What Premier Pet does

Premier Pet is a consumer pet products brand headquartered in Knoxville, Tennessee, and operated as a subsidiary brand under Radio Systems Corporation, a privately held Tennessee-incorporated company also owning the PetSafe, Invisible Fence, SportDOG, Kurgo, and Free Spirit brands. Founded in 1989 and positioned within Radio Systems Corporation's consumer pet electronics portfolio, Premier Pet targets individual pet owners — primarily dog and cat households — seeking solutions for containment, behavior training, hydration, and everyday pet care. The company states it serves North America (US and Canada) through a multi-channel go-to-market combining direct-to-consumer e-commerce on premierpet.com, phone ordering with live customer care (Mon-Fri 8am-7pm ET), and third-party retail partner distribution.

The product portfolio spans electronic containment systems — including a GPS-powered circular wireless boundary fence, a portable wireless circular fence, and a customizable in-ground wired fence — alongside bark control collars, remote training collars (300 yard, 600 yard, and 1000 ft ranges), pet fountains in five sizes (54–128 oz) with dual-filtration, automatic timer feeders, harnesses and leashes for dogs and cats, muzzles in four sizes, pet doors (standard, large, and 4-way locking), and a small toy line including automatic laser and motion-activated cat toys. All products are sold as one-time hardware purchases; no subscription, mobile app, or software component is offered. The underlying technology is described as basic electronic and mechanical, with proprietary features centered on portability of the wireless boundary system, customizability of the in-ground system, and the dual carbon/foam filtration architecture of the fountains.

Premier Pet generates revenue exclusively through hardware product sales, with no recurring or subscription streams. The company emphasizes no-fee DIY installation, warranty coverage, and an accessory ecosystem (replacement filters, pumps, batteries, add-a-dog collars, rawhide refills) that drives post-purchase repeat purchases. Customer care, warranty administration, and order fulfillment operate out of the Radio Systems Corporation campus at 10427 PetSafe Way, Knoxville, with returns processed at 10409 Cogdill Road. No venture funding, public listing, M&A activity, leadership changes, or independent financial disclosures are indicated in available data; the brand's commercial trajectory is inseparable from Radio Systems Corporation's broader corporate strategy and portfolio management.

Name

Premier Pet

Legal name

Radio Systems Corporation

Website

https://premierpet.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Short description

Premier Pet is a consumer pet electronics brand under Radio Systems Corporation, selling GPS, wireless, and in-ground fencing, bark and training collars, pet fountains, feeders, harnesses, and pet doors to individual dog and cat owners across the US and Canada through DTC, phone, and retail channels.

Ownership category

akta.pro rank

Product category

Consumer Pet Electronics & Pet Care Products

NAICS

Pet and Pet Supplies Retailers (459910)

akta.pro primary industry

Pet Care & Pet Supplies DTC (CRAFACAH)

akta.pro secondary industries

Pet Technology & Smart Devices Distribution (Trackers, Feeders) (CRAOAKAI), Pet Accessories & Travel Gear Distribution (Collars, Leashes, Carriers) (CRAOAKAF), Pet Supplies Omnichannel (CRAFAEAJ)

Keywords

• Pet containment systems
• Pet water fountains
• Bark control collars
• Remote dog trainers
• Pet harnesses leashes

Headquarters

HQ city

Knoxville

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Hardware Product Sales: Premier Pet generates revenue through the sale of physical pet products including electronic containment systems (fences, collars), pet fountains, harnesses, leashes, muzzles, pet doors, training collars, batteries, and accessories. Products are sold as one-time purchases with no recurring subscription requirements.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Premier Pet designs and sells a portfolio of consumer pet products including electronic containment systems (wireless, in-ground, and GPS dog fences), pet water fountains with dual-filtration, bark control collars, remote training collars, harnesses, leashes, muzzles, pet doors, and automatic cat toys. The company markets affordable, DIY-installable pet hardware sold as one-time purchases with no subscription fees, distributed direct-to-consumer and through retail partners.

