NuLeaf Naturals
NuLeaf Naturals is a Denver-based premium hemp-derived CBD brand and subsidiary of High Tide Inc. (NASDAQ:HITI), selling full-spectrum and broad-spectrum cannabinoid oils, capsules, gummies, topicals, and pet products direct-to-consumer via nuleafnaturals.com under cGMP, ISO, FDA-registered, and USDA Organic certifications.
- Company typePrivate
- Founded2014
- HeadquartersDenver, United States
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What NuLeaf Naturals does
NuLeaf Naturals is a Denver, Colorado-based premium hemp-derived CBD brand founded in 2014 and operating as a wholly owned subsidiary of High Tide Inc. (NASDAQ: HITI), a publicly traded Canadian cannabis retail enterprise. The company manufactures and distributes a comprehensive portfolio of cannabinoid wellness products — including full-spectrum and broad-spectrum oils, capsules, gummies, topicals, and pet formulations — built around multiple cannabinoid profiles (CBD, CBG, CBN, CBC, Delta-9 THC, and multicannabinoid blends). Production is anchored in CO2 extraction from USDA-certified organic Colorado and Kentucky hemp, with manufacturing under cGMP, ISO, and FDA-registered standards; every batch is third-party lab tested with publicly accessible Certificates of Analysis.
The business operates primarily as a direct-to-consumer e-commerce brand via nuleafnaturals.com, supplemented by a wholesale program for retailers and a tiered loyalty program — the Cabana Club (free) and the ELITE paid tier ($30/year) — shared across seven High Tide-affiliated sites totaling 6.65 million members. Revenue mechanics span one-time online product sales at tiered member/non-member pricing, recurring annual membership fees, and wholesale transactions. The customer base comprises health-and-wellness-oriented adult consumers and pet owners, with over 63,000 verified customer reviews averaging 4.9 stars. In 2026 the company is pursuing institutional healthcare channel expansion through the CMS Medicare CBD BEI pilot program and joined the National Compassionate Care Council as a founding member, signaling a strategic pivot from a purely consumer wellness posture toward federally integrated cannabinoid therapeutics.
NuLeaf Naturals firmographics
Firmographics- Name
- NuLeaf Naturals
- Legal name
- NuLeaf Naturals
- Website
- https://nuleafnaturals.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- NuLeaf Naturals is a Denver-based premium hemp-derived CBD brand and subsidiary of High Tide Inc. (NASDAQ:HITI), selling full-spectrum and broad-spectrum cannabinoid oils, capsules, gummies, topicals, and pet products direct-to-consumer via nuleafnaturals.com under cGMP, ISO, FDA-registered, and USDA Organic certifications.
- Ownership category
- akta.pro rank
NuLeaf Naturals industry classification
Industry- Product category
- Hemp-Derived CBD Wellness Products
- NAICS
- Food (Health) Supplement Retailers (456191), Medicinal and Botanical Manufacturing (325411), Drugs and Druggists' Sundries Merchant Wholesalers (42421)
- SIC
- Medicinal Chemicals & Botanical Products (2833), Perfumes, Cosmetics & Other Toilet Preparations (2844)
- akta.pro primary industry
- CBD/Hemp Specialty Stores (Tinctures, Oils, Edibles) (CRANAHAA)
- akta.pro secondary industries
- CBD/Hemp Wellness & Supplements Retail (CRANAHAC), Hemp-Derived Delta-8/Delta-9/THC-A Specialty Retail (Where Legal) (CRANAHAD), CBD/Hemp Pet Products Retail (CRANAHAF), CBD/Hemp Topicals & Beauty Retail (CRANAHAB), Hemp & CBD Product Wholesale Distribution (CRAOAIAG), Herbal & Botanical Supplements (CRADAGAD)
Keywords
Where NuLeaf Naturals is headquartered
LocationHeadquarters
- HQ city
- Denver
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
NuLeaf Naturals business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Direct Product Sales (E-commerce): NuLeaf Naturals generates revenue through direct-to-consumer online sales of hemp-derived CBD products including oils, capsules, gummies, topicals, and pet products. Products sold at various price points with member pricing available through Cabana Club membership.
