Russell Associates
Russell Associates is an independent, family-owned real estate brokerage founded circa 1974 in Hampton, New Hampshire. Four agents serve residential and commercial buyers and sellers across 25+ Seacoast NH towns via transaction-based commissions and NNEREN MLS distribution.
- Company typePrivate
- Founded1974
- HeadquartersHampton, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Russell Associates does
Russell Associates, Inc. is an independent, family-owned real estate brokerage founded circa 1974, headquartered at 20 Drakeside Rd in Hampton, New Hampshire. The firm operates with four agents (Anne Seidler Russell as Broker/Owner, Kristen Russell as Broker/Office Manager, Leslie Russell Lafond as REALTOR, and Teresa Tighe Thomson as REALTOR), serving residential and commercial buyers and sellers across more than 25 towns in the Seacoast New Hampshire region, including Hampton, Portsmouth, Exeter, Dover, Durham, Rochester, Rye, and surrounding communities. Its revenue is generated exclusively through transaction-based commissions on completed residential and commercial property sales and rentals, with rates negotiated per engagement rather than publicly disclosed.
The firm's product and service portfolio centers on three core listing categories — For Sale, For Rent, and Commercial — plus Seller Representation, Buyer Representation, Market Analysis, and an IDX Broker-powered Advanced Property Search. Technology infrastructure is modest: a WordPress website (russellassoc.com) integrated with IDX Broker for real-time MLS data display, supplemented by print advertising and internet marketing. All properties are listed on the Northern New England Real Estate Network (NNEREN), and the firm maintains active memberships in the National Association of REALTORS, NH Association of REALTORS, NH Commercial Investment Board of REALTORS, and Seacoast Board of REALTORS.
Russell Associates also operates a curated referral network of recommended title companies (SignatureTitle Corporation, Stewart Title), mortgage lenders (Blue Water Mortgage Corporation, Piscataqua Savings Bank), and inspection services (HouseMaster), which together provide closing, financing, and due-diligence support to clients. The company holds no subsidiaries, has no external investors, and has no public listing. Leadership is concentrated within the Russell family, and the firm competes on longevity, local market knowledge, and personalized service rather than scale, technology differentiation, or proprietary data assets.
Russell Associates firmographics
Firmographics- Name
- Russell Associates
- Legal name
- Russell Associates, Inc.
- Website
- https://russellassoc.com
- Company type
- Private
- Founded year
- 1974
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Russell Associates is an independent, family-owned real estate brokerage founded circa 1974 in Hampton, New Hampshire. Four agents serve residential and commercial buyers and sellers across 25+ Seacoast NH towns via transaction-based commissions and NNEREN MLS distribution.
- Ownership category
- akta.pro rank
Russell Associates industry classification
Industry- Product category
- Residential Real Estate Brokerage
- NAICS
- Offices of Real Estate Agents and Brokers (5312)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Buyer Representation Services (BPAJAAAJ)
- akta.pro secondary industry
- Residential Investment Property Brokerage (SFR/Small Multifamily) (BPAJAAAE)
Keywords
Where Russell Associates is headquartered
LocationHeadquarters
- HQ city
- Hampton
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Russell Associates business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Real Estate Commission: Transaction-based commissions on residential and commercial property sales. The company represents both buyers and sellers, earning a percentage of the transaction value for each completed sale.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Transaction-based real estate commissions |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Russell Associates product offering
Product offeringCore offering
Russell Associates is an independent family-owned real estate brokerage that provides buyer and seller representation services for residential and commercial properties in the Seacoast New Hampshire region. The company operates through a team of REALTORS who deliver personalized transaction support, including detailed market analysis, MLS listings, internet and print marketing, property showings, financing referrals, and closing guidance. Properties are listed through the Northern New England Real Estate Network MLS and marketed via the company website (russellassoc.com) with IDX broker integration.
