MyFarm Investments
- Company typePrivate
- Founded1990
- HeadquartersWanganui, New Zealand
- Headcount11–50
- GTM typeB2B
- OfferingServices
What MyFarm Investments does
MyFarm Investments is a New Zealand-based specialist investment company, founded in 1990 and operating under the legal entity AGInvest Holdings Ltd. The company structures and manages limited partnership investment syndicates in New Zealand primary sector land-based assets — including SunGold kiwifruit orchards, vineyards, apple orchards, hops, Central Otago cherries, Mānuka and carbon forestry, rural commercial property, and renewable energy infrastructure. MyFarm targets wholesale and institutional investors who qualify under the Financial Markets Conduct Act (FMCA) wholesale investor exclusions, as well as Active Investor Plus (AIP) Visa applicants whose funds qualify as Acceptable Managed Funds. The business is sales-led, with deal flow sourced through direct client relations, seminars, webinars, and the Syndex trading platform for secondary market liquidity.
MyFarm's core products include the MyFarm KiwiFruit Fund ($270M, 18 SunGold orchards totalling 168 canopy hectares, plus 3.66 million Zespri shares), the MyFarm Solar Fund (5MW solar portfolio with PPAs to Hiringa Energy), Duncannon Horticulture LP (RSE worker accommodation in Marlborough and Bay of Plenty), Terra Verde Investments LP (regenerative carbon forestry), CQuest Forestry Fund LP, Gold Income Limited Partnership, and EastPack Notes. The company does not operate a proprietary technology platform; its core capability is syndicate structuring, operational partner management, and investor relations. Total syndicate assets under management are stated at $600M+ across 62 properties and 36 syndicates spanning 11 sectors, with 11.39% p.a. combined returns reported over 2017-2021.
The revenue model is managed services: MyFarm earns structuring, management, and administration fees on the syndicates it creates and oversees. Returns to investors come from lease income, capital appreciation, Zespri dividends, carbon credit revenue, and sector-specific income. The company is headquartered at 8 Manchester Square, Feilding, with team presence in Tauranga and Hawke's Bay near major horticultural asset hubs. Leadership comprises CEO Andrew Watters (Nuffield Scholar, also Chair of Figured.com), Executive Chair Grant Rowan, COO Louise Wittwer (former Cook Islands FSC Commissioner), and CCO Chris Parsons (former NZ Defence Deputy Chief of the Army). Headcount is 11-50 employees.
MyFarm Investments firmographics
Firmographics- Name
- MyFarm Investments
- Legal name
- AGInvest Trading Limited
- Website
- https://myfarm.co.nz
- Company type
- Private
- Founded year
- 1990
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
MyFarm Investments industry classification
Industry- Product category
- Agricultural Investment Syndication
- SIC
- Real Estate Dealers (For Their Own Account) (6532)
- akta.pro primary industry
- Real Assets — Operating Platforms & Direct Investments (FSAAAKAL)
- akta.pro secondary industries
- Natural Resources — Farmland & Agriculture (FSAAAKAI), Renewable Energy Infrastructure (FSAAAKAG), Project Finance & Capital Structuring (Debt/Tax Equity/Project Bonds) (EUAMAAAD)
Keywords
Where MyFarm Investments is headquartered
LocationHeadquarters
- HQ city
- Wanganui
- HQ country
- New Zealand
- HQ region
- Oceania
Offices2 records
Markets served
MyFarm Investments business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Others
Revenue model
- Syndicate Management Fees: MyFarm earns fees for structuring, managing, and administering limited partnership investment syndicates in primary sector assets including kiwifruit orchards, vineyards, solar farms, forestry, and rural commercial property. Returns to investors come from orchard/property lease income, capital appreciation, and sector-specific income streams.
- MyFarm KiwiFruit Fund: The fund generates returns from 18 SunGold kiwifruit orchards (168 canopy hectares) across Bay of Plenty and Northland, plus Zespri shares. Target total return of 10% p.a. with cash distributions of 6-9% p.a. Fund value approximately $270 million.
- MyFarm Solar Fund: Investment in portfolio of 5MW solar farms. Initial cash returns of 10% p.a., building to 12% p.a. by year 10. Funded through long-term Power Purchase Agreements with Hiringa Energy. Depreciation benefits provide tax advantages.
