Puzzle Warehouse
- Company typePrivate
- Founded2008
- HeadquartersSt Louis, United States
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
Puzzle Warehouse firmographics
Firmographics- Name
- Puzzle Warehouse
- Legal name
- Puzzle Warehouse
- Website
- https://puzzlewarehouse.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Puzzle Warehouse industry classification
Industry- Product category
- Specialty Puzzle and Game Retail
- NAICS
- Hobby, Toy, and Game Retailers (45912)
- SIC
- Retail-Hobby, Toy & Game Shops (5945)
- akta.pro primary industry
- Jigsaw Puzzles Retail (CRALALAJ)
- akta.pro secondary industries
- 3D Puzzles & Model Puzzles Retail (CRALALAK), Educational/Children’s Learning Games & Puzzles Retail (CRALALAN), Hobby Games & Miniatures Retail (Tabletop RPGs, Wargaming) (CRALAFAH)
Keywords
Where Puzzle Warehouse is headquartered
LocationHeadquarters
- HQ city
- St Louis
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Puzzle Warehouse business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Others
Revenue model
- Retail Product Sales: Primary revenue stream from direct sales of jigsaw puzzles, brain teasers, board games, and puzzle accessories through the e-commerce website and St. Louis retail store. Products range from budget options under $15 to premium puzzles, with typical prices between $12-$24 for standard puzzles and higher for specialty items.
- Custom Puzzles: Bespoke puzzle creation service allowing customers to transform personal photos into custom jigsaw puzzles, adding premium pricing and personalization value.
- Puzzle of the Month Club: Subscription-based monthly puzzle club delivering curated puzzles to members on a recurring basis, providing predictable recurring revenue.
- Gift Cards: Gift certificate sales that drive future purchases when recipients redeem them, potentially increasing average order value.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard Jigsaw Puzzles |
| Subscription | Monthly | Puzzle of the Month Club |
| Unit Pricing | Pay-as-you-go | Custom Puzzles |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
Puzzle Warehouse product offering
Product offeringCore offering
Puzzle Warehouse is an online and brick-and-mortar specialty retailer that sells jigsaw puzzles, brain teasers, board games, 3D puzzles, and puzzle-related accessories directly to consumers. The company aggregates thousands of puzzle designs from dozens of brands (Ravensburger, Cobble Hill, Buffalo Games, White Mountain, SunsOut, etc.) and offers value-added services such as custom photo puzzles and a Puzzle of the Month subscription club. It operates a flagship retail showroom in St. Louis, Missouri and ships nationwide from its own inventory.
Product overview
Puzzle Warehouse operates as an e-commerce retail platform offering the world's largest selection of jigsaw puzzles along with complementary puzzle-related products and games. The core product line centers on traditional jigsaw puzzles available in piece counts from 100 to 6000+ pieces, complemented by brain teasers, board games, card games, and 3D puzzles. The platform offers value-added services including custom puzzle creation, a Puzzle of the Month Club subscription, and a loyalty rewards program. Additional revenue streams include puzzle accessories (glue, frames, mats, storage), gift cards, and general gift/novelty items. The company maintains a physical retail presence in St. Louis, Missouri, and serves customers through both online ordering with store pickup options and brick-and-mortar shopping.
Differentiator
Problem solved
Functional benefit
Products and services
- Jigsaw Puzzles (including Premium Puzzles) Traditional jigsaw puzzles offered in piece counts from 100 to 6,000+, including premium wooden and specialty puzzles from top manufacturers, sold to hobbyists and collectors of all skill levels.
- Brain Teasers Mechanical and mental puzzles including Hanayama cast puzzles, labyrinth cubes, metal and wooden brain teasers, and gift box money puzzles at various difficulty levels, sold to hobbyists and gift shoppers.
- Board Games and Card Games Family, party, educational, and strategy games for all ages including classic board games, card games, dice games, and travel-sized gaming options, sold to families and game enthusiasts.
- 3D Puzzles Three-dimensional puzzle products from brands like 4D Cityscape and Wrebbit that assemble into architectural or dimensional models, sold to hobbyists and collectors.
- Children's Puzzles Age-appropriate puzzles for kids including floor puzzles, tray puzzles, wooden puzzles, puzzles with sound elements, and chunky peg puzzles, sold to families with young children.
- Custom Jigsaw Puzzles Bespoke puzzle creation service that turns customer-submitted photos into personalized jigsaw puzzles, priced by piece count and size, sold to consumers seeking personalized gifts.
- Puzzle of the Month Club Monthly subscription club that delivers curated puzzles to members on a recurring basis, providing recurring revenue and bundled savings for dedicated puzzlers.
- Puzzle Accessories Supporting products including puzzle glue, frames, roll-up mats, storage solutions, and sorting trays, sold to puzzlers for assembly and preservation.
- Gift Cards Digital and physical gift certificates redeemable for puzzles and accessories, sold to gift buyers.
- Gifts and Novelty Items Non-puzzle gift products including apparel, accessories, home decor, gadgets, novelty mugs, plush items, and novelty shirts, sold to gift shoppers.