Product overview

Premier Pet is a pet products company offering a comprehensive portfolio of pet care and containment solutions. The product lineup includes: pet fountains with multiple size options (54 oz, 60 oz, 100 oz, 110 oz, 128 oz) and replacement filters/pumps; automatic pet feeders with portion control; bark control collars (rechargeable and battery-powered with digital display options); dog muzzles in multiple sizes; wireless and in-ground fence containment systems with GPS capability; remote training collars with varying ranges (300 yards, 600 yards, 1000 ft); harnesses and leashes including no-pull comfort harnesses and step-in harnesses for dogs and cats; pet doors in various sizes with locking features; dog and cat toys including automatic laser toys and treat-dispensing toys; and replacement batteries. The products work primarily as standalone hardware devices without AI capabilities, offering basic mechanical and electronic functionality for pet care, training, and containment.

Differentiator

Problem solved

Functional benefit

Products and services

• 128 oz Pet Fountain
• 110 oz Pet Fountain Provides 110 ounces of fresh, filtered water with a free-flowing stream encouraging pets to drink more for urinary and kidney health.
• 54 oz Pet Fountain Provides 54 ounces of fresh, filtered water for cats and small dogs with a dual-filter system and ultra-quiet bubbler design.
• 100 oz Pet Fountain Provides up to 100 oz of fresh, filtered water with a free-falling stream and multiple drinking options including an elevated bowl for senior pets.
• 60 oz Pet Fountain Provides 60 ounces of fresh, filtered water with adjustable flow control knob and 4 free-flowing streams for multiple drinking options.
• Automatic Timer Pet Feeder - 2 Meal Provides 2 pre-portioned meals within 24 hours with adjustable portion control up to 1.5 cups per meal.
• Rechargeable Bark Collar Rechargeable bark collar providing a safe and easy way to deter nuisance barking.
• Bark Collar Bark control collar providing a safe and easy way to deter nuisance barking.
• Bark Collar with Digital Display Bark control collar with digital display for monitoring correction levels.
• Dog Muzzle, Small Adjustable muzzle with padded straps for preventing nipping, biting, and barking; for dogs with 7-8 in. snout.
• Dog Muzzle, Medium Adjustable muzzle for dogs with snout measurements between 8-9 in.
• Dog Muzzle, Large Adjustable muzzle for dogs with snout measurements between 9-10 in.
• Dog Muzzle, Extra Large Adjustable muzzle for dogs with snout measurements between 10-12 in.
• Wireless Fence Wireless circular boundary system with adjustable coverage up to 1/2 acre, portable for yard, camping, or RVing.
• In-Ground Fence System Customizable in-ground barrier with coverage up to 1/3 acre, expandable to 5 acres with wire expansion set.
• GPS Dog Fence with Circular Wireless Boundary GPS-powered circular wireless boundary system covering 3/4 acres or more with correction-free re-entry and LCD screen setup.
• 600 Yard Trainer Remote training collar with 600 yard range and 3 safe training modes (tone, vibration, static) for all size dogs.
• 300 Yard Trainer Remote training collar with 300 yard range, 3 safe training modes (tone, vibration, 99 levels static); rechargeable and waterproof.
• 1000 ft Dog Trainer with Rechargeable Battery Long-range remote trainer with LCD display, 1000 ft range, 3 modes (tone, vibration, 16 static levels); expandable to 2 dogs.
• No Pull Comfort Harness (Small / Medium / Large) Multi-functional harness with 4 adjustment points, reflective stitching, and a padded traffic handle; available in small, medium, and large sizes for different dog weights and girths.
• Step-In Harness (Small / Medium / Large) Step-in harness with 3 adjustment points and a front leash attachment; available in small, medium, and large sizes for different dog weights and girths.
• Cat Harness & Leash - Medium Patented cat harness with a cradle design that does not put pressure on the throat; for cats 5-12 lb with 10.5-14 in. girth.
• Plastic Pet Door (Medium / Large) Plastic pet door with magnetic closure; available in medium (for pets 1-40 lb) and large (tinted flap, for pets 1-100 lb) sizes.
• Locking Pet Door Pet door with a 4-way locking system (in only, out only, both, or locked); for pets 1-25 lb.
• Zip Automatic Laser Cat Toy Automatic laser cat toy with random movement patterns for hands-free play.
• Fox Den Automatic Cat Toy Motion-activated cat toy with fox tail that shakes back and forth, including a Play While You Are Away mode.
• Automatic Multi-Laser Cat Toy Automatic laser toy with 2 rotating lasers; auto shut-off after 15 minutes; requires 3 AA batteries.
• Ring Holding Dog Toy (Ball Medium / Bone Small) Treat toy with rawhide chew rings, available in ball medium (dogs 10-50 lb) and bone small (dogs up to 10 lb) variants.
• 6V Lithium Replacement Batteries, Pack of 2 Replacement batteries for fence receiver collars; each battery lasts 1-3 months.
• 3V Lithium Replacement Batteries, Pack of 2 3V lithium replacement batteries for use with various Premier Pet products.
• Replacement Carbon Filters, Pack of 4 Carbon filters that remove bad tastes and odors, providing fresh filtered water; recommended replacement every 2-4 weeks.
• Replacement Pump for 100 oz Pet Fountain Replacement pump that circulates water through the fountain filtration system to prevent bacteria growth.

