Unilet Stores
Unilet Stores is a Bengaluru-based multi-brand consumer electronics and home appliances retailer serving individual consumers in Karnataka via physical stores and a WooCommerce e-commerce site, carrying authorized products from 25+ brands including Apple, Samsung, LG, Sony, Whirlpool, and Dyson.
- Company typePrivate
- Founded2005
- HeadquartersBengaluru, India
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Unilet Stores does
Unilet Stores (legally Unilet Appliances Pvt Ltd) is a Bengaluru-based, privately held multi-brand consumer electronics and home appliances retailer founded in 2005, operating through a combination of physical storefronts in Bengaluru and an owned WooCommerce e-commerce platform at uniletstores.com that ships across India. The company serves individual consumers in Karnataka and surrounding regions who are purchasing for personal or household use, with no enterprise or B2B customer segment disclosed. The product assortment spans six main categories — mobiles and wearables, home appliances (refrigerators, washing machines, air conditioners, dishwashers, fans, geysers), home electronics (televisions), kitchen appliances, laptops and tablets, and accessories — drawn from more than 25 authorized brands including Apple, Samsung, LG, Sony, Whirlpool, Haier, Godrej, Bosch, Dyson, IFB, Philips, Voltas, Xiaomi, OnePlus, Realme, Vivo, Oppo, Hisense, Boat, Faber, Lloyd, AO Smith, Preethi, Prestige, and Eureka Forbes.
The underlying technology footprint is intentionally thin: the e-commerce site runs on WooCommerce, the catalog is structured as a standard WordPress-based storefront with product-category and brand-shop pages, and there is no proprietary software, app, API, SDK, or third-party integration stack disclosed. No patents, trademarks, or formal certifications are on file. Distribution runs through two channels — physical retail stores in Bengaluru (with a store locator on the website indicating multiple locations) and the company's own e-commerce site with India-wide delivery — supported by EMI financing options starting at approximately ₹2,511 per month.
The revenue model is straightforward retail hardware sales, with unit-level pricing in Indian Rupees, publicly disclosed on the website, and aggressive promotional discounting (e.g., Voltas 1.5-ton AC listed at ₹36,173 against a ₹59,790 sticker; Apple iPhones ranging from ₹15,499 to ₹172,101 depending on model and storage; Samsung side-by-side refrigerators from ₹88,241 to ₹132,116). Marketing is executed primarily through the e-commerce website via promotional banners and seasonal campaigns (Samsung FIFA World Cup offers, Samsung AI Fest, Vision AI). The company has not raised external funding, maintains a headcount of 51-100, and is run by a small management team that includes CSR Committee Chairman Mr. Johnson Asaria, CSR Committee Member Mr. John Samuel John Sathya, and a separate CSR Committee Chairman Mr. Charles Packiaraj.
Unilet Stores firmographics
Firmographics- Name
- Unilet Stores
- Legal name
- Unilet Appliances Pvt Ltd
- Website
- https://uniletstores.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Unilet Stores is a Bengaluru-based multi-brand consumer electronics and home appliances retailer serving individual consumers in Karnataka via physical stores and a WooCommerce e-commerce site, carrying authorized products from 25+ brands including Apple, Samsung, LG, Sony, Whirlpool, and Dyson.
- Ownership category
- akta.pro rank
Unilet Stores industry classification
Industry- Product category
- Consumer Electronics Retail
- NAICS
- Electronics and Appliance Retailers (44921), Electronics and Appliance Retailers (4492)
- SIC
- Retail-Variety Stores (5331), Retail-Computer & Computer Software Stores (5734)
- akta.pro primary industry
- Consumer Electronics & Appliances Omnichannel (CRAFAEAC)
- akta.pro secondary industry
- Big-Box Electronics + Major Appliances Retail (CRACAAAB)
Keywords
Where Unilet Stores is headquartered
LocationHeadquarters
- HQ city
- Bengaluru
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
Unilet Stores business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Retail Sales of Electronics and Appliances: Unilet Stores generates revenue through direct retail sales of electronics and home appliances to consumers. Products include mobile phones, televisions, refrigerators, washing machines, air conditioners, and kitchen appliances from multiple brands. The business operates both physical stores and an e-commerce website, with pricing in Indian Rupees (INR) and regular discount promotions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Consumer retail pricing with discounts |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels2 records
Unilet Stores product offering
Product offeringCore offering
Unilet Stores is a multi-brand consumer electronics and home appliances retailer operating physical retail stores in Bangalore and an e-commerce website (uniletstores.com). The company sells mobile phones, televisions, refrigerators, washing machines, air conditioners, kitchen appliances, laptops, tablets, and accessories from major brands including Apple, Samsung, LG, Sony, Haier, Whirlpool, Godrej, Bosch, Voltas, Philips, Xiaomi, and Realme.
