What BS Battery does

BS Battery (legally operated under COFINAS Sas) is a French-founded, family-run manufacturer of powersport batteries, established in Paris in 2008 by Alain Sebban with Benjamin Sebban joining to lead international expansion. The company designs, manufactures, and distributes a catalog of more than 400 battery types spanning seven technology families: lithium LiFePO4 (Lithium and Lithium MAX), sealed lead acid (SLA and SLA MAX), Maintenance Free, Dry, Ca/Ca, and VRLA cells. Production is organized across five bases in France, China (subsidiary since 2016), and Vietnam (subsidiary since 2021-22), and the products are specified to fit motorcycles, scooters, ATVs, UTVs/SSVs, snowmobiles, watercraft, lawn and garden equipment, and robotics platforms.

The company monetizes primarily through hardware sales (replacement batteries, OEM/OES factory-fit supply, smart chargers, lithium Power Box boosters, and battery testers/accessories), with a secondary stream of branded merchandise and point-of-sale materials used to support dealer visibility. Distribution combines direct OEM/OES relationships with vehicle manufacturers approved under ISO 9001/14001/45001 and TS 16949, an independent distributor and dealer network across more than 80 countries, a dedicated B2B portal for trade partners, and regional coordination offices in Japan, North America, Latin America, and the Middle East backed by a European warehouse operation in Arles, France.

The go-to-market model is channel-partner-led and event-driven: more than 15 official racing partnerships across MotoGP (Aprilia Racing, Quartararo, Zarco), World Superbike (GMT94 Yamaha), MXGP (Kawasaki Bud Racing), MotoAmerica, CSBK, TATI, JR Team Suzuki, BSX Saddlemen, and Dakar Rally campaigns (Sherco Racing Factory, Christian Lavieille) serve simultaneously as product validation under extreme conditions and as top-of-funnel brand marketing. Service orientation toward distributors - including training, marketing support, logistics assistance, and dealer activation tools such as branded tents, displays, and the Battery Finder digital tool - reinforces the company's positioning as a full-stack aftermarket and OEM supplier.

Name

BS Battery

Legal name

COFINAS Sas

Website

https://bs-battery.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

BS Battery is a French-founded, family-run manufacturer and global distributor of powersport batteries - over 400 SKUs across lithium, SLA, and conventional chemistries - supplying OEMs and an 80-country aftermarket distributor network, plus chargers, boosters, and testers.

Ownership category

akta.pro rank

Headquarters

HQ city

Suresnes

HQ country

France

HQ region

Europe

Offices9 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Powersport Battery Sales: Primary revenue stream from manufacturing and selling batteries across multiple technologies (Lithium, SLA, SLA MAX, MF, Dry, Ca/Ca, VRLA) for powersport applications including motorcycles, ATVs, UTVs, snowmobiles, watercraft, scooters, lawn & garden equipment, and robots
2. Chargers, Boosters & Testers: Secondary revenue from smart charger products, lithium boosters, and battery testing equipment with related accessories (cables, connectors, displays)
3. OEM & OES Supply: Revenue from supplying batteries directly to vehicle manufacturers as Original Equipment Manufacturer (OEM) and Original Equipment Supplier (OES)
4. Merchandise & POS Materials: Branded merchandise including clothing (t-shirts, sweatshirts, softshells, bodywarmers, caps), event materials (tents, windflags, displays), and accessories (umbrellas, bags, keyrings, tumblers)

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

BS Battery manufactures and supplies more than 400 types of powersport batteries across multiple technologies (Lithium LiFePO4, SLA MAX, SLA, MF, Dry, Ca/Ca, VRLA) for motorcycles, scooters, ATVs, UTVs, snowmobiles, watercraft, lawn & garden equipment, and robots. The portfolio is complemented by smart chargers, Power Box lithium boosters, battery testers, and accessories, distributed globally through OEM/OES partnerships, a B2B portal, and a dealer network spanning 80+ countries.

