Ascension Genesys Health Club

What Ascension Genesys Health Club does

Henry Ford Genesys Health Club is a single-site, member-based athletic and wellness facility located at 801 Health Park Blvd., Grand Blanc, Michigan, directly across the parking lot from Henry Ford Genesys Hospital. The club has operated continuously since opening in 2001 as part of the Henry Ford Health System, whose brand, email infrastructure, and referral ecosystem underpin the operation. The facility delivers a full multi-modality wellness stack on one campus: two indoor pools (a 25-yard, 7-lane lap pool and a warm-water therapy pool), three group fitness studios hosting Les Mills and other formats delivered by more than 40 certified instructors, a tennis and pickleball program operating on nine courts (pickleball courts added in 2024), a golf instruction center, a massage and spa department, supervised Kids Corner childcare for ages 2-12, a Courtside Café, and a Pro Shop retailing apparel and equipment.

The club generates revenue through a hybrid model anchored by recurring membership dues across three subscription tiers (full membership, senior-limited Monday-Friday 10 a.m.-3 p.m. access, and a Parkinson's-exclusive membership) and supplemented by fee-for-service streams: personal training at $55-$100 per session, massage and spa services, golf and racquet-sport private lessons, swim lessons, youth and adult programs, plus ancillary revenue from the Courtside Café and Pro Shop. Distribution is direct-to-consumer via on-site membership services and a self-serve member portal and mobile app, with marketing conducted through the company website, Instagram, YouTube, and email/text campaigns.

The customer base spans individual adults (primary segment), youth and families, seniors 55+, and individuals with Parkinson's Disease seeking specialized movement programming. Go-to-market is sales-led and community-rooted, leveraging Henry Ford Health System adjacency and clinical-rehabilitation-adjacent programming as differentiation. Operationally, the club has layered in new departmental leadership across operations, maintenance, aquatics, and marketing since 2023 and is currently executing phased facility capital improvements (parking lot, roof, painting, cold-plunge restoration).

Name

Ascension Genesys Health Club

Legal name

Henry Ford Genesys Health Club

Website

https://henryfordgenesyshealthclub.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

1–10 employees

Short description

Henry Ford Genesys Health Club is a single-location athletic and wellness club in Grand Blanc, Michigan, operated within the Henry Ford Health System. It serves members with fitness, aquatics, tennis, pickleball, golf, massage, spa, youth programs, and specialized senior and Parkinson's programming.

Ownership category

akta.pro rank

Product category

Health & Fitness Club

NAICS

Fitness and Recreational Sports Centers (713940), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Sports-Specific Group Conditioning (HSADABAK)

akta.pro secondary industry

Senior/Low-Impact Group Fitness (HSADABAI)

Keywords

• Fitness club services
• Health and wellness
• Aquatics training
• Personal training
• Racquet sports instruction

Headquarters

HQ city

Grand Blanc

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Dues: Monthly or annual membership fees providing access to fitness facilities, pools, group fitness classes, and member amenities
2. Personal Training Services: Fee-for-service personal training sessions ranging from $55 to $100 per session, offered to both members and non-members
3. Massage & Spa Services: Therapeutic massage and spa services including relaxation, deep tissue, sports massage, prenatal massage, hot stone, reflexology, and body treatments
4. Pro Shop Sales: Retail sales of athletic apparel, swimwear, tennis and racquet equipment, accessories, and gift cards
5. Courtside Café Food & Beverage: On-site café offering smoothies, wraps, salads, quesadillas, quinoa bowls, soups, and beverages
6. Program Fees: Fees for youth programs, adult programs, senior programs, swim lessons, tennis & pickleball instruction, and specialty classes

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Ascension Genesys Health Club (operating as Henry Ford Genesys Health Club) is a comprehensive health and wellness facility offering membership-based access to indoor pools, group fitness studios, personal training, racquet sports (tennis and pickleball), golf instruction, massage and spa services, youth/adult/senior programs, supervised childcare, on-site food and beverage, and a pro shop retail store, all under one roof. The club is located adjacent to Henry Ford Genesys Hospital in Grand Blanc, Michigan.

Product overview

Henry Ford Genesys Health Club is a comprehensive health and wellness facility offering a diverse portfolio of fitness and recreational services. The club operates multiple interconnected service lines including fitness facilities (lap pool, therapy pool, gym equipment), group fitness studios (three studios for cardio, mind-body, and spin classes), personal training, racquet sports (tennis and pickleball with 9 courts), golf facilities, massage and spa services, kids corner childcare, on-site dining (Courtside Café), and a pro shop. The club also offers age-segmented programs (youth, adult, and senior) and provides a mobile app for member engagement. All services are available through various membership tiers including full membership, senior limited, and specialized Parkinson's memberships.

