GivingTuesday

What GivingTuesday does

GivingTuesday, legally Giving Tuesday, Inc., is an independent 501(c)(3) nonprofit organization founded in 2012 and headquartered in Brooklyn, New York. It operates the world's largest annual generosity movement, anchored by the GivingTuesday giving day (the Tuesday after U.S. Thanksgiving; December 1, 2026) and complemented by TogetherTuesday (June 23, 2026), the Monthly Giving Awareness Week, and the Starling Collective Fellowship for grassroots movement leaders. The organization runs a distributed network of autonomous national movements in over 100 countries and hundreds of local community campaigns, coordinated through a free, self-serve web platform at givingtuesday.org with no registration or participation fees.

The technology stack centers on the givingtuesday.org platform (hosted on AWS), email and CRM systems for partner communications, and the GivingTuesday Data Commons — a collaborative data initiative with 60+ contributing partners and 40+ global data labs described as the largest philanthropic data collaboration ever built. Sub-brands and programs include GivingTuesdaySpark (youth education), Starling India Collective, GivingPulse research reports, and sector-specific toolkits for nonprofits, small businesses, brands, foundations, schools, and faith organizations. In 2025, GivingTuesday partnered with Anthropic to co-develop an AI Fluency for Nonprofits course and support the Claude for Nonprofits initiative.

The organization is funded almost entirely through philanthropic grants and corporate sponsorships rather than earned revenue. Lead supporters include the Bill & Melinda Gates Foundation, the William and Flora Hewlett Foundation (which committed $19 million in 2026 to a coalition including GivingTuesday), Ford Foundation, Google.org, Microsoft, GoFundMe, Craig Newmark Philanthropies, and AWS (in-kind cloud). It does not charge participants and runs with a small nucleus team of 1-10 employees supporting the distributed global network. The 2025 GivingTuesday mobilized $4 billion in U.S. donations (up from $3.6 billion in 2024) and 11.1 million U.S. volunteers.

Name

GivingTuesday

Legal name

Giving Tuesday, Inc.

Website

https://givingtuesday.org

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

GivingTuesday is a 501(c)(3) nonprofit that runs the world's largest annual generosity movement, coordinating GivingTuesday (December 1, 2026), TogetherTuesday, and a distributed network of 100+ national movements serving nonprofits, brands, and individuals globally through free participation.

Ownership category

akta.pro rank

Product category

Philanthropy and Generosity Movement

NAICS

Grantmaking and Giving Services (81321), Grantmaking Foundations (813211)

SIC

Federal & Federally-Sponsored Credit Agencies (6111)

akta.pro primary industry

Federated Giving Organizations (e.g., United Way-type) (BPAGAKAG)

Keywords

• Global generosity movement
• Annual giving day
• Philanthropic data commons
• Grassroots fundraising platform
• Nonprofit capacity building

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Philanthropic Grants and Donations: GivingTuesday operates as a 501(c)(3) nonprofit organization funded primarily through grants and donations from foundations and corporations. Lead supporters include the Gates Foundation, with additional support from AWS, Craig Newmark Philanthropies, Ford Foundation, GoFundMe, Google.org, Hewlett Foundation, Microsoft, and others. The organization received a $19 million grant from the William and Flora Hewlett Foundation in 2026 to strengthen civic participation.
2. Program Sponsorship: Funding from corporate sponsors to support specific programs such as the Starling Collective, Data Commons research initiatives, and regional hub operations. Sponsors receive recognition on the organization's website and in materials.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels10 records

Core offering

GivingTuesday is a global generosity movement that organizes an annual giving day (the Tuesday after Thanksgiving) and year-round programs to inspire hundreds of millions of people to give, volunteer, and collaborate. The organization provides free toolkits, the GivingTuesday Data Commons (a philanthropic data collaboration), the Starling Collective Fellowship, the Generosity Toolbox resource hub, and sector-specific toolkits for nonprofits, businesses, brands, foundations, schools, and faith organizations. All participation is free with no registration required.

Product overview

GivingTuesday is a year-round global generosity movement centered on an annual giving day (the Tuesday after Thanksgiving) that inspires hundreds of millions of people to give, collaborate, and celebrate generosity. The ecosystem includes the core GivingTuesday brand and event, the Data Commons (a global philanthropy data collaboration with 60+ partners and 40+ data labs), the Generosity Toolbox (resource hub), Starling Collective Fellowship (leadership development with microgrants), GivingTuesdaySpark (youth education program), TogetherTuesday (secondary annual event), sector-specific toolkits for nonprofits, businesses, brands, foundations, schools, and faith organizations, plus peer-to-peer fundraising tools and a Resource Exchange. The movement operates through a distributed network of leaders in 100+ countries.

