Bordner Home Improvement

What Bordner Home Improvement does

Bordner Home Improvement is a second-generation, family-owned home improvement contractor headquartered in Raytown, Missouri, serving the Kansas City metropolitan area since 1987. The company provides exterior and select interior home services across six categories: roofing (residential and commercial, including specialty materials and storm-damage support), gutters, siding (fiber cement, vinyl, stucco, and stone), windows and doors, bathroom remodeling (including aging-in-place and quick remodel offerings), and solar installation delivered in partnership with The Solar Guys. Its underlying technology is operational rather than productized — Bordner does not develop proprietary software platforms; differentiation rests on a documented five-step customer-experience process branded as Bordner Bliss, CRM-tracked project management with assigned project managers, certified installation crews, and manufacturer credentials (GAF Master Elite, Owens Corning Platinum).

Bordner generates revenue primarily through one-time project-based fees for installation services, supplemented by a recurring annual subscription via the P.R.I.M.E. Roof Maintenance Program. Pricing is quote-based, set through free in-home consultations and inspections, with third-party financing (12- and 18-month no-interest promotions, and 9.99% APR for 120 months) offered through Allstar Services. The go-to-market is sales-led direct-to-consumer: field sales representatives conduct in-home consultations and on-the-spot estimates, supported by insurance-claim referrals, home show and community event presence, TV/radio advertising, and SEO-optimized service-area pages targeting 14 Kansas City metro cities across both Kansas and Missouri.

The company serves residential homeowners as its primary segment, with limited commercial roofing work; it does not disclose revenue, has no institutional or PE/VC ownership, and operates with 51-100 employees under the second-generation ownership of Sam Fleenor and Rob Poettgen, who took over in 2019 from founders Greg Bordner and Cliff Fleenor. Reported quality metrics include a 97% satisfaction rate, 4.9 Google rating, and lifetime transferable workmanship warranties.

Name

Bordner Home Improvement

Legal name

Bordner Home Improvement

Website

https://thinkbordner.com

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

51–100 employees

Short description

Second-generation family-owned home improvement contractor serving the Kansas City metro area since 1987. Provides roofing, siding, windows, doors, gutters, bathroom remodeling, and solar installation directly to residential homeowners across 14 cities in Kansas and Missouri.

Ownership category

akta.pro rank

Product category

Residential Home Improvement Contracting

NAICS

Residential Remodelers (236118), Residential Building Construction (2361)

SIC

General Bldg Contractors - Residential Bldgs (1520), Asphalt Paving & Roofing Materials (2950)

akta.pro primary industry

Roof Installation & Replacement (HSAPAKAA)

akta.pro secondary industries

Window Replacement (Residential) (HSAPAJAA), Pre-Sale / Move-In Whole-Home Refresh & Modernization (HSAPAEAJ)

Keywords

• Home remodeling services
• Residential roofing installation
• Window and door replacement
• Siding and gutter services
• Bathroom remodeling contractor

Headquarters

HQ city

Missouri City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Marketing or Sales, Operations, Others

Revenue model

1. Home Improvement Installation Services: Bordner generates revenue through one-time project-based fees for roofing, siding, windows, doors, gutters, bathroom remodeling, and solar installation services. Customers pay for the full cost of materials and labor upon project completion. Financing options (12-month, 18-month no-interest plans, and 9.99% APR for 120 months) are offered to spread cost over time, but the primary revenue stream is one-time service fees collected at project completion.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels7 records

Core offering

Bordner Home Improvement is a second-generation, family-owned exterior home improvement contractor based in Raytown, Missouri, serving the Kansas City metro area since 1987. The company sells and installs roofing, gutters, siding, windows, doors, bathroom remodels, and partnered solar systems for residential homeowners, with limited commercial roofing offerings. Services are delivered through field sales consultations, certified installation crews, and a proprietary five-step Bordner Bliss process.

Product overview

Bordner Home Improvement is a second-generation family-owned home improvement company serving the Kansas City area since 1987. The company operates as a full-service exterior home improvement contractor offering a comprehensive portfolio of services organized into six core categories: Roofing (including residential, commercial, repair/maintenance, and specialty materials), Gutters (installation, cleaning, and maintenance), Siding (fiber cement, vinyl, stucco, and stone), Windows & Doors (fiberglass and vinyl windows, entry doors, patio doors), Bathrooms (remodeling, bathtub/shower installation, aging-in-place solutions), and Solar (through a partnership with The Solar Guys). The company also offers emergency storm damage services and a proprietary P.R.I.M.E. Roof Maintenance Program as an add-on service. Products are primarily sourced from major manufacturers including GAF, Owens Corning, Pella, ProVia, and James Hardie, with installation backed by lifetime workmanship warranties.