Product overview
Unilet Stores is an electronics and home appliance retail platform based in Bangalore, India, operating as an online and physical store. The offering is a multi-brand retail portfolio featuring a comprehensive range of consumer electronics and home appliances across five main categories: Mobiles & Wearables (smartphones and wearables from Apple, Samsung, Vivo, Realme, OnePlus, Oppo, Google Pixel), Home Appliances (refrigerators, washing machines, air conditioners, vacuum cleaners, dishwashers, fans, and geysers), Home Electronics (televisions including QLED, OLED, UHD, and LED models), Kitchen Appliances (water purifiers, microwaves, air fryers, mixers, cooktops, wet grinders, cookware), Laptops & Tablets, and Accessories. The store carries multiple branded product lines including Apple, Samsung, Sony, LG, Haier, Whirlpool, Voltas, Godrej, Bosch, Dyson, Philips, and many other regional and international brands. Products are sold through a WooCommerce e-commerce platform with both online delivery and physical store pickup options available in Bangalore.
Differentiator
Problem solved
Functional benefit
Products and services
- Mobiles & Wearables Retail offering of smartphones and wearable devices for individual consumers, including Apple iPhones, Google Pixel, Samsung, Vivo, Realme, OnePlus, Oppo mobiles and smart watches from Apple and Fireboltt brands.
- Home Appliances Retail offering of major home appliances for consumers including refrigerators (single door, double door, side-by-side), washing machines (top load, front load, semi-automatic), air conditioners (split inverter, air coolers), vacuum cleaners, dishwashers, fans, and geysers.
- Home Electronics Retail offering of television products for consumers in 32-inch, 43-inch, 55-inch, and 65-inch sizes from brands such as Haier, Sony, LG, Samsung, Xiaomi, Hisense, and BPL.
- Kitchen Appliances Retail offering of kitchen appliances for consumers including water purifiers, microwave ovens, air fryers, water dispensers, mixer grinders, cooktops, wet grinders, and cookware from brands like Prestige, Preethi, Philips, and Butterfly.
- Laptops and Tablets Retail offering of computing devices for consumers including laptops and tablets from brands such as Apple, HP, Dell, Lenovo, and ASUS.
- Accessories Retail offering of mobile and electronic accessories for consumers including earbuds, neckbands, power banks, cables, chargers, and personal care products from Apple, Samsung, Boat, LG, and other brands.
Companies that use Unilet Stores
Customer profileSegments1 record
Ideal customer profiles1 record
Unilet Stores technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Unilet Stores partnerships and signals
Strategic signalPartnerships
25 partnerships are on record, tiered core and minor.
- ApplecoreApple products are sold at Unilet Stores including iPhones, MacBooks, Apple Watches, and AirPods. The store carries the latest iPhone models including iPhone 17, iPhone 16, and various Apple accessories.
- SamsungcoreSamsung is a major brand partner at Unilet Stores. Products include Samsung mobile phones, air conditioners, refrigerators, washing machines, microwaves, and earbuds. The company runs Samsung-specific promotional campaigns.
- LGcoreLG products sold include televisions, refrigerators, washing machines, air conditioners, microwave ovens, earbuds, and water purifiers. A wide range of LG appliances are available in various price points.
- SonycoreSony products include Bravia televisions in various sizes (43 to 85 inches), home theater systems, soundbars, wireless subwoofers, and wireless speakers. Sony products are featured prominently on the website.
- WhirlpoolcoreWhirlpool products include air conditioners, refrigerators (convertible, direct cool, frost-free), and washing machines (front load, top load, semi-automatic). Multiple Whirlpool products are listed on the website.
- HaiercoreHaier products include side-by-side refrigerators, frost-free refrigerators, UHD televisions, QLED televisions, and washing machines. The store carries various Haier product lines.
- GodrejcoreGodrej products include side-by-side refrigerators, washing machines (front load, semi-automatic, top load), and direct cool refrigerators. Multiple Godrej appliance models are available.
- BoschcoreBosch products include front load washing machines, mixer grinders, and dishwashers. Available at Unilet Stores with regular promotional pricing.
- IFBcoreIFB products include front load washing machines in various capacities. IFB appliances are available with promotional discounts on the website.
- PhilipscorePhilips products include air fryers, mixers, juicers, water purifiers, hair dryers, steam irons, shavers, and citrus juicers. A wide range of Philips kitchen and personal care appliances are available.
- VoltascoreVoltas products include split inverter air conditioners in 1.0 and 1.5 ton capacities. Voltas ACs are among the featured products on the website.
- DysonminorDyson products include vacuum wet floor cleaners (Wash G1). Premium positioning in the product catalog.
- XiaomicoreXiaomi products include QLED smart televisions in various sizes (43, 55, 65 inches), wired earphones, and mobile accessories. Xiaomi X Pro series televisions are featured products.
- BoatcoreBoat products include Airdopes TWS earbuds, Bluetooth speakers (Party Pal series), and neckbands. Multiple Boat audio products are available with significant discounts.
- PrestigecorePrestige products include non-stick cookware sets (BYK series), gas cooktops, and kitchen appliances. TTK Prestige Limited is listed as the manufacturer for cookware products.
- RealmecoreRealme mobile phones including C85 5G, 15X 5G, 16 Pro, and 16 Pro+ 5G models are available with various storage configurations.
- VivocoreVivo mobile phones including V60, Y19S, Y31, and Y400 Pro models are available in various colors and storage configurations.
