Kids That Code

What Kids That Code does

Kids That Code, Inc. is a privately held STEAM education provider serving children from third grade through high school in the Inland Empire region of Southern California. The company was conceived as a graduate student project at California State University, San Bernardino's Inland Empire Center for Entrepreneurship and was officially launched outside the classroom in 2015 by co-founders Alfonso Anaya Jr. (CEO, former Raytheon software engineer) and Jose Navarrete (CFO, finance professor).

The company operates a hybrid education model built on three pillars. First, a proprietary Learning Management System (LMS) launched in 2020 that delivers self-paced video courses in 3D modeling (Blender, Tinkercad), game development (Scratch, Roblox, Unity), and programming, sold individually at $14.99-$39.99 with lifetime access or via monthly/quarterly/semi-annual/annual memberships at $24.99-$149.99. Second, two physical Tech STEAM Centers in Riverside and Temecula, California (opened 2021 and 2022 respectively), hosting weekend STEAM clubs, after-school programs, and seasonal Spring/Summer/Winter camps including those held on the CSUSB campus. Third, a B2B/B2B2C institutional channel delivering before-school, intra-school, and after-school programs to K-12 districts (San Bernardino City USD, Colton Joint USD, Riverside County Schools), supplemented by teacher professional development and 30-45 minute career day presentations covering STEAM careers. School contracts require a minimum of 20 students and run 6-32 weeks aligned with academic calendars.

Kids That Code has not raised external venture or private equity funding, remains founder-controlled, and is reported to have 11-50 employees. The company is differentiated by its university-validated curriculum, FBI/DOJ background-checked instructors, small-group and 1:1 instruction, and access to college campus exposure for campers. Distribution is anchored on school district partnerships and federally funded programs (GEAR UP, TRIO, Upward Bound) and a VIP parent email list. The company is geographically concentrated in Riverside and San Bernardino counties with no disclosed international operations.

Name

Kids That Code

Legal name

Kids That Code, Inc.

Website

https://kidsthatcode.org

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Kids That Code, Inc. is a privately held STEAM education provider offering online self-paced courses, subscription memberships, two physical STEAM Centers, and school-district programs serving children ages 8-18 in California's Inland Empire. Founded in 2015 by CSUSB graduates, the company is founder-owned with no external funding.

Ownership category

akta.pro rank

Product category

Children's STEAM Education

NAICS

Computer Training (611420), Educational Services (61)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Game Development (Unity, Unreal, 2D/3D) (EDAMACAE)

akta.pro secondary industry

Teacher-Led Digital Lesson Packages & Instructional Resources (EDAFACAL)

Keywords

• Children coding education
• STEAM learning programs
• Youth technology training
• After-school programs
• Game development courses

Headquarters

HQ city

San Bernardino

HQ country

Switzerland

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Individual Course Sales: Parents purchase individual self-paced courses for one-time fees ranging from $14.99 to $39.99. Courses include lifetime access upon purchase.
2. Subscription Memberships: Monthly, quarterly, semi-annual, and annual subscription plans providing unlimited access to all courses. Monthly at $24.99, with discounts for longer commitments down to $12.50/month for annual plans.
3. In-Person Programs (Camps, Workshops, STEAM Centers): Physical programs including weekend workshops, spring/summer/winter camps, and STEAM Center sessions held at Riverside and Temecula locations.
4. School Programs: Before-school, intra-school, and after-school programs sold directly to educational institutions. Programs run from 6 to 32 weeks, with minimum 20 registered students required.
5. Professional Development for Teachers: Coding Crash Course workshops for educators teaching computer programming to children, including teacher reference manuals and exclusive Scratch lesson plans.
6. Career Day Presentations:

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Kids That Code delivers STEAM (Science, Technology, Engineering, Art, and Math) education to children ages 8-18 through a proprietary online Learning Management System offering self-paced video courses in game development, 3D modeling, and programming. This is complemented by physical Tech STEAM Centers in Riverside and Temecula, CA providing in-person workshops, after-school programs, and seasonal camps, plus direct school contracts for live K-12 instruction and teacher professional development.

