AvivA cuisine

What AvivA cuisine does

Cuisines AvivA is a French kitchen specialist (cuisiniste) founded in 2000 and headquartered in Villeurbanne, near Lyon. The company designs, sells, and installs made-to-measure kitchen furniture manufactured in Germany and operates a franchise network of 107-108 retail showrooms across metropolitan France plus Martinique (DROM). Its core assortment is structured in three tiers — ACCESS (entry-level, from €2,000), ADAPT (mid-range, €4,000-€7,000), and ABSOLU (premium, from €7,990) — covering modern, industrial, Scandinavian, and traditional styles, with extended categories in bathrooms, wardrobes, laundry rooms, and living-room furniture.

The offering is built around a 5-step guided customer journey: showroom inspiration, designer consultation with 3D visualization, material selection in a physical matériauthèque, a technical home visit for measurements, and professional installation typically completed in 1-2 days. Factory-assembled modular components (cabinets, countertops, backsplashes, integrated appliances) are configured to exact room dimensions; bundled appliance packs from major brands (Bosch, Siemens, Smeg, Whirlpool, Beko, Candy, Indesit) range from €599 to €990+. A 10-year warranty on furniture (20 years on drawers and hinges) and a 4.74/5 Google rating across 27,069 reviews underpin the brand's reputation for quality.

Revenue is generated primarily through one-time kitchen and appliance sales at the showroom level, plus installation services and consumer credit financing intermediated through FRANFINANCE (Société Générale subsidiary) at 3.9% APR, with optional insurance via SOGECAP/SOGESSUR. The company serves French residential customers — from first-time buyers through premium-renovation households — and was elected best kitchen retailer in France in 2019. The company has been backed by Naxicap Partners since a 2008 funding round.

Name

AvivA cuisine

Legal name

Cuisines AvivA

Website

https://cuisines-aviva.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

101–250 employees

Short description

Cuisines AvivA is a French kitchen specialist and franchisor founded in 2000, operating 107-108 showrooms across France that sell custom German-manufactured kitchens in three price tiers (ACCESS, ADAPT, ABSOLU) to residential homeowners, with installation and financing services.

Ownership category

akta.pro rank

Product category

Kitchen Furniture Retail

NAICS

Furniture, Home Furnishings, Electronics, and Appliance Retailers (449), Household and Institutional Furniture and Kitchen Cabinet Manufacturing (3371)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700), Household Furniture (2510)

akta.pro primary industry

Kitchen Island & Custom Storage Solutions (HSAPAAAH)

Keywords

• Custom kitchen furniture
• Kitchen retail showroom
• Kitchen design services
• Appliance bundle sales
• Home renovation franchise

Headquarters

HQ city

Franceau

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Kitchen Furniture Sales: Sale of factory-assembled, made-to-measure kitchen cabinets, storage units, countertops, backsplashes, and accessories. Prices range from approximately €2,000 to over €10,000 depending on kitchen size, materials, and customization level. Products are sold through company-owned and franchise retail showrooms across France.
2. Appliance Sales: Sale of bundled appliance packs (ovens, cooktops, dishwashers) and individual appliances from partner brands (Bosch, Siemens, Smeg, Whirlpool, Beko, Candy, Indesit, Franke, Elica, Smeg, Siemens, Whirlpool, Climadiff, Avintage, Luisina) at various price points from €599 to €990+.
3. Installation Services: Professional kitchen installation by company technicians, offered as part of the complete kitchen purchase package. Installation typically takes 1-2 days depending on complexity.
4. Financing Services: Credit financing at 3.9% APR offered through partnership with FRANFINANCE (Société Générale subsidiary). Credit examples show €99/month payments over 36 months for €4,803 purchases. Insurance products (DIM, DIM+CHOM, SENIOR) available as optional add-ons.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels8 records

Core offering

Cuisines AvivA designs, sells, and installs custom-fitted, factory-assembled kitchen furniture manufactured in Germany, organized into three ranges (ACCESS entry-level, ADAPT mid-range, ABSOLU premium), with prices ranging from about €1,990 to over €10,000. Sales are conducted through a 107+ franchise showroom network across France, supported by designer consultations, 3D visualization, technical home measurement, and professional installation. The offering also includes bundled appliance packs from major brands and complementary interior solutions (bathrooms, wardrobes, laundry rooms, living room furniture).