Quantifiable outcome

• Warranty coverage for 1 year on all products with 90-day warranty on refurbished products and specific accessories
• +2 more outcomes

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• Radio Systems CorporationcoreOthersPremier Pet is a subsidiary brand under Radio Systems Corporation, which also owns PetSafe, Invisible Fence, SportDOG, Kurgo, and Free Spirit brands. Radio Systems Corporation is described as the industry leader in Consumer Pet Electronics. Premier Pet products are marketed, warranted, and supported by Radio Systems Corporation.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Emerging players

• Petlibro: DTC challenger brand in smart pet fountains and feeders with strong Amazon presence. Increasingly competing in the hydration and feeding categories where Premier Pet sells.
• Petkit: Connected pet tech brand offering smart fountains, feeders, and litter products with app-driven UX. Emerging competitor to Premier Pet's standalone hardware in the hydration and feeding categories.

Direct peers

• SportDOG (brand of Radio Systems Corporation): Sporting-dog focused training collar brand under Radio Systems. Closely comparable remote training collar technology and customer overlap with Premier Pet's 300/600/1000 yard trainers.
• Halo Collar: GPS-based smart fence and training collar subscription product. Direct competitor to Premier Pet's GPS wireless fence, offering app-driven boundary customization and monthly fee monetization.
• Dogtra: Specialist in remote training collars and bark control e-collars with comparable static-correction feature sets to Premier Pet's training collar and bark collar lineup.
• SpotOn Fence: GPS smart-fence subscription product competing head-to-head with Premier Pet's wireless and in-ground containment systems, targeting tech-forward dog owners.
• Invisible Fence (brand of Radio Systems Corporation): Another Radio Systems Corporation sister brand specializing in installed pet containment solutions. Directly competes in the in-ground and wireless containment category that Premier Pet's fences address.
• PetSafe Drinkwell (under PetSafe brand): PetSafe brand pet fountains are the closest direct competitors to Premier Pet's 54–128 oz filtered pet fountain line under the same Radio Systems Corporation parent.
• PetSafe (brand of Radio Systems Corporation): Premier Pet's sister brand under Radio Systems Corporation, selling overlapping pet containment, bark control, and training products. Most directly comparable peer given shared parent, distribution, and product architecture.

Broad incumbents

• Garmin (Alpha, Delta, Astro series): Diversified electronics incumbent offering GPS-enabled dog tracking and training collars. Competes in Premier Pet's premium training collar tier with stronger brand recognition in the outdoor/sporting segment.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/premier-pet-products-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Premier Pet