Handmade Naturals

What Handmade Naturals does

Handmade Naturals Ltd is a UK-based artisan skincare brand founded in 2007 and headquartered in Alsager, Cheshire, where all products are handmade in small batches in the company's workshop. The company formulates and sells natural, organic, vegan, and cruelty-free skincare, haircare, body care, baby care, men's grooming, sun protection, post-fitness, intimate care, and mineral makeup products, with a comprehensive "free-from" formulation promise (no SLS, SLES, parabens, alcohol, synthetic perfume, colours, petrolatum, or petroleum derivatives). The catalog spans 473+ SKUs across multiple categories, including a dedicated sub-brand for men's grooming and a curated selection of natural products from 17+ partner brands (e.g., Green People, Weleda, Dr Bronner, Giovanni, Mooncup, Natracare). Production uses cold process methods where oils are not heated above 40°C to preserve natural skin-nourishing properties, and key ingredients include organic vegetable oils, cold-pressed carrier oils, plant butters, flower waters, and pure essential oils.

The business operates as a direct-to-consumer e-commerce brand through a Shopify-powered online storefront at handmadenaturals.co.uk, with no physical retail locations, no third-party distribution, and no international market presence disclosed. Revenue is generated through one-time product purchases (no subscription model) at price points ranging from £2.50 for accessories to £39.00 for large body butters, supplemented by gift cards from £10.00, pre-curated gift sets (£16.35-£38.50), and multi-buy discounts (5% off 4+ items). Marketing relies on email newsletters, organic social media (Instagram, Facebook), SEO-optimized product pages, and a blog covering natural skincare topics. The company is independently owned (no external PE/VC funding, no parent company), reports 11-50 employees, and has accumulated 1,300+ verified reviews on Judge.me with Diamond Verified Reviews status alongside 17+ industry awards since 2011.

Customer segments are horizontally diversified across health-conscious consumers seeking natural skincare, individuals with sensitive skin or dermatological conditions, parents of babies and young children, men seeking natural grooming, and fitness enthusiasts. The company serves only the UK market, has no disclosed revenue, and operates as a niche lifestyle brand rather than a venture-backed growth platform.

Name

Handmade Naturals

Legal name

Handmade Naturals

Website

https://handmadenaturals.co.uk

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Handmade Naturals Ltd is a UK-based artisan brand that formulates and sells handmade natural, vegan, and cruelty-free skincare, haircare, body care, and baby care products directly to consumers through its Shopify e-commerce storefront, serving health-conscious, sensitive-skin, baby, men's, and fitness customer segments in the United Kingdom.

Ownership category

akta.pro rank

Product category

Natural Skincare & Personal Care

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Cosmetics, Beauty Supplies, and Perfume Retailers (45612)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Natural/Organic & Clean Skincare (CRABAAAH)

akta.pro secondary industries

Hand & Body Care (Lotions, Creams, Body Oils) (CRADANAC), Hand & Foot Care (CRABAAAE), Foot Care (Deodorizing, Anti-chafe, Callus Care) (CRADANAK), Men’s Facial Skincare (Cleansers, Moisturizers, Anti-aging) (CRABAGAD)

Keywords

• Natural skincare products
• Handmade cosmetics
• Vegan body care
• Organic haircare
• Cruelty-free beauty

Headquarters

HQ city

Alsager

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. E-commerce Retail Sales: Direct-to-consumer sales of handmade natural skincare products through the company's e-commerce website. Revenue is generated through one-time product purchases with no subscription model. Products are sold at various price points from £2.50 to £39.00 depending on product type and size. Multi-buy discounts are offered (e.g., 5% off when buying 4 face toners).
2. Gift Cards: Virtual gift vouchers available from £10.00, allowing customers to purchase products or gift to others.
3. Bundled Products: Pre-curated gift sets and multi-product bundles offered at discounted prices compared to individual purchases.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Handmade Naturals formulates and hand-produces a vegan, cruelty-free skincare, haircare, body care, baby care, men's grooming, and mineral cosmetics range in small batches at its Cheshire workshop in the UK. Products are sold direct-to-consumer through the company's Shopify e-commerce website, with pricing ranging from £2.50 to £39.00 plus gift cards and curated gift sets. The company also resells selected complementary natural brands (candles, herbal teas, deodorants, sun protection) on its storefront.

