Deer Country Farm & Lawn
Deer Country Farm & Lawn is an authorized John Deere equipment dealer operating four Pennsylvania locations, selling new and used agricultural, residential, commercial mowing, and compact construction equipment, plus supplementary brand lines, with full parts, service, and financing support.
- Company typePrivate
- Founded2004
- HeadquartersManheim, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Deer Country Farm & Lawn does
Deer Country Farm & Lawn, Inc. is an authorized John Deere farm, lawn, and construction equipment dealership operating four physical locations across Pennsylvania — Manheim/Lancaster (headquarters), Mohnton/Adamstown, Lebanon, and Allentown — covering Lancaster, Berks, Lebanon, Lehigh, and surrounding counties. The company distributes the full John Deere product line, organized into agricultural equipment (row-crop tractors, combines, planters, hay and forage tools, sprayers, tillage), compact utility tractors (1-4 Series spanning 23-66HP), residential and commercial mowing, Gator utility vehicles, compact construction equipment (skid steers, compact track loaders, mini excavators, wheel loaders), and forestry wheeled harvesters. It also carries six supplementary OEM lines — STIHL (handheld outdoor power), Kuhn (hay and forage), Salford (tillage), H&S and Pik Rite (material handling), and Jaylor (TMR mixers) — alongside certified pre-owned inventory.
Deer Country Farm & Lawn firmographics
Firmographics- Name
- Deer Country Farm & Lawn
- Legal name
- Deer Country Farm and Lawn, Inc.
- Website
- https://deercountry.net
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Deer Country Farm & Lawn is an authorized John Deere equipment dealer operating four Pennsylvania locations, selling new and used agricultural, residential, commercial mowing, and compact construction equipment, plus supplementary brand lines, with full parts, service, and financing support.
- Ownership category
- akta.pro rank
Deer Country Farm & Lawn industry classification
Industry- Product category
- Farm Equipment Dealership
- NAICS
- Lawn and Garden Equipment and Supplies Retailers (4442), Nursery, Garden Center, and Farm Supply Retailers (444240), Farm and Garden Machinery and Equipment Merchant Wholesalers (42382)
- SIC
- Lawn & Garden Tractors & Home Lawn & Gardens Equip (3524), Farm Machinery & Equipment (3523)
- akta.pro primary industry
- Lawn & Garden Equipment Retail (Mowers, Trimmers, Snow Blowers) (CRAIADAG)
Keywords
Where Deer Country Farm & Lawn is headquartered
LocationHeadquarters
- HQ city
- Manheim
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Deer Country Farm & Lawn business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- New Equipment Sales: Sales of new John Deere equipment including tractors, combines, harvesters, compact track loaders, skid steers, excavators, utility vehicles, and commercial/residential mowers. Also includes additional brand lines such as STIHL, Kuhn, Salford, H&S, Jaylor, and Pik Rite.
- Used/Pre-Owned Equipment Sales: Sales of pre-owned equipment from various manufacturers including John Deere, Case IH, Bobcat, Spartan, Ferris, and other brands. Inventory spans multiple equipment categories including combines, tractors, skid steers, compact track loaders, excavators, utility vehicles, and commercial/residential mowers.
- Parts Department: Parts sales for all equipment brands carried, including OEM parts for John Deere, STIHL, Kuhn, Salford, and other manufacturers. Customers can access parts catalogs and place orders through MyDealer online portal.
- Service and Repair: Service solutions for full line of products including maintenance, repairs, and Connected Support for precision Ag technology. Services include pick-up and delivery as well as on-site services. Offers at-home service for residential equipment and 24/6 afterhours support for agricultural equipment.
- PowerGard Extended Warranty: Extended warranty protection plans offered through John Deere PowerGard program. Covers residential equipment, agricultural equipment, and used equipment with various coverage levels and deductible options.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | New Equipment - Full MSRP pricing |
| Unit Pricing | Pay-as-you-go | Used/Pre-Owned Equipment - Market-based pricing |
| Other | Pay-as-you-go | Service and Repair - Labor and parts |
| Unit Pricing | Pay-as-you-go | Parts - OEM and aftermarket parts |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
Deer Country Farm & Lawn product offering
Product offeringCore offering
Deer Country Farm and Lawn is an authorized John Deere dealership that sells new and used agricultural, residential, commercial mowing, compact construction, and utility vehicle equipment across four Pennsylvania locations (Manheim/Lancaster, Adamstown, Lebanon, Allentown). The company also distributes supplementary brand equipment (STIHL, Salford, KUHN, JAYLOR, H&S, Pik Rite), an OEM parts department, certified service and repair, John Deere PowerGard extended warranty plans, and customer financing through John Deere Financial.
