NorgesTaxi

What NorgesTaxi does

NorgesTaxi is one of Norway's largest nationwide taxi companies, operating as a brand under Cabonline Norge AS (org. no. 978655521), which is part of the Nordic-leading Cabonline Group. The company serves private consumers, corporate accounts, and public-sector clients in nine Norwegian cities — Oslo, Bergen, Trondheim, Stavanger, Ålesund, Drammen, Kongsberg, Bodø, and Tromsø — through mobile app, web booking (bestille.norgestaxi.no), phone (08000), and street hailing. Its core technology backbone is the iCabbi cloud-based booking and dispatch platform deployed at the Cabonline Group level since 2021, which automates dispatch and routing across the network.

The product portfolio spans the flagship Norgestaxi brand (on-demand rides, fixed-price pre-booking, fixed-price airport transfers to/from Oslo Gardermoen, Bergen Flesland, Trondheim Værnes, and Stavanger Sola), a Bedrift corporate/business unit with consolidated billing and expense management, the budget "jip" sub-brand targeting students and young professionals with low fixed prices, and dedicated public-procurement contracts for patient and school transport. The company reports being Norway's largest provider of taxi services to the public sector, delivering over 1 million such trips per year. Revenue is generated primarily through per-ride transactions at regulated tariff fares, supplemented by corporate subscription-style accounts, fixed-price airport runs, and managed public-procurement contracts.

NorgesTaxi has invested in fleet electrification and hydrogen transition: an entirely zero-emission fleet in Bodø (launched January 2022), over 90% zero-emission vehicles at the Tromsø launch (December 2022), a target of all Oslo taxis electric by 2024, and partnerships on wireless inductive fast-charging infrastructure (Recharge Infra, Jaguar Land Rover, Momentum Dynamics) and hydrogen vehicle deployment (Everfuel, Toyota Norge). The company is ISO 9001:2015 and ISO 14001:2015 certified and was the first taxi company to join Oslo's Næring for Klima climate-business network.

Name

NorgesTaxi

Legal name

Cabonline Norge AS

Website

https://norgestaxi.no

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

51–100 employees

Short description

NorgesTaxi is one of Norway's largest nationwide taxi brands, operating under Cabonline Norge AS across nine major cities and serving private consumers, corporate accounts, and public-sector clients with app, phone, and airport fixed-price services.

Ownership category

akta.pro rank

Product category

Ground Transportation / Taxi Services

NAICS

Taxi and Ridesharing Services (485310), Special Needs Transportation (485991)

SIC

Transportation Services (4700)

akta.pro primary industry

Non-Emergency Medical Transportation (NEMT) Ride-Hailing Platforms (TLAFAIAF)

akta.pro secondary industries

Non-Emergency Medical Transportation (NEMT) Providers (TLAFAKAB), Special Needs & Senior Transportation Services (TLAFAKAI)

Keywords

• Taxi services
• Passenger transportation
• Corporate transportation
• Airport transfers
• Public transport contracts

Headquarters

HQ city

Oslo

HQ country

Norway

HQ region

Europe

Offices9 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Per-Ride Transaction Revenue: Revenue generated from individual taxi rides priced according to regulated tariff tables based on distance, time, and time of day. Customers can pay by credit card, cash, or invoice for account customers.
2. Corporate Account Billing: Business customers can establish corporate accounts enabling employees to book taxis without expense reimbursement or receipts. Companies receive consolidated billing and travel cost oversight.
3. Airport Taxi Fixed Routes: Fixed-price airport taxi services to/from major airports including Oslo Gardermoen, Bergen Flesland, Trondheim Værnes, and Stavanger Sola, sold per trip.
4. Public Sector Transport Contracts: Contracts for patient transport and school transport awarded through public procurement. NorgesTaxi is described as Norway's largest provider of taxi services to the public sector, delivering over 1 million such trips per year.

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels6 records

Core offering

NorgesTaxi is a nationwide Norwegian taxi company providing passenger transportation services across major Norwegian cities including Oslo, Bergen, Trondheim, Stavanger, Ålesund, Drammen, Kongsberg, Bodø, and Tromsø. The company offers on-demand taxi rides booked via mobile app, phone (08000), website, or street hailing, with fixed-price guarantees, real-time vehicle tracking, and in-app payment. It also delivers corporate account solutions and public sector contracts for patient and school transport.

Product overview

NorgesTaxi operates as a nationwide taxi service under Cabonline Norge AS, offering rides through a multi-channel approach: its core Norgestaxi brand serving all Norwegian cities, the budget-focused jip sub-brand targeting younger consumers, a dedicated corporate/business solution (Bedrift), a mobile app, and a web booking platform. The portfolio provides taxi services ranging from on-demand rides to fixed-price options, airport transfers, and scheduled transport for businesses and public sector clients.

