Cocoflo Innovations

What Cocoflo Innovations does

Cocoflo Innovations is a Vancouver-based private software company operating under the brand name Rec+, founded in 2019 by Bernie Florido. The company builds a cloud-native, mobile-first SaaS platform that consolidates municipal parks and recreation operations — program registrations, facility rentals, memberships, child care and camp management, and payment processing — into a single connected system, displacing the legacy 1990s-era recreation software and spreadsheets typical of mid-sized municipalities. The core technical differentiator is a proprietary space-first scheduling rules engine that understands spatial hierarchies (for example, a court inside a gym) and prevents double-bookings before payment is taken; this is paired with a Household Intelligence module that handles modern family billing scenarios (co-parenting, nannies, grandparents) and a deferred-revenue financial engine that produces clean ledger exports aligned to municipal General Ledger requirements.

Name

Cocoflo Innovations

Legal name

Cocoflo Innovations Inc.

Website

https://cocoflo.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Cocoflo Innovations (d/b/a Rec+) provides cloud-native SaaS for municipal parks and recreation departments, unifying program registration, facility rentals, memberships, and payments via a proprietary space-first scheduling engine. The company serves cities, universities, and private facilities across Canada and the United States.

Ownership category

akta.pro rank

Headquarters

HQ city

Vancouver

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations, Others

Revenue model

1. Subscription / Platform Fees: Rec+ charges subscription/platform fees on a monthly or annual basis per the customer's order/plan. Additional per-transaction fees apply to payments processed through the platform. This is the primary revenue stream, aligned with the SaaS model.
2. Transaction / Payment Processing: A per-transaction fee applies to payments processed through Rec+, aligning cost with actual usage. PCI-compliant payment processing is integrated directly into programs, memberships, and facility rentals.
3. Professional Services (Onboarding & Training): Setup covers configuration and launch support so teams are not stitching systems together. Training is provided to admins and frontline staff as part of the onboarding engagement.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Cocoflo Innovations, doing business as Rec+, sells a cloud-native, mobile-first parks and recreation management software platform that unifies program registration, memberships, facility rentals, childcare and camps, payment processing, and reporting into a single system. The platform is sold on a subscription basis to municipal parks and recreation departments, university recreation centers, schools, and private recreation facilities across North America, with onboarding and training professional services included.

Differentiator

Problem solved

Functional benefit

Products and services

• Rec+ Platform Cloud-native, mobile-first parks and recreation management software that unifies program registration, memberships, facility rentals, child care, payments, and reporting for municipal parks & recreation departments, campus recreation centers, schools, and private recreation facilities across North America.
• Rec+ Onboarding & Training (Professional Services) Configuration, launch support, and training for administrators and frontline staff provided as part of the Rec+ subscription engagement, including 24-hour inquiry response and an interactive homepage preview.

Quantifiable outcome

• 85% of payments taken online post-rollout (conservative benchmark)
• +4 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability6 records

Feature8 records

Partnerships

Twelve partnerships are on record, tiered core, flagship and minor.

