Conlabz
- Company typePrivate
- Founded2008
- HeadquartersKoblenz, Germany
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Conlabz does
Conlabz GmbH is a privately held, founder-owned German e-commerce and digital agency headquartered in Koblenz. Founded in 2008 by Daniel Marcus Schmidt (Managing Director), the firm operates with approximately 22 employees supplemented by interns and freelancers, delivering custom e-commerce and web development projects to a mix of mid-market, enterprise, nonprofit, and SMB clients exclusively in the German market.
The agency's core technical offering centers on Shopware-based e-commerce implementation (including B2B-specific modules, ERP integrations such as eNVenta-to-ERP-Novum, and migrations from platforms like Magento 1 to Shopware 6), complemented by content management system services on WordPress, TYPO3, NEOS, and Contao. Adjacent capabilities include custom application and interface development (PHP), online marketing services (SEA/Google Ads, SEO, social media, CleverReach newsletter automation), dedicated Direct-to-Consumer (D2C) consulting via a sub-brand at d2c.conlabz.de, GDPR consent management (Cookiebot, Borlabs, consens), and accessibility consulting aligned with BFSG/WCAG requirements. Partnerships with ChannelEngine (marketplace integration), raidboxes and maxcluster (green hosting), and Borlabs Cookie/consens/Cookiebot (consent) extend delivery capability.
Commercially, Conlabz operates as a project-based professional services agency with no publicly disclosed pricing. Revenue is generated across four streams: e-commerce development, CMS services, online marketing retainers, and recurring maintenance/support (hosting, domains, SSL, SLAs). Customer acquisition combines direct sales consultation, inbound content marketing via an active German-language blog and newsletter, and paid search. The company is debt-free and externally unfinanced, growing organically with no disclosed institutional ownership.
Conlabz firmographics
Firmographics- Name
- Conlabz
- Legal name
- conlabz GmbH
- Website
- https://conlabz.de
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Conlabz industry classification
Industry- Product category
- E-Commerce Agency Services
- NAICS
- Custom Computer Programming Services (541511), Professional, Scientific, and Technical Services (541)
- SIC
- Services-Management Consulting Services (8742)
- akta.pro primary industry
- Customer Engagement & Messaging (Email, SMS, Push, In-App) (BPAFAFAI)
- akta.pro secondary industry
- Marketing Automation & Campaign Management CRM (HDAEAFAB)
Keywords
Where Conlabz is headquartered
LocationHeadquarters
- HQ city
- Koblenz
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Conlabz business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- E-Commerce Development Services: Custom development and implementation of online shops and E-Commerce platforms using Shopware and other technologies. Project-based engagements typically involving design, development, integration, and launch phases.
- Content Management System Services: Development, customization, and maintenance services for WordPress, TYPO3, and NEOS platforms. Includes ongoing support, updates, and feature development.
- Online Marketing Services: Digital marketing services including SEO optimization, Google Ads management, social media marketing, content marketing, and newsletter automation.
- Maintenance and Support: Ongoing website maintenance, hosting, updates, and customer care services. Includes Service Level Agreements for continued support.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Conlabz product offering
Product offeringCore offering
Conlabz GmbH is a Koblenz-based digital and e-commerce agency that designs, builds, and maintains online shops (primarily on Shopware), custom web applications, and CMS-based websites (WordPress, TYPO3, NEOS) for German-speaking businesses. The agency bundles consulting, design, programming, integration with ERP/CRM/email/marketplace systems, and ongoing maintenance/support, and complements this with online marketing services (SEO, SEA, social media, content, newsletter) and accessibility (BFSG/WCAG) compliance consulting.
Product overview
Conlabz is an e-commerce and digital agency based in Koblenz, Germany, offering a multi-platform services portfolio centered on Shopware as its primary e-commerce platform. The agency provides Shopware agency services (implementation, programming, B2B/B2C builds, migrations from systems like Magento), complemented by a dedicated D2C (Direct-to-Consumer) practice. In content management, Conlabz offers services across WordPress, TYPO3, and NEOS CMS platforms. The agency also delivers custom web and application development, online marketing services (SEA/Google Ads, SEO, content marketing, social media marketing, newsletter/email marketing via CleverReach), accessibility consulting (BFSG/WCAG), and consent management platform integration. These services are offered as distinct but complementary modules, with ongoing hosting, domains, SSL, and support as bundled maintenance offerings.
Differentiator
Problem solved
Functional benefit
Brands
- D2C Platform: Dedicated direct-to-consumer platform and services
Products and services
- Shopware Agency Services End-to-end Shopware implementation services including B2B and B2C shop builds, migrations from legacy platforms (such as Magento 1 to Shopware 6), Shopware programming, and ongoing support, delivered for German-speaking businesses.
- D2C (Direct-to-Consumer) Services Direct-to-Consumer strategy and platform implementation services, including D2C shop setup and marketplace integration (via ChannelEngine) for omnichannel execution on platforms such as Amazon, Zalando, and Otto, targeted at manufacturers and brands.
- WordPress Agency Services WordPress CMS implementation, design, development, and ongoing maintenance services, with SEO and content marketing integration, for organizations needing a WordPress-based website.
- TYPO3 Agency Services TYPO3 CMS development, design, and integration services for organizations needing a professional TYPO3-based website with third-party interface integrations.
