Azul Marino Viajes

What Azul Marino Viajes does

Azul Marino Viajes (DBA Azulmarino) is a privately held Spanish travel agency founded in 1980 and headquartered in Balaguer, Spain. It operates as a direct-to-consumer online and offline travel agency selling package holidays, flight+hotel combinations, cruises, standalone hotel bookings, guided circuits, and activity experiences to Spanish leisure travelers, with a particular emphasis on Caribbean, island, and exotic destinations. The company serves multiple consumer segments — families, couples and honeymooners, seniors (55+), music enthusiasts, groups, and solo parents — and also offers a corporate travel sub-brand (ubicocorporate.com).

Its core product portfolio is organized into roughly fifteen distinct travel categories (Caribe, Islas, Vuelo + Hotel, Destinos Exóticos, Circuitos, Cruceros, Solo Hotel, Viajes Únicos, Viajes con Expertos, Viajes de Expedición, Actividades, Mayores de 55, Música + Viaje, Viajes de Novios) plus three Caribbean-focused service tiers (Essence, Quality, Absolut) and a customized-travel line (Viajes a Medida). The website and booking infrastructure run on the Flowo platform provided by the W2M group; Azul Marino does not disclose proprietary technology beyond its own curated content, branded sub-products, and multi-channel distribution (web, phone, email, physical agency network, corporate portal, hotel-only sub-site, and activity marketplace via Tixalia).

Azul Marino generates revenue primarily through commissions and transaction fees on package holiday sales, with Caribbean packages starting from approximately €751 and tiers ranging up to premium all-inclusive options. Pricing is transaction-based across all tiers, with interest-free installment payments offered to consumers. Marketing is conducted mainly through the website, a content blog, email, phone-assisted sales, and promotional display banners. The company holds a co-marketing partnership with Disney for theme-park packages and uses standard payment processors (Visa, Mastercard, Bizum). No parent company, funding rounds, acquisitions, or disclosed management team are identified in the source data.

Name

Azul Marino Viajes

Legal name

Azul Marino Viajes

Website

https://viajesazulmarino.com

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

11–50 employees

Short description

Azul Marino Viajes is a privately held Spanish online and offline travel agency founded in 1980, selling Caribbean, island, and global package holidays, cruises, and activity experiences to Spanish leisure and corporate travelers via a multi-channel, Flowo-powered platform.

Ownership category

akta.pro rank

Product category

Travel Agency Services

NAICS

Tour Operators (561520)

akta.pro primary industry

Island, Beach & Resort Travel Agencies (THAKAFAL)

akta.pro secondary industries

Private/Customized Multi-Day Tour Operators (THAKADAC), Multi-Country/Regional Circuit Tour Operators (THAKADAK), Multi-Activity & Expedition Packages (Guided Adventure Trips) (THAJABAL), Bespoke Multi-Day Itinerary Planning & Custom Tour Design (THAJALAB)

Keywords

• Package holidays
• Travel agency services
• Caribbean travel packages
• Cruise bookings
• Corporate travel management

Headquarters

HQ city

Balaguer

HQ country

Spain

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Package Holiday Sales: Azulmarino generates revenue through commission on package holidays combining flights and hotels, as well as standalone hotel bookings, cruise packages, and activity bookings. The company also offers its own proprietary travel packages under the Essence, Quality, and Absolut service tiers.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels4 records

Core offering

Azul Marino Viajes is a Spanish travel agency that sells package holidays, flight + hotel bundles, cruises, hotel-only stays, guided tours, and destination activities to individual and corporate customers. The company curates its own proprietary travel portfolio — organized by destination category (Caribbean, islands, exotic destinations, circuits) and lifestyle segment (seniors, honeymooners, music travel, expeditions, family) — and sells it through its website, network of physical travel agencies, phone/email sales, and dedicated corporate and specialty portals.

Product overview

Azul Marino Viajes is a Spanish travel agency offering a comprehensive portfolio of travel products organized across multiple categories. The core offering includes package holidays to Caribbean destinations (Caribe), islands worldwide (Islas), flight + hotel combinations (Vuelo + Hotel), exotic destinations (Destinos Exóticos), guided tours (Circuitos), cruise travel (Cruceros), hotel-only bookings (Solo Hotel via hotel.azulmarino.com), and specialized niches including senior travel (Mayores de 55), honeymoons (Viajes de Novios), music travel (Música + Viaje via livemusic.azulmarino.com), activities (Actividades via tixalia.com), expert-led travel (Viajes con Expertos), expedition travel (Viajes de Expedición), and unique experiences (Viajes Únicos). The company also operates quality-tiered sub-brands (Essence, Quality, Absolut) for Caribbean travel, offering different service levels, and provides customizable travel options through Viajes a Medida for couples, families, and groups.

