Soft Touch Furniture

What Soft Touch Furniture does

Soft Touch Furniture is a second-generation, family-owned custom commercial furniture manufacturer founded in 1974 and headquartered in Girard, Ohio. The company designs and produces made-to-order booths, banquettes, tables, chairs, barstools, and millwork for restaurant chains, luxury hotels, casinos, and other hospitality venues across the United States. Notable customers include Panera, DoubleTree, The Plaza, Fleming's, Firebirds, Virgin Atlantic Clubhouse, and Wind Creek Casino.

Production is vertically integrated in a single facility encompassing a mill shop, upholstery department, spray shop, and showroom, supported by CNC machining equipment, CAD-based design workflows, bi-directional stapling techniques, and FSC-certified wood sourcing. Soft Touch also offers OEM millwork services as a white-label component supplier and has begun serving residential customers in addition to its commercial base. The business model is project-based: customers receive custom quotes per design and order, with Soft Touch handling manufacturing, nationwide delivery via its own trucks, and white-glove installation. Megan Vickers, who joined the company in 2006, became President around 2021, completing the second-generation family succession.

The company has 11-50 employees and continues to invest in capability expansion, including AI-assisted design tools integrated with its CAD workflow, a formal marketing function added in 2024, trade show participation (Pizza Expo Columbus 2026, Panerathon 2026), and National Upholstery Association membership for 2026. Distribution is direct, with no disclosed dealer network, and revenue is generated through enterprise contracts, chain rollouts, refurbishment projects, and OEM component orders.

Name

Soft Touch Furniture

Legal name

Soft Touch Furniture

Website

https://softtouchfurniture.com

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

11–50 employees

Short description

Soft Touch Furniture is a family-owned custom commercial furniture manufacturer in Girard, Ohio, producing made-to-order booths, banquettes, tables, chairs, and millwork for restaurant chains, luxury hotels, casinos, and hospitality venues nationwide, with in-house CNC manufacturing, white-glove delivery, and installation.

Ownership category

akta.pro rank

Headquarters

HQ city

Girard

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Custom Commercial Furniture Manufacturing: Primary revenue stream from designing and manufacturing custom commercial furniture including booths, banquettes, chairs, barstools, tables, and millwork for restaurants, hotels, and corporate spaces. All products are made to order based on customer specifications.
2. Furniture Refurbishing & Restoration: Repair and restoration services for existing commercial furniture, including overnight refurbishing services that minimize business disruption. Covers upholstery and wood refinishing.
3. Residential Furniture Services: Furniture repair, refinishing, reupholstery, and cushion foam replacement services for residential customers.
4. OEM Millwork Services: Confidential OEM services for millwork companies and other manufacturers, producing booths, banquettes, headboards, cushions, and upholstery branded to the partner's specifications.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels10 records

Core offering

Soft Touch Furniture is a custom manufacturer of commercial hospitality furniture, designing and producing booths and banquettes, tables, chairs, barstools, waste receptacles, and architectural millwork for restaurants, hotels, casinos, and other venues. The company also provides restaurant refurbishing services, residential furniture repair and refinishing, residential reupholstery, cushion foam replacement, OEM millwork, and nationwide white-glove delivery and installation.

Product overview

Soft Touch Furniture is a custom commercial furniture manufacturer offering a unified portfolio of made-to-order seating and tables for the hospitality, restaurant, and corporate sectors. The core product line consists of Booths & Banquettes, Tables (including Solid Wood, Laminate, Live Edge, River, Drop-Leaf, and Gathering sub-categories), and Chairs & Barstools, all fully customizable in color, fabric, material, size, and shape. Supporting offerings include Waste Receptacles & Millwork, Restaurant Refurbishing services, Residential Furniture Repair & Refinishing, Residential Reupholstery, Cushion Foam Replacement, OEM Millwork Services (confidential white-label manufacturing), and white-glove Delivery & Installation. Underpinning the portfolio are CAD Design Services and precision CNC Manufacturing technology, which enable the company's fully custom, made-to-order approach. All products are manufactured in Girard, Ohio and carry a 'Made in the USA' designation. The company operates a single unified product-and-service model—no modular software platform—centered on direct manufacturer-to-customer customization.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Sustained business for over 50 years since 1974
• +1 more outcomes

Named customers15 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

19 partnerships are on record, tiered minor.

