Boostcom
Boostcom operates the Marketplace Performance Cloud, a vertical SaaS platform serving shopping center landlords, retailers, and shoppers with integrated data, marketing automation, AI/ML optimization, loyalty, and tenant engagement across 1000+ properties globally.
- Company typePrivate
- Founded1997
- HeadquartersTrondheim, Norway
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Boostcom does
Boostcom operates a cloud-based vertical SaaS platform, branded as the Marketplace Performance Cloud (MPC), that delivers integrated digital technology, data management, marketing automation, machine learning, loyalty programs, websites, and tenant engagement tools to shopping center landlords, retailers, and shoppers. The platform connects hundreds of data points across 1000+ shopping center properties on three continents (Americas, Europe, Asia Pacific), facilitating over 1 billion digital shopper engagements annually. Its core differentiation is 20+ years of exclusive focus on retail real estate digital transformation, with AI/ML-driven marketing optimization and a multi-tenant publishing network spanning 800+ shopping center websites.
Boostcom firmographics
Firmographics- Name
- Boostcom
- Legal name
- Placewise
- Website
- https://boostcom.no
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Boostcom operates the Marketplace Performance Cloud, a vertical SaaS platform serving shopping center landlords, retailers, and shoppers with integrated data, marketing automation, AI/ML optimization, loyalty, and tenant engagement across 1000+ properties globally.
- Ownership category
- akta.pro rank
Boostcom industry classification
Industry- Product category
- Retail Real Estate Marketing Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821), Other Services Related to Advertising (54189)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Loyalty, Rewards & Retention Platforms (BPAFAFAH)
- akta.pro secondary industry
- Customer Service/Support CRM & Contact Center Platforms (BPAFAFAK)
Keywords
Where Boostcom is headquartered
LocationHeadquarters
- HQ city
- Trondheim
- HQ country
- Norway
- HQ region
- Europe
Offices3 records
Markets served
Boostcom business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- SaaS Platform Subscription: Cloud-based integrated platform subscription for shopping centers providing digital technology, data management, marketing automation, and e-commerce capabilities. Platform is sold as an all-in-one solution to property owners.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Boostcom product offering
Product offeringCore offering
Boostcom delivers technology and services for mobile-first marketing and mobile advertising, helping brands and advertisers. Through its Marketplace Performance Cloud platform, the company provides an all-in-one integrated solution for shopping centers combining data management, marketing automation, machine learning, loyalty programs, multi-property websites, and tenant engagement tools, serving 1,000+ properties across the Americas, Europe, and Asia Pacific.
Product overview
Boostcom offers a single unified platform called the Marketplace Performance Cloud (MPC), which serves as an all-in-one digital solution for shopping centers. The platform combines data management, marketing automation, machine learning, loyalty programs, websites, and tenant engagement tools into one integrated system that connects landlords, tenants, and shoppers across 1000+ properties globally.
Differentiator
Problem solved
Functional benefit
Brands
- Marketplace Performance Cloud: A cloud-based integrated platform that connects hundreds of data points for shopping centers, helping uncover opportunities while building relationships with tenants and shoppers.
Products and services
- Marketplace Performance Cloud (MPC) Cloud-based integrated platform for shopping center landlords, retailers, and tenants that connects hundreds of data points to uncover opportunities, build relationships with tenants and shoppers, support local and national retailers, and increase foot traffic with deals and rewards. Combines data management, marketing automation, machine learning, loyalty programs, multi-property websites, and tenant engagement tools into one system.
Quantifiable outcome
- C&W Spain achieved 240,000 centre visitors enrolled in loyalty (15% of annual unique visitors), 50% above goal
- +2 more outcomes
Companies that use Boostcom
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles2 records
Boostcom technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability1 record
Feature5 records
Boostcom partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor and core.
- ResellersminorChannel partners who resell Placewise platform services to shopping center clients in various regions
- Infrastructure & Network PartnerscoreTechnology infrastructure providers supporting the cloud-based Marketplace Performance Cloud platform operations
- Premium PlatformscoreIntegration partnerships enabling the platform to connect with 800+ shopping center websites and digital properties
- IntegrationscoreTechnology integrations allowing seamless data flow and interoperability with shopping center systems and retail operations
Scale indicators6 records
Recent moves5 records
Expansion highlights5 records
Boostcom competitors and assessment
Company assessmentDirect peers
- RetailNext: RetailNext provides in-store analytics and shopper behavior insights for physical retail and shopping centers. It is directly comparable to Placewise's data and engagement layer for shopping centers, addressing the same landlord/retailer buyer with overlapping analytics and AI use cases.
