Find Rentals

What Find Rentals does

Find Rentals operates a direct-booking marketplace for vacation rentals, connecting travelers with professional property managers and individual vacation homeowners while routing all transactions to the manager's or owner's own website. The platform does not handle payments or bookings itself; instead, it monetizes subscription listings — $199 per property annually for individual owners and $48 per month for rental managers, with tiered pricing scaling to 300+ managed rentals — and explicitly does not charge travelers any service fees.

The product surface is built around SEO-optimized property and manager profiles, an account management dashboard with calendar integration, AI-enhanced listing generation for the manager tier, and a content library covering travel guides, trip ideas, things to do, events, and activities and interests. The platform integrates with more than 20 Property Management Software systems (Guesty, HostAway, Lodgify, OwnerRez, Streamline, Barefoot, BookingPal, and others) to synchronize availability and listings, supporting a distributed go-to-market where property managers both subscribe and act as referral channels.

Founded around 2000 and operating with 1-10 employees from East Amherst, NY, Find Rentals positions itself against major OTAs (Airbnb, Vrbo, HomeAway) by emphasizing direct booking economics for managers. The company is privately held with no disclosed funding rounds, and its scale signals — tens of named managers running 50 to 700 properties each, thousands of listed rentals across US and international destinations, and long-tenured customer relationships spanning 10-16 years — indicate a small, cash-generative niche player rather than a venture-stage growth company.

Name

Find Rentals

Legal name

Find Rentals

Website

https://findrentals.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1–10 employees

Short description

Find Rentals is a direct-booking vacation rental marketplace that connects travelers with vacation rental managers and individual owners, routing bookings to managers' own websites via SEO-optimized listings and 20+ PMS integrations for a subscription fee.

Ownership category

akta.pro rank

Product category

Vacation Rental Marketplace

NAICS

Rental and Leasing Services (532)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Marketing, Photography & Listing Optimization Services (THAMAKAM)

akta.pro secondary industry

Full-Service Vacation Rental Property Management (BPAJAIAA)

Keywords

• Vacation rental marketplace
• Book direct platform
• Vacation rental marketing
• Property listing subscriptions
• PMS integration directory

Headquarters

HQ city

East Amherst

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations, Others

Revenue model

1. Individual Property Listings: Individual property owners pay $199 per property annually for SEO-enhanced listings, brand name visibility, account management access, unlimited images, performance reporting, and free support. This is a subscription model with annual billing.
2. Rental Manager Subscriptions: Rental managers pay $48 per month (billed as part of an annual subscription) for a company profile, press release, newsletter inclusion, AI-enhanced listings, social media marketing, article backlinks, PMS integration, and all individual owner features. The pricing tiers scale by number of rentals managed (under 50, 51-100, 100-200, 200-300, 300+).

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Find Rentals operates a Book Direct vacation rental marketplace that connects travelers directly with professional vacation rental managers and individual property owners. The platform charges no service fees to travelers and instead monetizes via annual subscriptions sold to property managers and owners (Individual Owners at $199/property/year; Rental Managers at $48/month), which include SEO- and AI-enhanced listings, account management tools, and integrations with 20+ property management software systems.

Product overview

Find Rentals is a vacation rental marketing platform that connects travelers directly with professional vacation rental managers through its Book Direct platform. The company offers two subscription tiers: Individual Owners ($199/property annually) and Rental Managers ($48/monthly), both providing SEO enhanced listings, account management access, and calendar integration. The Rental Managers tier adds AI enhanced listings, company profile pages, press release capabilities, newsletter inclusion, and social media marketing. Additional features include a reservation center concierge service and activities/interests search functionality. The platform integrates with over 30 Property Management Software systems to enable seamless distribution for property managers.