Product overview
Russell Associates is an independent family-owned real estate brokerage operating for over 50 years in the Seacoast, New Hampshire area. The company offers a unified platform of real estate services centered on residential and commercial property sales and rentals. The core product portfolio includes For Sale Listings, For Rent Listings, and Commercial Listings, all powered by IDX Broker technology and listed on the Northern New England Real Estate Network. Seller and Buyer Representation Services provide the transactional framework, supported by Advanced Property Search tools and Market Analysis capabilities. The company serves local Seacoast towns including Hampton, Portsmouth, Exeter, Dover, and surrounding communities.
Differentiator
Problem solved
Functional benefit
Products and services
- Seller Representation Services
Companies that use Russell Associates
Customer profileSegments2 records
Ideal customer profiles2 records
Russell Associates technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Russell Associates partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- Northern New England Real Estate NetworkcoreAll properties listed through the Northern New England Real Estate Network MLS system, providing broad market exposure for listings and access to comprehensive property data.
- National Association of REALTORScoreActive member of the National Association of REALTORS, providing access to national resources, professional development, and industry standards.
- NH Association of REALTORScoreActive member of the NH Association of REALTORS, providing state-level resources, advocacy, and professional development.
- NH Commercial Investment Board of REALTORScoreActive member enabling commercial real estate listing and referral services within the commercial property market segment.
- Seacoast Board of REALTORScoreActive member providing local market access, networking, and professional standards within the Seacoast region.
- SignatureTitle CorporationminorRecommended title company partner for closing services in real estate transactions.
- Stewart TitleminorRecommended title company partner for closing services in real estate transactions.
- Blue Water Mortgage CorporationminorRecommended mortgage lender partner for buyer financing options.
- Piscataqua Savings BankminorRecommended mortgage lender partner for buyer financing options.
- HouseMaster Inspection ServiceminorRecommended home inspection partner for buyer due diligence.
Scale indicators2 records
Recent moves5 records
Expansion highlights3 records
Russell Associates competitors and assessment
Company assessmentDirect peers
- Bean Group: Independent regional residential brokerage operating across New Hampshire and northern New England with comparable agent-led buyer and seller representation. Directly comparable to Russell Associates in geography, scale, and full-service brokerage model.
- The Gove Group (RE/MAX): RE/MAX-affiliated brokerage headquartered on the NH Seacoast offering residential representation across Hampton, Portsmouth, Exeter, and surrounding towns. Operates in the same geographic sub-market with a similar buyer/seller agency model.
Broad incumbents
- Coldwell Banker Realty: Large national franchise brand with significant New England presence offering residential and commercial brokerage services. Competes in the same Seacoast NH buyer-representation segment but as a much larger incumb
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Russell Associates social profiles
Digital presenceRussell Associates financial estimates
Financial estimateRevenue estimate
Valuation estimate
Russell Associates leadership team
Management profileNumber of profiles
Profiles4 records
Russell Associates funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Russell Associates M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Russell Associates
What does Russell Associates do?
Russell Associates is an independent family-owned real estate brokerage that provides buyer and seller representation services for residential and commercial properties in the Seacoast New Hampshire region. The company operates through a team of REALTORS who deliver personalized transaction support, including detailed market analysis, MLS listings, internet and print marketing, property showings, financing referrals, and closing guidance. Properties are listed through the Northern New England Real Estate Network MLS and marketed via the company website (russellassoc.com) with IDX broker integration.
Is Russell Associates a public or private company?
Russell Associates is a private company. It is classified as family owned and is currently operating.
When was Russell Associates founded?
Russell Associates was founded in 1974. It employs 11 to 50 people.
Where is Russell Associates based?
Russell Associates is headquartered in Hampton, United States, in the North America region.
How does Russell Associates make money?
One revenue line is on record: real Estate Commission.
Who are Russell Associates's main competitors?
Direct peers on record are Bean Group and The Gove Group (RE/MAX). Coldwell Banker Realty is listed as a broad incumbent.
Does Russell Associates have an API?
No public API is recorded for Russell Associates.
What industry is Russell Associates in?
Russell Associates's product category is Residential Real Estate Brokerage. Its primary akta.pro industry code is BPAJAAAJ, Buyer Representation Services, with a secondary code of BPAJAAAE, Residential Investment Property Brokerage (SFR/Small Multifamily). Its NAICS code is 5312 and its SIC code is 6531.