Companies that use Puzzle Warehouse
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
Puzzle Warehouse technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Puzzle Warehouse partnerships and signals
Strategic signalScale indicators4 records
Recent moves5 records
Expansion highlights5 records
Puzzle Warehouse competitors and assessment
Company assessmentDirect peers
- Bits and Pieces: Online specialty puzzle and brain-teaser retailer offering a broad catalog of jigsaw puzzles across brands and themes, plus themed accessories and gifts. Closely comparable to Puzzle Warehouse in product mix, target customer (puzzle enthusiasts and gift buyers), and direct-to-consumer e-commerce model.
- Brilliant Puzzles: Online retailer specializing in brain teasers, mechanical puzzles, wooden puzzles, and specialty puzzles. Comparable because it overlaps directly on the brain-teaser and specialty-puzzle categories Puzzle Warehouse carries and competes for the same hobbyist customer.
- Ravensburger (US DTC): Leading global puzzle manufacturer that operates a direct-to-consumer storefront in the US. Comparable because Ravensburger is both a supplier Puzzle Warehouse resells and a vertically integrated competitor with its own e-commerce presence targeting the same enthusiast buyer.
- Buffalo Games: Major US puzzle and games manufacturer with a direct e-commerce channel carrying its own jigsaw puzzles. Comparable as both a stocked brand within Puzzle Warehouse's catalog and a direct seller competing for enthusiast consumers.
- White Mountain Puzzles: US-based jigsaw puzzle manufacturer with a strong direct-to-consumer channel known for Americana-themed designs. Comparable because White Mountain is explicitly named as one of the brands Puzzle Warehouse resells and competes with at the manufacturer-DTC layer.
- MasterPieces Puzzle Company: Puzzle manufacturer selling direct via its own website with family and licensed-artwork jigsaw lines. Comparable as a fellow specialty-puzzle company selling similar products to similar hobbyist customers, both via DTC and through retailers like Puzzle Warehouse.
- Eurographics Puzzles: Specialty jigsaw puzzle manufacturer with a direct storefront offering art, fine-art, and educational puzzles. Comparable on premium/educational product positioning and as another DTC-aware puzzle brand competing for the same hobbyist and gift-buyer segments.
Broad incumbents
- Hobby Lobby: Large US arts, crafts, and hobby retail chain carrying jigsaw puzzles, brain teasers, and games in a broader crafts/hobby assortment. Comparable as a physical-store specialty incumbent whose puzzle category competes with Puzzle Warehouse for hobbyist and family customers.
- Amazon: Mass-market e-commerce incumbent carrying nearly every puzzle brand Puzzle Warehouse resells plus private-label offerings. Comparable because Amazon sets the price-discovery and shipping baseline (e.g., competing with Puzzle Warehouse's "free shipping over $60" threshold) and dominates search/algorithm-driven discovery.
- Walmart: Mass-market omnichannel retailer with substantial jigsaw puzzle, games, and toys inventory online and in physical stores across the US. Comparable as a broad incumbent whose pricing power and shelf depth in the puzzle/games category overlap with Puzzle Warehouse's offering.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Puzzle Warehouse social profiles
Digital presencePuzzle Warehouse financial estimates
Financial estimateRevenue estimate
Valuation estimate
Puzzle Warehouse leadership team
Management profileNumber of profiles
Puzzle Warehouse funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Puzzle Warehouse M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Puzzle Warehouse
What does Puzzle Warehouse do?
Puzzle Warehouse is an online and brick-and-mortar specialty retailer that sells jigsaw puzzles, brain teasers, board games, 3D puzzles, and puzzle-related accessories directly to consumers. The company aggregates thousands of puzzle designs from dozens of brands (Ravensburger, Cobble Hill, Buffalo Games, White Mountain, SunsOut, etc.) and offers value-added services such as custom photo puzzles and a Puzzle of the Month subscription club. It operates a flagship retail showroom in St. Louis, Missouri and ships nationwide from its own inventory.
Is Puzzle Warehouse a public or private company?
Puzzle Warehouse is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Puzzle Warehouse founded?
Puzzle Warehouse was founded in 2008. It employs 11 to 50 people.
Where is Puzzle Warehouse based?
Puzzle Warehouse is headquartered in St Louis, United States, in the North America region.
How does Puzzle Warehouse make money?
Four revenue lines are on record. Retail Product Sales are the primary driver. The others are custom Puzzles, puzzle of the Month Club and gift Cards.
Who are Puzzle Warehouse's main competitors?
Direct peers on record are Bits and Pieces, Brilliant Puzzles, Ravensburger (US DTC), Buffalo Games, White Mountain Puzzles, MasterPieces Puzzle Company and Eurographics Puzzles. Broad incumbents are Hobby Lobby, Amazon and Walmart.
Does Puzzle Warehouse have an API?
No public API is recorded for Puzzle Warehouse.
What industry is Puzzle Warehouse in?
Puzzle Warehouse's product category is Specialty Puzzle and Game Retail. Its primary akta.pro industry code is CRALALAJ, Jigsaw Puzzles Retail, with a secondary code of CRALALAK, 3D Puzzles & Model Puzzles Retail. Its NAICS code is 45912 and its SIC code is 5945.