SunBoost
SunBoost is an Australian direct-to-consumer solar retailer and installer (operating as Bell Solar Pty Ltd) that sells and installs rooftop PV and battery systems for residential and small commercial customers nationwide across all six states and two territories.
- Company typePrivate
- Founded2017
- HeadquartersBlacktown, Australia
- Headcount251–500
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What SunBoost does
SunBoost (operating as Bell Solar Pty Ltd, ACN 069 617 634) is an Australian direct-to-consumer solar retailer and installer founded in 2017 and headquartered in Sefton, NSW. The company sells, finances, and installs photovoltaic systems and battery storage for residential customers and small-to-mid commercial buyers (20kW-100kW+ systems), with national coverage across all six Australian states and two territories via regional offices in Brisbane, Adelaide, Perth, and Melbourne, with Hobart flagged as next.
The core product is a rooftop solar-plus-battery system, scoped using proprietary 3D aerial imagery for remote site assessment, then sold via phone-based direct sales, website quote requests, and in-home consultations. Go-to-market relies on brand ambassadors (Allan Border since 2017), a Refer & Earn program, and a small set of CSR partnerships with NSW Rural Fire Service, McGrath Foundation, Salvation Army, and Coffs Coast Wildlife Sanctuary.
The business makes money primarily through one-time system sale revenue, supplemented by a $99/month battery subscription offering that converts hardware into recurring revenue. Scale signals include 85,000+ cumulative installations, 1.8M+ solar panels installed, 34,000+ customer reviews, and 4.7-4.8/5 average ratings on Google and ProductReview.com.au. The company has won the National Solar Installer Award for five consecutive years (2022-2026).
SunBoost firmographics
Firmographics- Name
- SunBoost
- Legal name
- Bell Solar Pty Ltd
- Website
- https://sunboost.com.au
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- SunBoost is an Australian direct-to-consumer solar retailer and installer (operating as Bell Solar Pty Ltd) that sells and installs rooftop PV and battery systems for residential and small commercial customers nationwide across all six states and two territories.
- Ownership category
- akta.pro rank
SunBoost industry classification
Industry- Product category
- Solar Energy Systems and Installation
- NAICS
- Roofing Contractors (23816)
- akta.pro primary industry
- Solar EPC & Construction (Utility-Scale, Rooftop, Balance of System) (EUAMABAB)
- akta.pro secondary industries
- Solar Roofing & Roof-Mounted PV Systems (IMADAFAO), PV Balance of System (BOS) & Electrical Infrastructure (Inverters, Transformers, Cabling, Substations) (EUACAGAC), Solar Mounting, Racking & Trackers (Fixed-Tilt, Single/Dual-Axis, Rooftop Mounts) (EUAMABAF), Solar Distribution & Wholesale Supply (Channel, Procurement, Logistics) (EUAMABAK)
Keywords
Where SunBoost is headquartered
LocationHeadquarters
- HQ city
- Blacktown
- HQ country
- Australia
- HQ region
- Oceania
Offices6 records
Markets served
SunBoost business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Solar Panel Sales and Installation: One-time sale and installation of solar panel systems including panels, inverters, mounting equipment, and electrical work. Revenue generated from upfront system pricing after government rebates (STCs) are deducted.
- Solar Battery Sales and Installation: Sale and installation of battery storage systems for homes and businesses, enabling energy storage for nighttime use and backup power. Offered from $99 per month.
- Commercial Solar Systems: Larger-scale solar installations for businesses including 20kW, 30kW, 50kW, and 100kW+ systems with corresponding permits, financing options, and ongoing maintenance.