Product overview

Kids That Code, Inc. offers a hybrid education platform combining an online Learning Management System (LMS) with physical STEAM centers and school partnerships. The LMS delivers self-paced video courses in game development (using Scratch, Roblox, Unity), 3D modeling (using Blender, Tinkercad), and programming, available through individual course purchases or membership subscriptions. Physical offerings include after-school programs, seasonal camps (Spring/Summer/Winter) at university campuses, and weekend STEAM clubs at Tech STEAM Center locations in Riverside and Temecula, CA. School programs bring live instruction and professional development directly to K-12 institutions, while Career Day presentations inspire students about STEAM careers. The portfolio spans from individual online courses ($14.99-$39.99) to monthly/quarterly/semi-annual/annual memberships, and in-person programs at physical centers.

Differentiator

Problem solved

Functional benefit

Brands

• Tech STEAM Center: Physical learning centers offering in-person S.T.E.A.M. education programs including workshops, camps, and clubs for children.

Products and services

• Learning Management System (LMS) Self-paced online learning platform providing video-based courses in game development, 3D modeling, and programming for children ages 8-18. Students access courses from any device with lifetime access to purchased content and progress tracking through quizzes.
• After-School Program After-school technology education program held at physical STEAM centers, offering guided learning in game development, 3D modeling, electronics, and robotics with homework support for enrolled students.
• STEAM Camps Seasonal camps (Spring, Summer, Winter) held at university campuses and STEAM centers, offering week-long immersive technology education covering 2D/3D game development, web design, electronics, and 3D character design.
• STEAM Clubs (Weekend Workshops) Weekend technology clubs offering deeper exploration of topics including Digital Art, Robotics, Game Building, and STEAM, with hands-on technical education in coding, electronics, and 3D modeling.
• Live Instruction School Programs Before-school, intra-school, and after-school technology programs delivered at K-12 schools, customized to align with school STEAM requirements. Programs run 6-32 weeks with a minimum of 20 students.
• Professional Development for Teachers Coding Crash Course workshop teaching basic computer programming skills using Scratch, designed for educators with no prior coding experience. Includes teacher reference manual, lesson plans, and certificate of completion.
• Career Day Presentations 30-45 minute presentations at schools inspiring students to pursue STEAM careers, covering computer programming, robotics, automation, game development, AI, and self-driving vehicles. Available in-person or virtually via Zoom.
• Tech STEAM Center Physical learning center locations in Riverside and Temecula, CA offering interactive technology education combining technology, education, and hands-on activities in a safe space for children to learn STEAM topics.