Product overview

Cuisines AvivA is a French kitchen specialist (cuisiniste) founded in 2000, operating 107 stores across France. The company offers custom-fitted kitchens manufactured in Germany with three product ranges: ACCESS (entry-level), ADAPT (mid-range), and ABSOLU (premium). Beyond core kitchen products, the portfolio extends to complementary interior solutions including bathrooms (Salles de bain), wardrobes (Dressing), laundry rooms (Buanderie), and living room furniture (Salon). The company provides appliance bundles (Packs Électroménagers) from major brands, digital design tools including 3D simulation, style quizzes, and inspiration libraries, plus customer account management (Espace Projet), financing services, and professional installation. Kitchen models span styles from modern (NAYA, ZIA, PALMA, ERA) to industrial (ARIA, MIA, LIZA) to traditional (ELZA, SOFIA), with prices ranging from entry-level around 1,990€ to premium configurations exceeding 10,000€.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Equipped Kitchens (Cuisines équipées) Made-to-measure kitchen furniture manufactured in Germany, configured to room dimensions with base units, wall units, worktops, backsplashes, and accessories across three price ranges (ACCESS, ADAPT, ABSOLU) for French residential customers.
• Appliance Packs (Packs Électroménagers) Bundled appliance sets comprising oven, cooktop, and dishwasher from major brands (Bosch, Siemens, Smeg, Whirlpool, Beko, Candy, Indesit), offered from €599 to €990+ depending on brand tier, with a minimum kitchen furniture purchase required.
• Bathroom Solutions (Salles de bain) Complete bathroom fitting solutions including furniture, storage, and accessories for full bathroom renovation projects, sold through the AvivA showroom network.
• Custom Wardrobes (Dressing) Custom wardrobe and closet solutions for bedroom and hallway storage optimization, configured to room dimensions and sold through AvivA showrooms.
• Laundry Room Furniture (Buanderie) Laundry room furniture and storage solutions for utility space organization, sold as part of the integrated home interior offering.
• Living Room Furniture (Salon) Living room furniture including TV units, storage units, entryway furniture, and bookshelf compositions, sold through AvivA showrooms as part of the integrated home interior offering.
• Kitchen Design and Installation Service End-to-end kitchen design and installation service for residential customers, including designer consultation, technical home visit for measurements, 3D visualization, and professional installation by company technicians, typically completed in 1-2 days.
• Consumer Credit Financing Consumer credit financing for kitchen purchases at 3.9% APR arranged through partner FRANFINANCE (Société Générale subsidiary), with optional insurance products and example terms such as €99/month over 36 months for a €4,803 purchase.

Quantifiable outcome

• 4.74/5 average Google rating across 27,069 reviews
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature2 records

Scale indicators6 records

Recent moves6 records

Expansion highlights10 records

Direct peers

• Cuisinella: Cuisinella is a French kitchen retailer/franchisor offering custom kitchens through a similar showroom network. It targets overlapping French homeowners with comparable budget and mid-range positioning to AvivA.
• Mobalpa: Mobalpa is a long-established French kitchen manufacturer and franchisor with a comparable showroom-led, designer-consultation sales model. It competes head-to-head with AvivA across the same budget, mid-range, and premium price tiers in the French market.
• Ixina: Ixina is a French kitchen specialist with a showroom franchise network across France, offering custom-designed kitchens at mid-market price points. It is a direct comparable in customer journey (designer consultation, installation) and target segment.
• SoCoo'c: SoCoo'c is a French kitchen specialist franchisor focused on accessible, made-to-measure kitchens with a similar showroom-and-designer distribution model. It directly competes with Cuisines AvivA's ACCESS and ADAPT tiers in value-oriented French homeowners.
• Hygena: Hygena is a French kitchen retailer/franchisor offering made-to-measure kitchens through showrooms, historically part of the Fournier group. It targets the same residential customer and competes across similar price tiers and geographic coverage to AvivA.
• Schmidt Groupe: Schmidt is the leading French kitchen retailer/franchisor with several hundred showrooms across France and Europe. It is the most direct competitor to Cuisines AvivA in custom-made kitchens, offering a similar mid- to premium-tier positioning and designer-led showroom sales motion.
• Cuisine Plus: Cuisine Plus is a French kitchen retailer with a network of showrooms offering made-to-measure kitchens. It targets the same residential renovation customer and competes across similar price bands as Cuisines AvivA.

Broad incumbents

• IKEA: IKEA is the global incumbent in affordable home furnishing including modular kitchens, with broad French retail presence. It does not specialize in fully custom kitchens, but exerts pricing pressure on the lower end of AvivA's ACCESS tier and shapes consumer expectations around kitchen retail.
• Lapeyre: Lapeyre is a long-established French home-improvement retailer selling kitchens, bathrooms, doors, and windows through a national branch network. It competes with AvivA in kitchens and adjacent rooms, though its portfolio is much broader than AvivA's specialist offering.
• Darty (FNAC Darty): FNAC Darty is a major French electronics and home appliance retailer. It competes indirectly with AvivA's appliance pack offering and increasingly with kitchen-and-appliance bundle promotions aimed at the same French homeowner.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/cuisinesaviva
• LinkedInlinkedin.com/company/cuisines-aviva

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AvivA cuisine