TriGreen Equipment, LLC
TriGreen Equipment is a privately held authorized John Deere dealership group operating 28 locations across North Alabama and Middle Tennessee, selling compact tractors, commercial and residential zero-turn mowers, Gator utility vehicles, and handheld power tools to farmers, landscapers, residential property owners, and construction/nursery operations.
- Company typePrivate
- Founded2006
- HeadquartersArab, United States
- Headcount251–500
- GTM typeB2B and B2C
- OfferingServices
What TriGreen Equipment, LLC does
TriGreen Equipment, LLC is a privately held authorized John Deere dealership group operating 28 physical locations across North Alabama and Middle Tennessee, headquartered in Athens, Alabama. The company sells a comprehensive John Deere product portfolio spanning compact utility tractors (1-4 Series), commercial and residential zero-turn mowers (Z700 and Z900 Series), and Gator utility vehicles, supplemented by Stihl, ECHO, Shindaiwa, and EGO handheld power tools. Revenue is generated through new equipment sales, pre-owned/trade-in equipment, John Deere parts, certified technician service and maintenance, and the facilitation of equipment financing through John Deere Financial and physical damage coverage through Sentry Insurance.
The company's primary customer segments are farmers and agricultural operations, commercial landscaping professionals, residential property owners with large properties, and construction and nursery operations. TriGreen differentiates through value-added service programs including the TriGreen Connected Support dealer technology platform, the TriGreen Secure 10-year/2,000-hour powertrain warranty on compact utility tractors (contingent on annual TriGreen maintenance), and the exclusive ENCORE Performance Plan for locked-in maintenance costs. Fleet management for commercial mowing customers is delivered through John Deere Operations Center with JDLink 4G modem connectivity enabling location tracking, geofencing, maintenance planning, and remote diagnostics.
The go-to-market is enterprise field sales executed through the 28-location physical dealer network, supported by a 500+ employee base of sales professionals, parts specialists, and certified service technicians. Online channels supplement the dealer footprint with parts e-commerce via shop.deere.com and a John Deere Financial online credit application. Pricing is unit-based with equipment ranging from approximately $11,000 (Z920M commercial mower) to $75,000 (4075R compact utility tractor), financed primarily through John Deere Financial with promotional rates including 0% for 72 months on select tractor models. The company was founded in 2006, has no disclosed parent company, no venture capital or private equity ownership, and is described as employee-owned.
TriGreen Equipment, LLC firmographics
Firmographics- Name
- TriGreen Equipment, LLC
- Legal name
- TriGreen Equipment, LLC
- Website
- https://trigreenequipment.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- TriGreen Equipment is a privately held authorized John Deere dealership group operating 28 locations across North Alabama and Middle Tennessee, selling compact tractors, commercial and residential zero-turn mowers, Gator utility vehicles, and handheld power tools to farmers, landscapers, residential property owners, and construction/nursery operations.
- Ownership category
- akta.pro rank
TriGreen Equipment, LLC industry classification
Industry- Product category
- Agricultural Equipment Dealership
- NAICS
- Lawn and Garden Equipment and Supplies Retailers (4442), Building Material and Garden Equipment and Supplies Dealers (444), Farm and Garden Machinery and Equipment Merchant Wholesalers (423820)
- SIC
- Farm Machinery & Equipment (3523), Lawn & Garden Tractors & Home Lawn & Gardens Equip (3524)
- akta.pro primary industry
- Farm Machinery Parts, Service & Maintenance Equipment (Spare Parts, Diagnostics, Workshop Tools) (AFAAAAAH)
- akta.pro secondary industries
- Material Handling & Loader Attachments (Front Loaders, Telehandlers, Bale Handlers, Forks) (AFAAAAAC), Implements, Attachments & Quick-Hitch Systems (3-Point Implements, Couplers, Tool Carriers) (AFAAAAAG)
Keywords
Where TriGreen Equipment, LLC is headquartered
LocationHeadquarters
- HQ city
- Arab
- HQ country
- United States
- HQ region
- North America
Offices28 records
Markets served
TriGreen Equipment, LLC business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others
Revenue model
- New Equipment Sales: Sale of new John Deere tractors, compact construction equipment, Gator utility vehicles, and commercial/residential lawn mowers through 28 dealership locations.
- Pre-Owned Equipment Sales: Sale of trade-in and used equipment including tractors, mowers, construction and agriculture equipment.
- Parts Sales: John Deere replacement parts sold in-store and online through dealer website, with parts specialists at each location.
- Service and Maintenance: Equipment service, repairs, maintenance programs, and equipment inspections performed by certified technicians.