• AWS (Amazon Web Services)coreTechnology or IntegrationRec+ is built on AWS infrastructure with cloud hosting in Canada and US regions. The platform aligns with AWS best practices including least-privilege IAM, segmented networks, TLS 1.3 encryption, backups and disaster recovery, and managed secrets. AWS is referenced in security documentation and public sector case studies.
• StripecoreTechnology or IntegrationStripe is listed as a payment processing integration in the Rec+ feature list, supporting transparent payment processing with split tenders (cash/card) and PCI-aligned transaction handling.
• FiservcoreTechnology or IntegrationFiserv is listed as a compatible payment processor for Rec+, enabling flexible payment handling and finance system integration for municipal customers.
• City of Myrtle BeachflagshipStrategic or Co-development PartnerMyrtle Beach is Rec+'s flagship Living Lab partner and first major municipal deployment. The city runs a large-scale parks & recreation operation with 20M+ annual visitors and top-15 sports tourism market. Myrtle Beach's deployment set the standard and launch playbook for Rec+'s go-to-market, with the city's team participating in co-creation, rapid pilots, and operational feedback loops.
• Derrick MoncriefcoreGTM or Marketing PartnerNFL (LA Rams) and CFL All-Star athlete serving as Community Ambassador for Rec+. Derrick bridges elite athletics and community programs, advocating for accessible recreation and active living. He represents Rec+ in community engagement and sports partnerships, accelerating credibility with cities, schools, and sports organizations.
• Moonshot (Santosh Iyer, Founder & CEO)minorStrategic or Co-development PartnerSantosh Iyer, Harvard MBA and Founder & CEO of Moonshot (deep-tech education and healthcare innovation organization), serves as an advisor to Rec+. His expertise spans medical AI, surgical robotics, and building cross-functional innovation teams.
• Achosa Home Warranty (Harry Keifer, Jr.)minorStrategic or Co-development PartnerHarry Keifer, Jr., Co-Founder & CSO of Achosa Home Warranty (national home warranty provider), serves as an advisor with expertise in scaling sales organizations, partner ecosystems, and customer-centric culture — directly applicable to Rec+'s partner-led growth model.
• City of ManchestercoreStrategic or Co-development PartnerMunicipal parks & recreation partner listed among Rec+ city partners, alongside Myrtle Beach, demonstrating geographic diversification across the partner network.
• City of LacombecoreStrategic or Co-development PartnerMunicipal partner in Canada listed among Rec+ city partners, representing the company's dual-country (Canada and US) market presence.
• City of JaspercoreStrategic or Co-development PartnerMunicipal partner listed among Rec+ city partners, representing community engagement across Canadian municipalities.
• City of WinchestercoreStrategic or Co-development PartnerMunicipal partner listed among Rec+ city partners.
• Malcolm IslandminorStrategic or Co-development PartnerMunicipal government partner listed among Rec+ city/community partners.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• MyRec.com: MyRec.com provides parks & recreation software to municipalities, including registration, facility scheduling, and point-of-sale — directly comparable to Rec+ for small and mid-sized city customers.
• Vermont Systems (RecTrac): Long-standing vendor of RecTrac, the most widely deployed municipal parks & recreation management software in North America. Directly competes with Rec+ in program registration, facility rentals, and memberships for the same municipal buyer.
• CivicRec (CivicPlus): CivicPlus' recreation module (CivicRec) is a directly competing parks & rec platform sold to the same municipal customers Rec+ targets, with comparable registration, payment, and facility booking capabilities.
• ActiveNet (CivicPlus): ActiveNet (now part of CivicPlus) is a leading recreation management platform for municipalities and YMCAs, providing program registration, facility booking, and membership management that overlaps directly with Rec+.
• Daxko: Daxko provides operations, membership, and program management software for YMCAs, JCCs, and community recreation organizations — a directly comparable SaaS offering for the recreation segment Rec+ serves.
• PerfectMind: PerfectMind is a cloud-based recreation, membership, and facility management platform for municipalities, schools, and private clubs — overlapping significantly with Rec+ on registrations, payments, and member portals.
• EZFacility: EZFacility delivers facility and recreation management software to sports complexes, camps, and private training facilities — a direct competitor for the private recreation and campground use cases Rec+ supports.

Broad incumbents

• CivicPlus: CivicPlus is a broader GovTech incumbent selling a portfolio of civic engagement, recreation (CivicRec), and public-safety software to local governments — overlapping with Rec+ on the recreation module but also selling adjacent modules Rec+ does not.
• Tyler Technologies: Tyler Technologies is a large public-sector software provider with a recreation module among its broader municipal ERP/courts/public-safety suite. It competes less on specialized features but more on being an incumbent single-vendor for cities.
• OpenGov: OpenGov is a broader GovTech SaaS provider for budgeting, procurement, and asset management in local government — adjacent to Rec+ in municipal software but a different functional category, with potential to expand into recreation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cocoflo Innovations