DistrictWON

What DistrictWON does

DistrictWON (DBA Fitzpatrick Media Group, LLC) is a Cleveland-area scholastic marketing and partnership company that connects brand and government sponsors with high school communities through a multi-channel grassroots delivery network. The company's core product is uReport, a human-powered AI-assisted storytelling platform that enables schools to create and publish unlimited AP-style stories with photos and videos covering athletics, activities, and student achievement, distributed through partner media outlets such as KOIN 6 in Portland. The platform is fully funded for participating schools, with monetization coming from multi-year brand partner subscriptions, government agency contracts (including all four U.S. military branches, NHTSA, and state education/health agencies), and an adjacent custom apparel program called Team Gear.

The company operates a vertical go-to-market targeting high schools, athletic associations (including an exclusive official partnership with NIAAA and exclusive coverage deals with the Sunshine State Athletic Association and the Texas Association of Private & Parochial Schools), government agencies, and media partners. Distribution is built on direct relationships with school administrators, athletic directors, and coaches, augmented by onsite experiential activations such as military recruitment assemblies and teen-driver safety campaigns. DistrictWON claims partnerships with 11,000+ of the approximately 20,000 U.S. high schools, with endorsements covering 17,000+ schools and an estimated 8 million students and 200,000 teams in its reach.

The business model is a two-sided freemium structure: schools receive uReport at no cost, while brand partners, media outlets, and government agencies pay for sponsored content, campaign execution, and recruitment programs delivered through the school network. The company is a federally registered small business (CAGE: 80MC7, DUNS: 079847923) headquartered in Rocky River, Ohio, with 11-50 employees and a $20+ million national expansion initiative announced in June 2026 targeting universal high school coverage.

Name

DistrictWON

Legal name

Fitzpatrick Media Group, LLC

Website

https://districtwon.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

DistrictWON is a Cleveland-area scholastic marketing platform that connects brand and government sponsors with high school communities via its AI-assisted uReport storytelling platform, exclusive athletic association partnerships, and grassroots activation across 11,000+ U.S. high schools.

Ownership category

akta.pro rank

Product category

Scholastic Marketing and Content Platform

NAICS

Educational Support Services (611710), Elementary and Secondary Schools (6111)

SIC

Services-Educational Services (8200), Services-Advertising (7310)

akta.pro primary industry

K–12 SIS & District Administration Platforms (EDAFAEAA)

Keywords

• Scholastic marketing platform
• High school athletic coverage
• Grassroots marketing campaigns
• AI-assisted storytelling platform
• Government recruitment programs

Headquarters

HQ city

Rocky River

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure

Revenue model

1. Brand and Marketing Partnerships: DistrictWON generates revenue by creating grassroots marketing campaigns for brand partners that want to reach high school communities through athletics and activities. The company links brand messages to communities via scholastic partnerships.
2. Government Agency Campaigns: The company provides turnkey digital and onsite engagement programs for government agencies including military recruiting (Air Force, Army, Marines, Coast Guard), NHTSA teen driver safety, and state education departments.
3. Media Partnerships: Partnerships with local TV stations (KOIN 6) to provide comprehensive coverage of school activities, with brand partners integrated into messaging delivered through local media outlets.
4. uReport Platform Licensing: uReport platform is provided to schools, with brand partners becoming integral in messages delivered through the system, creating a monetization pathway through sponsored content.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

DistrictWON provides a platform that links brand messages and government programs to high school communities through scholastic partnerships. The company operates uReport, a human-powered AI-assisted storytelling platform that enables schools to self-publish unlimited content covering sports, activities, and student achievement, while also delivering turnkey grassroots marketing campaigns for government agencies, military branches, and national brands. Schools access the platform at no cost while brand partners and government agencies fund the programs.

