What KAS Rugs does

KAS Rugs is a privately held wholesale and retail supplier of area rugs, founded in 1981 by Rao Yarlagadda and his wife Kas, headquartered in Somerset, New Jersey. The company manufactures (via Turkey-based production) and distributes area rugs across the full construction spectrum — hand-knotted, hand-woven, hand-tufted, hand-hooked, flatweave, power-loomed/machine-woven, and shag — using wool, cotton, nylon, olefin/polypropylene, polyester and acrylic fibers. Its catalog spans more than 50 named collections (Chantelle, Generations, Phoenix, Artisan, Aura, among many others) and covers every lifestyle category from traditional and transitional to contemporary, coastal, machine-washable, indoor/outdoor, and sustainable.

The business operates a multi-channel distribution model combining brick-and-mortar dealers, a direct e-commerce storefront on kasrugs.com, a dedicated interior-designer trade program, and a hospitality channel serving hotels and restaurants. It also maintains worldwide reach with explicit operating presence in the UAE, Saudi Arabia, and Turkey. The company runs an Open Trade Account program for qualified dealers and designers, ships in-stock inventory from its New Jersey headquarters, and participates annually in High Point Market (booth IHFC G-270) as its primary trade show anchor. Pricing is not publicly disclosed and is structured through B2B trade accounts.

Revenue mechanics are wholesale-led: KAS sells product at B2B terms to a long tail of dealers and designers, with parallel DTC sales via its own website and project-based sales to hospitality buyers. The company is founder-owned and operated, with Sandy Ford serving as Vice President of Sales and National Accounts. No institutional investment, funding rounds, or parent-company structures are disclosed. In March 2026 the company refreshed its logo to mark its 45th anniversary.

Name

KAS Rugs

Legal name

KAS Rugs

Website

https://kasrugs.com

Company type

Private

Founded year

1981

Operating status

Operating

Headcount range

51–100 employees

Short description

KAS Rugs is a privately held, 45-year-old wholesale and retail supplier of area rugs based in Somerset, NJ, selling 50+ collections across handmade and machine-made constructions through dealers, designers, hospitality, and direct e-commerce channels worldwide.

Ownership category

akta.pro rank

Product category

Area Rugs

NAICS

Carpet and Rug Mills (314110), Floor Covering Retailers (449121)

SIC

Carpets & Rugs (2273), Retail-Home Furniture, Furnishings & Equipment Stores (5700)

akta.pro primary industry

Area Rug Manufacturing (IMAOAJAC)

akta.pro secondary industries

Tufted Floor Coverings Manufacturing (IMAOAJAE), Woven Floor Coverings Manufacturing (Axminster/Wilton/Flatweave) (IMAOAJAF), Rug & Mat Manufacturing (Entry/Anti-fatigue/Utility) (IMAOAJAD)

Keywords

• Area rugs
• Home floor coverings
• Machine-woven rugs
• Handmade rugs
• Rug collections

Headquarters

HQ city

Somerset

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Rug Sales: KAS Rugs generates revenue through the wholesale and retail sale of area rugs to customers worldwide. They sell through brick & mortar retailers, e-commerce channels, and directly to designers and hospitality businesses. The company offers products across various price points through multiple collections and constructions.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

KAS Rugs manufactures and distributes fashion-forward area rugs spanning 50+ named collections across handmade and machine-made constructions, materials including wool, cotton, nylon, olefin/polypropylene, polyester, and acrylic fibers. Products are produced primarily in Turkey and sold worldwide through brick & mortar retailers, e-commerce, interior designers, and hospitality businesses, with both wholesale trade accounts and direct-to-consumer purchasing options.

Product overview

KAS Rugs is a comprehensive area rug supplier offering a diverse portfolio of products across multiple construction types (handmade, machine-made, power-loomed), materials (polypropylene, wool, cotton, nylon, polyester, olefin, acrylic), and styles (traditional, transitional, contemporary, casual, coastal, shags, sustainable, indoor/outdoor, machine washable). The product lineup includes named collections such as Chantelle (machine-washable polypropylene), Generations (classic traditional designs), Phoenix (plush shag), Artisan (flatweave), and Aura (contemporary patterns), among over 50 other collections. Products are available through brick-and-mortar retail, e-commerce, and designer/hospitality channels, with some collections designated as store-only or internet-only exclusives.

