What dotzilla does

dotzilla GmbH & Co. KG, founded in 2002 and headquartered in Oberhausen, Germany, is a vertical SaaS provider for the automotive trade, offering an integrated vehicle-marketing and management platform anchored by its CarGate360° product. The platform automates vehicle capture, data enrichment via DAT/SVwacke VIN queries, multi-platform inventory syndication (mobile.de, AutoScout24, Hey.Car, Carwow, Spoticar, and 30+ additional exchanges), lead management, AI-driven pricing (Price Report), inventory analysis (Stock Report), and cross-market procurement (SourcingTool and Carvago integration to 9 European markets). Underlying technology is a cloud SaaS stack with TYPO3 CMS, DMS integrations to 15+ dealer management systems (LocoSoft, Navision, Formel1, EVA, Easy Car Sales, CARLO, MACS, CIDCAR, etc.), and proprietary features such as CarGate2GO mobile tablet capture and PhotoChecker computer vision.

The company serves three primary customer segments: individual car dealerships (Autohäuser), multi-location dealer groups (Autohausgruppen), and OEMs/vehicle manufacturers, claiming over 1,000 served accounts and penetration of approximately 60% of Germany's largest dealer groups, including named customers such as Gottfried Schultz (42 locations), Ernst Dello (40+), Fleischhauer, Bierschneider, MOHAG, Porsche Deutschland, and Sixt Leasing. Day-to-day operations involve managing 80,000+ vehicles per day, supported by 11-50 employees including dedicated enterprise field sales, inside sales, customer care, web development, and technical support functions.

Revenue is generated through SaaS subscriptions (CarGate360°, Carzilla, SourcingTool) ranging from €99/month modular WebBauKisten packages to quote-based enterprise tiers; professional services (TYPO3 website development, custom programming, coaching, hosting); data services (DAT-VIN quality checks); and marketplace commissions via the Carvago partnership. Go-to-market combines enterprise field sales, inside sales, self-serve PLG for SMBs, and certified channel partnerships with mobile.de and AutoScout24. In August 2025, dotzilla was acquired by Czech-based EAG Group (European Automotive Group), which is consolidating leading automotive software providers across Europe; Jakub Šulta and Petr Kratochvíl serve as Managing Directors, with operating continuity maintained by prior leadership.

Name

dotzilla

Legal name

dotzilla GmbH

Website

https://dotzilla.de

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

dotzilla is a German SaaS provider of vehicle marketing, lead management, and AI-powered pricing tools for automotive dealers, serving 1,000+ dealerships, dealer groups, and OEMs with integrations to mobile.de, AutoScout24, and major DMS systems.

Ownership category

akta.pro rank

Product category

Automotive Dealer Software

akta.pro primary industry

Car Rental & Car-Sharing Booking Platforms (BPAMAIAF)

akta.pro secondary industry

Fleet, Asset Tracking & Telematics Location Platforms (BPAMANAF)

Keywords

• Automotive dealer software
• Vehicle marketing platform
• Automotive SaaS solutions
• Lead management automotive
• Multi-platform inventory syndication

Headquarters

HQ city

Cologne

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Subscriptions (CarGate360°, Carzilla): Monthly/annual subscription fees for automotive marketing software. CarGate360° provides automated vehicle marketing, lead management, and inventory analysis. Carzilla offers SEO marketing tools. Pricing starts at €99/month for modular web packages.
2. Professional Services (Web Development, Consulting): Premium TYPO3 website development, custom programming, and implementation services. Includes coaching phases for product adoption. Hosting services also offered.
3. Data Services: DAT-VIN query-based data quality checks and vehicle data enrichment. Quality checks performed on dealer inventory for optimization.
4. European Sales Commission (Carvago): Carvago International Sales enables dealers to access European buyers across 9 markets. dotzilla facilitates connection to this marketplace partner.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

dotzilla provides a modular SaaS platform for automotive dealers, centered on CarGate360° for automated vehicle capture, management and multi-platform marketing. Add-on modules cover lead management, AI-driven pricing (Price Report), inventory analysis (Stock Report), cross-platform vehicle procurement (SourcingTool), B2B trading, SEO marketing (Carzilla), and European cross-border sales (Carvago). The platform is complemented by TYPO3 website development, online marketing services, and custom programming.

Product overview

Dotzilla offers a modular SaaS platform for automotive dealers centered on CarGate360° (automated vehicle marketing and management) complemented by specialized add-on modules including Leadmanagement, Carzilla SEO tools, Price Report (AI-powered pricing), Stock Report (inventory analysis), SourcingTool (vehicle procurement), B2B Marketplace, and Fahrzeugmärkte (vehicle markets/landing pages). The platform integrates with major German vehicle marketplaces (Mobile.de, AutoScout24) and DMS systems, and connects to the Carvago European sales platform. Additional services include TYPO3-based website development, online marketing, modular website packages (WebBauKisten), and custom programming. The company became part of EAG Group in 2025 to expand AI capabilities and European market reach.

Differentiator

Problem solved

Functional benefit

Brands

• Carzilla: SEO Marketing Tools and automotive search engine optimization platform, also operating as carzilla.de - an independent premium vehicle marketplace for brand dealers.