Product overview

Handmade Naturals is a Cheshire-based artisan brand offering a comprehensive range of handmade vegan and cruelty-free skincare and haircare products since 2007. The product portfolio spans multiple categories: Face Care (Cleansers & Toners, Creams & Moisturisers, Eye Care, Face Masks, Lip Balms, Dental Care); Hair Care (SLS-free Shampoos, Conditioners & Styling products); Body Care (Butters & Oils, Lotions & Creams, TLC Products, Shower & Bath, Intimate Care, Hand Wash, Natural Soap Bars, Deodorants); Beauty Basics (Pure Butters & Balms, Essential Oils, Massage Oils); Men's Grooming Range; Baby & Little Ones Products; Make Up (Mineral Cosmetics); Sun Protection; Post Fitness Restore (muscle recovery); and specialty categories for Dry Skin, Sensitive Skin, Gifts, Candles & Home Scents, and Herbal Teas. All products are 100% natural, free from SLS, parabens, petroleum derivatives, and chemical ingredients. The brand is vegan certified and cruelty-free approved, with products handmade in their Cheshire workshop.

Differentiator

Problem solved

Functional benefit

Products and services

• Face Creams & Moisturisers Facial moisturisers formulated for different skin types (balancing, replenishing, ultra-light, super hydrating, sensitive) using organic shea butter, rosehip, jojoba, argan, borage seed, and cocoa butter. Targeted at consumers seeking natural, vegan, free-from facial skincare.
• Face Cleansers & Toners Face cleansing products including antibacterial face wash, moisturising face wash, unscented foaming face wash, cold-pressed face cleansing oil, and alcohol-free flower water toners. For consumers with sensitive, dry, or reactive skin needing SLS-free cleansing.
• Eye Care Products Eye-area skincare including Rose & Shea Eye Cream with Avocado & Aloe Vera, Frankincense Eye Cream with Borage & Argan, and a Face & Eye oil made with Rosehip, Jojoba & Wheatgerm for the sensitive eye area.
• Face Masks Natural face mask treatments including Rhassoul & Strawberry, Pink Clay, Green Clay, Supergreens with wheatgrass, spirulina & pineapple, Mango & Green Tea, Anti-Inflammatory with Turmeric & Baobab, and Cranberry & Green Tea masks.
• Lip Balms Natural lip balms made with organic cocoa butter, sweet almond, and calendula oils; original beeswax formulas plus vegan versions using avocado oil, kokum butter, and candelilla wax.
• Dental Care Products Natural dental care including toothpastes (AloeDent, Biomed with hydroxyapatite), mouthwashes, and bamboo toothbrushes; free from SLS, fluoride, alcohol, and artificial sweeteners.
• Hair Care Products SLS- and silicone-free hair care including herbal shampoos, anti-dandruff shampoo, hair & scalp oil, olive & jojoba conditioner, murumuru & macadamia conditioner, argan & coconut leave-on serum, and virgin organic coconut oil for deep conditioning.
• Natural Soap Bars Pure handmade soaps made from olive, coconut, and sustainable palm vegetable oils, scented with pure essential oils; cold-process method retains natural glycerine; palm oil-free round bar options available.
• Body Accessories Natural bath accessories including bamboo exfoliating mitts, loofah pads, ramie shower scrunchies, linen mitts, and detox body brushes for gentle skin exfoliation.
• Body Butters & Oils Moisturising body butters including virgin shea butter with jojoba, calendula & chamomile, shea & coconut butter, virgin organic coconut oil, and virgin cocoa butter blends.
• Body Lotions & Creams Hand and body lotions including cocoa, almond & plum kernel varieties, grapeseed, moringa & baobab options, nourishing hand cream, foot cream, and self-tanning cream.
• TLC Products Tender loving care products for minor aches and irritations including care jelly, organic shea & comfrey balm, arnica massage oil, aromatic roll-ons (calming & stimulating), and mahanarayan massage cream.
• Shower & Bath Gels Sulphate-free shower and bath gels enriched with organic aloe vera and essential oils in various scents or unscented; includes bath bombs with shea butter and sea salt.