Product overview

BS Battery is a French powersport battery manufacturer founded in 2008, offering a comprehensive product portfolio centered on batteries and battery management solutions. The core offering consists of over 400 battery types across seven technology lines (Lithium MAX, Lithium, SLA MAX, SLA, MF, DRY, Ca/Ca, VRLA) serving motorcycles, ATVs, UTVs, snowmobiles, watercraft, lawn & garden, and robots. Supporting the battery range are smart charger products (BS10, BS15, BS30, BS30 MAX, BS60), Power Box lithium booster solutions (PB-02, Max, Air, PA01 Max), and battery testing equipment (BST1000, BT02, BT03). The complete ecosystem includes charger/booster accessories (PA01, PA02, PA04, PA05 connectors, CL02 clamps), a digital Battery Finder tool, and branded merchandise including clothing (T-shirts, sweatshirts, bodywarmers, softshells, caps, neckwarmers), event items (tents, inflated tents, windflags, umbrellas), and POS materials (battery displays, carpets, tote bags, keyrings). The company operates with OEM/OES approvals from major motorcycle brands and is involved in racing sponsorships including Aprilia Racing and Fabio Quartararo in MotoGP.

Differentiator

Problem solved

Functional benefit

Products and services

• Battery Range Comprehensive powersport battery solution covering over 400 battery types across multiple technologies (Lithium LiFePO4, SLA MAX Heavy Duty Factory Activated, SLA Factory Activated, Maintenance Free, Dry, Ca/Ca, VRLA) for motorcycles, ATVs, UTVs, snowmobiles, watercraft, lawn and garden equipment, and robots. Targeted at OEM/OES vehicle manufacturers, distributors, and dealers requiring broad SKU coverage.
• Smart Chargers Intelligent battery chargers including BS10, BS15, BS30, BS30 MAX, and BS60 models with automatic charging algorithms for both lead-acid and lithium batteries. BS60 handles car batteries while BS10, BS15, and BS30 target powersport maintenance applications. Sold through distributors, dealers, and OEM/OES channels.
• Power Box Boosters Compact lithium booster solutions including Power Box PB-02, Power Box Max, Power Box Air, and PA01 Max providing 3-in-1 functionality: safe lithium vehicle booster, USB power supply for mobile devices, and LED flashlight. Targeted at riders, distributors, and dealers needing portable vehicle starting and mobile device power.
• Battery Testers Battery testing equipment including BST1000 (lead acid and lithium battery tester), BT02 (battery and alternator tester), and BT03 (battery condition indicator with integrated LED). Used by dealers, workshops, and distributors to diagnose battery conditions for lead-acid and lithium batteries.
• Lithium Batteries LiFePO4 lithium batteries in standard Lithium and premium Lithium MAX variants, offering lightweight, durable, high-efficiency performance with multi-position mounting up to 180 degrees. Designed for powersport vehicles requiring reduced weight and flexible installation.
• SLA MAX Batteries Heavy duty factory activated sealed lead acid batteries engineered for maximum performance in demanding applications, offering enhanced cranking power and durability. Range includes SLA MAX BGZ Series, U1-500, and GR26 models for heavy duty powersport engines.
• SLA Batteries Factory activated sealed lead acid batteries delivering a Ready-to-Use solution for enhanced user convenience in powersport applications. BS Battery was the first manufacturer to offer the complete line of powersport factory activated batteries under the SLA product name.
• Charger and Booster Accessories Full range of accessories for chargers and boosters including PA01 eyelet terminal connector (M6), PA01 MAX, PA02 MV Agusta connector to SAE plug, PA04 SAE to SAE cable extender, PA05 CAN BUS connector to SAE plug, CL02 BS clamps, and extended smart cables for PB-02. Sold alongside chargers and boosters to distributors, dealers, and end users.

Quantifiable outcome

• Products validated through participation in extreme racing conditions including Dakar Rally (15 days of racing, extreme terrain and weather)
• +3 more outcomes

Named customers13 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

13 partnerships are on record, tiered core, minor and flagship.