Products and services

• CarGate360° Automated vehicle marketing and management SaaS platform that reduces effort by 90% in capturing, managing, and marketing vehicles. Designed for car dealerships, dealer groups, and OEMs with lead management, market checks, KPI dashboards, and automatic multi-platform distribution.
• Leadmanagement Centralized customer communication management system ensuring no inquiry is lost. Features auto-response, automatic email distribution, text modules, escalation management at 2-hour intervals, and a real-time dashboard for dealerships.
• Carzilla SEO Marketing SEO marketing tool that creates individual web pages per vehicle, optimizing search engine visibility on Google, Bing, and Yahoo. Includes XXL galleries, QR codes, financing calculators, quality seals, and Facebook integration.
• Fahrzeugmärkte & Landingpages Mobile vehicle markets and campaign landing pages for dealer marketing campaigns, with QR code technology for direct mobile access to vehicle details.
• B2B-Geschäft (B2B Marketplace Platform) B2B marketplace platform enabling dealers to sell to B-dealers, buyers, and other dealer colleagues directly on their own platform.
• Price Report AI-driven vehicle pricing tool using VIN-based analysis with DAT data to provide accurate vehicle data, equipment features, and realistic market prices based on currently advertised and previously sold vehicles.
• Stock Report Inventory analysis tool with AI-supported analysis, evaluation traffic lights for decision-making security, automatic tasks for process structuring, and PhotoChecker for ensuring professional listing quality.
• SourcingTool Intelligent vehicle procurement tool that searches across multiple domestic and foreign vehicle markets cross-platform in seconds, with integrated AI-powered Price Report for valuation, margin calculation, and stand days forecasting.
• Carvago European Sales European online car sales platform enabling dealers to sell vehicles to buyers across 9 European markets, with full-service sales and logistics including customs/export documentation, contracts, and delivery.
• Premium Websites with TYPO3 Premium website development service using TYPO3 CMS for automotive dealers, including CI development, graphics, programming, and seamless CarGate360° integration. Built on market-leading experience of 80+ automotive TYPO3 websites.
• Online Marketing Services Online marketing and website maintenance services including SEO, content services, email marketing, newsletter design and distribution, and automotive-specific online marketing.
• Modulare WebBauKisten Modular website packages enabling responsive dealer websites in 30 days including integrated vehicle market and search engine ranking, starting from €99/month.
• Individualprogrammierung (Custom Programming) Custom programming services for specialized functions, individual web applications, shop systems, B2B ordering systems, intranet/extranet applications, and hosting and support.

Quantifiable outcome

• 90% less effort in vehicle capture, management, and marketing
• +5 more outcomes

Named customers14 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration27 records

AI capability7 records

Feature9 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• mobile.decoreStrategic or Co-development Partnerdotzilla is an official data supplier and interface partner of mobile.de, Germany's largest vehicle marketplace. The partnership includes adherence to individual quality standards for achieving highest data quality and optimal transmission for best marketing results. Deep technical collaboration with mobile.de.
• AutoScout24coreStrategic or Co-development Partnerdotzilla is a certified partner for professional interface service with highest data quality for German online exchanges. AutoScout24 confirms dotzilla's highest data quality with optimal transmission.
• Hüsges GruppecoreStrategic or Co-development Partnerdotzilla entered a strategic partnership with one of Germany's most innovative expert/assessment companies, Hüsges Gruppe. Goal is data-driven process automation from first vehicle assessment to used car sale, improving quality and speed. Joint development of web-based applications combining existing solutions from both companies.
• Carvago Deutschland GmbHminorChannel Partner/ Reseller/ Distributordotzilla partners with Carvago to enable German dealers to sell vehicles to buyers across 9 European markets. Carvago handles customer process end-to-end, customs/export documentation, contracts, and delivery. dotzilla integrates Carvago International Sales into its product portfolio.
• instamotion GmbHminorOthersPartner company displayed in dotzilla partner logos section.
• Autrado GmbHminorOthersPartner company displayed in dotzilla partner logos section.
• CarObserver GmbHminorOthersPartner company displayed in dotzilla partner logos section.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• CDK Global: Provider of dealer management systems, CRM, and digital marketing for automotive retailers in North America and increasingly Europe. Comparable to dotzilla's CarGate360° + Leadmanagement + Carzilla stack, but as a much larger full-suite incumbent.
• Cox Automotive: Global automotive services group encompassing Autotrader, Dealertrack, Kelley Blue Book, and vAuto. Overlaps with dotzilla across dealer marketing, inventory pricing (vAuto), and multi-platform syndication, but operates at vastly greater scale and breadth.

Direct peers

• DealerSocket: Dealer management, CRM, and digital marketing SaaS for automotive retailers. Closest direct functional analog to dotzilla's CarGate360° vehicle marketing and lead management modules in the US market.
• LotVantage: Digital marketing and inventory syndication platform for automotive dealers. Comparable to dotzilla's Carzilla SEO tool and multi-platform export functionality, focused on driving dealer inventory visibility across marketplaces.
• vAuto: Inventory management and pricing SaaS for auto dealers (part of Cox Automotive). Directly comparable to dotzilla's Price Report and Stock Report modules, which use similar AI-driven market data for used-car pricing and stocking decisions.
• PureCars: Automotive marketing analytics and inventory intelligence platform for dealers. Closest functional analog to dotzilla's Price Report and Stock Report AI-driven inventory and pricing analytics in the US market.
• Loco-Soft: German dealer management system (DMS) provider widely used by German Autohäuser. Directly comparable to dotzilla on the German market, with native integrations (dotzilla already integrates LocoSoft as a DMS) and overlapping dealer customer base.
• PBS Systems: Canadian dealer management and customer relationship SaaS for automotive and RV dealers. Comparable to dotzilla's CarGate360° + Leadmanagement + inventory tooling combination for franchise and independent dealer groups.
• Frazer Computing: US-based independent automotive dealer management software provider serving independent and franchise dealers. Comparable to dotzilla on the SMB/dealer-group side of automotive retail SaaS with similar modular product philosophy.
• Autosoft: Dealer management SaaS for independent and franchise auto dealers with CRM, inventory, and desking tools. Comparable in product shape and target market to dotzilla's CarGate360° suite, particularly for mid-market dealer groups.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/dotzilla

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about dotzilla