- SessionM (Mastercard): SessionM, part of Mastercard, is a customer loyalty and engagement platform used by major retail and consumer brands. It is comparable to Placewise's loyalty and marketing automation stack and targets many of the same enterprise retail customers.
Broad incumbents
- Yardi: Yardi is a long-established enterprise software vendor for commercial and retail real estate operators. It overlaps with Placewise at the landlord/portfolio management layer and represents the broad incumbent that shopping center owners already use, against which Placewise must position its marketing and engagement specialization.
- ShopperTrak (Johnson Controls): ShopperTrak, now part of Johnson Controls, provides foot traffic and shopper counting analytics for retailers and shopping centers. It addresses the same core problem of measuring and optimizing in-center engagement, and is often an incumbent analytics layer that Placewise competes against or integrates with.
- Salesforce Marketing Cloud: Salesforce Marketing Cloud is a broad enterprise marketing, loyalty, and customer engagement suite used by large retailers and property operators. It is the most relevant broad incumbent against which Placewise must justify its vertical specialization for shopping centers.
Emerging players
- Iterable: Iterable is a cross-channel marketing automation platform used by retail and DTC brands. It competes for the marketing automation and personalization workloads that Placewise addresses for shopping center operators, though without Placewise's vertical specialization in retail real estate.
- Cordial: Cordial is a cross-channel marketing and customer data platform focused on retail and consumer brands. It overlaps with Placewise's marketing automation and data management capabilities and could be selected by retail tenants as an alternative to Placewise's tenant-facing tools.
- Punchh: Punchh provides a loyalty and engagement platform primarily for restaurant and convenience-store chains. Its loyalty technology and AI-driven personalization directly overlap with Placewise's loyalty and marketing automation modules and could expand into shopping center retail over time.
- Airship: Airship is a mobile-first customer engagement platform used by retailers and shopping destinations for push, in-app, and cross-channel messaging. It overlaps with Placewise's mobile-first marketing capabilities and shopper engagement features.
- Comestri: Comestri is a retail marketing and order management platform used by omnichannel retailers and shopping centers. It addresses similar multi-property retail marketing and tenant content use cases as Placewise's Marketplace Performance Cloud, particularly in APAC.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Boostcom social profiles
Digital presenceBoostcom financial estimates
Financial estimateRevenue estimate
Valuation estimate
Boostcom leadership team
Management profileNumber of profiles
Profiles11 records
Boostcom funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Boostcom M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Boostcom
What does Boostcom do?
Boostcom delivers technology and services for mobile-first marketing and mobile advertising, helping brands and advertisers. Through its Marketplace Performance Cloud platform, the company provides an all-in-one integrated solution for shopping centers combining data management, marketing automation, machine learning, loyalty programs, multi-property websites, and tenant engagement tools, serving 1,000+ properties across the Americas, Europe, and Asia Pacific.
Is Boostcom a public or private company?
Boostcom is a private company. It is classified as venture growth investor backed and is currently operating.
When was Boostcom founded?
Boostcom was founded in 1997. It employs 101 to 250 people.
Where is Boostcom based?
Boostcom is headquartered in Trondheim, Norway, in the Europe region.
How does Boostcom make money?
One revenue line is on record: saaS Platform Subscription.
Who are Boostcom's main competitors?
Direct peers on record are RetailNext and SessionM (Mastercard). Broad incumbents are Yardi, ShopperTrak (Johnson Controls) and Salesforce Marketing Cloud. Emerging players are Iterable, Cordial, Punchh, Airship and Comestri.
Does Boostcom have an API?
No public API is recorded for Boostcom.
What industry is Boostcom in?
Boostcom's product category is Retail Real Estate Marketing Software. Its primary akta.pro industry code is BPAFAFAH, Loyalty, Rewards & Retention Platforms, with a secondary code of BPAFAFAK, Customer Service/Support CRM & Contact Center Platforms. Its NAICS code is 51821 and its SIC code is 7372.