cleaning methods, including chemical-free options. Partially comparable as an emerging specialist targeting the same ESG-led procurement criteria We Clean emphasizes in its tenders.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks3 records

Key highlights7 records

Customer concentration

• Xx.com/WeCleanBham
• Facebookfacebook.com/WeCleanBham
• LinkedInlinkedin.com/company/we-clean

Compliance10 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about We Clean