Differentiator

Problem solved

Functional benefit

Brands

• jip: Budget taxi app offering fixed low prices targeting students and young professionals. Launched in Trondheim (May 2019), expanded to Oslo and Bergen.

Products and services

• Norgestaxi Taxi Service A nationwide taxi service operating in major Norwegian cities including Oslo, Bergen, Trondheim, Stavanger, Ålesund, Drammen, Kongsberg, Bodø, and Tromsø. Customers can book via the mobile app, phone (08000), website, or street hailing. The service offers fixed-price guarantees, real-time vehicle tracking, and in-app payment.
• jip (Budget Taxi Sub-brand) A budget-oriented taxi sub-brand offering low fixed prices, estimated wait times, in-app payment, digital receipts, and driver rating. Targets younger consumers, students, and young professionals in Oslo, Bergen, and Trondheim.
• Norgestaxi Mobile App Mobile application (iOS and Android) for booking and paying for taxi rides. Features include fixed-price guarantees, real-time car tracking on map, email receipt delivery, and quick payment via registered credit cards.
• Bedrift (Corporate / Business Accounts) Corporate taxi solution offering business accounts with centralized billing, expense management, and customized booking options for company employees and reception desks traveling in major Norwegian cities.
• Online Booking Platform Web-based booking system for pre-ordering taxis with fixed pricing, available at bestille.norgestaxi.no, integrated with the Norgestaxi mobile app.
• Airport Taxi Fixed-Price Service Fixed-price airport taxi services to/from Oslo Gardermoen, Bergen Flesland, Trondheim Værnes, and Stavanger Sola. Prices vary by time of day and passenger count, with extra fees for additional stops and passengers.
• Patient Transport (Public Sector) Government-funded patient transport services to/from medical appointments, delivered through public procurement contracts in cities including Oslo, Bergen, Trondheim, and Kongsberg/Viken.
• School Transport (Public Sector) Adapted school transport for students with special needs, delivered through public procurement contracts and combining accessibility-trained drivers with scheduled routes.
• Flytaxi Norge (Personnel Transport for Rail) Dedicated taxi service for personnel transport to/from train stations under exclusive agreement with SJ Norge (rail transportation). Bookings made through a dedicated app with services reported directly to the company.

Quantifiable outcome

• Over 25,000 trips per day across Cabonline Group Nordic operations
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Nine partnerships are on record, tiered core, minor and flagship.

• iCabbicoreTechnology or Integration · 1 December 2021Cabonline Group announced new partnership with iCabbi for a Nordic-wide booking and dispatch mobility platform. iCabbi, based in Ireland and market-leading globally, provides a complete cloud-based dispatch technology platform enabling taxi companies to automate, optimize, and scale operations. The new platform is designed to increase growth and improve service quality for carriers, drivers, and customers through higher automation, utilization, and punctuality. Enables intelligent, optimized dispatch and environmentally friendly operations.
• EverfuelcoreStrategic or Co-development Partner · 19 May 2021Cabonline and Everfuel partnership to develop hydrogen vehicle market in Nordic taxi industry, including procurement collaboration with Toyota Norge. Ambition to deploy several hundred hydrogen taxis in the Nordics. Everfuel provides hydrogen fuel stations with price discounts for participating license holders. Hydrogen-powered taxis offer zero emissions with 3-minute refueling, providing higher operational uptime and better earnings for license holders.
• Toyota NorgecoreStrategic or Co-development Partner · 19 May 2021Toyota Norge partnership for supplying Toyota Mirai hydrogen vehicles to taxi license holders, first targeting Oslo region then larger Nordic cities as hydrogen stations are established. Target of first 100 Toyota Mirai vehicles on Oslo roads by end of 2022. Partnership aims to make hydrogen technology accessible and competitive, aligned with Oslo municipality's goal of 20% of ~2,500 Oslo taxis on hydrogen.
• Vy (Norwegian State Railways)Channel Partner/ Reseller/ Distributor · 23 September 2020Partnership enabling taxi booking and payment via Vy app. Customers can compare offers from taxi companies, book and pre-pay taxi rides with Vipps, and track taxi position on map in real-time. Maximum price guaranteed with lower final meter price refunded. Taxi positioned as part of public transport offering, facilitating travel to/from train stations and bus stops without needing own car.
• Nasjonalforeningen for folkehelsen (National Association for Public Health)minorOthers · 17 September 2020Agreement to contribute to a more dementia-friendly society. All NorgesTaxi drivers receive training about dementia and how to provide appropriate service for passengers with dementia. Over 77,000 people in Norway have dementia, with numbers expected to double by 2040. Partnership aims to enable people with dementia to travel by taxi with understanding, respect, and support from trained drivers.
• Recharge Infra (formerly Fortum Charge & Drive)flagshipTechnology or Integration · 26 June 2020World's first wireless fast charging stations for electric taxis in Oslo, built by Recharge Infra in collaboration with Jaguar Land Rover, Momentum Dynamics, NorgesTaxi/Cabonline, and Oslo municipality. Recharge Infra installs inductive charging plates in the ground at taxi stands (first at Olav Vs gate, then Skøyen, Nydalen, Oslo S) allowing automatic wireless charging up to 75 kilowatts while taxis wait for customers. Project designed to enable full electrification of Oslo taxi fleet by 2024.
• Jaguar Land RoverflagshipStrategic or Co-development Partner · 26 June 2020Jaguar Land Rover providing 25 Jaguar I-PACE electric vehicles for the Oslo wireless charging pilot project with Cabonline. Vehicles designed and adapted for Momentum Dynamics wireless technology. Engineering teams from both Momentum Dynamics and Jaguar Land Rover developed and tested wireless solutions. SUV designed for wireless charging operation, marking Jaguar's commitment to making electric vehicles easier to own and use.
• Momentum DynamicsflagshipTechnology or Integration · 26 June 2020American technology company developing wireless high-speed charging for electric vehicles, world-leading in wireless taxi charging. Technology enables automatic charging without driver leaving vehicle, with up to 75 kilowatts power - higher than current fast charging stations. Wireless charging technology key to enabling taxi fleet electrification by reducing charging downtime.
• SJ NorgecoreChannel Partner/ Reseller/ Distributor · 25 June 2020Cabonline company Flytaxi Norge as sole supplier entered agreement with SJ Norge for personnel transport to/from train stations. Two-year agreement from June 2020 with extension option. Agreement simplifies ordering, taxi transport, and accounting for train staff travel. Bookings made through dedicated app with services reported directly to company. Also covers taxi travel during planned train stops for maintenance and unexpected incidents.

