Dry Hills Distillery

What Dry Hills Distillery does

Dry Hills Distillery, Inc. is a family-owned craft distillery headquartered at 106 Village Center Lane in Bozeman, Montana, operating a 14,000-square-foot distillery and tasting room facility near Four Corners. Founded in March 2016 by fifth-generation farmers Jeff and Erica Droge, the company is structured around a true farm-to-bottle vertical integration: ingredients (potatoes, Hard Red Spring Wheat, rye, malt barley, corn) are grown on the family's Droge Farm and London Hills Farm, which together cultivate approximately 8,000 acres in the Gallatin Valley and Harrison areas of Montana, with irrigation water sourced from the Hollowtop Mountain snowpack. The distillery produces a portfolio of small-batch spirits, including potato vodka (Hollowtop Potato Vodka), flavored vodkas (Huckleberry, Wild Raspberry), wheat vodka (Harrison Roots), gin (Montana Abbey, Double Barrel Abbey), and a whiskey range (Bin 7 Wheat Whiskey, Montana Bonded Wheat Whiskey, Montana Straight Rye, Four Grain Straight Bourbon, plus limited Bottled-In-Bond releases). Distillation uses small-batch copper pot stills, with the gin re-distilled through fourteen botanicals, and aging leverages Montana's low-humidity climate to accelerate oak interaction.

The business makes money through four primary streams: (1) direct bottle sales at the on-site tasting room and through a Shopify online store with interstate shipping enabled via a 2025 Speakeasy partnership, (2) wholesale distribution to 12+ Montana liquor stores and Bozeman-area bars, (3) on-premise tasting-room cocktail and merchandise sales, including Happy Hour and Sunday Funday promotions, and (4) recurring revenue from the Estate Club annual membership, which provides 10% off bottles, $1 off cocktails, and exclusive access to limited releases and private events. A fifth stream, contract and private-label distillation services for other brand owners, is offered as a B2B revenue lever. Customers are primarily individual craft-spirits enthusiasts seeking locally sourced, traceable spirits, with a secondary segment of beverage brand owners and Montana liquor retail accounts; pricing is not publicly disclosed. The company has remained privately held by the Droge family, has not taken institutional capital beyond a $48,000 Montana Department of Agriculture grant in 2015, and employs approximately eight people including the founders.

Name

Dry Hills Distillery

Legal name

Dry Hills Distillery, Inc.

Website

https://dryhillsdistillery.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Dry Hills Distillery is a fifth-generation family-owned craft distillery in Bozeman, Montana that produces farm-to-bottle potato vodka, gin, and whiskey from crops grown on its own approximately 8,000 acres of farmland, selling through a tasting room, online store, Montana retail, and contract distillation services.

Ownership category

akta.pro rank

Product category

Craft Distilled Spirits

NAICS

Distilleries (312140), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (42482)

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Distilled Spirits Production & Distilling (AFAFAAAC)

akta.pro secondary industries

Spirits Distilling & Brands (CRADAIAC), Distilleries (Tasting Rooms) (THAFALAG), Spirits Distillery Tours & Tastings (Whiskey, Rum, Gin, Vodka) (THAJAGAF)

Keywords

• Craft spirits production
• Potato vodka distillery
• Farm-to-bottle whiskey
• Montana craft distillery
• Small batch gin

Headquarters

HQ city

Bozeman

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Bottle Sales (Direct Retail and E-commerce): Sale of packaged spirits (vodka, gin, whiskey) through the tasting room, online Shopify store, and Montana liquor stores. Includes direct shipping to consumers in states where permitted. 10% discount on bottle sales for Estate Club members and on Sundays.
2. Tasting Room Cocktail and Drink Sales: Specialty cocktails prepared by mixologists, weekly drink specials, and food items (Made in Montana Meat & Cheese boards). Happy Hour generates $2 off mules and charcuterie boards Mon-Fri 4-6pm.
3. Contract Distillation and Bulk Spirits: Private label and contract distilling services for brands seeking authentic Montana farm-to-bottle spirits. Product development contracts, custom mash bills, and distilling services for other distilleries or brand owners.
4. Estate Club Membership: Annual membership program offering 10% off bottle sales, $1 off cocktails, invitations to private events (minimum 2 per year), and exclusive access to new batch releases. Creates recurring customer engagement and loyalty.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Dry Hills Distillery is a fifth-generation family farm distillery that produces handcrafted, farm-to-bottle craft spirits including potato vodka, flavored vodkas, wheat vodka, gin, and a range of whiskeys (wheat, rye, bourbon, Bottled-In-Bond). All ingredients are grown on the family's Montana farms in the Gallatin Valley, distilled at the Bozeman facility, and sold through an on-site tasting room, e-commerce, Montana retail/wholesale accounts, and contract/private-label distillation services for other brands.