Named customers7 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Arrowhead United WaycoreStrategic or Co-development PartnerArrowhead United Way is a 501(c)(3) nonprofit focused on health, education, and financial stability. Kids That Code partners with them to provide S.T.E.A.M. education to youth in the AUW community and inspire the next generation of developers, creators, and designers.
• GEAR UP (San Bernardino)coreStrategic or Co-development PartnerSince 1999, GEAR UP has improved educational outcomes for low-income, minority, and disadvantaged students. The CSUSB GEAR UP program serves about 3,600 students in San Bernardino City Unified School District's comprehensive high schools.
• Inland Empire Center for Entrepreneurship (IECE)coreStrategic or Co-development PartnerFounded in 1999, IECE has raised over $28 million in grants, gifts, and sponsorships under Dr. Mike Stull's leadership. Recognized by AACSB International in 2017 as one of the Top 35 Global programs for fostering entrepreneurship. The birthplace of Kids That Code as a graduate student project.
• ExCITE (Riverside Excite)coreStrategic or Co-development PartnerExCITE is organized to facilitate successful acceleration of startup companies engaged in entrepreneurial R&D of advanced technologies to create high technology jobs in Riverside County. Kids That Code is part of the ExCITE startup accelerator program.
• TRIO Educational Talent SearchminorStrategic or Co-development PartnerTRIO ETS is funded by the U.S. Department of Education to help middle and high school students graduate and complete college education. Kids That Code partners with TRIO ETS at CSUSB serving students from Colton Joint, Rialto, and San Bernardino City Unified School Districts.
• San Bernardino City Unified School District (SBCUSD)coreStrategic or Co-development PartnerSBCUSD's mission is to ensure all students develop knowledge, skills, and proficiencies required for college, career, civic, and economic success. Kids That Code delivers content to develop district youth with 21st century digital skills.
• Upward BoundminorStrategic or Co-development PartnerUpward Bound provides academic guidance and support for college entrance, predominantly serving first-generation, low-income students. 100% federally funded through U.S. Department of Education, TRIO program.
• Colton Joint Unified School District (CJUSD)coreStrategic or Co-development PartnerCJUSD serves over 21,500 students in transitional kindergarten through 12th grade. Kids That Code supports student success by offering technology courses to facilitate 21st century learning and bridge the digital divide.
• California State University, San Bernardino (CSUSB)coreStrategic or Co-development PartnerCSUSB is where founders Jose Navarrete and Alfonso Anaya met through graduate studies in entrepreneurship. The company was born as a graduate student project at CSUSB's Inland Empire Center for Entrepreneurship. CSUSB hosts camps and provides startup incubation support.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• iD Tech: iD Tech runs seasonal STEM camps and online private lessons in coding, game development, and design for kids and teens, often hosted at university campuses. Directly comparable to Kids That Code's STEAM Camps at CSUSB, summer/winter/spring scheduling, and multi-platform curriculum (Roblox, Minecraft, Blender).
• Code Ninjas: Code Ninjas operates a franchise network of in-person centers teaching kids coding, game development, and STEM through a similar after-school/camp model. Directly comparable in target demographic (ages 8+), physical-center distribution, and curriculum focus on game-building, robotics, and STEAM.
• Create & Learn: Create & Learn offers live online STEAM and coding classes for kids taught by instructors, with curricula covering Scratch, Roblox, 3D design, and AI. Directly comparable to Kids That Code's live school programs and online courses, with similar age range and content focus.
• CodeWizardsHQ: CodeWizardsHQ delivers live, online coding classes for kids and teens covering game development, 3D modeling, and programming, with subscription and course-based pricing. Directly comparable to Kids That Code's LMS and live instruction programs in target audience, content, and delivery model.
• Engineering For Kids: Engineering For Kids provides STEM and engineering enrichment programs including after-school, camps, and in-school programs for K-8 students through a franchise model. Directly comparable to Kids That Code's school partnership and after-school programs in delivery format and curriculum category.
• Tynker: Tynker is a self-paced online coding platform for children offering game development, 3D modeling, and programming courses. Directly comparable to Kids That Code's LMS in course format, content topics, and target age range, with similar subscription pricing.

Regional players

• MakerKids: MakerKids runs in-person STEM and coding programs for kids in Toronto, Canada, covering Minecraft modding, robotics, and 3D printing. Comparable in content category and age range to Kids That Code, but operates in a different geography (Canada vs. California).

Others

• Scratch Foundation: Scratch is a free block-based coding platform from MIT that Kids That Code uses to teach game development courses. While not a commercial competitor, it is the underlying platform across much of Kids That Code's curriculum and shapes the standards of what free coding education looks like for the same age group.

Broad incumbents

• Outschool: Outschool is a marketplace for live online classes for kids, with significant STEAM and coding offerings. Comparable to Kids That Code's online subscription and live instruction model, though Outschool operates as a multi-category marketplace with broader scope.
• Code.org: Code.org is a non-profit that offers free K-12 computer science curricula and Hour of Code. It operates as a broad incumbent in the same K-12 coding education category as Kids That Code and competes indirectly for school-district curriculum adoption, though its free model differs from Kids That Code's paid school programs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/kidsthatcode
• Xx.com/kidsthatcode
• Facebookfacebook.com/kidsthatcode
• LinkedInlinkedin.com/company/kids-that-code

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kids That Code