Differentiator

Problem solved

Functional benefit

Brands

• GivingTuesdaySpark: A program designed to educate children about generosity in general and GivingTuesday's work in particular. It operates through GivingTuesdaySpark.org with its own privacy policy designed for younger users.
• Starling Collective Fellowship
• Starling India Collective
• GivingTuesday Data Commons
• TogetherTuesday

Products and services

• GivingTuesday Annual Giving Day

Quantifiable outcome

• Americans donated $4 billion on GivingTuesday 2025, a record-breaking amount
• +5 more outcomes

Named customers5 records

Segments7 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability1 record

Feature3 records

Partnerships

Ten partnerships are on record, tiered program partner, research partner, core partners, co-development partner, technology partner, in-kind supporter, founding partner, event partner and consulting partner.

• RKD Groupprogram partnerStrategic or Co-development Partner · 28 April 2026RKD Group partnered with GivingTuesday and Positive Equation to launch the second annual Monthly Giving Awareness Week (May 11-15, 2026) to help nonprofit organizations develop sustainable recurring giving programs.
• Blackbaud Instituteresearch partnerStrategic or Co-development Partner · 21 October 2025The Blackbaud Institute partnered with GivingTuesday to analyze the long-term impact of GivingTuesday donors, revealing that 65% of GivingTuesday donors donated again in 2025.
• Positive Equationprogram partnerStrategic or Co-development Partner · 10 July 2024Partnered with RKD Group and GivingTuesday on the Monthly Giving Awareness Week and the GivingPulse Field Guide to provide actionable fundraising strategies for nonprofits.
• Starling Collective Regional Directorscore partnersOthers · 2 August 2020Regional directors including João Paulo Vergueiro (Brazil), Estefania Rodriguez (Europe/South America), Catherine Mwendwa (Africa), and Cherisse Faith Beh (Asia Pacific) support and mentor Starling Collective participants.
• GoFundMeco-development partnerStrategic or Co-development PartnerGoFundMe and GivingTuesday released joint research on Gen Z giving behaviors, showing that Gen Z participates in philanthropy at higher rates. GoFundMe is listed as an additional generous supporter of GivingTuesday.
• Anthropictechnology partnerStrategic or Co-development PartnerAnthropic developed a free 'AI Fluency for Nonprofits' course with GivingTuesday to help staff with no technical experience learn AI tools for grant writing, program evaluation, and donor engagement.
• Amazon Web Services (AWS)in-kind supporterTechnology or IntegrationAWS provides cloud infrastructure support to GivingTuesday as part of the organization's additional generous support network.
• 92nd Street Yfounding partnerOthersGivingTuesday was created in 2012 at the 92nd Street Y and its Belfer Center for Innovation & Social Impact in New York City, where it was incubated until becoming an independent nonprofit.
• TEDevent partnerStrategic or Co-development PartnerOn GivingTuesday 2023, GivingTuesday and TED presented 'Infectious Generosity,' a special evening in NYC celebrating the power of generosity and changemakers spearheading collective action.
• The Bridgespan Groupconsulting partnerImplementation/ SI/ Consulting PartnerAnthropic is working with consulting partners including The Bridgespan Group, Idealist Consulting, Vera Solutions, and Slalom to provide strategy and implementation expertise for nonprofits adopting AI.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• United Way Worldwide: Federated nonprofit driving coordinated giving across communities; the closest analog to GivingTuesday's distributed, multi-country model of pooling generosity through local chapters.
• GoFundMe: Crowdfunding platform for personal, charitable, and nonprofit fundraising; a direct GivingTuesday partner and competitor for end-donor attention during the annual giving window.
• Points of Light: Civic engagement and volunteerism nonprofit focused on mobilizing service globally; overlaps with GivingTuesday's volunteer activation, cause coalition model, and corporate CSR partnerships.
• GlobalGiving: Global crowdfunding marketplace connecting donors to vetted nonprofits worldwide; competes for the same international, grassroots nonprofit fundraising audience GivingTuesday serves.
• Charities Aid Foundation: International charity that runs giving-day programs (e.g., Giving Tuesday UK partner) and donor-advised giving infrastructure globally; directly comparable federated generosity model.
• PayPal Giving Fund: Online donation platform aggregating consumer giving to nonprofits through PayPal checkout; competes for the same end-donor generosity flow that peaks on GivingTuesday.

Emerging players

• Network for Good: Software and donation platform purpose-built for small/mid-sized nonprofits; overlaps with GivingTuesday's fundraising enablement mission for nonprofits lacking internal fundraising infrastructure.
• Benevity: Corporate-purpose platform powering workplace giving, volunteering, and grant programs; a GivingTuesday integration partner and competing channel for CSR-driven generosity dollars.

Regional players

• JustGiving: UK-led online fundraising platform for charities with similar peer-to-peer and event-based fundraising dynamics; relevant peer for GivingTuesday's international market participation and platform model.

Broad incumbents

• American Red Cross: Established large-scale humanitarian nonprofit with massive donor base, recurring giving programs, and disaster-driven fundraising moments; comparable on donor engagement mechanics but operates on a vastly different scale and verticals.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/GivingTues
• YouTubeyoutube.com/channel/UC7wAdBPQS3P7H5M7eTnNWPw
• Facebookfacebook.com/GivingTuesday
• Instagraminstagram.com/givingtuesday
• TikToktiktok.com/@givingtuesday

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GivingTuesday