BlueGlass
- Company typePrivate
- Founded2007
- HeadquartersZürich, Switzerland
- Headcount11–50
- GTM typeB2B
- OfferingServices
BlueGlass firmographics
Firmographics- Name
- BlueGlass
- Legal name
- BlueGlass Interactive AG
- Website
- https://blueglass.ch
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Where BlueGlass is headquartered
LocationHeadquarters
- HQ city
- Zürich
- HQ country
- Switzerland
- HQ region
- Europe
Offices2 records
Markets served
BlueGlass business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Digital Marketing Professional Services: BlueGlass generates revenue through agency fees for digital marketing services including SEO, SEA, content marketing, social media, web design/development, UX, data analytics, and digital strategy consulting. Services are delivered through project-based engagements and ongoing retainer relationships with enterprise clients.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Enterprise Digital Marketing Services |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
BlueGlass product offering
Product offeringCore offering
BlueGlass is a full-service digital marketing agency that delivers strategy, creative, and performance marketing services — including SEO, SEA/programmatic advertising, content marketing, social media, UX design, web design and development, and data/analytics — to enterprise and mid-market clients, primarily in Switzerland and the wider DACH region. The agency operates as a professional services firm with project-based and retainer engagements rather than selling a packaged software product.
Product overview
BlueGlass is a digital marketing agency headquartered in Zurich, Switzerland, operating as part of the Team Farner (Farner Group). The company offers a comprehensive suite of digital marketing services organized as discrete practice areas rather than a unified software platform. Core service offerings include Digital Strategy Consulting, Generative Engine Optimization (GEO), SEO (with sub-services for audits, technical, international, and local SEO), Digital Campaigns (SEA and programmatic advertising), Content Marketing (including a Zurich video studio), Social Media Marketing, Data Analytics, Web Analytics & Tracking, User Experience (UX) Design, and Web Design & Development. The agency also provides specialized services such as E-Sports marketing and Video Production. Additionally, the company offers two proprietary tools: a Jobs for WordPress Plugin and Semrush Enterprise access. These services work together to deliver integrated digital marketing solutions for enterprise and mid-market clients across Switzerland and internationally.
Differentiator
Problem solved
Functional benefit
Products and services
- Digital Strategy Consulting Strategic consulting to help enterprise and mid-market clients develop and optimise their digital marketing strategies, including Digital Behavioural Design Training.
- Generative Engine Optimization (GEO) Optimization service focused on improving client visibility in AI-generated search results and answer engines, including GEO Audits. Aimed at marketers seeking discoverability in LLM-driven search.
- SEO Services Search engine optimization services including SEO Audits, Technical SEO, International SEO, Local SEO, SEO Relaunch Beratung, and Online Reputation Management.
- Digital Campaigns (SEA & Programmatic Advertising) Online advertising campaigns including Search Engine Advertising (SEA), SEA Audits, and Programmatic Advertising, delivered for enterprise clients (e.g., Viseca, KPT, ECHOJAZZ, Hilti).
- Content Marketing Content creation and marketing strategy services, including in-house Videostudio Zürich for video production.
- Social Media Marketing Social media marketing services to build brand presence and engagement across platforms.
- Data Analytics Data analysis services to derive insights from marketing performance and user behavior.
- Web Analytics & Tracking Web analytics implementation and tracking services including Tracking/Analytics Audits and Google Analytics 4 setup, with GDPR-compliant server-side tracking via fusedeck.
- User Experience (UX) UX design and optimization services to improve user journeys and digital experiences.
- Web Design & Development Website and application design and development services, including headless WordPress + ReactJS implementations for clients such as Rivella and SBB.
- E-Sports & Videoproduktionen E-sports marketing and video production services for gaming and entertainment clients.
- Jobs for WordPress Plugin WordPress plugin developed by BlueGlass for job listings functionality.
- Semrush Enterprise (Agency-Offered Tool) Enterprise SEO and competitor tracking tool offered by BlueGlass via its Semrush partnership, including keyword research and competitor monitoring.
Quantifiable outcome
- +160% web traffic increase for AgriViva
- +6 more outcomes
Companies that use BlueGlass
Customer profileNamed customers12 records
Segments4 records
Ideal customer profiles2 records
BlueGlass technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
BlueGlass partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and flagship.
- GooglecoreGoogle Partner status providing required Google Ads expertise to optimize client campaigns. BlueGlass demonstrates certified knowledge in Google advertising products and campaigns.
- Meta (Facebook, Instagram, WhatsApp)coreMeta Business Partner guaranteeing highest standards for Meta products including Facebook, Instagram, and WhatsApp advertising services. BlueGlass belongs to top tier of Meta partners.