Product overview

DistrictWON operates as a scholastic partnership platform offering multiple products and services centered on high school engagement. The core product is uReport, an AI-assisted storytelling platform that enables schools to generate and publish content about sports, activities, and student achievements. Additional offerings include Team Gear (custom team apparel) and government/military recruitment marketing campaigns. The company partners with schools nationwide through athletics, extracurriculars, and various programs to deliver marketing messages into communities, serving as an official partner to organizations like the NIAAA and holding partnerships with collegiate athletic conferences. uReport has emerged as a leading coverage platform with official partnerships representing over 20,000 schools.

Differentiator

Problem solved

Functional benefit

Brands

• uReport: Human-powered AI-assisted storytelling platform that enables schools to create and publish content about sports, activities, and student achievement with photos and videos
• Team Gear

Products and services

• uReport A human-powered AI-assisted storytelling platform that enables schools to create and publish unlimited stories with photos and videos covering sports, activities, and student achievement. Schools receive dedicated content platforms with featured placement on partner media sites at no cost. The platform uses AI to generate AP-style stories automatically and supports self-publishing and hyper-local content distribution.
• Team Gear Custom team apparel program offering premium, fully customizable team gear with one-price full customization, 15-day turnaround, superior replacement policy, and competitive pricing for schools.
• High School Marketing Campaigns Turnkey grassroots marketing and engagement programs for government agencies, military branches, and national brands. Services include recruitment campaigns, leadership presentations, teen safety awareness programs, scholarship awareness, and multichannel activation through displays, collateral, social media, audio announcements at sporting events, content/PR distribution through local media, and onsite experiential activations.

Quantifiable outcome

• Over 6 million impressions generated during NHTSA Teen Driver Safety Week in 5-state footprint
• +3 more outcomes

Named customers11 records

Segments6 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature4 records

Partnerships

17 partnerships are on record, tiered core, flagship and minor.

