What Xeit does

Xeit AG is a Zürich-based, full-service digital marketing and social media agency operating in German-speaking Switzerland since 2009. The firm delivers integrated services across six pillars: online marketing (SEA, social and programmatic advertising across 20+ platforms, marketing automation, CRO), social media marketing (strategy, content production, community management, influencer marketing, social SEO), websites and apps (WordPress, e-commerce, UX, accessibility, SEO, chatbots, native apps, LLMO/GAIO/AIO), consulting and second opinion (workshops, audits, interim management, tool evaluation), employer branding and recruiting (corporate influencer programs, social recruiting, optimized job postings), and proprietary knowledge products anchored by the annual Social-Media-Studie (now in its 17th edition, 2026), GenZ-Reports, and an Online Marketing Monitor. The agency's technology stack is built on industry-standard tools — Google Analytics (GA4), Google Ads, Meta, LinkedIn, TikTok, Microsoft Advertising, Hootsuite, Buffer — combined with internally produced primary research and the internal xeit Academy training program. No proprietary software product, app, or AI model is shipped to market.

The business model is professional-services-only: revenue is generated through project-based and retainer engagements priced on quote, with no public pricing, no self-serve product, and no disclosed ARR. GTM is sales-led and content-led, using proprietary research publications, blog/webinar/whitepaper distribution, LinkedIn presence, and direct workshops/training (LinkedIn, ChatGPT, prompt writing) as lead-generation and thought-leadership channels. Xeit holds Google Premier Partner, Microsoft Advertising Partner, and Meta Business Partner certifications, and maintains a referral relationship with hiRed for specialized employer-branding work. The company is 100% independent and founder-managed (Co-CEOs Andrea Iltgen and Simon Künzler), with no external funding, no parent company, and no subsidiaries. Operations are confined to Switzerland (Zurich HQ, German-speaking Swiss market), serving primarily mid-market and enterprise Swiss clients across healthcare, financial services, engineering, automotive, consumer goods, and publishing verticals.

Name

Xeit

Legal name

xeit AG

Website

https://xeit.ch

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Xeit AG is a Zürich-based, owner-managed full-service digital marketing and social media agency serving mid-market and enterprise clients in German-speaking Switzerland since 2009 with online marketing, social media, web/app development, SEO, employer branding, and proprietary Swiss-market research.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Media Buying Agencies (54183), Media Buying Agencies (541830)

SIC

Services-Advertising (7310)

akta.pro primary industry

Lead Generation & Performance Media (B2B/B2C) (MPAAACAK)

akta.pro secondary industries

Search Engine Marketing (SEM) Media Buying (MPAAABAC), Search Engine Marketing (SEM) / Paid Search (PPC) (BPAFACAA)

Keywords

• Digital marketing services
• Social media advertising
• Search engine advertising
• Employer branding services
• Website development agency

Headquarters

HQ city

Zürich

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Digital Marketing Consulting & Strategy: Advisory services including digital marketing health checks, strategy development, and tool/software evaluation. Typically project-based or retainer arrangements.
2. Online Marketing Services: Search engine advertising (SEA), social media advertising, programmatic advertising, and performance marketing services across multiple platforms including Google Ads, Meta Ads, LinkedIn Ads, TikTok Ads, and more.
3. Social Media Management: Ongoing social media management including content creation, community management, social media consulting, and social SEO services.
4. Website & App Development: Website development services including WordPress sites, online shops, landing pages, UX design, accessibility compliance, and website maintenance.
5. SEO Services: Search engine optimization including linkbuilding, SEO for online shops, SEO texts, YouTube SEO, and LLMO/GAIO/AIO content optimization for AI tools.
6. Employer Branding & Recruiting Services: Employer branding strategy, online job posting optimization, corporate influencer programs, and employee advocacy program development.
7. Marketing Workshops & Training: Educational services including workshops on positioning, innovation, communication, brand strategy, LinkedIn training, ChatGPT training, and prompt writing.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels9 records

Core offering

Xeit is a Swiss full-service digital marketing agency in Zürich that provides online marketing services including search engine advertising (SEA), social media advertising across 20+ platforms, social media strategy and content production, website/app development with SEO and analytics, employer branding and social recruiting campaigns, consulting and interim management, and proprietary Swiss market research publications (annual Social-Media-Studie, GenZ-Reports, Online Marketing Monitor) used by clients to drive data-based marketing decisions.

Product overview

Xeit is a Swiss full-service digital marketing and social media agency based in Zürich, founded in 2009, operating as a 100% independent, owner-managed firm with 25+ employees. Rather than a single software product, xeit's offering is a bundled portfolio of six integrated service pillars: (1) Online Marketing (SEA, Social Ads across 20+ platforms, Programmatic, Display, Marketing Automation, CRO), (2) Social Media Marketing (strategy, content/video production, community management, influencer marketing, social SEO), (3) Websites & Apps (WordPress, e-commerce, UX design, accessibility, SEO including LLMO/GAIO/AIO, analytics, chatbots, native apps), (4) Consulting & Second Opinion (workshops, audits, interim management, tool evaluation), (5) Employer Branding & Recruiting (employer brand strategy, corporate influencer/employee advocacy, social recruiting, online job posting optimization), and (6) Knowledge Products (annual Social-Media-Studie, GenZ-Reports, Online Marketing Monitor, webinars, whitepapers). Supporting these pillars are the xeit Academy internal training program and a dedicated Startup Program.