• Arc-ComminorOthersUpholstery vendor partner providing commercial-grade fabrics for furniture upholstery applications. Listed as one of the company's upholstery vendor partners on the stains and surfaces resource page.
• DesigntexminorOthersUpholstery vendor partner providing design-focused fabrics for commercial furniture upholstery.
• United FabricsminorOthersUpholstery vendor partner supplying fabrics for commercial furniture applications.
• Wolf GordonminorOthersUpholstery vendor partner providing specialty wall coverings and fabrics.
• Pollack AssociatesminorOthersUpholstery vendor partner supplying high-end contract fabrics.
• KravetminorOthersUpholstery vendor partner providing designer fabrics for hospitality and commercial applications.
• Pallas TextilesminorOthersUpholstery vendor partner specializing in commercial upholstery fabrics.
• MaharamminorOthersUpholstery vendor partner providing high-performance contract textiles.
• Keyston BrosminorOthersUpholstery vendor partner supplying commercial-grade fabrics and upholstery materials.
• Momentum Textiles & WallsminorOthersUpholstery vendor partner providing commercial upholstery and wallcovering solutions.
• KnollminorOthersUpholstery vendor partner supplying iconic contract furniture and textiles.
• CF StinsonminorOthersUpholstery vendor partner providing commercial textile solutions.
• ArchitexminorOthersUpholstery vendor partner supplying contract-grade fabrics.
• Burch FabricsminorOthersUpholstery vendor partner providing decorative and contract fabrics.
• FabricutminorOthersUpholstery vendor partner and one of the largest fabric distributors in the industry.
• FormicaminorOthersLaminate vendor partner providing high-pressure laminate surfaces for table tops. Trusted brand for durable commercial laminates.
• WilsonartminorOthersLaminate vendor partner providing engineered laminates for commercial table applications.
• NevamarminorOthersLaminate vendor partner providing decorative surfacing solutions.
• PioniteminorOthersLaminate vendor partner supplying high-pressure laminates for commercial furniture.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Hussey Seating Company: Commercial, hospitality, and stadium seating manufacturer with overlapping customer base in hospitality seating and similar made-to-order manufacturing capabilities to Soft Touch.
• Holsag: Wood hospitality chairs and barstools manufacturer serving restaurants, hotels, and commercial venues. Comparable custom solid-wood seating manufacturing for the same hospitality end markets.
• Grand Rapids Chair Company: Custom commercial seating manufacturer for hospitality and contract markets. Comparable size and target customer base in restaurant and hotel seating, including its acquisition of Plymold.
• Falcon Products: Restaurant and hospitality furniture manufacturer including tables, bases, and seating. Direct overlap in target customers and product categories with Soft Touch's custom seating and tables.
• MTS Seating: Commercial and restaurant seating manufacturer serving hospitality customers with custom booth, chair, and banquette solutions. Comparable custom-build model targeting the same restaurant vertical.
• Plymold: Custom manufacturer of restaurant booths and banquettes serving hospitality customers. Direct product overlap with Soft Touch's core booth and banquette line and similar custom-build approach for restaurant chains.
• CF Group (Commercial Furniture Group): Parent of multiple hospitality furniture brands including Shelby Williams, serving restaurants and hotels with custom seating and tables. Direct competitor in commercial hospitality furniture manufacturing.
• Palmer Snyder Furniture: Custom tables and bases manufacturer for hospitality and restaurant customers. Closely comparable made-to-order approach and commercial furniture focus to Soft Touch's table product line.

Broad incumbents

• Haworth: Large global contract furniture manufacturer with hospitality and office offerings. Much broader portfolio, deeper resources, and global sales network compared to Soft Touch's focused custom hospitality niche.
• Kimball International: Major hospitality and contract furniture manufacturer with a broad product portfolio including hotel, restaurant, and workplace furnishings. Significantly larger and broader than Soft Touch's custom commercial focus.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/softtouchbooths
• YouTubeyoutube.com/@softtouchfurniture8574
• Facebookfacebook.com/SoftTouchFurniture
• LinkedInlinkedin.com/company/soft-touch-furniture-ohio
• Instagraminstagram.com/softtouchfurnitureoh
• Pinterestpinterest.com/SoftTouchFurn

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Soft Touch Furniture