What PERK Plastic Surgery does

PERK Plastic Surgery is a private, founder-owned aesthetic medical practice headquartered at 9777 Wilshire Blvd., Beverly Hills, California, specializing in surgical and non-surgical cosmetic procedures with a particular emphasis on facial rejuvenation and breast surgery. The practice was founded by Dr. Michelle Lee, a Harvard-trained, board-certified plastic surgeon, after her departure from a large corporate medical group; it now operates a comprehensive service menu spanning facelifts (including Deep Plane Facelift), neck lifts, eyelid surgery, rhinoplasty, breast augmentation/lift/reduction/reconstruction, liposuction, tummy tucks, and male procedures, alongside a non-surgical portfolio of injectables (BOTOX, dermal fillers, Kybella, Daxxify), laser treatments (BBL Hero, Moxi, Fractional CO2), Sofwave ultrasound skin tightening, and microneedling, supported by a Board-Certified Nurse Practitioner (Courtney Coons, FNP-BC) and a HIPAA-compliant telemedicine stack (Doxy.me for video consultations; OnPatient for intake and payments).

The business model is cash-pay, consultation-driven aesthetic medicine with four revenue streams: surgical procedure fees collected prior to surgery, non-surgical treatments delivered by Dr. Lee and the NP, medical-grade skincare products sold through the perkpotions.bevhills.com e-commerce storefront, and consultation fees. Patient financing is facilitated via Alphaeon Credit to mitigate out-of-pocket friction. Pricing is not publicly disclosed and is set per patient after personalized assessment.

Go-to-market blends a sales-led, consultation-driven core motion with a heavy direct-to-consumer marketing layer. Distribution is anchored at the single Beverly Hills physical office, but extended globally via Doxy.me telemedicine for out-of-town and international patients. Demand generation leverages Dr. Lee's recurring presence on E! Entertainment's Dr. 90210 (Hulu), active TikTok and Instagram accounts (@drmichellelee), a content blog, and earned media in Cosmopolitan, InStyle, Vogue, People, NBC, CBS Radio, and others, plus academic engagements such as the 2025 Cleveland Clinic/MetroHealth lectureship. Patients travel from around the world for Dr. Lee's surgical results, and the practice maintains a 5-star reputation across 217 patient reviews.

Name

PERK Plastic Surgery

Legal name

PERK Plastic Surgery

Website

https://bevhills.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

PERK Plastic Surgery is a private Beverly Hills aesthetic medical practice founded by Harvard-trained, board-certified plastic surgeon Dr. Michelle Lee, offering surgical and non-surgical facial, breast, and body procedures to local, out-of-state, and international cash-pay patients via in-person and telemedicine consultations.

Ownership category

akta.pro rank

Product category

Plastic Surgery & Medical Aesthetics

NAICS

Hair, Nail, and Skin Care Services (81211), Cosmetics, Beauty Supplies, and Perfume Retailers (456120)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Plastics / Cosmetic & Dermatologic Surgery Centers (HLAFAIAK)

akta.pro secondary industries

Professional Skincare & Facial Treatments (CRABALAF), Medical-Grade / Clinical Facials (Dermatology & Med Spa) (HSALADAN)

Keywords

• Plastic surgery services
• Facial rejuvenation procedures
• Cosmetic surgery practice
• Non-surgical aesthetic treatments
• Medical-grade skincare products

Headquarters

HQ city

Beverly Hills

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Surgical Procedures: One-time surgical procedures including facelifts, neck lifts, eyelid surgery, rhinoplasty, breast augmentation, body contouring, and male procedures. Revenue generated through surgical fees collected prior to procedure.
2. Non-Surgical Treatments: Injectables (BOTOX, dermal fillers), laser treatments, microneedling, facials, and skin rejuvenation treatments performed by Dr. Lee and Courtney Coons, FNP-BC.
3. Skincare Products: Medical-grade skincare products sold through perkpotions.bevhills.com e-commerce platform
4. Consultation Fees: Initial consultation fees for personalized treatment planning

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

PERK Plastic Surgery is a Beverly Hills-based private medical practice that delivers elective cosmetic and reconstructive plastic surgery services, including surgical facial rejuvenation (facelifts, neck lifts, eyelid surgery, rhinoplasty, brow lifts, buccal fat removal, facial fat grafting), breast procedures (augmentation, lift, reduction, reconstruction, male breast reduction), body contouring (liposuction, tummy tuck, arm lift, labiaplasty), and a broad range of non-surgical aesthetic treatments (BOTOX, Daxxify, dermal fillers, Kybella, microneedling, Sofwave, BBL Hero, Moxi Laser, Fractional CO2, peels, facials), plus a medical-grade skincare product line sold online.

