MAU Vegas

What MAU Vegas does

MAU Vegas (Mobile Apps Unlocked / Mobile Audiences Unlocked) is an annual conference and community platform centered on mobile app growth, user acquisition, and app marketing. Founded circa 2014 and operated as a brand under Clarion Events, Inc., the company runs a flagship three-day event — most recently at MGM Grand Las Vegas (May 19–21, 2026) with nearly 3,000 attendees, and forthcoming at Bellagio Las Vegas (March 4–6, 2027) — drawing performance marketers, growth teams, product leaders, founders, investors, and adtech/martech solution providers. Its product surface extends beyond the live event into a proprietary iOS/Android event app (attendee networking, agenda, lead retrieval for sponsors), a web-based matchmaking/1:1 meeting platform, and year-round community programs including the MAU Mobilizers influencer network, an Advisory Board, the MAU Advisor + Consultant Directory, Kickoff Summits, MAU Clubhouse, Founders House, Executive Series, and Side Week events across the Las Vegas Strip.

The business monetizes through two primary streams: (1) attendee-paid conference passes and add-ons (full 3-day pass, $129 half-day and $199 full-day Clubhouse access, $299 Kickoff Summit passes, with complimentary Founders House and Executive Series access), and (2) multi-tier sponsorship packages sold by a dedicated commercial team (Presenting, Title, Gold, Silver, Bronze, Exhibitor), with AppsFlyer anchored as Presenting Sponsor for MAU 2027 and 2028. Distribution combines self-serve website registration for individual attendees and direct enterprise sales for sponsors, amplified through LinkedIn, X, Instagram, Facebook, YouTube playback content, an email newsletter, and media partnerships (Business of Apps, MarTech Outlook, Retention Blog, etc.). The core team is small (1–10 employees with ~15 named roles spanning strategy, commercial, marketing, operations, partnerships, and digital), and revenue is concentrated around one anchor event per year plus ancillary programming.

Name

MAU Vegas

Legal name

Clarion Events, Inc.

Website

https://mauvegas.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

MAU Vegas operates an annual mobile app growth conference and year-round community platform (Mobilizers, Advisory Board, Advisor Directory) for performance marketers, growth teams, founders, and adtech/martech solution providers, monetizing via attendee passes and multi-tier sponsorships under Clarion Events.

Ownership category

akta.pro rank

Headquarters

HQ city

Las Vegas

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Conference Passes: MAU Vegas sells event passes for the three-day conference (May 19-21, 2026 at MGM Grand Las Vegas). Passes include access to all programming, networking events, parties/happy hours, and provided meals. Additional add-ons include MAU Clubhouse access ($129 half day, $199 full day) and Summit passes ($299).
2. Sponsorship Packages: Sponsors pay for various sponsorship tiers (Presenting, Title, Gold, Silver, Bronze, Exhibitor) to gain brand visibility, access to decision-makers, exhibit space, and various sponsor benefits including lead retrieval and team management tools.
3. Marketing & Promotional Tools: Sponsors can purchase passes for film crews and access promotional graphics. Additional revenue from merchandise sales.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

MAU Vegas operates an annual mobile app growth conference held in Las Vegas, bringing together mobile marketers, growth teams, product leaders, founders, investors, and tech solution providers. The core offering is a three-day in-person event featuring educational sessions across multiple stages, networking programs, sponsor exhibitions, and a companion mobile app for attendee engagement, 1:1 meeting scheduling, and sponsor lead retrieval.

Product overview

MAU Vegas (Mobile Apps Unlocked) operates as a conference and event company centered around its flagship annual event, the MAU Vegas Conference. The company offers the MAU Vegas Mobile App as its primary digital product, providing attendees with networking capabilities, agenda access, event navigation, and sponsor exploration. Additional offerings include specialized programs such as Kickoff Summits, MAU Clubhouse, Executive Summit, and Founders House, each targeting specific segments of the mobile app and gaming ecosystem. The company also runs community programs including the MAU Mobilizers network and the MAU Advisor + Consultant Directory.

Differentiator

Problem solved

Functional benefit

Products and services

• MAU Vegas Conference Annual three-day flagship mobile app growth conference held in Las Vegas (MGM Grand for 2026, Bellagio for 2027), bringing together performance marketers, growth teams, product builders, founders, and app industry innovators for educational sessions, networking, and sponsor exhibitions. The 2026 edition featured nearly 3,000 attendees, with attendance up 27% year-over-year.
• MAU Vegas Mobile App A proprietary iOS and Android mobile application built on the Grip platform that enables conference attendees to connect with other participants, access the complete event agenda including meetups and parties, navigate event maps, and explore sponsors. Includes lead retrieval functionality allowing sponsors to scan attendee badges and add lead notes.