- Duncannon Horticulture LP: Rural commercial property investment in RSE (Recognised Seasonal Employer) worker accommodation. Forecast distributions of 7.5% p.a., paid monthly. Properties in Marlborough (456-bed) and Bay of Plenty (96-bed), leased to Hortus Ltd and Southern Cross Horticulture.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Quarterly | MyFarm Solar Fund minimum investment of $50,000, targeting 10-12% p.a. returns |
| Unit Pricing | Quarterly | MyFarm KiwiFruit Fund minimum investment of $20,000, targeting 10% p.a. total return |
| Unit Pricing | Monthly | Duncannon Horticulture LP minimum investment of $50,000, targeting 7.5% p.a. returns |
| Unit Pricing | Monthly | Terra Verde Investments LP targeting 8.5% p.a. returns |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
MyFarm Investments product offering
Product offeringCore offering
MyFarm structures and manages limited partnership investment syndicates that give wholesale investors access to New Zealand primary sector assets. The company sources, verifies, and manages kiwifruit orchards, vineyards, solar farms, rural commercial property, carbon and Mānuka forestry, and other agricultural assets, providing regular income distributions and capital growth to investors.
Product overview
MyFarm Investments operates as a specialist New Zealand primary sector investment company offering a portfolio of syndication products. The core offering includes the MyFarm KiwiFruit Fund ($270M, 18 orchards) and MyFarm Solar Fund (5MW solar farms), alongside specialized vehicles like Duncannon Horticulture LP (RSE accommodation), Terra Verde LP (regenerative forestry), CQuest Forestry Fund LP (carbon forestry), Gold Income LP (kiwifruit orchards), and EastPack Notes (fixed income). All offerings are structured as limited partnerships for wholesale investors, with distributions paid monthly or quarterly and target returns ranging from 6.5-12% p.a. across kiwifruit, renewable energy, viticulture, rural commercial property, and forestry sectors.
Differentiator
Problem solved
Functional benefit
Brands
- MyFarm KiwiFruit Fund: One of New Zealand's largest investments in kiwifruit production, providing wholesale investors exposure to SunGold kiwifruit orchards and Zespri shares. The fund targets a long-term total return of 10% p.a.
- MyFarm Solar Fund
- Duncannon Horticulture LP
- Gold Income Limited Partnership
- Terra Verde Investments Limited Partnership
Products and services
- MyFarm KiwiFruit Fund A large-scale diversified portfolio of established SunGold kiwifruit orchards and Zespri shares targeting wholesale investors with a long-term total return of 10% p.a. The fund includes 18 orchards totaling 168 canopy hectares and is one of Zespri's largest shareholders with 3.66 million shares.
- MyFarm Solar Fund An investment in a portfolio of five megawatt solar farms projected to deliver annual cash returns starting at 10% and rising to 12% p.a. by year 10, with electricity sold through long-term Power Purchase Agreements to Hiringa Energy.
- Duncannon Horticulture Limited Partnership A lease-based rural commercial property investment offering ownership in purpose-built seasonal worker accommodation for RSE workers, with forecast distributions of 7.5% p.a. paid monthly and a 10-year weighted average lease term.
- CQuest Forestry Fund LP A carbon forestry partnership targeting returns from both NZUs (carbon credits) and timber, following the success of the original CQuest LP which returned $1.50 per dollar invested in under four years.
- Terra Verde Investments Limited Partnership An investment in regenerative carbon forestry on a 565-hectare property in the Lower North Island offering regular CPI-adjusted income starting at 8.5% p.a., with the property leased to Nateva for carbon sequestration and native forest regeneration.
- Gold Income Limited Partnership An investment in SunGold kiwifruit orchards targeting cash returns of 6.5-8% p.a., including three orchards totaling 37.13 hectares of land (26.29 canopy hectares) operated by Seeka and EastPack.
- EastPack Notes Fixed income securities issued by EastPack offering a minimum interest rate of 8.5% p.a. or five-year government bond rate plus 4.5%, whichever is higher, with interest paid quarterly and a $20,000 minimum investment.
Quantifiable outcome
- 11.39% p.a. combined cash and capital growth returns (2017-2021)
- +5 more outcomes
Companies that use MyFarm Investments
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
MyFarm Investments technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
MyFarm Investments partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core and minor.
- Hiringa EnergycoreHiringa Energy is a New Zealand company specializing in green hydrogen production and distribution. The MyFarm Solar Fund sells electricity to Hiringa through long-term Power Purchase Agreements (PPAs). The first solar-to-hydrogen farm is being built on a 5ha site at Ruakākā beside Port Marsden Highway.