Product overview

PERK Plastic Surgery offers a comprehensive suite of surgical and non-surgical aesthetic procedures. The practice provides facial rejuvenation services including facelifts (Deep Plane, Mini, and Revision variants), neck lifts, eyelid surgery, rhinoplasty, brow lifts, and facial fat grafting. Breast procedures include augmentation, lift, reduction, reconstruction, and revision surgeries. Body contouring encompasses liposuction and tummy tucks. The non-surgical portfolio features injectables (BOTOX, dermal fillers, Kybella), laser treatments (BBL Hero, Moxi, Fractional CO2), Sofwave ultrasound skin tightening, microneedling, and liquid facelift/rhinoplasty alternatives. The practice also offers male procedures, labiaplasty, forehead reduction, and telemedicine video consultations.

Differentiator

Problem solved

Functional benefit

Products and services

• Facelift (including Deep Plane, Mini, and Revision variants) Surgical procedure to lift and tighten facial skin, addressing signs of aging; includes Deep Plane, Mini, and Revision Facelift variants. For adult patients seeking natural-looking facial rejuvenation.
• Neck Lift Surgical procedure to sculpt an aging jawline and address signs of aging in the neck area. For adult patients seeking improved neck and jawline contour.
• Eyelid Surgery (Blepharoplasty) Surgical procedure to refresh the eyes by removing excess skin or fatty tissue from the eyelids. For adult patients with aging or tired-looking eyes.
• Rhinoplasty Surgical procedure to reshape the nose, address dorsal humps, and improve nasal aesthetics and function. For adult patients seeking nasal refinement.
• Breast Augmentation Surgical procedure to enhance breast size using implants (saline or silicone) or fat transfer. For adult women seeking breast enlargement.
• Breast Lift Surgical procedure to combat breast ptosis (sagging) by trimming excess skin and repositioning nipples. For adult women seeking uplifted, firmer breasts.
• Breast Reduction Surgical procedure to reduce breast size and alleviate associated discomfort such as back pain. For women with overly large breasts causing physical discomfort.
• Breast Reconstruction Reconstructive surgical procedures for patients who have undergone mastectomy, using implants or natural tissue. For women requiring post-mastectomy reconstruction.
• Male Breast Reduction (Gynecomastia Surgery) Surgical correction for enlarged male breasts using tissue excision, skin excision, or liposuction. For men with gynecomastia seeking a flatter chest.
• Liposuction Surgical body contouring procedure to remove stubborn fat deposits. For adult patients seeking body contouring.
• Tummy Tuck Surgical procedure to achieve a tight, firm abdominal area by removing excess skin and fat. For adult patients seeking abdominal contouring after weight changes or pregnancy.
• Labiaplasty Surgical procedure to sculpt the size and shape of the outer vaginal structures. For women seeking intimate area refinement.
• Brow Lift Surgical procedure to raise a sagging brow for a more youthful appearance. For adult patients with brow ptosis or aging forehead.
• Buccal Fat Removal Surgical procedure to reduce volume in the mid-face by removing buccal fat pads for enhanced facial definition. For patients seeking more sculpted cheeks.
• Chin Augmentation Surgical procedure to balance facial proportions by enhancing chin projection. For patients seeking improved facial balance.
• Facial Fat Grafting Procedure using the patient's own fat to restore volume and enhance facial contours naturally. For patients seeking natural volume restoration.
• Lip Lift Surgical procedure to enhance lip appearance and create a more defined lip border. For patients seeking a more defined upper lip.
• Otoplasty Surgical procedure to reshape or reposition the ears for improved aesthetics. For patients seeking ear reshaping.
• Forehead Reduction Hairline lowering surgery to reduce forehead size and achieve more harmonious facial proportions. For patients with a high hairline or large forehead.
• BOTOX and Daxxify Injectables Injectable treatments to relax muscles and reduce the appearance of wrinkles and fine lines. For adult patients seeking non-surgical facial rejuvenation.
• Dermal Fillers (Juvederm, Restylane, Belotero) Injectable treatments including Juvederm, Restylane, and Belotero to restore volume, smooth wrinkles, and enhance facial contours. For adult patients seeking non-surgical facial rejuvenation.
• Kybella Injectable Fat Reduction Injectable treatment to dissolve small pockets of fatty tissue, commonly used for under-chin and bra roll areas. For patients seeking non-surgical fat reduction.
• Microneedling Non-surgical treatment using tiny needles to stimulate collagen production and improve skin texture. For patients seeking improved skin texture.
• Sofwave Ultrasound Skin Tightening Next-generation ultrasound-based skin tightening treatment for non-surgical facial rejuvenation and skin lifting. For patients seeking non-surgical skin lifting.
• BBL Hero Photofacial Intense pulsed light (IPL) treatment to address sun damage and improve skin tone. For patients with sun damage or uneven skin tone.
• Moxi Laser Laser treatment for skin rejuvenation and refreshment. For patients seeking laser skin refreshment.
• Fractional CO2 Laser Resurfacing Laser skin resurfacing treatment to address wrinkles, scars, and skin texture using the AcuPulse CO2 laser system. For patients seeking improved skin texture and wrinkle reduction.
• Liquid Rhinoplasty Non-surgical nose reshaping using dermal fillers to address dorsal humps and minor asymmetries. For patients seeking non-surgical nasal refinement.
• Liquid Facelift Non-surgical approach combining BOTOX and dermal fillers to achieve facial rejuvenation without surgery. For patients seeking non-surgical facial rejuvenation.
• PERK Potions Skincare Products Medical-grade skincare products available through the practice's online shop. For patients and consumers seeking PERK-formulated skincare.
• Video Consultation Service HIPAA-compliant telemedicine consultations conducted via Doxy.me for out-of-town patients or those with busy schedules. For prospective patients seeking remote consultation with PERK Plastic Surgery.