- Wholesale/B2B Sales: The company operates a wholesale program for retailers interested in selling NuLeaf Naturals products.
- Membership Program: Free Cabana Club membership provides member pricing; ELITE tier at $30/year provides additional discounts, free shipping on all orders, free gifts, and VIP perks.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | Free Cabana Club Membership - Member pricing across products |
| Subscription | Annual | ELITE Membership - Maximum savings tier at $30/year |
| Unit Pricing | Pay-as-you-go | Individual Product Pricing - Unit-based pricing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
NuLeaf Naturals product offering
Product offeringCore offering
NuLeaf Naturals manufactures and sells premium hemp-derived CBD and cannabinoid wellness products including full-spectrum and broad-spectrum oils, capsules, gummies, topicals (balms, creams, roll-ons, serums), and pet-specific formulations. The company uses proprietary CO2 extraction and multi-cannabinoid formulations (CBD, CBN, CBG, CBC, Delta-9 THC) leveraging the entourage effect, with products made from USDA Certified Organic Colorado hemp under cGMP, ISO, and FDA-registered manufacturing standards.
Product overview
NuLeaf Naturals is a premium cannabinoid wellness brand founded in 2014 and headquartered in Denver, Colorado, offering a comprehensive portfolio of full-spectrum and broad-spectrum hemp-derived CBD products. The product line is organized around multiple cannabinoid profiles — CBD, CBN (cannabinol for sleep), CBG (cannabigerol for focus), CBC (cannabichromene for recovery), Delta-9 THC (hemp-derived relaxation), and Multicannabinoid blends — delivered across diverse format categories: sublingual oils and tinctures (15 products), capsules and softgels, gummies (including sleep CBD:CBN gummies, Delta-9 THC gummies, and broad-spectrum options), topical balms/creams/roll-ons/serums (7 products), and pet-specific formulations including oils, treats/chews, and balms for dogs and cats. The company also offers bundled value packs (Gummy Bundle, Best Sellers Bundle, Wellness Bundle) and manages the Cabana Club and ELITE tiered membership programs across 7 partner e-commerce sites. All products are manufactured in cGMP-certified, FDA-registered facilities using CO2 extraction from USDA certified organic Colorado hemp, with third-party lab testing and full batch COA transparency. As a wholly owned subsidiary of High Tide Inc. (NASDAQ:HITI), NuLeaf Naturals participates in the U.S. Medicare CBD pilot program and is a founding member of the National Compassionate Care Council.
Differentiator
Problem solved
Functional benefit
Products and services
- Full Spectrum CBD Oil Premium full-spectrum hemp extract oil tincture delivering naturally occurring CBD, CBG, CBN, CBC, and trace THC, available in 6000mg potency per 100mL bottle with organic hemp seed carrier oil for sublingual use.
- Broad Spectrum CBD Oil THC-free broad-spectrum hemp extract oil with multiple cannabinoids and terpenes, using chromatography to remove THC while maintaining the entourage effect; verified non-detect THC through third-party lab testing.
- CBN Oil Full-spectrum CBN (cannabinol) oil in 6000mg potency for nighttime sleep support, containing Organic Virgin Hemp Seed Oil carrier to promote deep rest and healthy sleep patterns.
- CBN Capsules Full-spectrum CBN softgels in 900mg potency (15mg per softgel, 60 plant-based softgels) combining CBN with full-spectrum hemp extract for sleep support.
- CBD:CBN Sleep Gummies Full-spectrum CBD:CBN gummies in 1800mg potency (40mg per serving, 90 plant-based gummies, Mixed Berry flavor) combining CBD with CBN for balanced nighttime sleep support.
- CBG Oil Full-spectrum CBG (cannabigerol) oil in 1800mg potency (30mg per serving, 1 fl oz/30mL) for daytime focus and mental clarity.
- CBG Capsules Full-spectrum CBG softgels in 1800mg potency (30mg per serving, 120 plant-based softgels) for focus and daytime concentration support.
