Expoints
Expoints is a Dutch B2B SaaS provider of an omnichannel customer and employee feedback platform, serving enterprise and mid-market organizations in healthcare, financial services, retail, and public sector via custom-configured deployments, a sparring-partner advisory layer, and sector-certified data security.
- Company typePrivate
- Founded2011
- HeadquartersEindhoven, Netherlands
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Expoints does
Expoints B.V. is a Netherlands-based B2B SaaS provider of omnichannel customer experience (CX) and employee experience (EX) feedback software, founded in 2011 by Marcel Rosbergen and Martijn Driessen and headquartered in Best with a secondary office in Breda. Its core product is a home-grown, modular feedback platform — developed in collaboration with technical partner DataLeaf since 2011 and consolidated through a December 2023 merger forming the SaaS² Group — that collects feedback across email, SMS, WhatsApp, web (buttons, pop-ups, chat), social, newsletters, and digital kiosks, consolidates results in a unified dashboard, and supports API-based integrations, smart alerts, and closed-loop follow-up. Domain-specialized assets include a Patient Experience Monitor (PEM) built on validated Picker Institute questionnaires, certified against NEN 7510 (healthcare), ISO 27001, ISO 9001, and FSQS-NL (financial services) standards.
The company serves enterprise and mid-market organizations across healthcare, financial services, retail/e-commerce, and government/public sector, with named anchors including bol.com (10-year continuous relationship), AON, de Volksbank, and a sector-defining NFU partnership covering all eight Dutch University Medical Centers plus an NVZ pilot covering 13 general hospitals and over 200,000 surveyed patients. Its go-to-market is direct enterprise field sales with custom configuration and a 'sparring partner' advisory layer; revenue is generated through recurring platform subscriptions, modular add-ons (Reviews, Pushrapportages, Slimme Koppelingen), and professional services including conceptual setup, dashboard workshops, training, and continuous improvement advisory. AI/ML capability is limited to third-party Dutch-language text mining via the Underlined API for open-text feedback analysis; no proprietary AI models, data flywheels, or research outputs are disclosed.
Expoints firmographics
Firmographics- Name
- Expoints
- Legal name
- Expoints B.V.
- Website
- https://expoints.nl
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Expoints is a Dutch B2B SaaS provider of an omnichannel customer and employee feedback platform, serving enterprise and mid-market organizations in healthcare, financial services, retail, and public sector via custom-configured deployments, a sparring-partner advisory layer, and sector-certified data security.
- Ownership category
- akta.pro rank
Where Expoints is headquartered
LocationHeadquarters
- HQ city
- Eindhoven
- HQ country
- Netherlands
- HQ region
- Europe
Offices2 records
Markets served
Expoints business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Platform Subscription: Subscription-based access to the proprietary Expoints feedback platform, configured per customer requirements. Includes dashboard access, data visualization, and omnichannel feedback collection capabilities.
- Professional Services & Consulting: Full-service support including conceptual setup of measurement framework, feedback model configuration, look & feel customization, authorization and user management, feedback analysis and interpretation, dashboard workshops, training, and advisory services.
- Add-on Services: Additional services including Reviews (review collection and display), Push Reportages, Narrow Casting, API integrations with external platforms, and custom integrations.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
Expoints product offering
Product offeringCore offering
Expoints provides a home-made, modular SaaS feedback platform hosted in the Netherlands that collects customer and employee feedback across all channels (email, SMS, WhatsApp, web, chat, social, kiosks) and consolidates results into a single dashboard for closed-loop analysis. Offerings include the core Feedback Platform, add-on modules (Reviews, Pushrapportages, Slimme Koppelingen/API integrations), the Patient Experience Monitor (PEM) for healthcare, and Sparring Partner consulting/advisory services.
Product overview
Expoints offers a unified feedback and feedforward platform combining a core SaaS product with modular add-ons. The Feedback Platform serves as the central home-made solution for omnichannel feedback collection (CX + EX), with results consolidated into a single dashboard. This core platform is complemented by add-on modules including Reviews (for review collection and display), Pushrapportages (automated reporting), and Slimme Koppelingen (API integrations with external platforms). The company also provides consulting services through its Sparring Partner offering for strategic advisory support.
Differentiator
Problem solved
Functional benefit
Products and services
- Feedback Platform Home-made, modular SaaS feedback platform for omnichannel customer (CX) and employee (EX) feedback collection via email, SMS, WhatsApp, web buttons/pop-ups/chat, social, newsletters and digital kiosks, consolidating all results into a single dashboard with role-based access, smart alerts, push reports and closed-loop follow-up. Built and hosted in the Netherlands.
- Reviews (Add-on)
Quantifiable outcome
- Patient response rates of 41% achieved for UMC measurements
- +2 more outcomes
Companies that use Expoints
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles4 records
Expoints technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
AI capability2 records
Feature5 records
Expoints partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core and secondary.
- DataLeafcoreDedicated software partner for the Expoints platform. DataLeaf developed and continues to evolve the feedback platform in close collaboration with Expoints. The partnership began in 2011 and culminated in a formal fusion at the end of 2023, forming SaaS² Group.
- Buro ImproofcoreCustomer experience specialists who support organizations in setting up and optimizing their continuous improvement process using the Improof Canvas. Joint go-to-market for CX improvement programs.
