The New American

What The New American does

The New American is a national conservative and constitutionalist political affairs magazine that publishes a print edition twice a month and updates its website with daily online content. Founded in 1985, it is published by American Opinion Publishing, a wholly owned subsidiary of The John Birch Society, and serves readers who self-identify as 'freedom-loving Americans' seeking news, analysis, and commentary on U.S. politics, world affairs, economics, culture, and constitutional issues from a right-leaning constitutionalist perspective.

The core product is The New American Magazine, supplemented by a portfolio of on-demand video series (Conversations that Matter, Behind the Deep State, In The Spotlight, TNA Unrestricted), a podcast distributed across Apple, Spotify, iHeartRadio, Android, and RSS, the Insider Report paid newsletter, and the Freedom Index legislative scorecard. The technical foundation is a WordPress-based content management system with an integrated e-commerce storefront for subscriptions, merchandise, and reprint sales; there are no native mobile apps, public APIs, integrations, or disclosed AI/ML capabilities.

The revenue model is direct-to-consumer across four streams: recurring print and digital magazine subscriptions (seven pricing tiers), one-time sales of reprints, special editions, and bookazines priced between $0.25 and $1.95, branded merchandise (e.g., $25 stoneware mugs, $50 billboards, $10 banners), and donations. Distribution is wholly owned and domestic — the publication operates from a single headquarters at 770 N Westhill Blvd, Appleton, Wisconsin, with a 1–10 person editorial staff, and reaches a national audience through thenewamerican.com, email, social media (notably ~29,505 X/Twitter followers), and twice-monthly print mailings.

Name

The New American

Legal name

The New American

Website

https://thenewamerican.com

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

1–10 employees

Short description

The New American is a national conservative political affairs magazine published twice monthly in print and updated daily online, serving constitutionalist readers in the United States through American Opinion Publishing, a John Birch Society subsidiary.

Ownership category

akta.pro rank

Product category

Conservative Political News Media

NAICS

Periodical Publishers (513120), Newspaper, Periodical, Book, and Directory Publishers (5131)

SIC

Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Alternative/Independent Newsweeklies & Opinion Press (MPAJADAH)

akta.pro secondary industries

News, Politics & Current Affairs Magazines (MPAJAEAO), Politics, Current Affairs & Social Commentary Publishing (MPAJAAAM)

Keywords

• Conservative news coverage
• Political magazine publishing
• Constitutional commentary
• Print news magazine
• Conservative media publishing

Headquarters

HQ city

Wisconsin Rapids

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Subscriptions: Magazine subscriptions for print and digital access to The New American, published twice monthly. Also offers Insider Report and Freedom Index access.
2. Product Sales: Sale of reprints, special editions, books, bookazines, and merchandise through the online shop.
3. Merchandise: Sale of branded merchandise including mugs, pens, banners, and promotional materials.
4. Donations: Accepts donations to support the publication's mission.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

The New American is a twice-monthly print and digital political affairs magazine that covers news and analysis from a constitutionally limited-government perspective, complemented by a website, video shows, podcasts, special editions, reprints, and branded merchandise. Published by American Opinion Publishing (a subsidiary of The John Birch Society) since 1985, the publication serves individual readers seeking alternative conservative and libertarian-leaning political journalism across print and digital channels.

Product overview

The New American is a conservative news and political affairs publication delivered through multiple channels. The core offering is the twice-monthly The New American Magazine covering politics, world news, economics, culture, and technology. The publication extends into digital video content through several named shows including The New American Daily (a live weekday program), Conversations that Matter, Behind the Deep State, In The Spotlight, and TNA Unrestricted. Additional products include the Freedom Index legislative scorecard and the Insider Report newsletter. The shop offers branded merchandise, special edition bookazines (such as SELF RELIANCE: Foundation of Freedom), and reprint collections covering topics like election integrity, the Council on Foreign Relations, and the Stop a Con-Con movement. Subscriptions provide access to digital content and email updates.

Differentiator

Problem solved

Functional benefit

Products and services

• The New American Magazine (Print) A twice-monthly print political affairs magazine providing in-depth news, analysis, and opinion from a constitutionally limited-government perspective for individual conservative readers in the United States.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• American Opinion PublishingcoreOthersParent company that publishes The New American. American Opinion Publishing is a wholly owned subsidiary of The John Birch Society.
• The John Birch SocietycoreStrategic or Co-development PartnerParent organization of American Opinion Publishing. The New American is the essential news source for freedom-loving Americans aligned with JBS constitutional principles.
• Shop JBSminorChannel Partner/ Reseller/ DistributorAffiliated storefront that sells JBS and The New American merchandise and publications.
• Western Islands PublishingminorOthersListed as an affiliate organization.
• Freedom ProjectminorOthersAffiliated organization listed in footer links.
• Freedom Project AcademyminorOthersAffiliated educational organization.
• Stand Your Ground StudiosminorOthersAffiliated organization.
• The Freedom IndexminorOthersAffiliated organization that provides legislative scoring. The New American references Freedom Index scores for politicians.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• National Review: Established conservative magazine and digital outlet covering politics, culture, and opinion — closely comparable print + digital subscription model and ideological positioning.
• Townhall: Conservative news and opinion site aggregating columns, news, and video from right-leaning commentators; comparable audience and ideological positioning to TNA.
• RedState: Conservative political news and opinion site with active contributor network covering federal politics and elections; comparable online-only editorial model.
• American Thinker: Conservative online magazine focused on political analysis, constitutional issues, and opinion — closely overlaps with TNA's editorial themes around constitutionalism and government overreach.
• The Federalist: Online conservative magazine and radio program covering politics, culture, and current events; comparable digital-first opinion publishing with subscription revenue.
• The Epoch Times: Major national conservative digital-first news outlet with a print edition, multi-format video, and subscription revenue — directly competing for the same ideological audience as The New American.
• Breitbart News: National conservative news and opinion site covering politics, world news, and culture from a right-leaning perspective; directly competes for the same conservative reader base.
• Newsmax: Conservative news media company operating a website, cable channel, and print magazine aimed at right-leaning audiences — directly overlaps with TNA's editorial positioning and subscription model.
• The Daily Wire: Conservative media company producing news, opinion, and video content for right-leaning audiences; directly comparable multi-format (news, video, podcast) subscription model.
• One America News (OAN): Conservative cable and digital news outlet with a constitutionalist, populist editorial stance — overlaps with TNA's coverage of government, elections, and culture.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/NewAmericanMag
• Facebookfacebook.com/TheNewAmerican
• LinkedInlinkedin.com/company/the-new-american-magazine

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The New American