- OppocoreOppo mobile phones including Reno 15 5G, Reno 15 Pro Mini 5G, A6 PRO 5G, and A6x 5G models are available with promotional pricing.
- OnePluscoreOnePlus mobile phones including the OnePlus 13R 5G are available. The store carries various OnePlus smartphone models.
- HisensecoreHisense products include QLED and UHD televisions in various sizes including 55-inch and 75-inch Google TV models. Hisense TVs are featured with promotional pricing.
- PreethicorePreethi products include wet grinders (Iconic, Lavender models), glass top cooktops, and Blu Flame gas stoves. Multiple Preethi kitchen appliances are available.
- LloydminorLloyd air conditioners including split inverter models in 1.0 and 1.5 ton capacities are available. Products are listed with promotional pricing.
- AO SmithminorAO Smith water heaters/storage products including Finesse and Elegance Slim models in various capacities are available with promotional pricing.
- FaberminorFaber products include kitchen chimneys in various sizes. Faber Comet BLDC chimney is available with significant discounts.
- Eureka ForbesminorEureka Forbes water purifiers and related products are listed. Brand is part of the extensive product catalog at Unilet Stores.
Scale indicators1 record
Recent moves5 records
Expansion highlights5 records
Unilet Stores competitors and assessment
Company assessmentDirect peers
- Croma (Infiniti Retail, Tata Group): India's largest multi-brand consumer electronics and appliances omnichannel retailer, operating physical stores and a transactional website. Directly comparable in product mix, customer segment, and channel strategy to Unilet, but at far greater national scale.
- Reliance Digital: National multi-brand electronics and appliances retailer (Reliance Retail) with extensive physical footprint and online store. Offers the same product categories (mobiles, TVs, appliances) as Unilet, with superior scale and pricing power.
- Vijay Sales: Established Indian multi-brand electronics and home appliances chain with strong presence in North and West India. Closely comparable business model, assortment, and store-based retail format to Unilet.
- Sathya Stores: South India-focused multi-brand electronics and appliances retailer with stores across Tamil Nadu and other southern states. Most directly comparable to Unilet in regional South India footprint, product mix, and store format.
- Poorvika Mobiles: South Indian multi-brand electronics retailer with strong presence in Tamil Nadu and Karnataka. Overlaps with Unilet in mobile phones, accessories, and home electronics categories.
- Aditya Vision: Multi-brand consumer electronics and home appliances retail chain primarily serving East and Central India. Comparable product portfolio and store-based retail model to Unilet.
- Bajaj Electronics: South Indian multi-brand consumer durables and electronics retailer with stores across Telangana, AP, and Karnataka. Overlaps significantly with Unilet in product categories and regional customer base.
- Great Eastern Retail: East India-based multi-brand consumer electronics and appliances retail chain. Directly comparable in product mix (mobiles, TVs, appliances) and store-based multi-brand format.
Broad incumbents
- Flipkart: India's largest e-commerce marketplace, selling a deep assortment of consumer electronics and appliances from the same brands Unilet carries. Represents a major indirect competitor shaping price and convenience expectations for Unilet's customers.
- Amazon India: Major e-commerce marketplace in India with broad consumer electronics and appliances selection and aggressive pricing. Competes for the same Bangalore consumers Unilet targets, primarily in the online channel.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Unilet Stores social profiles
Digital presenceUnilet Stores financial estimates
Financial estimateRevenue estimate
Valuation estimate
Unilet Stores leadership team
Management profileNumber of profiles
Profiles3 records
Unilet Stores funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Unilet Stores M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Unilet Stores
What does Unilet Stores do?
Unilet Stores is a multi-brand consumer electronics and home appliances retailer operating physical retail stores in Bangalore and an e-commerce website (uniletstores.com). The company sells mobile phones, televisions, refrigerators, washing machines, air conditioners, kitchen appliances, laptops, tablets, and accessories from major brands including Apple, Samsung, LG, Sony, Haier, Whirlpool, Godrej, Bosch, Voltas, Philips, Xiaomi, and Realme.
Is Unilet Stores a public or private company?
Unilet Stores is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Unilet Stores founded?
Unilet Stores was founded in 2005. It employs 51 to 100 people.
Where is Unilet Stores based?
Unilet Stores is headquartered in Bengaluru, India, in the Asia region.
How does Unilet Stores make money?
One revenue line is on record: retail Sales of Electronics and Appliances.
Who are Unilet Stores's main competitors?
Direct peers on record are Croma (Infiniti Retail, Tata Group), Reliance Digital, Vijay Sales, Sathya Stores, Poorvika Mobiles, Aditya Vision, Bajaj Electronics and Great Eastern Retail. Broad incumbents are Flipkart and Amazon India.
Does Unilet Stores have an API?
No public API is recorded for Unilet Stores.
What industry is Unilet Stores in?
Unilet Stores's product category is Consumer Electronics Retail. Its primary akta.pro industry code is CRAFAEAC, Consumer Electronics & Appliances Omnichannel, with a secondary code of CRACAAAB, Big-Box Electronics + Major Appliances Retail. Its NAICS code is 44921 and its SIC code is 5331.