• MotoamericacoreStrategic or Co-development Partner · 1 January 2026Racing sponsorship partnership with Motoamerica championship.
• CSBKminorStrategic or Co-development Partner · 1 January 2026Partnership with Canadian Superbike Championship.
• TATI TeamminorStrategic or Co-development Partner · 1 January 2026Racing team sponsorship partnership.
• BSX SaddlemenminorStrategic or Co-development Partner · 1 January 2026Racing team sponsorship partnership.
• JR Team SuzukiminorStrategic or Co-development Partner · 1 January 2026Racing team sponsorship partnership.
• Sherco Racing FactorycoreStrategic or Co-development Partner · 1 January 2026Dakar Rally partnership - Bradley Cox finished 12th overall using BSLi-04/06 batteries and BS10 intelligent charger at Dakar 2026. Products tested through 15 days of extreme racing conditions.
• Christian LavieillecoreStrategic or Co-development Partner · 1 January 2026Dakar Rally partnership - Christian Lavieille finished 2nd in T1.2 category at Dakar 2026 using BSLi-12 MAX. This marked BS Battery's first time equipping the T1.2 category.
• HostettlercoreChannel Partner/ Reseller/ Distributor · 1 January 2026Trusted distribution partner that collaborated with BS Battery to bring free battery testing services to riders at Hoschidays event.
• Aprilia RacingflagshipStrategic or Co-development Partner · 1 January 2023Official racing partnership with Aprilia Racing in MotoGP since 2023. BS Battery supplies batteries and charging solutions for elite motorcycle competition, with products tested under extreme racing conditions.
• Kawasaki Bud Racing TeamcoreStrategic or Co-development Partner · 1 January 2021Official partnership with MXGP team Kawasaki Bud Racing since 2021-22.
• Fabio QuartararoflagshipStrategic or Co-development Partner · 1 January 2019Official partnership with MotoGP rider Fabio Quartararo since 2019-20. Products are developed and validated through professional racing competition.
• GMT94 Yamaha TeamcoreStrategic or Co-development Partner · 1 January 2019Official partnership with World Superbike team GMT94 Yamaha since 2019-20.
• Johann ZarcominorStrategic or Co-development Partner · 1 January 2017First racing involvement with MotoGP rider Johann Zarco in 2017-18, marking the beginning of BS Battery's racing partnerships.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Motobatt: Specialist powersport battery brand with patented quad-terminal designs and broad motorcycle/ATV coverage. Directly comparable product range and dealer distribution model to BS Battery.
• Antigravity Batteries: Manufacturer of lithium-ion motorcycle, powersport and starter batteries with OEM-style fitment range. Competes head-to-head with BS Battery's LiFePO4 offerings in the North American and European aftermarket.
• Exide Technologies: Global battery manufacturer with a broad powersport replacement range and OEM presence. Competes directly with BS Battery in lead-acid motorcycle batteries and aftermarket distribution.
• GS Yuasa: Japanese battery manufacturer and dominant OEM supplier of motorcycle and powersport batteries globally. Closest direct competitor to BS Battery across SLA, lithium and factory-activated product lines.
• NOCO: US-based manufacturer of battery chargers, jump starters and lithium boosters. Closest peer to BS Battery's Power Box line (compact lithium booster + USB + flashlight) and smart charger category.
• CTEK: Swedish manufacturer of smart battery chargers, including powersport chargers. Directly comparable accessory product line to BS Battery's BS10/15/30/60 smart charger range.
• Shorai: US-based specialist in lithium powersport batteries for motorcycles, ATVs and UTVs. Direct competitor to BS Battery's Lithium and Lithium MAX lines, focused on the premium lightweight segment.
• Yuasa Battery (GS Yuasa Japan): Japanese OEM motorcycle battery brand with strong first-fit relationships. Direct overlap with BS Battery in powersport battery technology (SLA, AGM, lithium) and global dealer distribution.

Broad incumbents

• Varta (Clarios): Largest low-voltage battery manufacturer globally under Clarios, with Varta branding in powersport/automotive. Overlaps with BS Battery in motorcycle and scooter battery categories but operates at vastly larger scale across automotive and industrial.

Emerging players

• Full Spectrum Power: Smaller US-based lithium motorcycle battery specialist with comparable chemistry focus. Emerging challenger in the same LiFePO4 premium aftermarket niche as BS Battery's Lithium MAX line.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/bsbattery
• YouTubeyoutube.com/c/BSBATTERY
• Instagraminstagram.com/bs_battery
• LinkedInlinkedin.com/company/bs-battery

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BS Battery