- CBC Oil Full-spectrum CBC (cannabichromene) oil in 1800mg potency (30mg per serving, 30mL) supporting mental focus, positive mood, and post-workout recovery.
- CBC Capsules Full-spectrum CBC softgels in 900mg potency (30mg per serving, 60 plant-based softgels) for mental focus and daytime wellness support.
- Delta-9 THC Gummies Hemp-derived Delta-9 THC gummies in 450mg potency (5mg per serving) for relaxation and evening calm for adults 21+, compliant with the 2018 Farm Bill (<0.3% THC by dry weight).
- Delta-9 THC Oil Hemp-derived Delta-9 THC oil in 125mg potency (2.5mg per serving, 25mL), a low-dose full-spectrum THC oil for relaxation and unwinding, federally compliant under the 2018 Farm Bill.
- Delta-9 THC Capsules Hemp-derived Delta-9 THC softgels in 150mg potency (5mg per serving, 60 plant-based softgels) with pre-measured relaxation support for evening use by adults 21+.
- D9 THC Mocktail Shots Hemp-derived Delta-9 THC mocktail shots in 10mg THC per 2oz bottle, federally legal under the 2018 Farm Bill, available in Pina Colada and Strawberry Margarita flavors for social relaxation.
- Multicannabinoid Oil Full-spectrum multicannabinoid hemp oil blending CBD, CBG, CBC, and CBN in 6000mg potency (30mg per serving) as an all-in-one comprehensive wellness support formula.
- Multicannabinoid Capsules Full-spectrum multicannabinoid softgels with CBC, CBG, CBD, and CBN blend in 900mg potency (30mg per serving, 60 plant-based softgels) for all-in-one daily wellness support.
- CBD Soft Gels Full-spectrum CBD softgels in 2700mg potency (30mg per serving, 180 plant-based softgels) for pre-measured daily wellness with organic hemp extract.
- CBD Soothe Gummies Full-spectrum CBD gummies in 1350mg potency (30mg per serving, sour assorted flavor, 90 plant-based gummies) for daily wellness support with organic ingredients.
- Deep Rest Broad Spectrum Oil THC-free broad-spectrum CBD+CBN oil for nighttime relaxation, combining multiple sleep-supporting cannabinoids with zero detectable THC.
- Clarity Broad Spectrum Oil
Quantifiable outcome
- 63,814 verified customer reviews with 4.9 star average rating
- +2 more outcomes
Companies that use NuLeaf Naturals
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles4 records
NuLeaf Naturals technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
NuLeaf Naturals partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- CMS Medicare BEI Pilot Program (Accountable Care Organizations & Oncology Practices)coreNuLeaf Naturals announced participation intent as a supplier in the U.S. Centers for Medicare & Medicaid Services Innovation Center's Beneficiary Engagement Incentive (BEI) pilot program launching April 1, 2026. The program allows participating Accountable Care Organizations and oncology practices to provide eligible hemp-derived CBD products to Medicare beneficiaries at no cost up to $500/year per beneficiary, with costs borne by participating organizations. CMS indicates possible expansion to additional models beginning January 1, 2027.
- National Compassionate Care Council (NCCC)coreNuLeaf Naturals and parent company High Tide Inc. joined the National Compassionate Care Council as founding members. The NCCC is a coalition of healthcare-focused organizations in the medicinal cannabis sector dedicated to improving patient access to cannabinoid therapies through evidence-based policy and modernizing healthcare standards. The membership aims to influence U.S. federal and state medical cannabis policy amid recent federal initiatives to reschedule cannabis and explore Medicare reimbursement for hemp-derived products.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
NuLeaf Naturals competitors and assessment
Company assessmentDirect peers
- Joy Organics: Family-owned premium CBD brand with broad-spectrum and full-spectrum oils, gummies, topicals, and pet products. Direct competitor in the premium DTC CBD segment with similar quality certifications (USDA Organic, third-party testing).
- cbdMD: Publicly-traded US CBD wellness brand (NYSE American: YCBD) offering oils, gummies, topicals, and pet products via DTC e-commerce. Direct competitor in product mix, channels, and target customer.