Differentiator

Problem solved

Functional benefit

Brands

• PRIME Roof Maintenance Program: Annual roof maintenance program offering 20-point inspections, priority service, discounts on repairs and replacements, and emergency response for asphalt and tile roofs
• Bordner Bliss

Products and services

• Roofing Services

Quantifiable outcome

• 97% of customers recommend Bordner
• +5 more outcomes

Named customers3 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• The Solar GuyscoreGTM or Marketing PartnerBordner partners with The Solar Guys to offer solar energy solutions to Kansas City homeowners and businesses. The partnership allows Bordner to provide solar consultation, design, installation, and maintenance support through The Solar Guys' expertise while Bordner serves as a local sales and installation partner. This enables Bordner to offer solar as an add-on service without maintaining in-house solar expertise, extending their product portfolio to existing customers.
• Alliance EliteminorOthersAlliance Elite is a brand of roofing and exterior building materials supplied to Bordner for installation projects. Bordner features Alliance Elite products as part of their trusted brand lineup.
• GacominorOthersGaco is a manufacturer of coatings and roofing materials used by Bordner. Featured as a trusted brand for quality materials.
• GAFcoreOthersGAF is a major roofing materials manufacturer. Bordner holds GAF Master Elite certification, the highest tier in GAF's contractor certification program. This partnership provides Bordner access to premium roofing materials (including Timberline shingles), extended warranties, and marketing support. Bordner has received multiple GAF awards including Consumer Protection Excellence, Installation Excellence, and Training Excellence.
• PellaminorOthersPella is a leading window and door manufacturer whose products are installed by Bordner. Featured as a trusted brand in Bordner's portfolio.
• ProViaminorOthersProVia is a manufacturer of professional-class entry doors, windows, and siding products. Bordner installs ProVia products and features them as a trusted brand.
• Owens CorningcoreOthersOwens Corning is a major manufacturer of building materials including shingles, insulation, and roofing systems. Bordner is an Owens Corning Platinum contractor providing access to premium materials and enhanced warranty options including the Platinum Protection Limited Lifetime Warranty. The company references Owens Corning as a key materials partner.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Bath Fitter: National bath remodel franchise specializing in acrylic tub and shower liners/replacements. Direct overlap with Bordner's bathroom remodeling line, particularly the quick-remodel and aging-in-place offerings.
• Storm Guard Roofing & Construction: Franchised exterior remodeler specializing in roofing, siding, windows, and gutters with strong storm damage and insurance claim expertise. Highly comparable to Bordner on service mix, insurance-claim GTM, and residential homeowner focus, though operating under a franchise model.
• Bone Dry Roofing: Midwest-based residential roofing contractor with a multi-city footprint, offering roof repair, replacement, gutters, and siding. Comparable to Bordner as a regional full-service exterior remodeler serving homeowners in adjacent geographies with similar product mix and sales-led GTM.
• LeafGuard: National seamless gutter and gutter guard installer with direct-to-consumer field sales. Overlaps with Bordner's gutter installation and cleaning services and shares a similar in-home consultation sales model.
• Window World: National franchiser of replacement windows, doors, and siding with strong localized marketing and direct-to-consumer sales. Overlaps with Bordner on windows/doors/siding install and project-based D2C sales motion, though more product-narrow.

Broad incumbents

• Pella Windows & Doors: Major national window and door manufacturer with certified installer networks. Listed as a material partner of Bordner; comparable because Pella-certified installers offer a similar turnkey window/door replacement experience at national scale.
• Power Home Remodeling: Large multi-region exterior remodeler specializing in roofing, siding, windows, doors, and insulation with an aggressive direct-sales model. Comparable on full-exterior remodel portfolio and sales-led GTM, but operates at significantly larger scale across multiple U.S. metros.
• DaBella: National home remodeling company focused on roofing, siding, windows, bathrooms, and walk-in showers with a direct-sales field force. Closely comparable to Bordner on service breadth and residential D2C model, though broader geographic reach.

Regional players

• Cochran Exteriors: Indianapolis-based residential exterior remodeler offering roofing, siding, windows, doors, and gutters. Closely comparable on service scope and GTM, operating in a separate but analogous Midwest metro.

Others

• ABC Supply Co. Largest U.S. wholesale distributor of roofing, siding, windows, and exterior building materials. Comparable ecosystem role as a key supply channel that Bordner and similar contractors depend on for materials procurement.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/thinkbordner

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bordner Home Improvement