Take Courage Coaching

What Take Courage Coaching does

Take Courage Coaching (TCC), founded in 2011 by Becky Curtis in Sandy, Utah, is a private health-and-wellness company that delivers evidence-based chronic pain management coaching via telephone. The core service is a one-year program combining weekly half-hour individual sessions with weekly one-hour group sessions, taught by coaches who themselves live with chronic pain and using a curriculum grounded in pain neuroscience education, neuroplasticity principles, and motivational interviewing. The company has coached thousands of patients over 13 years, reporting documented outcomes of 70% improved sleep/daily function/social interaction, 56% medication weaning, and 46% return-to-work across cohorts.

The business operates three product lines: (1) the Pain Management Coaching Program for individuals with chronic pain (the primary B2C offering), (2) a Healthcare Professionals Program that structures inbound referrals from clinicians, pain clinics, and case managers using intake forms, monthly case notes, and the Pain Outcomes Questionnaire, and (3) Take Courage Coaching University (TCCU), the NBHWC-approved training arm offering a 17-week health and wellness coach certification, advanced pain coach training, motivational interviewing courses, and a monthly continuing-education book club. Telephonic delivery removes geographic barriers, and revenue is generated through insurance reimbursement (Workers' Compensation, Montana Medicaid Waiver), self-pay coaching fees, and TCCU training tuition. Pricing is not publicly disclosed. The company's credibility is anchored by peer-reviewed publications in the Journal of Applied Biobehavioral Research (2017) and PLOS One (2020), HIPAA compliance certification, and recurring presence at PAINWeek and related conferences.

The company is founder-led with 1–10 employees, no disclosed outside investment, no M&A activity, and no data on revenue or ARR. Strategic partnerships exist with Gary Lusin Physical Therapy, Vanderbilt Center for Integrative Health, and Las Vegas Recovery Center. The headquarter is functionally based across Montana (phone/fax area codes) and Utah (founder's residence), serving U.S. patients through both direct self-referral and healthcare provider channels.

Name

Take Courage Coaching

Legal name

Take Courage Coaching

Website

https://takecouragecoaching.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

Take Courage Coaching is a private health-and-wellness company founded in 2011 by Becky Curtis that delivers telephonic, evidence-based chronic pain management coaching to U.S. individuals living with chronic pain, plus a separate NBHWC-approved coach training division (TCCU) and a healthcare-provider referral program serving thousands of patients over 13 years.

Ownership category

akta.pro rank

Product category

Chronic Pain Coaching Services

NAICS

Professional and Management Development Training (611430), Educational Support Services (611710)

SIC

Services-Health Services (8000), Services-Educational Services (8200)

akta.pro primary industry

General Health Coaching (HSADAGAA)

akta.pro secondary industries

Behavior Change & Motivational Coaching (HSADAGAF), Stress Management & Burnout Prevention Coaching (HSADAGAD), Mind-Body Wellness Coaching (Holistic/Integrative) (HSADAGAG)

Keywords

• Chronic pain coaching
• Pain neuroscience education
• Health wellness coaching
• Telehealth pain management
• Pain coach certification

Headquarters

HQ city

Sandy

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Pain Management Coaching Services: Individual and group telephonic coaching sessions for chronic pain management. Weekly half-hour individual sessions plus weekly one-hour group sessions over a 12-month program.
2. Health and Wellness Coach Training (TCCU): Training programs for people interested in becoming certified health and wellness coaches. Programs include Motivational Interviewing course, Advanced Pain Coach Training, and monthly book club for continuing education. First and only health and wellness training program in the U.S. focused on chronic pain.
3. Insurance-Reimbursed Services: Services paid through Workers' Compensation payers, Montana Medicaid Waiver, and self-pay. Exploring future NBHWC CBT codes for health and wellness coaching.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Take Courage Coaching provides one-on-one chronic pain coaching grounded in pain neuroscience education and somatic tracking, helping individuals recover from persistent pain through guided sessions delivered by phone and online. The company also runs Take Courage Coaching University (TCCU), a training program certifying aspiring pain coaches, and a parallel program for healthcare professionals, supported by a community book club built around the founder's published work.

Product overview

Take Courage Coaching is a health and wellness company specializing in chronic pain management coaching. Their core offerings consist of the Pain Management Coaching Program (telephonic individual and group sessions using evidence-based pain neuroscience education), TCCU training arm (NBHWC-approved health and wellness coach certification, advanced training, motivational interviewing courses, and monthly book club with CE credits), and a Healthcare Professionals Program enabling providers to refer patients for coaching services. The company operates telephonically with coaches nationwide and has served thousands of patients over 13 years.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 70% of clients report improved sleep, functions of daily living, and improved social interactions
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Three partnerships are on record, tiered minor.

• Gary Lusin Physical TherapyminorStrategic or Co-development PartnerPhysical therapist in Bozeman, Montana who has assembled a comprehensive therapy and rehabilitation program. Partners with Take Courage Coaching on patients who can benefit from additional education and support. Notes TCC program offers excellent educational and supportive service to help patients move to higher level of function.
• Vanderbilt Center for Integrative HealthminorStrategic or Co-development PartnerRoy Elam, MD collaborated with Becky Curtis to provide Vanderbilt Center for Integrative Health staff with coaching skills. Inspired by her trustworthiness, dedication to healing, and the disciplined program she created.
• Las Vegas Recovery Center (LVRC)minorStrategic or Co-development PartnerDr. Mel Pohl, Chief Medical Officer of LVRC, provides education for TCC students and has collaborated with Becky Curtis since meeting at Pain Week. LVRC offers Chronic Pain Recovery Program and treats patients with co-occurring pain and addiction.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Kaia Health: Digital MSK and chronic pain platform pairing self-management content with coaching. Overlaps with TCC in biopsychosocial chronic pain coaching, though delivered via app.
• Lin Health: Digital chronic pain program offering evidence-based pain neuroscience education with 1:1 coaching. Operates in the same chronic-pain self-management category as TCC.
• Curable: Direct-to-consumer chronic pain program combining pain neuroscience education with coaching and a digital app. Closely comparable to TCC's telephonic, evidence-based pain coaching model.
• Wellcoaches: Health and wellness coach training and certification school. Direct peer to TCC's TCCU division in training coaches, though TCC is uniquely pain-specialized.

Emerging players

• Calm Health: Mindfulness and behavior change platform with a chronic-condition vertical. Comparable as a telephonic/digital wellness coaching alternative for stress and pain-related symptoms.
• Sondermind: Telehealth behavioral health platform providing 1:1 clinician-led coaching and therapy. Overlaps with TCC's telephonic, protocol-driven coaching model for chronic conditions.
• Mahana Therapeutics: Digital therapeutic company focused on chronic conditions including IBS and pain. Comparable in delivering evidence-based digital self-management for chronic pain, but prescription-driven.

Broad incumbents

• Noom: Large consumer coaching platform applying behavior change techniques to health outcomes. Adjacent comparable on the coaching-as-health-intervention business model.
• Hinge Health: Large digital MSK and chronic pain platform with employer and payer contracts. Competes for the same payer and clinical referral dollars as TCC at substantially greater scale.
• Sword Health: Digital MSK and pain care provider combining AI-enabled exercise programs with human clinicians. Comparable in pain-management category with much larger footprint and funding.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/TCC_Coach
• YouTubeyoutube.com/channel/UCCa4KhEUql6NRrsBUpX40eg
• Facebookfacebook.com/TakeCourageCoaching
• LinkedInlinkedin.com/company/take-courage-coaching
• Instagraminstagram.com/overridehealth

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Take Courage Coaching