- Southern Cross HorticulturecoreFamily-owned and operated by the Dunstan family, SCH combines generational expertise with long-term vision driving innovation and sustainability. Manages orchards for family and diverse investor base. Major employer with 100+ permanent and 800 seasonal employees. Provides high-standard RSE worker accommodation.
- DMS ProgrowerscoreDMS Group is a locally owned kiwifruit and avocado orchard management and post-harvest operator. Established in 1989, it currently leases and manages over 500 hectares of kiwifruit orchards in Bay of Plenty, making it one of the largest kiwifruit management companies in New Zealand.
- EastPackcoreNew Zealand's largest kiwifruit packhouse operator, processing 25% of New Zealand's kiwifruit crop. Grower-owned cooperative with 3700+ seasonal employees. Has invested heavily in automation and robotics. Its subsidiary Prospa manages around 1300 hectares of kiwifruit orchards. EastPack is a MyFarm Kiwifruit Fund operational partner.
- SeekacoreOne of New Zealand's largest kiwifruit and avocado growers, packers, and exporters. Founded in 1987, operates across Bay of Plenty, Northland, and Waikato. Provides orchard management and post-harvest operations for MyFarm KiwiFruit orchards in Northland. Listed on NZX.
- IndevincoreLeading New Zealand wine company established in 2003. Operates across Marlborough, Hawke's Bay, and Gisborne. Specializes in producing high-quality wines for domestic and international markets.
- Misty CovecoreStarted in 2008, grown to become top 20 New Zealand wine group by revenue, with 10 unique brands exported to over 40 countries. Major markets in continental Europe, North America, and Asia. Partnered with MyFarm to purchase suitable vineyards and lease them back from syndicates.
- VinLinkminorNew Zealand-based wine processing and winemaking company specializing in contract winemaking services focusing on single variety Sauvignon Blanc. Works with close network of growers throughout Marlborough region.
- Hortus LtdcoreViticulture and horticulture management company and leading provider of contract labour in Marlborough. Operates nationwide providing vineyard labour, machinery, qualified operators and viticulture management. Duncannon Horticulture LP property in Marlborough is leased to Hortus.
- Tegel Foods LtdcoreEstablished in 1961, New Zealand's market-leading poultry producer. Vertically integrated model from breeding to processing, marketing, sales and distribution. Controls 90% of poultry production market in NZ with Inghams. MyFarm has invested in poultry production facilities leased to Tegel.
- ComvitacoreNew Zealand's only listed natural healthcare company focused on high-value Manuka honey products exported to China, North America, and UK. Founding member of Unique Manuka Factor Honey Association, accounts for ~50% of UMF trademark honey. Partner for Mānuka honey and carbon forestry investments.
- NatevacoreOne of New Zealand's leading experts in permanent carbon forestry, with over 100,000 ha of forestry assets owned or leased. Ethos is to support regeneration of permanent forests to native species. Operates Terra Verde Investments LP and CQuest carbon forestry partnerships for MyFarm.
- Primary PartnerscoreAsset management and advisory firm specializing in large-scale New Zealand primary sector assets. Established 2013. Manages sheep, beef, dairy, and forestry assets. Afforestation Partners is subsidiary managing ~5,200 hectares of production forestry.
- Hop RevolutionminorNew Zealand-based company specializing in growing and supplying premium hops for brewing industry. Established in 2014 by plant scientist Dr Susan Wheeler and later joined by Terry McCashin of McCashin's Breweries.
- ZespricoreZespri is New Zealand's sole seller and marketer of kiwifruit overseas, with a global brand that consumers pay premium for. MyFarm KiwiFruit Fund is one of Zespri's largest shareholders with 3.66 million shares. Kiwifruit is NZ's 4th largest primary sector export, expected to reach $4.8 billion.
Scale indicators15 records
Recent moves8 records
Expansion highlights7 records
MyFarm Investments competitors and assessment
Company assessmentDirect peers
- FarmTogether: US-based online farmland investment platform that pools investor capital to acquire and manage row-crop, permanent-crop, and livestock properties. Directly comparable to MyFarm's rural land syndication model — both pool wholesale capital into individual farms/blocks for operational management by third parties and earn management fees.
