Superdoc

What Superdoc does

Superdoc is a Bulgarian two-sided online medical appointment booking marketplace operated by Eight Investments EAD (Ейт Инвестмънтс ЕАД), headquartered in Sofia and active since 2015. The platform enables patients to search for doctors and medical facilities across 60+ specialties and 20+ Bulgarian cities by specialty, location, insurance, and NHIF acceptance, then reserve appointments online in real time; for healthcare providers, it offers a digital profile, calendar management, automated SMS/Viber/email reminders, verified patient reviews, and integrations with seven Bulgarian practice-management systems and nine-plus health insurers. The platform supports video consultations via a white-label integration with Healee and exposes Monitoring, Calendar, and Ratings APIs.

The business model is a multi-stream B2B-plus-B2C SaaS marketplace. Provider-side revenue comes primarily from tiered monthly subscriptions (Standard at €30.68, Extra at +20%, Premium at +50% per doctor/month) supplemented by Sponsored Profiles, Branded Clinic Pages (€127.82/facility/month), Bank Card Guarantee fees (€7.16/doctor/month plus 10% commission), and APIs (Monitoring at €189.18/facility/month, Calendar at €7.16/doctor/month). Consumer-side revenue is generated by Superdoc Plus, a freemium subscription (€5.11/month or €51.12/year) that unlocks AI-generated review summaries, earlier-time notifications, a higher reservation limit, and a preferred-doctors list. Patients use the core platform for free.

Go-to-market combines product-led growth on the patient side (organic SEO-driven discovery across specialty-by-city directory pages and top Google rankings) with sales-led acquisition on the provider side, where healthcare professionals enroll through dedicated landing pages and are onboarded by the Superdoc team onto subscription tiers. The company has reached 1.5M+ registered users and claims 80% online booking rates among partner doctors, while operating with a lean team of 1-10 employees and no disclosed external funding.

Name

Superdoc

Legal name

Ейт Инвестмънтс ЕАД

Website

https://superdoc.bg

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Superdoc is a Bulgarian two-sided online medical appointment booking marketplace connecting patients with doctors across 60+ specialties and 20+ cities, monetizing via provider subscriptions, consumer Superdoc Plus, and add-on APIs, with 1.5M+ registered users.

Ownership category

akta.pro rank

Product category

Healthcare Appointment Booking

NAICS

Offices of Physicians (6211)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Primary Care & General Medicine Virtual Care (HLALAAAA)

akta.pro secondary industry

Care Navigation, Second Opinion & Expert Medical Review (Payer-Sponsored) (HLALACAH)

Keywords

• Online appointment booking
• Healthcare marketplace
• Doctor search platform
• Medical scheduling software
• Telehealth booking platform

Headquarters

HQ city

Sofia

HQ country

Bulgaria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Doctor/Provider Subscriptions: Monthly or annual SaaS subscriptions for healthcare providers to manage their online presence and appointments. Plans range from Standard (€30.68/doctor/month) to Premium (+50%). Includes profile management, calendar tools, and patient notifications.
2. Superdoc+ Premium Subscriptions: Consumer subscription service (€5.11/month or €51.12/year) providing earlier appointment notifications, higher reservation limits (7 vs 4), AI-generated review summaries, and preferred doctor lists.
3. Sponsored Doctor Profiles: Premium placement and visibility for doctor profiles, with pricing based on available positions and periods. Additional revenue stream for providers wanting increased visibility.
4. Banking Card Reservation Guarantee: Optional service (€7.16/doctor/month plus 10% commission) where patients guarantee appointments with credit card. Includes penalty fees for no-shows.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Superdoc is an online medical appointment booking platform operating in Bulgaria, enabling patients to search doctors by specialty, location, and insurance acceptance, read verified patient reviews, and book appointments online 24/7. Healthcare providers subscribe to manage doctor profiles, online calendars with multi-location support, automated SMS/Viber/email notifications, and optional Healee-powered video consultations. The marketplace covers 60+ specialties across 20+ Bulgarian cities with 1.5M+ registered users.

Product overview

Superdoc is an online medical appointment booking platform for Bulgaria, consisting of a core patient-facing booking platform with a companion doctor profile management system. The ecosystem includes Superdoc Plus (premium subscription for patients with AI-powered review summaries), Healee telehealth (video consultations), multiple doctor subscription tiers (Standard, Extra, Premium), API products for calendar and ratings integration, and various add-on services including insurance pre-approval, branded clinic pages, and bank card guarantees. The platform covers all major Bulgarian cities and medical specialties, powering 80% of appointments booked online for partnered clinics.

Differentiator

Problem solved

Functional benefit

Brands

• Superdoc Plus: Premium subscription service offering features like AI review summaries, notifications for earlier appointments, and preferred doctor lists.

