What Feizy does

Feizy is a family-owned rug company founded in 1973 by John Feizy, headquartered in Dallas, Texas. The company designs, manufactures, and distributes handmade, machine-made, and One-of-a-Kind (OAK) rugs across two product tiers: Fine Collections (luxury hand-knotted and hand-tufted pieces) and Lifestyles Collections (accessible power-loomed options). Construction techniques include hand-knotting, hand-tufting, hand-weaving, and power-looming using materials ranging from wool and silk to polypropylene and polyester. Manufacturing is distributed across India, Turkey, China, and Vietnam through a network of weavers and the company's wholly-owned Turkish subsidiary, Covtex Feizy (established 2000 in Gaziantep), which operates the only rug factory in Turkey wholly owned by an American company.

The company sells primarily through a trade partner program serving interior designers and retailers with exclusive pricing, dedicated portals, and project management tools, complemented by direct-to-consumer access via four US showrooms (Dallas, High Point, Las Vegas, Portland) and e-commerce. Supporting services include bespoke custom rug creation (with CAD artwork approval and 2-9 month production timelines), a concierge service sourcing from a 35,000+ OAK inventory, and a flagship designer collaboration with Thom Filicia. The catalog lists 1,370+ SKUs across named collections such as Holden, Killian, Melrose, and Colton.

The business model centers on one-time wholesale and retail rug sales through the trade and consumer channels; pricing is not publicly disclosed and trade pricing is gated behind separate designer and retailer portals. Marketing spans catalogs, social media (Facebook, Instagram, LinkedIn, YouTube, TikTok), email newsletters, and virtual showroom tours. No institutional investment rounds, public listing, or disclosed financials are present in the source data, indicating Feizy remains a privately held, founder-led enterprise in the premium home furnishings segment with 50 years of continuous operation.

Name

Feizy

Legal name

Feizy

Website

https://feizy.com

Company type

Private

Founded year

1973

Operating status

Operating

Headcount range

101–250 employees

Short description

Feizy is a family-owned rug company founded in 1973, designing, manufacturing, and distributing handmade and machine-made rugs through trade partners and showrooms across the United States.

Ownership category

akta.pro rank

Product category

Home Textiles / Rugs

NAICS

Carpet and Rug Mills (314110), Carpet and Rug Mills (31411)

SIC

Carpets & Rugs (2273), Retail-Home Furniture, Furnishings & Equipment Stores (5700)

akta.pro primary industry

Area Rug Manufacturing (IMAOAJAC)

akta.pro secondary industries

Woven Floor Coverings Manufacturing (Axminster/Wilton/Flatweave) (IMAOAJAF), Rugs & Doormats Retail (Area Rugs, Runners, Entry Mats) (CRAIALAC)

Keywords

• Handmade rugs
• Rug manufacturing
• Custom rugs
• Home textiles
• Area rugs

Headquarters

HQ city

Dallas

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Rug Sales: Feizy generates revenue through the sale of handmade, machine-made, and One-of-a-Kind rugs across two main product tiers: Fine Collections (luxury) and Lifestyles Collections (accessible). Products are sold through trade partners (interior designers, retailers) and directly to consumers via showrooms and website.
2. Custom Rug Services: Bespoke custom rug creation services where customers can specify size, shape, color, design, and fiber. Hand-knotted rugs take 4-9 months, hand-tufted 3-5 months, and hand-woven 2-3 months. Includes CAD artwork approval and strikeoff sample process.
3. Concierge Service: Personal shopping service for One-of-a-Kind rugs, searching through 35,000+ OAKs to match customer dimensions, colors, and style preferences. Customers can return unsuitable rugs at their cost.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Feizy designs, manufactures, and sells handmade, machine-made, and One-of-a-Kind rugs across two product tiers: Fine Collections (luxury) and Lifestyles Collections (accessible). The company offers custom rug creation, a personal shopping concierge service for OAK rugs, and designer collaborations such as Thom Filicia for Feizy. Products are sold through trade partners (interior designers and retailers), company showrooms, and direct consumer channels.

Product overview

Feizy is a rug company offering handmade, machine-made, and One-of-a-Kind rugs across two main product tiers: Fine Collections (luxury hand-knotted and hand-tufted pieces) and Lifestyle Collections (accessible power-loomed options). The core products include standard rugs in various constructions (hand-knotted, hand-tufted, hand-woven, power-loomed) and Custom Rugs with bespoke design services. Supporting offerings include the Concierge Service for OAK rug sourcing and Rug Pads accessories. Designer collaborations like Thom Filicia for Feizy provide curated sub-brands. Products span materials from wool/silk to synthetic fibers, with manufacturing across India, Turkey, China, Vietnam, and beyond. The Covtex Feizy subsidiary operates a factory in Gaziantep, Turkey, producing power-loomed rugs for the Lifestyle line.