- Blessed CBD: Another High Tide portfolio brand focused on premium full-spectrum CBD. Operates the same Cabana Club membership and DTC e-commerce model, making it a direct in-house comparable.
- Lazarus Naturals: Vertically-integrated US hemp CBD brand selling full-spectrum and broad-spectrum oils, capsules, topicals, and pet products direct-to-consumer. Comparable in product breadth, value positioning, and craft/quality orientation.
- CV Sciences (PlusCBD Oil): Publicly-traded CBD wellness company (OTC: CVSI) producing PlusCBD Oil branded supplements. Comparable in product positioning (CBD as wellness supplement) and broad retail + DTC channel mix.
- Medterra: Premium CBD wellness brand offering isolate and broad-spectrum products including topicals, sleep aids, and pet lines. Comparable in DTC e-commerce focus and quality/scientific positioning.
- Green Roads: Pharmacist-formulated CBD wellness brand offering oils, gummies, topicals, and pet products. Direct comparable in premium positioning, third-party testing standards, and multi-format SKU strategy.
- FAB CBD: Sister brand under High Tide Inc. operating a similar premium CBD wellness e-commerce model with oils, gummies, topicals, and pet products. Directly comparable in positioning, target customer, and parent-company distribution (Cabana Club).
- HempFusion: US hemp-derived CBD brand selling tinctures, topicals, capsules, and pet products. Comparable in product portfolio, FDA-registered manufacturing, and DTC/retail distribution strategy.
Broad incumbents
- Charlotte's Web Holdings: Largest publicly-traded US hemp CBD wellness brand (TSX: CWEB). Sells full-spectrum hemp extract products across multiple channels with strong brand recognition — a clear scale benchmark for NuLeaf.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
NuLeaf Naturals social profiles
Digital presenceNuLeaf Naturals compliance and trust
Trust signalCompliance4 records
NuLeaf Naturals financial estimates
Financial estimateRevenue estimate
Valuation estimate
NuLeaf Naturals leadership team
Management profileNumber of profiles
Profiles3 records
NuLeaf Naturals funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
NuLeaf Naturals M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about NuLeaf Naturals
What does NuLeaf Naturals do?
NuLeaf Naturals manufactures and sells premium hemp-derived CBD and cannabinoid wellness products including full-spectrum and broad-spectrum oils, capsules, gummies, topicals (balms, creams, roll-ons, serums), and pet-specific formulations. The company uses proprietary CO2 extraction and multi-cannabinoid formulations (CBD, CBN, CBG, CBC, Delta-9 THC) leveraging the entourage effect, with products made from USDA Certified Organic Colorado hemp under cGMP, ISO, and FDA-registered manufacturing standards.
Is NuLeaf Naturals a public or private company?
NuLeaf Naturals is a private company. It is classified as corporate owned and is currently operating.
When was NuLeaf Naturals founded?
NuLeaf Naturals was founded in 2014. It employs 51 to 100 people.
Where is NuLeaf Naturals based?
NuLeaf Naturals is headquartered in Denver, United States, in the North America region.
How does NuLeaf Naturals make money?
Three revenue lines are on record. Direct Product Sales (E-commerce) is the primary driver. The others are wholesale/B2B Sales and membership Program.
Who are NuLeaf Naturals's main competitors?
Direct peers on record are Joy Organics, cbdMD, Blessed CBD, Lazarus Naturals, CV Sciences (PlusCBD Oil), Medterra, Green Roads, FAB CBD and HempFusion. Charlotte's Web Holdings is listed as a broad incumbent.
Does NuLeaf Naturals have an API?
No public API is recorded for NuLeaf Naturals.
What industry is NuLeaf Naturals in?
NuLeaf Naturals's product category is Hemp-Derived CBD Wellness Products. Its primary akta.pro industry code is CRANAHAA, CBD/Hemp Specialty Stores (Tinctures, Oils, Edibles), with a secondary code of CRANAHAC, CBD/Hemp Wellness & Supplements Retail. Its NAICS code is 456191 and its SIC code is 2833.