- Referral Program: Referral bonuses earned when existing customers refer friends or family who complete solar installations. Bonuses vary based on system size.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Residential Solar Packages - 6.6kW |
| Unit Pricing | Pay-as-you-go | Residential Solar Packages - 10.12kW |
| Unit Pricing | Pay-as-you-go | Residential Solar Packages - 13.2kW |
| Unit Pricing | Pay-as-you-go | Commercial Solar - 20kW |
| Unit Pricing | Pay-as-you-go | Commercial Solar - 30kW |
| Unit Pricing | Pay-as-you-go | Commercial Solar - 50kW |
| Unit Pricing | Pay-as-you-go | Commercial Solar - 100kW+ |
| Subscription | Monthly | Solar Battery Solutions |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
SunBoost product offering
Product offeringCore offering
SunBoost sells, designs, and installs rooftop solar photovoltaic (PV) systems and battery storage solutions for Australian residential and commercial customers. The offering includes Tier 1 solar panels, string/micro/hybrid inverters, mounting systems, batteries, and end-to-end services covering site assessment via 3D aerial imagery, system design, permits, grid connection, installation by SAA-accredited electricians, and post-installation support with 25-year panel and 10-year workmanship warranties. Pricing is quote-based with government Small-scale Technology Certificate (STC) rebates applied, and battery solutions are available from $99/month via subscription.
Product overview
SunBoost is Australia's most trusted solar retailer offering a comprehensive solar energy ecosystem. The core offering consists of rooftop solar PV panel systems (residential and commercial) bundled with optional battery storage solutions. Residential packages range from 6.6kW to 13.2kW, while commercial systems span 20kW to 50kW+ configurations. All systems feature Tier 1 solar panels, various inverter types (string, micro, hybrid), professional SAA-accredited installation, and warranty coverage (25-year panel performance, 10-year workmanship). The company provides end-to-end services including site assessment, permit handling, grid connection, and ongoing maintenance support, complemented by a referral rewards program.
Differentiator
Problem solved
Functional benefit
Products and services
- Solar Panel Systems Rooftop solar photovoltaic (PV) systems that convert sunlight into electricity for residential and commercial properties. Systems include Tier 1 solar panels, inverters, racking, and optional battery storage, sold and installed end-to-end.
- Solar Batteries Battery storage systems that store excess solar energy generated during the day for use at night or during grid outages, enabling greater energy independence and savings. Available from $99 per month via subscription or as a one-time purchase.
- Residential Solar Packages Bundled solar solutions for homes including 6.6kW (15x440W panels, 5kW WiFi inverter), 10.12kW (23x440W panels, 8kW inverter), and 13.2kW (30x440W panels, 10kW inverter) configurations with potential savings of $25,494 over 10 years for customers with $250/month electricity bills.
- Commercial Solar Systems Commercial solar installations including 20kW (46x440W panels), 30kW (69x440W panels, ~110kWh daily), 50kW (114x440W panels), and 100kW+ (generating ~150,000kWh annually, requiring ~10,000 sq ft of shadow-free area) systems with corresponding inverter configurations, permits, financing options, and ongoing maintenance.
- Installation Services SAA-accredited professional solar installation service including site assessment, permits and approvals handling, grid connection, and post-installation support for residential and commercial customers across Australia.
- Support and Maintenance Ongoing technical support, maintenance services, warranty claims handling (including 25-year panel performance and 10-year workmanship warranties), and customer complaint resolution through online ticket submission and after-sales follow-up.
Quantifiable outcome
- Potential savings of $25,494 over 10 years for customers with $250/month electricity bills
- +4 more outcomes
Companies that use SunBoost
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles2 records
SunBoost technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
SunBoost partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered minor and core.
- Coffs Coast Wildlife SanctuaryminorSunBoost proudly supports Coffs Coast Wildlife Sanctuary, helping rescue and rehabilitate marine creatures including Coco the sea turtle. Part of their corporate social responsibility initiative for environmental conservation.
- Allan BordercoreAustralian cricket legend Allan Border has served as SunBoost's dedicated Brand Ambassador since 2017, representing the company and lending credibility to their brand through endorsement and appearances.
- NSW Rural Fire ServiceminorSunBoost has supported heroic firefighters through the NSW Rural Fire Service as part of their community outreach and disaster relief efforts.
- Salvation ArmyminorProvided disaster relief support through the Salvation Army as part of SunBoost's corporate social responsibility and community activation initiatives.
- McGrath FoundationminorSunBoost has championed the McGrath Foundation's breast cancer cause through corporate social responsibility initiatives.