- MilkymapsecondaryCustomer Journey Mapping specialists who develop unique CX Life Cycle Models for organizations, structuring CX metrics and customer data. Integration with Expoints dashboards for unified customer experience visualization.
- TheyDosecondaryJourney Management platform partnership. Expoints quantitative and qualitative data is directly accessible in the customer journey within TheyDo, bridging the gap between journeys and feedback with automated data-driven improvement prioritization.
- Hello CustomersecondaryFeedback engine partner providing additional feedback capabilities and technology integration.
- SpotlersecondarySocial media and chat integration partner. Integration enables customer satisfaction measurement for webcare teams, with results visible in the Spotler dashboard.
- Feedback CompanysecondaryReviews partner providing review collection and display capabilities integrated with the Expoints platform.
- TrustpilotsecondaryReview partner for collecting and displaying customer reviews to improve online visibility and reputation.
- CMsecondaryConversational software partner for messaging and communication capabilities.
- LivePersonsecondaryChat application partner for real-time customer interaction and feedback collection.
- UnderlinedsecondaryPartnership for fully automated text mining of customer feedback in Dutch. Underlined API Service enriches feedback streams with text mining categories, integrated directly into Expoints dashboards.
- NFU (Nederlandse Federatie van Universitair Medische Centra)corePartnership to measure patient experiences for all Dutch University Medical Centers using the Patiëntervaringsmonitor (PEM), a standardized validated questionnaire.
- NVZ (Nederlandse Vereniging van Ziekenhuizen)secondaryPartnership for patient experience measurements as part of the Value-Driven Care program, involving 13 member hospitals and 200,000+ patients.
Scale indicators9 records
Recent moves9 records
Expansion highlights5 records
Expoints competitors and assessment
Company assessmentBroad incumbents
- Medallia: Large-scale enterprise CX platform serving regulated industries globally. Comparable customer experience management and omnichannel feedback capabilities, but with a vastly larger sales and engineering footprint.
- Qualtrics: Global enterprise CX/EX platform owned by Silver Lake / CPP Investments. Operates a much broader and better-funded platform across many verticals, but competes directly with Expoints for Dutch enterprise feedback mandates.
- Trustpilot: Global consumer reviews platform with enterprise integrations. Listed as an Expoints partner, but also a broader incumbent competing for the same marketing and CX budget at Dutch enterprises.
- InMoment: Enterprise CX platform combining surveys, social, and VOC analytics. Overlaps with Expoints on CX feedback collection and analytics for multi-site organizations, particularly in healthcare and financial services.
Direct peers
- TheyDo: Dutch journey management platform integrating with Expoints for data-driven journey prioritization. Adjacent product category but overlapping enterprise customer base in the Netherlands, making it a strong regional comparable.
- CustomerGauge: Mid-market CX and account experience platform with strong presence in B2B. Closely comparable in size, vertical focus, and enterprise SaaS model, making it a relevant reference point for Expoints' scaling trajectory.
- Hello Customer: Belgian-Dutch customer feedback platform focused on AI-driven open-text analysis. Listed as an Expoints integration partner, indicating overlapping customer base and complementary positioning in the Benelux CX market.
- Mopinion: Dutch-origin digital feedback platform serving enterprise customers across Europe. Directly comparable in geography, target customers, and omnichannel feedback SaaS offering.
- Feedback Company: Dutch review and feedback collection platform. Already an Expoints partner for review collection and display, and a direct comparable in the Netherlands for enterprise customer feedback programs.
- Spotler: Dutch marketing software group with email, CRM, and feedback capabilities. Integration partner of Expoints for social and chat feedback, and a relevant Dutch competitor for mid-market CX/CRM software spend.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights6 records
Customer concentration
Expoints social profiles
Digital presenceExpoints compliance and trust
Trust signalCompliance4 records
Expoints financial estimates
Financial estimateRevenue estimate
Valuation estimate
Expoints leadership team
Management profileNumber of profiles
Profiles4 records
Expoints funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Expoints M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Expoints
What does Expoints do?
Expoints provides a home-made, modular SaaS feedback platform hosted in the Netherlands that collects customer and employee feedback across all channels (email, SMS, WhatsApp, web, chat, social, kiosks) and consolidates results into a single dashboard for closed-loop analysis. Offerings include the core Feedback Platform, add-on modules (Reviews, Pushrapportages, Slimme Koppelingen/API integrations), the Patient Experience Monitor (PEM) for healthcare, and Sparring Partner consulting/advisory services.
Is Expoints a public or private company?
Expoints is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Expoints founded?
Expoints was founded in 2011. It employs 11 to 50 people.
Where is Expoints based?
Expoints is headquartered in Eindhoven, Netherlands, in the Europe region.
How does Expoints make money?
Three revenue lines are on record. SaaS Platform Subscription is the primary driver. The others are professional Services & Consulting and add-on Services.
Who are Expoints's main competitors?
Broad incumbents on record are Medallia, Qualtrics, Trustpilot and InMoment. Direct peers are TheyDo, CustomerGauge, Hello Customer, Mopinion, Feedback Company and Spotler.
Does Expoints have an API?
Yes. Expoints offers API integrations with external platforms for data exchange. The API enables connectivity with AI & Analytics, CRM & Customer Life Cycle Management, Chat & Socials, and Panels & Reviews platforms. Data exchange is facilitated through API connections, SFTP, or direct platform upload.