• Intimate Care Products Intimate care products including intimate foam wash with calendula & aloe vera, organic menstrual products (pads, panty liners, tampons from Organyc and Natracare), and YES organic lubricants.
• Hand Wash Products Soap-free hand cleansing products including antibacterial hand wash with lavender, orange & manuka, refreshing hand wash with lemongrass, orange & grapefruit, and toddler/children foamy hand & body wash.
• Deodorants Natural mineral salt-based deodorants from brands including Salt of the Earth and Urtekram; free from parabens, aluminium chlorhydrate, and chemical preservatives.
• Essential Oils Pure undiluted essential oils including lavender, rose geranium, tea tree, rosemary, sweet orange, ylang-ylang, manuka, lemongrass, pink grapefruit, and mandarin for bath, massage, and skincare.
• Massage Oils Pure cold-pressed carrier oils for massage including sweet almond, golden jojoba, peach kernel, evening primrose, grape seed, and Japanese rice bran beauty oil.
• Men's Natural Skincare Range Dedicated men's skincare line including body washes, shaving products, moisturisers, beard oil, and deodorants formulated for male skin and grooming needs.
• Men's Body Wash Body washes and soaps formulated for men including Invigorating Hair & Body Wash with Lemongrass & Eucalyptus, Citrus, Peppermint & Tea Tree, and Eucalyptus & Lime variants.
• Shaving Products Natural shaving products including Benecos Organic Cedarwood & Aloe Shaving Cream, Lavera Men's Sensitive Shaving Foam with Jojoba, Witch Hazel, Aloe Vera & Bamboo, and Weleda Shaving Cream with Goats Milk.
• Men's Moisturisers Face moisturisers formulated for men including calming face moisturiser with shea butter, calendula & jojoba, beard oil with argan, camellia & kahai, and aftershave balm.
• Baby Products (Little Ones) Natural baby care including gentle baby shampoo, baby bath time products, baby moisturisers, nappy change products (Bottom Dream Nappy Balm), pure baby oil, and baby wipes.
• Natural Mineral Make Up Natural mineral make-up including blush/bronzer/shimmer, eye liner/brows/mascara, eye shadow, foundation/concealer/finishing, lipstick/lip gloss, and makeup brushes.
• Sun Protection Products Natural sun protection including Facial Suncream SPF 30 by Green People with Aloe Vera, Avocado & Green Tea, and Unscented Sun Lotion SPF30 with Edelweiss for sensitive skin.
• Post Fitness Restore Range Products for muscle recovery after workouts including muscle ease massage cream (Mahanarayan), organic Z-Gel with Arnica, revitalising hair & body wash, and arnica massage oil.
• Dry Skin Care Products Specialised products for very dry skin including super hydrating face cream, replenishing face cream, skin reviving face cream, virgin shea butter blends, and murumuru butter.
• Sensitive Skin Products Unscented products for sensitive skin and during pregnancy including Sensitive Face Cream, Unscented Foaming Face Wash, SLS-free Shower Gels, and Unscented Hand & Body Lotions.
• Candles & Home Scents Hand-poured soy wax candles scented with essential oils, wax melts, oil burners, reed diffusers, and incense from brands including Purbeck Candles.
• Herbal Teas Ayurveda-based herbal teas from YogiTea including Alkaline Herbs, Bedtime, Immune Support, Green Energy, Positive Energy, Rose, Rooibos, Echinacea, and Relax blends.
• Travel Size Products Smaller 15ml tester sizes of popular products for travel and trying before buying, including face creams, shampoos, conditioners, body butters, and massage balms.
• Gift Sets & Gift Cards Pre-curated gift sets including Natural Soap Selection Gift Box, Cleanse & Condition Hair Care Set, Natural Facecare Gift Set, Baby Shower Gift Set, and virtual gift cards from £10.
• Bundles & Multi-Buy Offers Product bundles with savings including Face Cleanser & Moisturiser Bundle, Hand Wash & Hand Cream Bundle, Baby Bath & Baby Oil Bundle, and multi-buy offers on toners and shower gels.