Differentiator

Problem solved

Functional benefit

Products and services

• Individual Owners Subscription
• Rental Managers Subscription
• Direct Booking Platform
• Reservation Center

Quantifiable outcome

• TeemingVR (475+ rentals, Florida) generated hundreds of thousands of dollars in direct bookings through Find Rentals
• +3 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration32 records

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• OwnerRezcoreTechnology or IntegrationOwnerRez is one of over 20 Property Management Software integrations offered by Find Rentals. This integration allows vacation rental managers using OwnerRez to synchronize their property listings, calendars, and availability data with Find Rentals.
• Monk MarketingminorGTM or Marketing PartnerMonk Marketing is a marketing partner listed on Find Rentals' partners page, providing marketing support services to the platform.
• GuestycoreTechnology or IntegrationGuesty is one of over 20 PMS integrations that Find Rentals has connected with for calendar and listing distribution. Available as both a direct integration and via Rentals United channel partner.
• HostAwaycoreTechnology or IntegrationHostAway is a Property Management Software integrated with Find Rentals for synchronized property listings and availability distribution.
• LodgifycoreTechnology or IntegrationLodgify is a Property Management Software partner integrated with Find Rentals for seamless calendar and booking data synchronization.
• StreamlinecoreTechnology or IntegrationStreamline is a Property Management Software partner integrated with Find Rentals for synchronized property distribution.
• Over 20 PMS CompaniescoreTechnology or IntegrationFind Rentals has teamed up with over 20 Property Management Software companies including Barefoot, BookingPal, Booktari, Brightside, Ciirus, FrontDeskAnywhere, EscapiaNET, Guesty (Channel Partner), Guesty (Rentals United), Hostfully, LiveRez, Nextpax, RealTimeRental, Redawning, Resort Data Processing, RezStream, RMS, RNS, Track, VRM, and Vacation Rent Pro in addition to OwnerRez, Lodgify, HostAway, LightMaker, and Streamline.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Booking.com: Booking.com is a global online travel agency that has aggressively expanded into vacation rentals alongside hotels. As a broad incumbent, it overlaps with Find Rentals on traveler-facing vacation rental discovery and is referenced by Find Rentals as a competitor to the direct-booking proposition.
• Tripadvisor: Tripadvisor is a major travel content and booking platform that displays vacation rental listings alongside hotels, restaurants, and attractions. It is comparable as a competitor for traveler attention and SEO-driven destination discovery, though it operates as a broad travel incumbent rather than a dedicated direct-booking platform.
• Vrbo: Vrbo (owned by Expedia Group) is one of the largest vacation rental OTAs and a primary incumbent against which Find Rentals explicitly positions its no-fee direct-booking model. Comparable in destination coverage and target traveler, but vastly larger in scale and marketing spend.
• Airbnb: Airbnb is the dominant vacation rental OTA with hundreds of millions of users and a massive marketing budget. It is a direct competitor to Find Rentals in the traveler discovery phase but operates at fundamentally larger scale and has launched its own simplified host direct-booking tools.

Direct peers

• Vacasa: Vacasa is a large professional vacation rental management and marketing company that handles end-to-end property management and distribution. It is comparable as a competing channel for traveler bookings in the same managed-vacation-rental segment that Find Rentals serves.
• RedAwning: RedAwning is a vacation rental distribution and property management platform that markets and distributes properties across multiple channels with a focus on direct booking. It is comparable in serving the same vacation rental manager customer base with marketing/distribution services similar to Find Rentals.
• Evolve Vacation Rentals: Evolve is a vacation rental management and marketing company that emphasizes professional management with lower fees than full-service incumbents. Comparable to Find Rentals in serving property managers seeking better ROI on distribution, though Evolve also takes on management responsibilities.
• Houfy: Houfy is a free direct-booking platform for vacation rentals that connects travelers directly with property owners and managers, bypassing OTA fees. It directly mirrors Find Rentals' Book Direct positioning and target customer (vacation rental managers seeking to reduce OTA commissions).

Emerging players

• Stay22: Stay22 is a travel accommodation booking platform that maps and distributes lodging inventory (including vacation rentals) for content publishers, creators, and DMOs. It is comparable as an emerging distribution alternative for vacation rental supply, with a similar focus on monetization without charging travelers.

Others

• Rentals United: Rentals United is a channel manager and distribution API for vacation rental managers that connects PMS systems to dozens of OTAs and booking sites. It is adjacent to Find Rentals — listed as a PMS/channel partner — and overlaps in serving the same property managers, though from a B2B connectivity rather than marketing angle.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/find_rentals
• YouTubeyoutube.com/@find_rentals
• Facebookfacebook.com/FindRentals

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Find Rentals