Product overview
Deer Country Farm & Lawn is a John Deere dealership offering a comprehensive portfolio of farm, lawn, and construction equipment across four Pennsylvania locations. Their product ecosystem centers on the John Deere brand with multiple equipment categories: Agricultural Equipment (tractors, planting/seeding, hay & forage, grain harvesting), Compact Utility Tractors (1-4 Series spanning 23-66HP), Property Maintenance (lawn tractors, residential ZTraks), Commercial Mowing (ZTrak, walk-behinds, QuikTraks), Utility Vehicles (Gator SxS), and Construction Equipment (compact track loaders, skid steers, excavators, wheel loaders). Supplementary brands include STIHL, Salford, KUHN, JAYLOR, H&S, and Pik Rite. The company also offers pre-owned equipment, comprehensive parts and service departments, PowerGard extended protection plans, My Dealer online customer portal, and bundled tractor packages. This is a product distribution and service business, not a technology platform.
Differentiator
Problem solved
Functional benefit
Products and services
- New John Deere Agricultural Equipment Full line of new John Deere agricultural equipment including tractors, planting and seeding equipment, hay and forage machinery, grain harvesting combines, sprayers, and tillage equipment sold to farm operations across Pennsylvania.
- New John Deere Compact Utility Tractors New John Deere compact utility tractors in four series (1 Series 23-25HP, 2 Series 25-38HP, 3 Series 24-45HP, 4 Series 43-66HP) designed for small farms and property owners.
- New John Deere Property Maintenance Equipment Lawn and garden tractors and residential ZTrak zero-turn mowers sold to residential property owners for property maintenance.
- New John Deere Commercial Mowing Equipment Commercial-grade mowing equipment including ZTrak zero-turn mowers, walk-behind mowers, QuikTrak stand-on mowers, and front mount/wide area mowers sold to professional landscapers and commercial mowing operators.
- New John Deere Utility Vehicles (Gator SxS) John Deere Gator side-by-side utility vehicles including full-size crossover with HVAC, mid-size crossover, and work series models sold to farms, properties, and commercial users.
- New John Deere Construction Equipment Compact construction equipment including compact track loaders, skid steers, wheel loaders, mini excavators, and Worksite Pro attachments sold to commercial contractors and governmental entities.
- New John Deere Wheeled Harvesters John Deere wheeled harvesters including 1070G, 1170G, 1270H, and 1470H models sold for forestry operations.
- STIHL Outdoor Power Equipment STIHL handheld outdoor power equipment including chainsaws, trimmers, blowers, and related accessories sold to residential and commercial users.
- Supplementary Brand Implements (Salford, KUHN, JAYLOR, H&S, Pik Rite) Authorized equipment from Salford (tillage), KUHN (hay and forage), JAYLOR (TMR mixers), H&S Manufacturing (material and manure handling), and Pik Rite (material handling) sold to agricultural operations.
- Pre-Owned Equipment Certified pre-owned farm, lawn, and construction equipment from multiple manufacturers (John Deere, Case IH, Bobcat, Spartan, Ferris) including combines, tractors, skid steers, compact track loaders, excavators, utility vehicles, and mowers sold to value-oriented buyers.
- OEM Parts Department Genuine OEM parts supply for John Deere, STIHL, Kuhn, Salford, H&S, Jaylor, Pik Rite and other carried brands, available through the MyDealer online portal or in-store at parts counters across all four locations.
- Service and Repair Certified maintenance, repair, and Connected Support services across the full equipment line, with pick-up and delivery, on-site service, at-home residential service, and 24/6 afterhours support for agricultural equipment.
- PowerGard Extended Protection Plan John Deere PowerGard extended warranty and protection plans covering residential, agricultural, compact tractor, combine, sprayer, and used equipment with multiple coverage levels and deductible options.
- Tractor Packages Pre-configured tractor packages combining compact tractors with attachments and implements for specific applications such as Mow & Snow, Load & Mow, Ground Breaker, and Winter Warrior, with a 'Build Your Own' configurator option.
Companies that use Deer Country Farm & Lawn
Customer profileSegments3 records
Ideal customer profiles3 records
Deer Country Farm & Lawn technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Deer Country Farm & Lawn partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- John DeerecoreAuthorized John Deere dealer offering the complete John Deere product line including tractors, combines, harvesters, compact track loaders, skid steers, excavators, utility vehicles, commercial and residential mowers, and precision agriculture technology. Access to John Deere financing programs, PowerGard extended warranty, and manufacturer support.
- STIHLcoreAuthorized STIHL dealer offering STIHL handheld equipment including chainsaws, trimmers, blowers, and other outdoor power equipment for residential and commercial use.
- KuhnminorAuthorized Kuhn dealer offering hay and forage equipment including hay rakes, tedders, mergers, and bale wrappers for agricultural operations.
- SalfordminorAuthorized Salford dealer offering tillage equipment including vertical tillage tools for precision farming operations.
- H&S ManufacturingminorAuthorized H&S dealer offering material handling and manure handling equipment for agricultural operations.
- JaylorminorAuthorized Jaylor dealer offering feed mixing equipment (TMR mixers) for livestock operations.
- Pik RiteminorAuthorized Pik Rite dealer offering material handling equipment for agricultural operations.
- LeadVenture Inc. (Dealer Spike)coreWebsite platform provider powering the dealer website with inventory management, online sales tools, customer relationship management, and digital retailing capabilities. The company website deercountry.net is hosted and powered by Dealer Spike LLC.