Differentiator

Problem solved

Functional benefit

Products and services

• Aquatics Indoor aquatic facilities offering swim lessons, water fitness classes, and swim team practices across a 25-yard 7-lane lap pool and a warm-water therapy pool, available to members and program participants of all ages.
• Group Fitness Group fitness classes across three studios including Les Mills series (BODYPUMP, BODYCOMBAT, BODYBALANCE, RPM, CORE), cardio, mind-body, and spin classes, led by over 40 certified instructors.
• Personal Training One-on-one individualized exercise training with certified personal trainers providing personalized workout plans, health education, and nutritional information, offered on a fee-for-service basis ($55–$100 per session) to both members and non-members.
• Tennis & Pickleball Racquet sports facilities with certified pros offering tennis and pickleball instruction for all ages and skill levels, featuring 9 pickleball courts added in 2024, private lessons, group instruction, and open play.
• Golf On-site golf center featuring driving bays, a chipping area with sand trap, and a putting green, with private lessons and clinics led by certified golf professionals using launch monitors and slow-motion cameras.
• Massage & Spa Therapeutic massage and spa services including relaxation, deep tissue, sports, prenatal, trigger point, lymphatic, and hot stone massages, plus facials, reflexology, and body treatments, available to members and non-members.
• Kids Corner Supervised childcare service for children ages 2 to 12, available to members for an additional fee during workouts, with age-appropriate activities and a maximum of two hours per day.
• Courtside Café On-site café open to members and visitors offering wraps, salads, smoothies, quesadillas, quinoa bowls, soups, and beverages made with high-quality ingredients.
• Pro Shop On-site retail store offering athletic apparel, swimwear, tennis and racquet equipment, accessories, and gift cards, carrying brands such as Nike, Adidas, Under Armour, Calvin Klein, and Speedo.
• Youth Programs Structured youth programs including tumbling, swim lessons, tennis, pickleball, volleyball, basketball, soccer, summer camps, and birthday parties, designed to build confidence and healthy habits in children.
• Adult Programs Fitness and sports programs for adults including Strength Academy, racquet sports, aquatic training, and wellness workshops.
• Senior Programs Wellness programs for seniors 55+ including low-impact fitness classes, strength training, aquatic workouts, and a specialized Parkinson's disease exercise program.

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Henry Ford Health SystemcoreStrategic or Co-development PartnerThe health club is operated as part of the Henry Ford Health System network, located adjacent to Henry Ford Genesys Hospital in Grand Blanc, Michigan. The affiliation provides healthcare integration and leverages the Henry Ford Health brand for credibility in wellness services.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Cooper Fitness Center: Cooper Fitness Center in Dallas is a medically-integrated athletic club founded by the Cooper Aerobics organization, offering clinical-grade fitness assessments, personal training, and physician-supervised wellness. Most directly comparable to Henry Ford Genesys Health Club's 'medical-based fitness' positioning tied to a healthcare parent (Henry Ford Health).
• Life Time Fitness: Life Time operates premium, multi-amenity athletic clubs with aquatics, group fitness, spa, kids programs, and F&B. Henry Ford Genesys Health Club's 'comprehensive facility under one roof' positioning closely mirrors Life Time's full-service club model, just at a single location rather than a national chain.
• Equinox: Equinox is a premium athletic club chain offering group fitness, personal training, spa services, and luxury amenities. Like Henry Ford Genesys Health Club, Equinox pursues a higher-end, amenity-rich member experience rather than value positioning.

Broad incumbents

• LA Fitness: LA Fitness is a national mid-market health club chain offering group fitness, pools, personal training, and racquet sports. It competes in the same membership category as Henry Ford Genesys Health Club but at lower price points and across many more locations nationally.
• 24 Hour Fitness: 24 Hour Fitness operates mid-market multi-amenity clubs with pools, group fitness, and personal training. Comparable to Henry Ford Genesys Health Club's broad fitness offering, though with a national footprint and a more value-oriented brand.
• YMCA: YMCA operates community-based fitness facilities with pools, group fitness, youth programs, and senior programming — directly mirroring Henry Ford Genesys Health Club's age-segmented programming model (youth, adult, senior) and family/community orientation.
• Mayo Clinic Healthy Living Program: Mayo Clinic's Healthy Living Program is a healthcare-system-affiliated wellness facility offering medically-supervised fitness and wellness services. Directly comparable to Henry Ford Genesys Health Club's positioning as a healthcare-system-owned 'medical-based' fitness facility.

Others

• Genesys Athletic Club: Listed as a DBA of the same entity ('Genesys Athletic Club' is an alternate business name for Henry Ford Genesys Health Club per source data). Included to clarify that no separate peer entity exists under this name.

Emerging players

• Massage Heights: Massage Heights operates a membership-based therapeutic massage and skincare franchise. Comparable to Henry Ford Genesys Health Club's Massage & Spa department, which offers relaxation, deep tissue, sports, prenatal, and other therapeutic modalities as a recurring member benefit.
• Club Pilates: Club Pilates is a boutique Pilates franchise with membership-based class packages. Comparable to Henry Ford Genesys Health Club's group fitness programming (Pilates is among the formats offered by Programs & Group Fitness Manager Kylie Gates-Barrett).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@HenryFordGenesysHealthClub
• Instagraminstagram.com/henryfordgenesyshealthclub
• Xx.com/aghcfit
• Facebookfacebook.com/AGHCfit
• LinkedInlinkedin.com/company/ascension-genesys-health-club

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ascension Genesys Health Club