Quantifiable outcome

• Dr. Lee specializes in creating nuanced, elegant outcomes that respect unique anatomy
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Fresh Start Surgical GiftscoreOthersSan Diego-based nonprofit charity for children with deformities. Dr. Lee has been involved since high school, raising awareness and funds through musical concerts. The nonprofit provides reconstructive plastic surgery for children.
• Doxy.mecoreTechnology or IntegrationHIPAA-compliant telemedicine service used for secure virtual consultations with patients, particularly out-of-town patients or those with busy schedules.
• OnPatientcoreTechnology or IntegrationHIPAA-compliant patient portal where patients can fill out paperwork, view appointments, access consent forms, instructions, and pay online.
• Skin by LovelycoreStrategic or Co-development PartnerLeading medical facial aesthetic clinic where Dr. Michelle Lee serves as medical director. Allergan-certified Top 10 facial aesthetic practice in the U.S.
• Studio 3 MarketingminorImplementation/ SI/ Consulting PartnerDigital marketing and design agency responsible for the practice's website and digital presence.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Ideal Image: National med-spa chain focused on injectables, laser, and body contouring; overlaps with PERK's non-surgical and skincare revenue and represents a scaled, consumer-marketed competitor.
• Advanced Dermatology and Cosmetic Surgery: Largest U.S. dermatology group offering medical, surgical, and cosmetic dermatology including injectables and lasers; a scaled incumbent competing for the same aesthetic patient demand.
• LaserAway: Largest U.S. aesthetic med-spa chain offering laser hair removal, injectables, and body contouring; competes with PERK's non-surgical and skincare revenue streams at significantly greater scale.

Emerging players

• Dr. Cat Begovic Plastic Surgery: Beverly Hills female plastic surgeon featured on Dr. 90210 with a similar celebrity-driven, surgeon-led aesthetic practice; closely comparable in specialty mix and media-driven brand profile.

Direct peers

• Reflections Center for Skin & Body: Cosmetic surgery and dermatology practice combining surgical procedures, injectables, lasers, and skincare under one roof — directly comparable service mix and consultation-led model.
• City Facial Plastics: NYC facial plastic surgery practice specializing in facelifts, rhinoplasty, and non-surgical rejuvenation; directly comparable specialty focus and surgeon-led, consultation-driven model.
• Shafer Clinic Fifth Avenue: Single-surgeon, high-end cosmetic surgery practice in Manhattan offering facial rejuvenation, breast, and body procedures; closely comparable in scale, premium pricing, and celebrity-tier positioning.
• SkinSpirit: Multi-location medical spa offering injectables, laser, microneedling, and skincare — overlapping significantly with PERK's non-surgical portfolio while operating at larger scale.
• Skin by Lovely: Medical facial aesthetic clinic where Dr. Michelle Lee serves as medical director and Allergan-certified Top 10 facial aesthetic practice; directly comparable as a clinical partner offering overlapping injectable and non-surgical services.
• Marmur Medical: Celebrity-tier New York dermatology and cosmetic surgery practice offering facial rejuvenation, injectables, and skin cancer care; comparable in single-specialist, high-touch aesthetic positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PERK Plastic Surgery