Named customers19 records

Segments7 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• AppsFlyercoreGTM or Marketing Partner · 5 June 2025AppsFlyer serves as the Presenting Sponsor for MAU 2027 and 2028. This multi-year partnership reinforces shared commitment to the future of mobile growth, measurement, and performance marketing. As the industry navigates signal loss, attribution challenges, and AI-driven marketing infrastructure, the partnership highlights the importance of trusted data and collaboration.
• Women in Leader(sip)minorOthersMAU Vegas partners with Women in Leader(sip) for charitable initiatives. For 2025, MAU made a matching donation to Girls, Inc. through this partnership. Girls, Inc. provides mentorship, supportive spaces, and programming for girls across the US and Canada.
• Girls, Inc.minorOthersMAU Vegas made a matching donation to Girls, Inc. through partnership with Women in Leader(sip). Girls, Inc. has a network of 75 affiliates across the US and Canada providing strategic direction for almost 120,000 girls.
• Splashes of HopeminorOthersMAU Vegas partnered with Splashes of Hope at the 2024 event. Over 200 attendees and sponsors painted a mural that now hangs in the University of Nevada Children's Trauma Unit.
• Business of AppsminorStrategic or Co-development PartnerMedia partner for MAU Vegas providing industry coverage and content distribution.
• Israel Mobile SummitminorStrategic or Co-development PartnerInternational mobile industry partner collaborating on content and community initiatives.
• GamigionminorStrategic or Co-development PartnerGaming industry partner providing content and community engagement.
• MarTech OutlookminorStrategic or Co-development PartnerMarTech industry publication partner providing thought leadership content.
• Retention BlogminorStrategic or Co-development PartnerRetention-focused content partner covering subscription and engagement strategies.
• 3 Minutes Bullshit with GeorgeminorStrategic or Co-development PartnerPodcast/media partner creating content around mobile app marketing conversations.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• TechCrunch Disrupt: TechCrunch Disrupt is a broad-incumbent startup and tech conference whose growth-stage founder and investor audience overlaps with MAU Vegas' Founders House and investor networking segments, competing for sponsor budgets in the app/startup ecosystem.
• Web Summit: Web Summit is a massive multi-vertical tech conference that competes for sponsor mindshare and budgets, hosting dedicated marketing/growth tracks that overlap with MAU Vegas' mobile growth positioning and large enterprise sponsors.
• ad:tech: ad:tech is a long-running digital advertising and marketing technology conference series whose AdTech and MarTech sponsor base directly overlaps with MAU Vegas' sponsor ecosystem and mobile marketing programmatic themes.
• Mobile World Congress (GSMA): MWC Barcelona is the largest mobile industry trade show globally, competing with MAU Vegas for mobile operator, platform, and AdTech sponsor mindshare at the highest end of the mobile ecosystem.
• Social Media Week: Social Media Week is a broader marketing and social platform conference whose audience and Meta/TikTok/Pinterest sponsors overlap with MAU Vegas' mobile social marketing segments.

Direct peers

• Pocket Gamer Connects: Pocket Gamer Connects is a mobile gaming industry conference that overlaps heavily with MAU Vegas' gaming-heavy attendee roster (EA, EPIC, SEGA, Scopely, Pokemon, Bumble), competing for mobile game publisher UA budgets and sponsorships.
• Mobile Growth Summit: Mobile Growth Summit is a direct competitor in the mobile app user acquisition and growth marketing conference space, targeting overlapping audiences of growth marketers, UA managers, and product teams with similar programming and sponsorship models.
• Postback Conference: Postback Conference is a focused mobile marketing and ad tech conference that directly competes with MAU Vegas for the same performance marketing, UA, and attribution-focused audience and AdTech/MarTech sponsorship dollars.

Emerging players

• Gamedev World Congress: An emerging game industry conference focusing on mobile and live-ops game development, comparable to MAU Vegas' gaming segment audience and the 2.5 Gamers Gaming track within Kickoff Summits.
• GrowthHackers Conference: GrowthHackers operates community and event programming around growth marketing that overlaps with MAU Vegas' growth marketer audience, serving as an emerging alternative community and live-event format.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/mauvegas_
• YouTubeyoutube.com/@MAUVegas
• Facebookfacebook.com/p/MAU-Vegas-61556289150533
• LinkedInlinkedin.com/company/mau-vegas
• Instagraminstagram.com/mau_vegas/?hl=en

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MAU Vegas