- Equipment Financing: Financing facilitation through John Deere Financial for equipment purchases, including loans, leases, and multi-use accounts.
- Insurance Products: Physical damage coverage through Sentry Insurance, with premiums included in finance payments.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | One time/ perpetual license | 4 Series Compact Tractors: 43.1-75 HP models |
| Unit Pricing | One time/ perpetual license | Full-Size Gator XUVs: 3-passenger and 4-passenger models |
| Unit Pricing | One time/ perpetual license | Mid-Size Gator XUVs: 2-passenger and 4-passenger models |
| Unit Pricing | One time/ perpetual license | Z900 Series Commercial Zero Turn Mowers |
| Unit Pricing | One time/ perpetual license | Z700 Series Residential/Commercial Zero Turn Mowers |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
TriGreen Equipment, LLC product offering
Product offeringCore offering
TriGreen Equipment, LLC is an authorized John Deere dealership operating 28 retail locations across North Alabama and Middle Tennessee. The company sells new and pre-owned John Deere compact utility tractors, commercial and residential zero turn mowers, Gator utility vehicles, and agricultural/construction equipment, alongside Stihl, ECHO, Shindaiwa, and EGO handheld power tools. It also provides parts, certified service and maintenance, financing facilitation through John Deere Financial, and physical damage insurance through Sentry Insurance.
Product overview
TriGreen Equipment is a John Deere dealership offering a comprehensive portfolio of outdoor power equipment through 28 locations in Alabama and Tennessee. The core product lineup centers on John Deere compact utility tractors (1-4 Series), commercial and residential zero turn mowers (Z700 and Z900 Series), and Gator utility vehicles (mid-size and full-size XUVs), supplemented by Stihl, ECHO, Shindaiwa, and EGO handheld power tools. The company provides integrated value-added services including John Deere Financial financing, Sentry Insurance physical damage coverage, parts and service support, Encore after-sale maintenance plans, and John Deere precision agriculture technology with AutoTrac and GreenStar systems. Fleet management is enabled through John Deere Operations Center connected via JDLink modems.
Differentiator
Problem solved
Functional benefit
Products and services
- John Deere Compact Utility Tractors
- John Deere Z700 Series Zero Turn Mowers
- John Deere Z900 Series Commercial Zero Turn Mowers
- John Deere Mid-Size Gator XUVs
- John Deere Full-Size Gator XUVs
- John Deere GX Gator Electric Utility Vehicles
- John Deere Agricultural and Compact Construction Equipment
- Stihl, ECHO, Shindaiwa, and EGO Handheld Power Tools
- Pre-Owned Equipment
- TriGreen Parts and Service
- John Deere Financial Equipment Financing
- Sentry Insurance Physical Damage Coverage
- ENCORE Performance Plan
Quantifiable outcome
- 10-year/2,000 hour powertrain warranty included with compact utility tractor purchases when maintained annually
- +1 more outcomes
Companies that use TriGreen Equipment, LLC
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
TriGreen Equipment, LLC technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
Feature4 records
TriGreen Equipment, LLC partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- John DeerecorePrimary equipment supplier and brand partner. TriGreen is an authorized John Deere dealer selling tractors, compact construction equipment, Gator utility vehicles, and commercial/residential lawn mowers. Dealer receives training support, parts supply, and access to John Deere technology platforms including Operations Center and Connected Support.
- Sentry InsurancecoreInsurance partner providing physical damage coverage for equipment financed or owned by TriGreen customers. SentryGard physical damage insurance covers equipment once loan is satisfied. Premiums can be included in finance payments for customer convenience.
- StihlminorHandheld power tools brand offered alongside main John Deere equipment lineup.
- EGOminorHandheld power tools brand offered alongside main John Deere equipment lineup.
- ECHOminorHandheld power tools brand offered alongside main John Deere equipment lineup.
- ShindaiwaminorHandheld power tools brand offered alongside main John Deere equipment lineup.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
TriGreen Equipment, LLC competitors and assessment
Company assessmentEmerging players
- Kubota Tractor Corporation: Kubota is a major competing equipment OEM whose compact tractors, utility vehicles, and zero-turn mowers overlap with much of TriGreen's John Deere lineup. Comparable as a competing supplier of the equipment categories TriGreen retails; relevant as an indirect peer through product substitution at the dealer-network level.
Broad incumbents
- Tractor Supply Company: Tractor Supply is a large rural-lifestyle retailer selling equipment, parts, and supplies to farmers, ranchers, and homeowners nationwide. Broader incumbent in the same end-customer outdoor-equipment retail category but with a different sourcing model (no exclusive OEM brand alignment).