Differentiator

Problem solved

Functional benefit

Products and services

• Online Marketing (SEA, Social Ads, Display, Marketing Automation) Core agency service for Swiss businesses covering paid search (SEA on Google, Bing, Ecosia), paid social advertising across Meta, Instagram, TikTok, LinkedIn, Snapchat, Pinterest, YouTube, Reddit, Twitch, Amazon, and more, plus programmatic display, marketing automation (email/WhatsApp newsletters, growth hacking, A/B testing, personalization, lead marketing, performance marketing, ABM, CRO).
• Social Media Marketing (Strategy, Content Production, Community Management, Influencer Marketing) Full-service social media offering for Swiss companies, including strategy consulting, social media audits, content and video production, 24/7 community management, influencer marketing campaigns, social SEO, crisis training and simulation, corporate blogs, online PR, inbound marketing, storytelling, and LinkedIn marketing.
• Websites & Apps (WordPress, E-Commerce, UX, SEO, Analytics, Chatbots) End-to-end web and app development for Swiss businesses: WordPress websites, e-commerce shops, landing pages and microsites, UX design, accessibility compliance, web analytics (GA4 audits, conversion tracking, KPI dashboards, usability testing, eye tracking), chatbots and social bots, native apps, online games, and full SEO services including linkbuilding, technical SEO, content writing, and LLMO/GAIO/AIO optimization for AI-driven search.
• Beratung & Second Opinion (Consulting, Workshops, Audits, Interim Management) Strategic marketing consulting for Swiss organizations including digital marketing health checks, diversity and sustainability marketing, 15+ types of marketing workshops and training programs (positioning, innovation, communications, brand strategy, creativity, LinkedIn, ChatGPT, prompt writing, content ideation), tool/software evaluation, interim marketing management, and audits.
• Employer Branding & Recruiting (Corporate Influencer, Employee Advocacy, Social Recruiting) Specialized employer branding and recruitment marketing service for Swiss companies facing talent attraction challenges. Includes employer branding strategy, corporate influencer and employee advocacy programs, social recruiting, online job posting optimization, cross-domain tracking dashboards, kununu/Glassdoor rating management, and recruiting microsites with simplified 3-click application workflows.
• xeit Knowledge Products (Social-Media-Studie, GenZ-Reports, Online Marketing Monitor, Webinare, Glossar) Proprietary knowledge and research portfolio for marketing professionals: the annual Social-Media-Studie on Swiss social media usage (17th edition in 2026), GenZ-Reports on Generation Z behavior, the Online Marketing Monitor tracking Swiss online marketing trends, plus webinars, whitepapers, articles, presentations, social media checklists, and a 2,000+ term digital marketing glossary.

Quantifiable outcome

• Recruitment campaign achieved 'almost 4500 swipes' on Snapchat within one month for Schwyzer Kantonalbank apprenticeship campaign
• +2 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• GooglecoreTechnology or IntegrationXeit is a Google Premier Partner, indicating certified expertise in Google Ads and related advertising products. This partnership demonstrates technical proficiency in Google's advertising platform and provides access to resources and support from Google.
• Microsoft AdvertisingcoreTechnology or IntegrationXeit holds Microsoft Partner certification for Microsoft Advertising (Bing Ads), demonstrating expertise in search advertising across Microsoft's advertising network.
• Meta (Facebook/Instagram)coreTechnology or IntegrationXeit is a Meta Business Partner, indicating certified expertise in Facebook and Instagram advertising solutions. This partnership demonstrates capability in social media advertising and access to Meta's resources.
• hiRedminorStrategic or Co-development PartnerhiRed is an in-house agency partner for employer branding. Xeit refers clients seeking specialized employer branding strategies and solutions to hiRed for customized strategies and implementation.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Webrepublic: Zurich-based full-service digital marketing agency offering SEO, SEA, social media, and performance marketing for Swiss clients. Most direct like-for-like competitor to Xeit by geography, service mix, and mid-market enterprise focus.
• BlueGlass: Swiss digital agency covering SEO, content, paid media, and analytics for enterprise clients. Comparable service portfolio and Swiss market focus, positioning similarly in the independent-agency segment.
• Notch Interactive: Swiss digital agency offering strategy, performance, and content marketing with a strong focus on data-driven campaigns. Operates in the same Swiss enterprise segment and overlaps heavily on SEM, social, and SEO.
• KMS Team: Swiss marketing services firm providing digital strategy, performance, and content execution for enterprise clients. Comparable boutique positioning and overlapping Swiss enterprise client base.
• C-Factor: Zurich-based digital agency offering online marketing, SEO, and web development for Swiss SMEs and mid-market. Direct overlap on Xeit's core pillars with a similar boutique profile.
• Netpulse: Swiss digital agency providing online marketing, web, and social services to mid-market clients. Closely comparable scale and Swiss enterprise focus to Xeit.

Broad incumbents

• Dept Agency: Large global digital agency network with significant presence in Europe and full-service capabilities across performance, creative, and engineering. Comparable offering but at much larger scale and with PE backing.
• Jung von Matt: Major Swiss-rooted creative and digital agency group with offices across Europe. Overlaps with Xeit on digital and social work but competes primarily at larger enterprise and brand-led engagements.

Regional players

• Metzgerlehner: Austrian digital agency offering digital strategy, performance, and content services for DACH clients. Comparable service mix but operates in a different country, useful as a DACH pricing/scale benchmark.

Others

• Hootsuite: Global social media management platform that Xeit actively uses. Not a competitor but an enabling technology provider whose product roadmap and pricing directly affect Xeit's social media service economics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/xeitgmbh
• LinkedInlinkedin.com/company/xeit-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Xeit