Scale indicators1 record
Recent moves6 records
Expansion highlights6 records
Deer Country Farm & Lawn competitors and assessment
Company assessmentDirect peers
- Messick's Farm Equipment: Authorized John Deere dealer operating multiple locations in central and southeastern Pennsylvania, directly overlapping with Deer Country's Lancaster and Lebanon territories. Sells new and used ag, lawn, and compact construction equipment with comparable parts and service offerings.
- Hoober Inc. Family-owned John Deere dealer with multiple Mid-Atlantic locations in Pennsylvania, Delaware, Maryland, and Virginia. Offers the same John Deere ag, lawn, and construction equipment lines plus Case IH and other complementary brands - directly comparable multi-location John Deere dealer model.
- Atlantic Tractor: Multi-location John Deere dealer serving Pennsylvania, Maryland, Delaware, and New Jersey with full ag, turf, and construction equipment lines. Operates a comparable multi-store dealership format with parts, service, and used-equipment departments competing for overlapping customer segments.
- Koenig Equipment: Authorized John Deere dealer with multiple locations across Ohio and Indiana selling full ag, turf, and compact construction equipment. Comparable mid-size multi-location John Deere dealership with parts and service operations competing in adjacent Midwestern territory.
- Binkley & Hurst: Pennsylvania-based farm equipment dealer offering multiple brands including Case IH and complementary hay/forage lines. Overlaps with Deer Country's agricultural customer base in PA and competes for similar farm customers though with different OEM alignment.
- Stoltzfus Farm Service: Pennsylvania-based Case IH dealer serving Lancaster County and surrounding areas with new and used farm equipment, parts, and service. Direct competitor in the same PA ag territory, appealing to the same farmer customer base with a competing OEM lineup.
Broad incumbents
- RDO Equipment Co. One of the largest John Deere dealer groups in North America with dozens of locations across the Midwest, Southwest, and West. While not directly overlapping Deer Country's PA territory, RDO represents the consolidator model that could absorb Deer Country or compete for adjacent territory realignment.
- Stotz Equipment: Multi-state John Deere dealer group operating across the western and southwestern United States with full ag, lawn, and construction equipment lines. Comparable as a multi-location John Deere franchise group, demonstrating the consolidated-dealer model and providing a benchmark for valuation multiples.
- Papé Machinery: John Deere ag and turf dealer operating across the Pacific Northwest and Western U.S. with a similar full-line equipment plus parts and service model. Comparable as a multi-store John Deere dealer group, although geographically separate from Deer Country's PA footprint.
Regional players
- Brandt Tractor (formerly Cervus Equipment): John Deere construction and forestry equipment dealer group operating primarily in Western Canada, formed via the acquisition of Cervus Equipment. Comparable as a multi-location John Deere dealer group with a strong equipment-finance arm, although operating in a different geography.
Market position
Strengths4 records
Competitive moat4 records
Key risks1 record
Key highlights6 records
Customer concentration
Deer Country Farm & Lawn social profiles
Digital presenceDeer Country Farm & Lawn financial estimates
Financial estimateRevenue estimate
Valuation estimate
Deer Country Farm & Lawn leadership team
Management profileNumber of profiles
Deer Country Farm & Lawn funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Deer Country Farm & Lawn M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Deer Country Farm & Lawn
What does Deer Country Farm & Lawn do?
Deer Country Farm and Lawn is an authorized John Deere dealership that sells new and used agricultural, residential, commercial mowing, compact construction, and utility vehicle equipment across four Pennsylvania locations (Manheim/Lancaster, Adamstown, Lebanon, Allentown). The company also distributes supplementary brand equipment (STIHL, Salford, KUHN, JAYLOR, H&S, Pik Rite), an OEM parts department, certified service and repair, John Deere PowerGard extended warranty plans, and customer financing through John Deere Financial.
Is Deer Country Farm & Lawn a public or private company?
Deer Country Farm & Lawn is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Deer Country Farm & Lawn founded?
Deer Country Farm & Lawn was founded in 2004. It employs 11 to 50 people.
Where is Deer Country Farm & Lawn based?
Deer Country Farm & Lawn is headquartered in Manheim, United States, in the North America region.
How does Deer Country Farm & Lawn make money?
Five revenue lines are on record. New Equipment Sales are the primary driver. The others are used/Pre-Owned Equipment Sales, parts Department, service and Repair and powerGard Extended Warranty.
Who are Deer Country Farm & Lawn's main competitors?
Direct peers on record are Messick's Farm Equipment, Hoober Inc., Atlantic Tractor, Koenig Equipment, Binkley & Hurst and Stoltzfus Farm Service. Broad incumbents are RDO Equipment Co., Stotz Equipment and Papé Machinery. Brandt Tractor (formerly Cervus Equipment) is listed as a regional player.
Does Deer Country Farm & Lawn have an API?
No public API is recorded for Deer Country Farm & Lawn.
What industry is Deer Country Farm & Lawn in?
Deer Country Farm & Lawn's product category is Farm Equipment Dealership. Its primary akta.pro industry code is CRAIADAG, Lawn & Garden Equipment Retail (Mowers, Trimmers, Snow Blowers). Its NAICS code is 4442 and its SIC code is 3524.