Others
- SiteOne Landscape Supply: SiteOne is a national distributor of landscape and turf-care supplies serving professional landscapers and customers similar to TriGreen's commercial mower segment. Related through overlapping commercial landscaping customer base, but focuses on consumables and irrigation rather than capital equipment.
Direct peers
- GreenMark Equipment: GreenMark Equipment is a John Deere dealer group operating multiple locations across the Midwest, selling agricultural, residential, and commercial turf equipment. Comparable mid-to-large dealership group structure with full-line John Deere product, service, and parts operations.
- Stribling Equipment: Stribling Equipment is a multi-location John Deere dealer focused on agricultural and turf customers across several US regions. Comparable as another regional John Deere brand-aligned dealer network with multi-million-dollar equipment lines and full-service operations.
- RDO Equipment Co. RDO Equipment is one of the largest John Deere dealer networks in the US, operating dozens of locations across agriculture, construction, and turf. Directly comparable multi-store brand-aligned equipment retailer with similar product breadth and service/repair operations as TriGreen.
- Stotz Equipment: Stotz Equipment is a multi-state John Deere dealer serving the Rocky Mountain and Southwestern US with agricultural, residential, and commercial equipment. Closely comparable as a regional John Deere dealership group with full service, parts, and financing offerings.
- Mountainland Equipment: Mountainland Equipment is a multi-store John Deere dealer serving Utah and surrounding states with agricultural and turf equipment. Comparable as another regional John Deere dealer group with similar full-line offerings and service operations.
- Quality Equipment, LLC: Quality Equipment is a multi-store John Deere agricultural and turf dealer in the Carolinas and Virginia. Directly comparable as a regional John Deere dealer with farm, residential, and commercial mowing focus, parts, and service infrastructure.
Regional players
- Brandt Tractor (formerly Cervus Equipment): Brandt Tractor is a John Deere agricultural dealer network operating across Western Canada. Comparable as a large John Deere-aligned dealer group with similar farm and turf product/services; geographically distinct from TriGreen's SE US footprint.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
TriGreen Equipment, LLC social profiles
Digital presenceTriGreen Equipment, LLC financial estimates
Financial estimateRevenue estimate
Valuation estimate
TriGreen Equipment, LLC leadership team
Management profileNumber of profiles
Profiles7 records
TriGreen Equipment, LLC funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TriGreen Equipment, LLC M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TriGreen Equipment, LLC
What does TriGreen Equipment, LLC do?
TriGreen Equipment, LLC is an authorized John Deere dealership operating 28 retail locations across North Alabama and Middle Tennessee. The company sells new and pre-owned John Deere compact utility tractors, commercial and residential zero turn mowers, Gator utility vehicles, and agricultural/construction equipment, alongside Stihl, ECHO, Shindaiwa, and EGO handheld power tools. It also provides parts, certified service and maintenance, financing facilitation through John Deere Financial, and physical damage insurance through Sentry Insurance.
Is TriGreen Equipment, LLC a public or private company?
TriGreen Equipment, LLC is a private company. It is classified as management employee owned and is currently operating.
When was TriGreen Equipment, LLC founded?
TriGreen Equipment, LLC was founded in 2006. It employs 251 to 500 people.
Where is TriGreen Equipment, LLC based?
TriGreen Equipment, LLC is headquartered in Arab, United States, in the North America region.
How does TriGreen Equipment, LLC make money?
Six revenue lines are on record. New Equipment Sales are the primary driver. The others are pre-Owned Equipment Sales, parts Sales, service and Maintenance, equipment Financing and insurance Products.
Who are TriGreen Equipment, LLC's main competitors?
Kubota Tractor Corporation is listed as an emerging player. Tractor Supply Company is listed as a broad incumbent. SiteOne Landscape Supply is listed as an others. Direct peers are GreenMark Equipment, Stribling Equipment, RDO Equipment Co., Stotz Equipment, Mountainland Equipment and Quality Equipment, LLC. Brandt Tractor (formerly Cervus Equipment) is listed as a regional player.
Does TriGreen Equipment, LLC have an API?
No public API is recorded for TriGreen Equipment, LLC.
What industry is TriGreen Equipment, LLC in?
TriGreen Equipment, LLC's product category is Agricultural Equipment Dealership. Its primary akta.pro industry code is AFAAAAAH, Farm Machinery Parts, Service & Maintenance Equipment (Spare Parts, Diagnostics, Workshop Tools), with a secondary code of AFAAAAAC, Material Handling & Loader Attachments (Front Loaders, Telehandlers, Bale Handlers, Forks). Its NAICS code is 4442 and its SIC code is 3523.