- NEOS Agency Services NEOS CMS implementation and development services for organizations needing a NEOS-based website or application.
- Custom Development (Individualentwicklungen) Custom development of web, app, shop, and application solutions including intranet applications, event platforms, interface optimization, individual software, and refactoring projects, for clients with non-standard requirements.
- Online Marketing Services Online marketing services covering SEA (Google Ads), SEO, content marketing, social media marketing, newsletter marketing via CleverReach, recruiting marketing, and conversion/performance optimization for businesses seeking digital growth.
- Accessibility (Barrierefreiheit) Consulting Accessibility consulting and implementation services covering BFSG (German Accessibility Strengthening Act) compliance, WCAG audits, accessibility checklists, and accessibility-optimized e-commerce design, for organizations needing accessible websites and shops.
- Consent Management Implementation Consent management platform integration and implementation services covering Cookiebot, Borlabs Cookie, and consens, for GDPR-compliant cookie consent on websites and online shops.
- Hosting, Domains & SSL Web hosting, domain management, and SSL certificate services bundled with ongoing maintenance and support for Conlabz client websites and shops.
Companies that use Conlabz
Customer profileNamed customers10 records
Segments3 records
Ideal customer profiles4 records
Conlabz technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration12 records
Feature5 records
Conlabz partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights4 records
Conlabz competitors and assessment
Company assessmentDirect peers
- Shopmacher: Shopmacher is a German Shopware Enterprise Partner agency specializing in Shopware e-commerce implementations, B2B shop builds, and Shopware 6 migrations — directly comparable to Conlabz's core Shopware-focused service offering for the DACH market.
- elaboratum: elaboratum is a Munich-based German digital agency with deep Shopware expertise offering e-commerce strategy, implementation, and digital transformation — comparable in mid-market focus and Shopware-centric delivery model to Conlabz.
- Netformic: Netformic is a German digital agency offering e-commerce, CMS, and online marketing services to mid-market B2B/B2C clients — directly comparable to Conlabz across CMS stack, e-commerce implementation, and digital marketing breadth.
- d.velop: d.velop is a German digital transformation provider with e-commerce and content management capabilities, serving mid-market and enterprise German customers with similar horizontal digital service scope to Conlabz.
- dotzilla: dotzilla is a German full-service digital agency with e-commerce, CMS, and online marketing offerings targeting mid-market clients — directly comparable to Conlabz across size, service stack, and DACH client base.
- nexum: nexum is a Cologne-based German digital agency specializing in e-commerce, content platforms, and online marketing for mid-market to enterprise brands — closely comparable to Conlabz's full-stack digital agency positioning in the German market.
- Comspace: Comspace is a Bielefeld-based German digital agency delivering e-commerce, CMS, and online marketing services to mid-market B2B clients — comparable to Conlabz across service breadth, target segment, and German regional positioning.
Broad incumbents
- diva-e: diva-e is a larger German digital agency and SAP-partner covering e-commerce, content, and digital transformation across enterprise customers — operating at broader scale with overlapping service areas but more diversified across platforms and verticals than Conlabz.
- Sitecore: Sitecore is a global content management and digital experience platform vendor serving enterprise marketing teams — a broad incumbent whose consulting/implementation ecosystem in Germany competes with agencies like Conlabz for CMS and digital marketing engagements.
Emerging players
- Shopgate: Shopgate is a German-founded mobile commerce and omnichannel platform provider for SMB retailers — adjacent and emerging compared to Conlabz, with overlapping D2C and marketplace themes but a SaaS/technology model rather than agency services.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Conlabz social profiles
Digital presenceConlabz financial estimates
Financial estimateRevenue estimate
Valuation estimate
Conlabz leadership team
Management profileNumber of profiles
Profiles6 records
Conlabz funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Conlabz M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Conlabz
What does Conlabz do?
Conlabz GmbH is a Koblenz-based digital and e-commerce agency that designs, builds, and maintains online shops (primarily on Shopware), custom web applications, and CMS-based websites (WordPress, TYPO3, NEOS) for German-speaking businesses. The agency bundles consulting, design, programming, integration with ERP/CRM/email/marketplace systems, and ongoing maintenance/support, and complements this with online marketing services (SEO, SEA, social media, content, newsletter) and accessibility (BFSG/WCAG) compliance consulting.
Is Conlabz a public or private company?
Conlabz is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Conlabz founded?
Conlabz was founded in 2008. It employs 11 to 50 people.
Where is Conlabz based?
Conlabz is headquartered in Koblenz, Germany, in the Europe region.
How does Conlabz make money?
Four revenue lines are on record. E-Commerce Development Services are the primary driver. The others are content Management System Services, online Marketing Services and maintenance and Support.
Who are Conlabz's main competitors?
Direct peers on record are Shopmacher, elaboratum, Netformic, d.velop, dotzilla, nexum and Comspace. Broad incumbents are diva-e and Sitecore. Shopgate is listed as an emerging player.
Does Conlabz have an API?
No public API is recorded for Conlabz.
What industry is Conlabz in?
Conlabz's product category is E-Commerce Agency Services. Its primary akta.pro industry code is BPAFAFAI, Customer Engagement & Messaging (Email, SMS, Push, In-App), with a secondary code of HDAEAFAB, Marketing Automation & Campaign Management CRM. Its NAICS code is 541511 and its SIC code is 8742.