Products and services

• Superdoc Platform Online medical appointment booking platform enabling Bulgarian patients to search for doctors by specialty, location, and insurance, read verified patient reviews, and reserve appointments online 24/7 across 60+ specialties and 20+ Bulgarian cities.
• Superdoc Plus Premium patient subscription service at €5.11/month or €51.12/year providing earlier appointment notifications, higher reservation limits (7 vs 4), AI-generated review summaries, and a preferred doctor list.
• Doctor Subscription Service SaaS subscription for healthcare providers offering doctor profile management, online calendar with multi-location support, automated SMS/Viber/email notifications, and access to the 1.5M+ user network. Available in Standard (€30.68/doctor/month), Extra (+20%), and Premium (+50%) tiers with varying account management hours and response times.
• Healee Telehealth Video Consultations Video consultation service powered by Healee White Label Telehealth that allows doctors to offer virtual appointments accessible through the Superdoc booking interface, with dedicated Healee mobile apps on App Store and Google Play.
• Sponsored Doctor Profiles Premium placement offering for doctor profiles that increases visibility within Superdoc search results, priced based on available positions and time periods.
• Branded Clinic Pages Custom-branded calendar pages that display only a specific medical center's schedules, priced at €127.82/month per facility with VAT.
• Bank Card Appointment Guarantee Service enabling patients to guarantee appointments via bank card prepayment with penalty fees for no-shows, priced at €7.16/doctor/month plus 10% commission on penalty fees collected.
• Monitoring API API service for system monitoring and analytics at €189.18/month per medical facility with VAT.
• Calendar API External calendar sync API allowing doctors to connect Superdoc with their existing practice management software, priced at €7.16/doctor/month with VAT.
• Ratings API API service for ratings and reviews integration, listed as 'Coming Soon' (Предстои) in pricing.
• Insurance Pre-Approval Service Cashless examination service with insurance pre-approval, enabling free integration to verify insurance approvals on patient bookings across 9+ leading Bulgarian health insurers.

Quantifiable outcome

• 80% of doctor appointments booked online through the platform
• +3 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

AI capability3 records

Feature5 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Healee White Label TelehealthcoreTechnology or IntegrationHealee provides white-label telehealth infrastructure enabling video consultations. Superdoc integrates Healee for doctors offering virtual visits, accessible through the same booking interface and patient notifications.
• Bulgarian Health Insurance CompaniesminorGTM or Marketing PartnerInsurance partners including: Axiom, Allianz, Bulstrad Life, Bulgaria Insurance, Generali, DZI, Doverie, Euroins, EZK, Lev Ins, MetLife, OZOK Ins, Soglasiye, Unika, Phoenix Insurance, FI Health, TSB Life. Free integrations for verifying insurance approvals on patient bookings.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Docplanner: Operates the largest doctor booking marketplace in CEE/LATAM (ZnanyLekarz in Poland, Doctoralia in Spain, MioDottore in Italy). Same two-sided marketplace model with doctor SaaS subscriptions and patient-side booking — directly comparable to Superdoc at greater scale.
• Zocdoc: US-based doctor appointment booking marketplace with verified reviews and insurance filtering. Closest analog to Superdoc's product model in a larger market.
• Practo: India-headquartered doctor booking and telehealth platform serving patients and providers across multiple countries. Comparable marketplace-plus-telehealth model.
• Doctoralia (Docplanner Group): Global doctor booking marketplace under Docplanner with verified reviews and online scheduling; same vertical and GTM as Superdoc but at international scale.
• Doctoranytime: Doctor booking marketplace primarily in Greece with expansion across Southern Europe; mirrors Superdoc's marketplace-with-reviews approach in a similar-sized market.

Broad incumbents

• Bookimed: Larger medical booking platform focused on cross-border treatment and clinics; overlaps with Superdoc on doctor search and booking but emphasizes medical tourism and clinic-side packages.
• Calendly: General-purpose scheduling SaaS widely used by individual practitioners and small clinics. Vertically broader than Superdoc but competes for the same 'online appointment booking' use case at the bottom of the market.

Emerging players

• Healee: White-label telehealth provider whose infrastructure Superdoc uses for video consultations. Both companies operate at the intersection of booking and telehealth, and Healee is a technology partner.

Regional players

• Jameda: Germany's leading doctor directory and booking platform (owned by Docplanner). Comparable marketplace model but serves a much larger DACH market rather than Bulgaria.
• Doctena: Online doctor appointment booking platform operating across Benelux, Germany, Austria, and Switzerland with the same verified-booking + reminders model Superdoc offers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/superdoc.bg
• Xx.com/Superdocbg

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Superdoc