• ISTE (International Society for Technology in Education)coreTechnology or Integration · 16 June 2026uReport listed in ISTE Learning Technology Directory, a vetted resource for educators to identify high-quality digital learning tools.
• Sunshine State Athletic AssociationcoreGTM or Marketing Partner · 13 May 2026uReport named official exclusive coverage partner for the Sunshine State Athletic Association, bringing coverage to member schools across Florida.
• Texas Association of Private & Parochial SchoolscoreGTM or Marketing Partner · 13 May 2026uReport named official exclusive coverage partner for the Texas Association of Private & Parochial Schools.
• Cleveland DMA SchoolscoreGTM or Marketing Partner · 5 May 2026DistrictWON will provide uReport platform fully funded to every high school in the 20-county Cleveland DMA for the 2026-27 academic year. Over 50 schools have signed on with more in onboarding.
• KOIN 6coreGTM or Marketing PartnerKOIN 6 in Portland partnered with uReport to provide comprehensive high school sports coverage across the entire Portland metro and southwestern Washington market. Under the initiative, uReport is fully funded to all high schools in the region with featured placement on KOIN.com.
• NIAAA (National Interscholastic Athletic Administrators Association)flagshipStrategic or Co-development PartnerDistrictWON serves as an official and exclusive partner to the National Interscholastic Athletic Administrators Association, providing nationwide coverage for member schools.
• U.S. Air ForcecoreStrategic or Co-development PartnerU.S. Air Force recruiting campaigns through leadership talks and assemblies at high schools. DistrictWON facilitates recruitment presentations to student athletes, providing enhanced communications with schools and superior lead generation for Air Force recruiting.
• U.S. ArmycoreStrategic or Co-development PartnerU.S. Army recruiting campaigns through leadership and teamwork discussions at high schools. DistrictWON creates fresh atmosphere around military career development, changing recruiting from passive one-on-one to active leadership presentations.
• U.S. MarinescoreStrategic or Co-development PartnerU.S. Marine Corps recruiting campaigns forging relationships at priority high schools. Leadership talks are attractive to school leaders and mirror focus coaches want on athlete development.
• U.S. Coast GuardcoreStrategic or Co-development PartnerU.S. Coast Guard marketing and local engagement partnership. DistrictWON facilitates outreach to high schools to raise awareness about Coast Guard career opportunities.
• NHTSA (National Highway Traffic Safety Administration)coreStrategic or Co-development PartnerNHTSA Teen Driver Safety Week campaigns across 5-state footprint. DistrictWON developed comprehensive action plan including toolkit hub, outreach to schools, and communication facilitation, generating over 6 million impressions.
• Michigan Student AidminorStrategic or Co-development PartnerPartnership with State of Michigan to enhance communication about scholarship fund available to high school seniors. DistrictWON developed toolkit hub and conducted outreach to schools statewide.
• Sources of Strength OhiominorStrategic or Co-development PartnerPartnership with State of Ohio for suicide prevention program awareness. DistrictWON delivered regular communications and created monthly newsletter highlighting program results, achieving 90%+ readership rate.
• College Sports CommunicatorscoreGTM or Marketing PartneruReport platform endorsed by College Sports Communicators, representing college athletic programs nationwide.
• Collegiate Athletic Conferences and AssociationsminorGTM or Marketing PartnerPartnerships with numerous collegiate athletic conferences and associations for coverage and partnership opportunities.
• 1EdTechcoreTechnology or IntegrationuReport received 1EdTech TrustedED Apps Certification for Data Privacy, meeting education technology data standards.
• Farmers Insurance (Sam Chapman)minorGTM or Marketing PartnerLocal Farmers Insurance agent Sam Chapman sponsored uReport for Tree of Life Christian High School, providing student athletes with platform to celebrate achievements and share stories.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• MaxPreps: MaxPreps is the largest U.S. high school sports coverage platform, providing scores, stats, and content for tens of thousands of schools. It is the most direct competitive analogue to DistrictWON's uReport, with overlapping school distribution and advertiser monetization.
• Hudl: Hudl provides video and data tools for high school and collegiate athletic programs, including AI-assisted highlight creation. It competes with uReport for school-level content workflows and has comparable AI-assisted sports media capabilities.
• ScoreStream: ScoreStream is a crowd-sourced live scoring and content platform for high school and youth sports, used by schools, media, and brands. It overlaps directly with uReport's community-generated high school sports content and advertiser-supported model.
• Prep Network: Prep Network runs media, rankings, and event coverage for high school athletes across multiple states. It shares DistrictWON's high school athletics coverage, recruiting, and sponsorship monetization thesis.
• SBLive Sports (Scorebook Live): SBLive Sports is a high school sports media network producing coverage, rankings, and athlete profiles, with state-level expansion via local journalists. It competes for both school relationships and brand partner dollars.

Broad incumbents

• NFHS Network (PlayOn Sports): NFHS Network, operated by PlayOn Sports, streams high school athletic events nationwide under the NFHS umbrella. It is a broader incumbent in school sports media and competes for school distribution and sponsor relationships.
• Gannett / USA Today High School Sports: Gannett operates one of the largest high school sports content networks in the U.S. via USA Today HSS, providing editorial coverage and recruiting content. It is a broad incumbent that competes for advertiser attention in high school sports media.
• Local TV Station Groups (e.g., Sinclair, Nexstar regional sports desks): Regional broadcast groups such as Sinclair and Nexstar operate high school sports segments and digital coverage. They are direct media-distribution competitors to DistrictWON's KOIN 6-style partnerships and broader local-activation thesis.

Others

• BSN Sports: BSN Sports is a leading distributor of team apparel and equipment to high schools. It is adjacent to DistrictWON's Team Gear offering and competes for the same school purchasing relationships.

Emerging players

• RecruitRecon / recruit-facing platforms: Emerging high school athlete recruiting and content platforms are building school-level distribution and brand monetization in adjacent niches. They overlap with DistrictWON's athlete content and government/military recruiting use cases.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/DistrictWON
• YouTubevimeo.com/districtwon
• Facebookfacebook.com/districtwon
• LinkedInlinkedin.com/company/districtwon
• Instagraminstagram.com/districtwon_

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DistrictWON