Differentiator

Problem solved

Functional benefit

Products and services

• Chantelle Collection A machine-washable rug collection featuring refined floral motifs in soft yet resilient polypropylene with non-skid backing, made in Turkey. Available in multiple colorways including Wildflowers and Grove patterns, intended for residential floor covering use.
• Generations Collection A versatile rug collection featuring classic designs and traditional patterns. Includes various color options and multiple size configurations, designated for retail store availability.
• Phoenix Collection Super soft plush rugs with subtle patterns and color hues. Patterned shag in dense plush pile, machine woven of polypropylene in Turkey.
• Artisan Collection A store-exclusive collection featuring flatweave designs. Includes natural-inspired patterns in various colorways, designed for indoor use.
• Aura Collection A contemporary rug collection featuring grey-toned Highland patterns with modern aesthetic appeal.
• Hand Knotted and Hand Woven Rugs Hand tufted and hand hooked rugs, the most popular handmade construction used today, more reasonably priced than hand-knotted. Made using a modified hand held drill gun with latex backing.
• Flatweave Rugs Flatweave rugs hand-woven in flat patterns with no pile, including Soumak, Dhurrie, Kilim and Braided types. Suitable for indoor use with rug pads recommended.
• Power-Loomed and Machine-Woven Rugs Machine-made rugs produced by large power looms that are electrically automated and computer controlled. Manufactured with wool and synthetic fibers.
• Shag Rugs Rugs with distinctive longer fiber lengths, available in handmade or machine made varieties. Features fine and silky or thick and soft textures.
• Open Trade Account Program A trade account program for qualified dealers and interior designers, providing dedicated access and B2B wholesale pricing for purchasing KAS Rugs products.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• West Elm (Williams-Sonoma): West Elm carries area rugs as part of a modern home furnishings assortment, including indoor/outdoor and washable lines, sold direct-to-consumer. Comparable modern/contemporary rug assortment and direct e-commerce channel, though not a rug specialist.
• Pottery Barn (Williams-Sonoma): Pottery Barn sells area rugs as part of a broader home furnishings assortment across traditional, modern, and indoor/outdoor styles via owned retail and e-commerce. Comparable style categories and consumer demographic but as a multi-category retailer, not a rug specialist.
• Mohawk Home: Mohawk Home (part of Mohawk Industries) is a broad flooring and rug manufacturer offering area rugs, bath rugs, and rug pads through mass retail and wholesale. Larger incumbent with overlapping area rug business but much broader flooring portfolio.

Direct peers

• Oriental Weavers: Oriental Weavers is one of the world's largest machine-made rug manufacturers, offering broadloom and area rugs across price points globally. Comparable construction methods (especially power-loomed/machine-made) and global wholesale distribution.
• Feizy Rugs: Feizy is a family-owned rug importer and wholesaler offering traditional, transitional, and contemporary designs through designer, hospitality, and retail channels. Closely comparable family-owned, multi-generation importer profile and channel mix.
• Loloi Rugs: Loloi is one of the largest U.S. rug suppliers offering handmade, machine-made, washable, and indoor/outdoor rugs through a similar wholesale, e-commerce, and designer channel mix. Directly comparable SKU breadth, construction types, and target customer segments to KAS.
• Surya: Surya is a major rug, lighting, and home accent supplier selling through designer, hospitality, retail, and e-commerce channels. Overlapping product categories (hand-knotted, hand-tufted, power-loomed), trade programs, and global distribution make Surya a close competitor to KAS.
• Jaipur Living: Jaipur Living is a wholesale area rug and textile supplier emphasizing handmade, artisan, and indoor/outdoor rugs to designers, retailers, and hospitality buyers. Comparable SKU breadth, designer focus, and global sourcing model to KAS.
• Safavieh: Safavieh manufactures and distributes area rugs across traditional, transitional, contemporary, and indoor/outdoor styles via wholesale, retail stores, and e-commerce. Direct overlap with KAS on construction types, price points, and channel strategy.
• Rugs USA: Rugs USA is an online-first rug retailer carrying both private-label and branded rugs across casual, contemporary, and outdoor styles. Comparable product mix and direct-to-consumer channel, though retail-only vs. KAS's wholesale-led model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/kasrugs
• Facebookfacebook.com/KASRugs
• LinkedInlinkedin.com/company/kas-rugs

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KAS Rugs