Product overview

Dry Hills Distillery is a fifth-generation family farm distillery producing craft spirits that are genuinely handcrafted from farm to bottle. Their product portfolio consists of premium potato vodkas (Hollowtop Potato Vodka, Huckleberry Vodka, Wild Raspberry Vodka), wheat vodkas (Harrison Roots Vodka), gins (Montana Abbey Gin, Double Barrel Abbey Gin), and whiskeys (Bottled-In-Bond Wheat Whiskey, Bin 7 Wheat Whiskey, Montana Straight Rye, Four Grain Bourbon). They operate a farm-to-bottle model using crops grown on their Montana farms including potatoes, wheat, barley, corn, and rye. Additional offerings include contract distillation services, an Estate Club loyalty program, and an on-site tasting room.

Differentiator

Problem solved

Functional benefit

Brands

• Hollowtop Vodka: 100% Premium Potato Vodka named after Hollowtop Mountain in the Tobacco Root Range.
• Hollowtop Huckleberry Vodka
• Hollowtop Wild Raspberry Vodka
• Montana Abbey Gin
• Double Barrel Abbey Gin
• Harrison Roots Vodka
• Bin 7 Wheat Whiskey
• Montana Bonded Wheat Whiskey
• Montana Straight Rye Whiskey
• Four Grain Straight Bourbon Whiskey

Products and services

• Hollowtop Potato Vodka 100% Premium Potato Vodka made entirely seed-to-bottle using hand-selected potatoes from the Droge family's Montana farms in the Gallatin Valley, named after Hollowtop Mountain whose snowpack provides mountain water for irrigation. 80 Proof / 40% ALC BY VOL.
• Hollowtop Huckleberry Vodka Huckleberry flavored vodka made with premium potatoes, pure mountain water, and natural huckleberry flavor celebrating native wild huckleberries from Montana's Rocky Mountains. 80 Proof / 40% ALC BY VOL.
• Hollowtop Wild Raspberry Vodka

Quantifiable outcome

• 100% farm-to-bottle traceability with field name, batch, and bottle number on each Hollowtop Vodka bottle
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Three partnerships are on record, tiered core and minor.

• SpeakeasycoreTechnology or Integration · 1 January 2025E-commerce partnership enabling online bottle sales with shipping to various states across the USA. Speakeasy handles order fulfillment and state regulatory compliance for interstate shipping.
• RANGES (Music Band)minorStrategic or Co-development Partner · 1 January 2019Joint product development creating Revelation Vodka, a custom spirit distilled using a blend of wheat, barley, and rye. Collaboration between music band and distillery for unique product and brand crossover.
• Headframe SpiritsminorStrategic or Co-development Partner · 1 January 2015Partnership with Butte-based Headframe Spirits to develop product formulations and get mixing processes right during early stages of distillery development.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Headframe Spirits: Butte, Montana-based craft distillery also producing whiskey, vodka, and gin from Montana-grown grain. Direct regional peer with overlapping product categories and distribution footprint; notably an early technical partner of Dry Hills.
• Glacier Distilling Company: Montana craft distillery producing whiskey, vodka, gin, and liqueurs, also leveraging local Montana agricultural inputs and a tasting room model. Comparable in scale, GTM, and regional distribution.
• Wheated: Montana-based whiskey and spirits producer serving similar regional on-premise and retail channels. Comparable craft distillery profile with a tasting room and limited Montana distribution.
• Few Americans Whiskey: Small-batch whiskey distillery with similar craft credentials and direct-to-consumer and tasting room model. Comparable in scale and craft positioning.

Broad incumbents

• Westland Distillery (Remy Cointreau): Seattle-based farm-to-bottle American single malt whiskey producer, featured alongside Dry Hills in Whisky Magazine's article on distillers who grow their own whisky. Closest comparable in farm-to-bottle philosophy but at far greater scale and with Rémy Cointreau backing.
• Choplin (Chopin Vodka): Polish potato vodka producer competing in the same potato-vodka sub-category that Dry Hills uses as a key differentiator. Sets the competitive bar for potato-vodka quality and price points.
• Tito's Handmade Vodka: Corn-based but category-defining craft vodka that now occupies mass-market shelves across the U.S. Sets the price-competitive benchmark against which all premium craft vodkas (including potato-based) are positioned.

Direct peers

• Copperworks Distilling: Seattle craft distillery producing whiskey, gin, and vodka with a similar small-batch, premium, direct-to-consumer emphasis and tasting room model. Comparable product portfolio, scale, and craft positioning.
• Koval Distillery: Chicago-based grain-to-bottle craft distillery producing whiskey, vodka, gin, and liqueurs with a similar 'we grow/mill/distill it all' value proposition and tasting room. Closely comparable in grain-to-bottle differentiation and craft positioning.
• Breckenridge Distillery: Colorado craft distillery producing bourbon, vodka, gin, and whiskey with a tasting room/restaurant destination model and growing national distribution. Comparable in product breadth, DTC emphasis, and mountain-state tourism positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/DryHillsDistillery

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dry Hills Distillery