Differentiator

Problem solved

Functional benefit

Brands

• Fine Collections: Luxury rug collections with high-quality craftsmanship and premium materials.
• Lifestyles Collections
• Thom Filicia for Feizy
• Covtex Feizy

Products and services

• Rugs Feizy's primary offering includes handmade, machine-made, and One-of-a-Kind rugs in various constructions including hand-knotted, hand-tufted, hand-woven, and power-loomed. Rugs are available in Fine Collections (luxury) and Lifestyle Collections (accessible pricing), with materials ranging from wool and silk to synthetic fibers. Sold to interior designers, retailers, and end consumers.
• Custom Rugs Bespoke custom handmade rugs crafted to customer specifications including custom size, shape, color, design, and fiber selection. Services include hand-knotted (4-9 months), hand-tufted (3-5 months), and hand-woven (2-3 months) construction with CAD artwork approval and strikeoff samples. Domestic Custom Service provides faster turnaround for Lifestyle Collection customizations.
• Concierge Service Personal shopping service for One-of-a-Kind rugs that searches through over 35,000 OAKs based on customer-provided dimensions, colors, and style preferences. Customers receive photos of curated options and can return unsuitable pieces at their cost. Targeted at consumers and designers seeking unique rugs.
• Thom Filicia for Feizy Collection Designer rug collection created in collaboration with interior designer Thom Filicia, featuring exquisite detailing and beautiful texture. Designs range from traditional to contemporary, suitable for various interior styles from historic Georgian homes to modern lofts.
• Rug Pads Accessory pads designed to protect rugs and extend their lifespan, available for purchase alongside rug products.

Quantifiable outcome

• Multiple size options (up to 11 sizes) available for most rug styles to fit various room dimensions
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Thom FiliciaflagshipStrategic or Co-development PartnerThom Filicia, noted interior designer, collaborates with Feizy on the Thom Filicia Home Collection. The collection features his sophisticated style translated into rugs perfect for any interior, from historic Georgian homes to modern lofts. Thom's eye for exquisite detailing and beautiful texture shines through in designs offering dynamic point of view reflective of his approach – exceptional, accessible, and designed for the way you live.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Nourison: Nourison is a global rug manufacturer and distributor offering handmade, power-loomed, and custom rugs across luxury and broad-market tiers — closely comparable to Feizy's product mix, manufacturing footprint, and trade-led distribution.
• Loloi Rugs: Loloi is one of the largest US-based rug brands offering hand-knotted, hand-tufted, and power-loomed rugs across multiple price tiers with deep designer collaborations and broad trade distribution — directly comparable to Feizy's product breadth and go-to-market.
• Safavieh: Safavieh manufactures and retails rugs across traditional and modern styles, with vertically integrated production, designer partnerships, and a large showroom presence — directly comparable to Feizy in product, manufacturing, and trade strategy.
• Jaipur Living: Jaipur Living produces handmade and power-loomed rugs across luxury and accessible tiers with strong designer collaborations and global manufacturing presence (notably India), mirroring Feizy's handmade/power-loomed mix and trade-led distribution.
• Surya: Surya is a broad rug and home accents manufacturer offering handmade and machine-made rugs across multiple price points with extensive designer programs and a wide trade and retail distribution network, overlapping significantly with Feizy's catalog and channels.
• Woven Legends (J. Batcha / Stark): Stark / Woven Legends / J. Batcha produce and distribute luxury custom rugs and broadloom with strong interior designer trade programs — a closely comparable peer for Feizy's Fine Collections, custom services, and design trade go-to-market.
• Annie Selke (Dash & Albert): Annie Selke / Dash & Albert designs and distributes indoor and outdoor rugs across multiple price points with strong direct-to-consumer and designer channels, comparable to Feizy's lifestyle-oriented collections and curated rug assortment.

Broad incumbents

• RH (Restoration Hardware): RH sells premium rugs as part of a broader home furnishings assortment, with strong designer and gallery positioning; it competes with Feizy's Fine Collections in the luxury end of the market and through designer-curated assortments.
• Crate & Barrel / CB2: Crate & Barrel and CB2 retail a curated assortment of rugs across price points alongside broader home goods; they overlap with Feizy's Lifestyle Collections in style and price and compete for the same mid-to-upper consumer and interior designer purchases.
• Williams-Sonoma (West Elm, Pottery Barn): Williams-Sonoma-owned home brands carry private-label and branded rugs across multiple price tiers; they overlap with Feizy's Lifestyle tier and serve as competing channels for interior designers and consumers shopping for rugs as part of broader home furnishings purchases.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/FeizyRugs/videos
• Facebookfacebook.com/feizyrugs
• LinkedInlinkedin.com/company/feizy
• Instagraminstagram.com/feizyrugs
• TikToktiktok.com/tag/feizyrugs
• Xx.com/feizyrugs

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Feizy