- AcreTrader: US farmland investing platform that enables accredited investors to buy fractional or whole ownership of farmland and timberland. Strongly comparable in business model: opaque LP vehicles, vertically integrated due diligence, recurring distributions, and a focus on uncorrelated income returns.
Emerging players
- Steward: US-based regenerative agriculture investment platform funding individual farms via private placement notes and syndications. Comparable in product structure (LP/syndicate) and target audience (accredited/wholesale investors seeking alternative income), though focused on a specific regenerative niche.
Broad incumbents
- Infratil: NZX-listed infrastructure investment company with significant NZ renewable-energy exposure (Mercury, Manawa Energy, Longroad Energy) and operational scope across Australia, NZ, the US and Europe. Broadly analogous given MyFarm's renewable energy syndication ambitions via the MyFarm Solar Fund; Infratil is a much larger, listed counterpart in adjacent territory.
- Manawa Energy: NZ-based renewable electricity generator (former Trustpower NZ) producing hydro, wind, and solar generation across NZ. Comparable to the MyFarm Solar Fund's electricity-generation thesis and the Hiringa Energy offtake counterparty logic, though Manawa operates generation assets directly rather than intermediated through LPs.
- Mercury NZ: NZX-listed NZ renewable energy generator and retailer, operating hydro, geothermal and wind generation. Comparable at a sector level given MyFarm's renewable energy infrastructure syndication; Mercury is significantly larger and operates as a vertically integrated generator/retailer rather than an LP-platform.
- Stride Property Group: NZX-listed NZ property investment entity with a significant portfolio of commercial and mixed-use property. Comparable to MyFarm's rural commercial property syndications (e.g. Duncannon Horticulture LP RSE accommodation), though Stride is a listed principal rather than an LP-intermediator.
- Milford Asset Management: One of NZ's largest active investment managers, with KiwiSaver, retail and wholesale managed-fund offerings across NZ and global equities and fixed income. Comparable as an NZ investment manager with a wholesale-distribution capability, though Milford's mandate is conventional asset management rather than real-asset syndication.
- Booster: NZ-based wealth/asset manager with KiwiSaver, superannuation, and wholesale investment products spanning listed and unlisted assets. Comparable as a wholesale NZ investment manager with growing alternative-asset and private-market exposure, though Booster's scale is significantly larger and broader in mandate.
- Kiwi Property Group: NZX-listed NZ retail and mixed-use property owner and developer. Comparable in the commercial real estate syndication dimension (versus MyFarm's rural commercial property syndications), though Kiwi Property operates a listed direct-ownership model rather than MyFarm's LP-led syndication.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
MyFarm Investments social profiles
Digital presenceMyFarm Investments financial estimates
Financial estimateRevenue estimate
Valuation estimate
MyFarm Investments leadership team
Management profileNumber of profiles
Profiles14 records
MyFarm Investments funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MyFarm Investments M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MyFarm Investments
What does MyFarm Investments do?
MyFarm structures and manages limited partnership investment syndicates that give wholesale investors access to New Zealand primary sector assets. The company sources, verifies, and manages kiwifruit orchards, vineyards, solar farms, rural commercial property, carbon and Mānuka forestry, and other agricultural assets, providing regular income distributions and capital growth to investors.
Is MyFarm Investments a public or private company?
MyFarm Investments is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was MyFarm Investments founded?
MyFarm Investments was founded in 1990. It employs 11 to 50 people.
Where is MyFarm Investments based?
MyFarm Investments is headquartered in Wanganui, New Zealand, in the Oceania region.
How does MyFarm Investments make money?
Four revenue lines are on record. Syndicate Management Fees are the primary driver. The others are myFarm KiwiFruit Fund, myFarm Solar Fund and duncannon Horticulture LP.
Who are MyFarm Investments's main competitors?
Direct peers on record are FarmTogether and AcreTrader. Steward is listed as an emerging player. Broad incumbents are Infratil, Manawa Energy, Mercury NZ, Stride Property Group, Milford Asset Management, Booster and Kiwi Property Group.
Does MyFarm Investments have an API?
No public API is recorded for MyFarm Investments.
What industry is MyFarm Investments in?
MyFarm Investments's product category is Agricultural Investment Syndication. Its primary akta.pro industry code is FSAAAKAL, Real Assets — Operating Platforms & Direct Investments, with a secondary code of FSAAAKAI, Natural Resources — Farmland & Agriculture. Its SIC code is 6532.