Scale indicators9 records
Recent moves6 records
Expansion highlights4 records
SunBoost competitors and assessment
Company assessmentBroad incumbents
- Engie Australia: Global energy company with Australian operations offering commercial and industrial solar plus energy services. Overlaps with SunBoost on commercial-scale solar installations but spans a much broader energy portfolio.
- EnergyAustralia: Major Australian energy retailer that has expanded into rooftop solar and battery installation. Comparable in residential solar product offering, but competes from a broader energy-services portfolio and incumbent customer base.
- AGL Energy: One of Australia's largest energy retailers, now offering solar and battery solutions to residential and business customers. Comparable in product/customer overlap but operates at vastly greater scale across a full energy portfolio.
- Origin Energy: Major Australian energy retailer with a growing solar and battery installation business. Overlaps with SunBoost on residential rooftop solar and battery product, but Origin is a broad incumbent utility rather than a specialist installer.
Direct peers
- Natural Solar: Australian solar retailer and installer serving residential and commercial customers with panels, inverters, and batteries. Directly comparable in product mix, customer base, and direct-to-consumer sales model.
- Apollo Energy: Australian residential and commercial solar installer with national reach. Comparable in EPC service model, residential/commercial dual focus, and Australian geographic footprint.
- Springers Solar: Queensland-based solar installer serving Australian residential and commercial customers. Directly comparable in rooftop PV focus, battery add-on offerings, and sales-led go-to-market.
Emerging players
- Solar Choice: Australian solar comparison and installer network platform. Comparable in that it aggregates residential solar demand and matches customers with installers, providing a partial alternative to SunBoost's direct sales channel.
- Tesla Energy Australia: Sells Tesla Solar Roof and Powerwall battery systems in Australia. Comparable in residential solar and battery product, with a strong brand and direct-to-consumer model, but focused on Tesla-branded hardware.
Others
- Enphase Energy: Global microinverter manufacturer with a strong Australian presence. Comparable as an enabling technology provider whose microinverter products are installed by SunBoost and its competitors; not a direct channel competitor but a structural enabler/supplier.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
SunBoost social profiles
Digital presenceSunBoost financial estimates
Financial estimateRevenue estimate
Valuation estimate
SunBoost leadership team
Management profileNumber of profiles
SunBoost funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SunBoost M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SunBoost
What does SunBoost do?
SunBoost sells, designs, and installs rooftop solar photovoltaic (PV) systems and battery storage solutions for Australian residential and commercial customers. The offering includes Tier 1 solar panels, string/micro/hybrid inverters, mounting systems, batteries, and end-to-end services covering site assessment via 3D aerial imagery, system design, permits, grid connection, installation by SAA-accredited electricians, and post-installation support with 25-year panel and 10-year workmanship warranties. Pricing is quote-based with government Small-scale Technology Certificate (STC) rebates applied, and battery solutions are available from $99/month via subscription.
Is SunBoost a public or private company?
SunBoost is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was SunBoost founded?
SunBoost was founded in 2017. It employs 251 to 500 people.
Where is SunBoost based?
SunBoost is headquartered in Blacktown, Australia, in the Oceania region.
How does SunBoost make money?
Four revenue lines are on record. Solar Panel Sales and Installation is the primary driver. The others are solar Battery Sales and Installation, commercial Solar Systems and referral Program.
Who are SunBoost's main competitors?
Broad incumbents on record are Engie Australia, EnergyAustralia, AGL Energy and Origin Energy. Direct peers are Natural Solar, Apollo Energy and Springers Solar. Emerging players are Solar Choice and Tesla Energy Australia. Enphase Energy is listed as an others.
Does SunBoost have an API?
No public API is recorded for SunBoost.
What industry is SunBoost in?
SunBoost's product category is Solar Energy Systems and Installation. Its primary akta.pro industry code is EUAMABAB, Solar EPC & Construction (Utility-Scale, Rooftop, Balance of System), with a secondary code of IMADAFAO, Solar Roofing & Roof-Mounted PV Systems. Its NAICS code is 23816.