Quantifiable outcome

• Products rated with 1300+ verified reviews and Diamond Verified Reviews status
• +1 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

16 partnerships are on record, tiered minor.

• Green PeopleminorChannel Partner/ Reseller/ DistributorGreen People products are featured in the sun protection section of the Handmade Naturals website. Products include Organic Facial Suncream SPF30 and Organic Sun Cream Lotion SPF30 for Sensitive Skin.
• Cheeky PandaminorChannel Partner/ Reseller/ DistributorCheeky Panda bamboo menstrual pads and panty liners are sold through the Handmade Naturals website, offering biodegradable and sustainable period care products.
• Jason (Brand)minorChannel Partner/ Reseller/ DistributorJason natural toothpaste and personal care products are sold through the Handmade Naturals website, including Simply Coconut Whitening Toothpaste.
• Alba BotanicaminorChannel Partner/ Reseller/ DistributorAlba Botanica facial sheet masks are featured in the face masks section of the website, described as treatment sheet masks infused with fruit extracts and aromas.
• GiovanniminorChannel Partner/ Reseller/ DistributorGiovanni hair styling products including styling foam, hair spritz, styling gel, and leave-in elixirs are sold through the Handmade Naturals website. Products are based on herbal infusions, Argan oil, and Brazilian keratin.
• Purbeck CandlesminorChannel Partner/ Reseller/ DistributorPurbeck Candles manufactures hand-poured soy wax candles and wax melts with essential oils that are sold through the Handmade Naturals website.
• YES YES (YES SS)minorChannel Partner/ Reseller/ DistributorYES YES certified organic intimate lubricants (both oil-based and water-based) are sold through the Handmade Naturals website in the intimate care section.
• NatracareminorChannel Partner/ Reseller/ DistributorNatracare certified organic cotton tampons and pads for sensitive bladder are sold through the Handmade Naturals website.
• MooncupminorChannel Partner/ Reseller/ DistributorMooncup reusable menstrual cups are featured in the intimate care section, described as medical grade silicone products intended to replace other period products.
• Lily LolominorChannel Partner/ Reseller/ DistributorLily Lolo makeup brushes including angled brow spoolie brushes are sold through the Handmade Naturals website.
• Dr BronnerminorChannel Partner/ Reseller/ DistributorDr Bronner natural shaving soaps are mentioned in the men's grooming section of the Handmade Naturals website.
• WeledaminorChannel Partner/ Reseller/ DistributorWeleda shaving creams and men's deodorants are featured in the men's section of the Handmade Naturals website.
• BenecosminorChannel Partner/ Reseller/ DistributorBenecos natural and organic cosmetics including shaving creams, konjac sponges, and herbal deodorants for men are sold through the Handmade Naturals website.
• UrtekramminorChannel Partner/ Reseller/ DistributorUrtekram natural crystal roll-on deodorants are featured in the deodorants section, described as preservative and aluminium chlorhydrate free.
• Salt of the EarthminorChannel Partner/ Reseller/ DistributorSalt of the Earth natural spray deodorants and crystal stone deodorants are sold through the Handmade Naturals website, all free from parabens and aluminium chlorhydrate.
• LaveraminorChannel Partner/ Reseller/ DistributorLavera aluminium-free 48hr roll-on deodorants and men's shaving foam are featured in the Handmade Naturals website.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Green People: UK-based natural and organic skincare/cosmetics brand offering certified organic face, body, baby, and sun care through DTC and retail. Directly comparable as a UK artisan-adjacent natural personal-care brand with overlapping product range and target customers.
• Neal's Yard Remedies: UK organic health and beauty brand manufacturing natural skincare, body care, and aromatherapy products. Comparable in terms of UK heritage, organic/ethical positioning, broad SKU range, and DTC plus selective retail distribution.
• Faith in Nature: UK-based maker of naturally derived shampoo, conditioner, body wash, and soap. Comparable as a small UK natural personal-care manufacturer with vegan/cruelty-free credentials selling through DTC and major UK retailers.
• Lavera: German natural cosmetics brand offering face, body, sun, and men's care with certified natural ingredients. Comparable as a mid-sized natural personal-care brand with overlapping categories (deodorants, shaving, skincare) and similar vegan/natural positioning.
• Dr. Organic: UK natural skincare and personal care brand offering organic face, body, hair, and men's ranges through retail and DTC. Directly comparable as a UK natural personal-care peer with multi-category ranges and similar price-point positioning.

Broad incumbents

• Lush: UK handmade cosmetics and personal care brand with broad handmade bath, body, and skincare lines plus extensive global retail. Overlaps with Handmade Naturals on UK handmade personal care and vegan/cruelty-free positioning, but operates at significantly larger scale with physical retail.
• Weleda: Globally established natural cosmetics and personal care brand offering face, body, baby, and men's care with strong natural/biodynamic ingredient credentials. Comparable on natural ingredient positioning and category coverage, though far larger and more international than the subject company.
• Dr Bronner's: US-originated natural soap and personal-care brand with organic, fair-trade positioning across body care, lip balm, and shaving. Already sold via Handmade Naturals' storefront and relevant as a peer for natural bar soap and multi-purpose body care.

Emerging players

• Tisserand Aromatherapy: UK-based aromatherapy and essential-oils brand offering massage oils, bath, and skincare products with natural positioning. Comparable on natural ingredient focus and aromatherapy-led products, though narrower in category scope than Handmade Naturals.
• Balm Balm: Small UK maker of certified organic multi-purpose balms, face oils, and natural skincare. Comparable as a UK handmade organic personal-care brand targeting similar ingredient-conscious consumers, albeit with a much narrower product range.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/HandmadeNaturals
• Instagraminstagram.com/hnaturals
• Xx.com/hnaturals
• LinkedInlinkedin.com/company/handmade-naturals-ltd

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Handmade Naturals