Scale indicators7 records

Recent moves10 records

Expansion highlights6 records

Direct peers

• Oslo Taxi: Oslo Taxi is one of NorgesTaxi's primary direct competitors in the Oslo market, operating a similar fleet-based taxi service with app booking. Both companies compete for the same metropolitan passenger trips and corporate accounts in Norway's largest city.
• Uber: Uber is the dominant global ride-hailing platform operating in Norwegian cities, competing directly with NorgesTaxi for app-based on-demand passenger trips. Both companies serve similar urban consumers with mobile-first booking, dynamic dispatch, and digital payment models.
• Bolt: Bolt is an international ride-hailing platform that has expanded into Norwegian cities, directly competing with NorgesTaxi for app-based taxi and rideshare demand. Bolt's aggressive pricing model targets the same urban commuter and younger rider segments.
• Sverigetaxi: Sverigetaxi is a sister brand within the Cabonline Group, operating the same taxi platform model in Sweden. It provides a useful peer comparison for NorgesTaxi's technology stack, dispatch operations, and corporate account strategy in a different national market.
• Taxi Skåne: Taxi Skåne is another Cabonline Group sister brand operating regional taxi services in southern Sweden. It shares the same iCabbi dispatch platform, corporate account structure, and brand-as-network model as NorgesTaxi, making it directly comparable on operations.
• Fly (Flytaxi): Flytaxi Norge is actually a subsidiary within the Cabonline Group that holds the SJ Norge sole-supplier personnel transport contract, but also operates as a competing Norwegian taxi brand in some markets. It provides a useful peer on corporate/bulk transport contracts within the same group structure.
• Kovanen: Kovanen is a Cabonline Group sister brand operating taxi and chauffeur services in Finland. It shares the same multi-channel platform, app-based booking, and corporate account approach as NorgesTaxi, serving as a cross-Nordic operational peer.

Others

• Vy (Norwegian State Railways): Vy is the dominant Norwegian rail and public transport operator with which NorgesTaxi has a deep partnership integration enabling taxi booking within the Vy app. While not a direct competitor, Vy's strategic decisions on first/last-mile mobility shape NorgesTaxi's distribution and demand patterns.
• iCabbi: iCabbi is NorgesTaxi's core technology partner providing the cloud-based booking and dispatch platform across the Cabonline Group. As the underlying infrastructure provider, iCabbi's roadmap and pricing directly affect NorgesTaxi's operational economics and feature velocity.

Broad incumbents

• Lyft: Lyft is a major North American ride-hailing platform with a comparable app-based taxi and rideshare model. While operating in a different geography, Lyft provides a relevant peer on platform economics, driver supply dynamics, and corporate account strategies that influence NorgesTaxi's competitive context.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/norgestaxi

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NorgesTaxi