- Microsoft / LinkedIncoreMicrosoft Network partner enabling expertise in LinkedIn and Bing campaigns for client digital marketing initiatives.
- SEM InternationalflagshipPart of SEM International network operating globally with approximately 30 offices and over 750 local digital marketing specialists. Enables BlueGlass to serve as global full-service agency for domestic and international clients.
- open upcoreStrategic partnership offering holistic communication solutions with cross-channel content and strategy services in client's target audience language.
- SemrushcorePartner agency offering keyword research and competitor tracking services to clients at attractive conditions. BlueGlass provides Semrush Enterprise services.
- fusedeckcoreMission to simplify tracking and analytics while providing insights at a new level. Cookieless and GDPR-compliant tracking solution for clients.
- IAB SchweizcoreMember of IAB Switzerland Association representing digital advertising industry in Switzerland, part of IAB Europe for international industry representation.
- TikTokcoreTikTok Partner providing direct connection to Dublin office, accessing all platform potentials and advertising opportunities. Guarantees highest standards for TikTok services and products.
Scale indicators4 records
Recent moves11 records
Expansion highlights5 records
BlueGlass competitors and assessment
Company assessmentDirect peers
- Webrepublic: Zürich-based digital marketing agency of comparable scale offering SEO, SEA, content marketing and analytics to Swiss mid-market and enterprise clients. Highly comparable on geography, service portfolio, and target segments.
- Hinderling Volkart: Swiss digital agency specializing in strategy, content, and digital campaigns for enterprise clients. Similar service offering, geography, and enterprise focus, of comparable team scale.
- Mediaschneider: Swiss digital agency offering SEO, SEA, programmatic, and analytics services to enterprise clients. Comparable specialty positioning in performance marketing and Swiss market focus.
- Sirocco (Swiss digital agency): Zürich-based digital agency offering web design, SEO, content marketing, and analytics to Swiss enterprises. Close comparable in geography, scale, and full-service digital offering.
Broad incumbents
- Jung von Matt: Leading Swiss/German creative and digital agency group with significantly larger scale. Comparable on Swiss enterprise clients and award-winning campaigns, but operates with broader creative scope and deeper international footprint.
- Dept: Global digital agency with strong European (including DACH) presence offering end-to-end digital marketing, technology, and creative services. Comparable service mix for enterprise digital transformation clients.
- Namics (Merkle / Dentsu): Swiss-founded digital agency (now part of Merkle/Dentsu) serving enterprise clients across content, technology, and digital marketing. Direct service-line overlap on enterprise digital transformation engagements.
- Wunderman Thompson (VML): Large global digital agency with DACH operations competing for enterprise digital marketing mandates. Comparable on enterprise digital strategy, content marketing, and platform partner positioning.
- S4 Capital / MediaMonks: Global digital-first advertising and marketing services group with strong European presence. Competes for large Swiss enterprise digital mandates spanning content, media, and technology services.
Regional players
- Eulerian (now part of The Brandtech Group): European digital analytics and marketing technology provider with strong French/Swiss enterprise penetration. Comparable on the analytics/tracking and digital campaign optimization service line.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
BlueGlass social profiles
Digital presenceBlueGlass financial estimates
Financial estimateRevenue estimate
Valuation estimate
BlueGlass leadership team
Management profileNumber of profiles
Profiles10 records
BlueGlass funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BlueGlass M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BlueGlass
What does BlueGlass do?
BlueGlass is a full-service digital marketing agency that delivers strategy, creative, and performance marketing services — including SEO, SEA/programmatic advertising, content marketing, social media, UX design, web design and development, and data/analytics — to enterprise and mid-market clients, primarily in Switzerland and the wider DACH region. The agency operates as a professional services firm with project-based and retainer engagements rather than selling a packaged software product.
Is BlueGlass a public or private company?
BlueGlass is a private company. It is classified as corporate owned and is currently operating.
When was BlueGlass founded?
BlueGlass was founded in 2007. It employs 11 to 50 people.
Where is BlueGlass based?
BlueGlass is headquartered in Zürich, Switzerland, in the Europe region.
How does BlueGlass make money?
One revenue line is on record: digital Marketing Professional Services.
Who are BlueGlass's main competitors?
Direct peers on record are Webrepublic, Hinderling Volkart, Mediaschneider and Sirocco (Swiss digital agency). Broad incumbents are Jung von Matt, Dept, Namics (Merkle / Dentsu), Wunderman Thompson (VML) and S4 Capital / MediaMonks. Eulerian (now part of The Brandtech Group) is listed as a regional player.
Does BlueGlass have an API?
No public API is recorded for BlueGlass.