Differentiator

Problem solved

Functional benefit

Products and services

• Caribbean Travel Packages (Caribe) Package holidays to Caribbean destinations including Punta Cana, La Romana, Miches, Puerto Plata (Dominican Republic), Cancún, Costa Mujeres, and Riviera Maya (Mexico), with tiered service levels (Essence, Quality, Absolut). Targeted at leisure travelers seeking beach and all-inclusive resort vacations.
• Island Travel Packages (Islas) Travel packages to island destinations including the Canary Islands (El Hierro, Fuerteventura, Gran Canaria, La Gomera, La Palma, Lanzarote, Tenerife), Balearic Islands (Formentera, Ibiza, Mallorca, Menorca), Azores, Madeira, and other global island destinations.
• Flight + Hotel Packages (Vuelo + Hotel) Combined flight and hotel bundles for various destinations worldwide, allowing travelers to book transportation and accommodation together.
• Exotic Destinations (Destinos Exóticos) Travel packages to exotic international destinations including Brazil, Cape Verde, Egypt cruises, and other unique international destinations.
• Guided Tour Circuits (Circuitos) Guided tour packages and circuit travel itineraries covering multiple destinations and attractions in a single trip.
• Hotel-Only Booking (Solo Hotel) Standalone hotel booking service for travelers who arrange their own transportation, operated through a dedicated portal (hotel.azulmarino.com).
• Cruise Packages (Cruceros) Cruise travel packages including river and ocean cruises to various destinations worldwide.
• Unique Travel Experiences (Viajes Únicos) Unique and exclusive travel experiences differentiated from standard packages, targeted at travelers seeking distinctive itineraries.
• Expert-Led Travel (Viajes con Expertos) Travel experiences accompanied by expert guides or specialists in specific topics, targeted at travelers seeking enriched, knowledge-based trips.
• Expedition Travel (Viajes de Expedición) Expedition-style travel experiences to remote or adventure destinations.
• Activities (Actividades) Activity booking platform for tours, excursions, and experiences at various destinations, operated through the Tixalia platform (azulmarino.tixalia.com).
• Senior Travel 55+ (Mayores de 55) Specialized travel packages designed for travelers aged 55 and older, with comfort-focused itineraries and accessible experiences.
• Music + Travel (Música + Viaje) Travel packages combining music experiences including concerts and live music events, accessed via a dedicated portal (livemusic.azulmarino.com).
• Honeymoon Packages (Viajes de Novios) Honeymoon travel packages with romantic destinations and special couple-focused services, including 'Kids-and-me' options for couples traveling with children.
• Custom Travel (Viajes a Medida) Customized and personalized travel experiences including family travel (Kids-friendly, Kids-and-me), honeymoons, and group travel, tailored to individual customer requirements.
• Corporate Travel Services (UbicoCorporate) Dedicated corporate travel management services for Spanish business clients, operated through a separate portal (ubicocorporate.com) distinct from the consumer-facing site.

Segments7 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core and minor.

• DisneycoreGTM or Marketing PartnerAzulmarino offers Disney-themed travel packages and experiences as part of their special offerings, co-marketing Disney parks and vacation packages on their platform.
• Payment Providers (Visa, Mastercard, Bizum)minorOthersStandard payment processing partnerships enabling credit card (Visa, Mastercard) and instant payment (Bizum) options for customer transactions.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Booking.com: Global leader in online hotel and travel reservations, including flights, packages, and attractions. Competes with Azulmarino for Spanish outbound travel bookings across accommodations and packages.
• Lastminute.com: European online travel agency focused on last-minute and package deals across flights, hotels, and experiences. Comparable product positioning on discretionary leisure holidays in Spain and southern Europe.
• eDreams ODIGEO: One of Europe's largest OTAs (parent of eDreams, GoVoyages, Opodo, Travellink) and operator of the Prime subscription program. Competes across Azulmarino's full package holiday book of business at much greater scale.
• Expedia: Global online travel platform offering flights, hotels, packages, cruises, and activities. Competes in Spanish leisure travel and adjacent verticals including partner-agent programs for traditional agencies.

Others

• W2M (way2meet): Spanish travel-technology provider whose Flowo platform powers Azulmarino's website and booking infrastructure. Enabling technology and likely strategic-supplier relationship rather than head-to-head competitor.

Direct peers

• Viajes El Corte Inglés: Spain's largest retail-affiliated travel agency combining physical branch network, call center, and online channels. Closely aligned on omnichannel leisure travel distribution but at significantly greater scale.
• Viajes Carrefour: Retail-affiliated Spanish travel agency selling package holidays, cruises, and tailored trips with a similar omnichannel and family-oriented positioning in the Spanish market.
• Logitravel: Spanish online travel agency offering package holidays, cruises, and tours with similar product breadth and Iberian customer base. Closely comparable on multi-channel leisure travel distribution to Spanish-speaking markets.
• Rumbo: Spanish OTA focused on package deals, flights, hotels, and holidays in Spain and beyond. Direct competitor for online package holiday bookings in the Spanish market.
• Atrapalo: Spanish online travel and experiences platform selling package holidays, flights, hotels, and activities. Directly comparable on multi-product travel e-commerce in Spain.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/azulmarinoviaje
• Facebookfacebook.com/azulmarinoviajes

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Azul Marino Viajes