1st Reporting
1st Reporting is a mobile-first SaaS platform that enables field teams to capture, submit, and track incident, inspection, and audit reports from iOS and Android devices with offline capability, serving organizations in construction, municipalities, security, staffing, transportation, utilities, and education across more than 10 countries.
- Company typePrivate
- Founded2010
- HeadquartersMontreal, Canada
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What 1st Reporting does
1st Reporting is a mobile-first, cloud-based incident and inspection reporting SaaS operated by emAPPetizer Inc., a privately held Canadian corporation headquartered in Pointe-Claire, Quebec, and founded by Bruce Seidel (President) and Francis Filion (CTO). The platform enables field teams to capture, submit, and track incident reports, inspections, and audits from iOS and Android devices, with offline data capture, automatic synchronization, GPS location stamping, photos, video, and audio. It is built around an integrated module set including a no-code Form Builder with conditional logic, a visual Workflow Automation engine for approvals and escalations, a real-time Notification System, a Digital Handbook for SOP delivery, a KPI Dashboard, and Task Management. Underlying infrastructure is hosted in Microsoft Azure Virtual Network within Canada, with the product listed on Microsoft AppSource and integrated with Azure AD single sign-on as a Microsoft Silver partner.
The platform is sold on a subscription SaaS basis following a 14-day free trial, with payments processed via Stripe and PayPal and pricing provided on a quote basis rather than published tiers. Distribution combines product-led self-serve signup (web and mobile app stores) with sales-assisted enterprise outreach including a book-a-demo funnel, a dedicated sales phone line, and inside sales follow-up. The company targets six primary verticals: Construction, Municipalities, Security, Staffing, Transportation, and Utilities, with additional presence in Education and Brazilian utilities vegetation management, and reports a customer footprint of "thousands of businesses in more than 10 countries." Named customers include Hoist & Crane Service Group (30 offices across 17 US states), Virunga National Park, Carson City School District, Valor Force, Pelican Adventures, Suicide Prevention UK, Knight Owl Security, and AT Protective Services, with cited outcomes of a 75% reduction in average report generation time, 80% of customers achieving ROI in the first year, and 95% of teams fully integrated within the first week. The product is offered in English and Portuguese, is PIPEDA and GDPR compliant, and is actively developing AI features, beginning with the 2025 launch of Template Genie, a generative-AI form creation assistant.
1st Reporting firmographics
Firmographics- Name
- 1st Reporting
- Legal name
- emAPPetizer inc.
- Website
- https://1streporting.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- 1st Reporting is a mobile-first SaaS platform that enables field teams to capture, submit, and track incident, inspection, and audit reports from iOS and Android devices with offline capability, serving organizations in construction, municipalities, security, staffing, transportation, utilities, and education across more than 10 countries.
- Ownership category
- akta.pro rank
1st Reporting industry classification
Industry- Product category
- Field Incident and Inspection Reporting Software
- NAICS
- Software Publishers (513210)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Enterprise Reporting & Pixel-Perfect Reporting (HDAEAMAB)
- akta.pro secondary industry
- Incident Management, On-Call & Alerting Workflow (HDABAJAI)
Keywords
Where 1st Reporting is headquartered
LocationHeadquarters
- HQ city
- Montreal
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
1st Reporting business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- SaaS Subscription Plans: 1st Reporting operates on a subscription SaaS model with paid plans offered after a 14-day free trial. The company charges subscription fees for access to its platform including form builder, workflow automation, dashboards, and team management features. Payment processing is handled via Stripe and PayPal. All fees are non-refundable.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free Trial (14 days) |
| Subscription | Monthly | Paid Subscription Plans |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels6 records
1st Reporting product offering
Product offeringCore offering
1st Reporting is a cloud-based, mobile-first incident and inspection reporting SaaS platform that enables field teams to capture, submit, and track incident reports, inspections, and audits from iOS or Android devices, with offline capability and automatic synchronization. The platform provides a no-code form builder, visual workflow automation, real-time notifications, a digital employee handbook, KPI dashboards, and task management, and is hosted on Microsoft Azure in Canada.
Product overview
1st Reporting is a cloud-based, mobile-first field reporting platform operated by emAPPetizer Inc. The core platform enables field teams to capture, submit, and track incident reports, inspections, and audits from any device with real-time data and offline capability. The platform is organized around a set of integrated modules: the core 1st Reporting Platform, paired with the Form Builder (which includes the AI-powered Template Genie for automated form creation), the Workflow Automation engine for automated routing and approvals, a Notification System for real-time stakeholder alerts, a Digital Handbook for delivering SOPs and safety protocols, a KPI Dashboard for analytics and compliance reporting, and Task Management for follow-up tracking. Mobile apps for iOS and Android extend the platform to field users. The product serves industries including Construction, Municipalities, Security, Staffing, Transportation, and Utilities, and is offered through direct subscription (with a 14-day free trial) and via the Microsoft AppSource marketplace.
Differentiator
Problem solved
Functional benefit
Products and services
- 1st Reporting Platform Cloud-based, mobile-first incident and inspection reporting SaaS that enables field teams to capture, submit, and track incident reports, inspections, and audits from any device in real time, with offline capability, customizable forms, workflow automation, real-time notifications, KPI dashboards, digital handbook, and task management. Used by organizations in Construction, Municipalities, Security, Staffing, Transportation, and Utilities.
- 1st Reporting Mobile App (iOS)
- 1st Reporting Mobile App (Android) Native Android mobile application that enables field teams to capture incidents, inspections, and reports on Android devices with offline data capture and automatic synchronization when connectivity is restored.
Quantifiable outcome
- 75% reduction in average report generation time
- +5 more outcomes
Companies that use 1st Reporting
Customer profileNamed customers9 records
Segments8 records
Ideal customer profiles2 records
1st Reporting technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability2 records
Feature9 records
1st Reporting partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor and core.
- CIBA GroupminorCIBA Group is a consulting and marketing firm representing Mexican and foreign companies across Mexico, Central America, Caribbean, and South America. They aim to increase safety and operational efficiency for businesses they represent.
- Microsoftcore1st Incident Reporting is a certified Microsoft Silver partner. The integration includes Azure AD single sign-on allowing rapid access using existing enterprise credentials. The solution is also available on Microsoft AppSource.
- AccuStatsminorAccuStats is a specialized team with expertise in security, reporting, and OSHA compliance. They analyze and report safety data for businesses and organizations using statistical data analysis to help reduce recordable incidents and ensure accurate reporting.
Scale indicators5 records
Recent moves5 records
Expansion highlights5 records
1st Reporting competitors and assessment
Company assessmentDirect peers
- SafetyCulture: SafetyCulture's iAuditor is the leading mobile-first inspection and incident reporting platform, directly competing with 1st Reporting in construction, facilities, and field operations use cases. Both target the same mid-market and enterprise buyers with offline-capable mobile apps and customizable checklists.
- Jotform: Jotform is a widely adopted online form builder with mobile inspection and incident reporting templates, serving SMBs and mid-market customers. It overlaps with 1st Reporting's form-building, conditional logic, and workflow capabilities, though it is more horizontal in scope.
- Form.com: Form.com provides mobile inspection, incident, and audit forms targeted at enterprise and regulated industries (manufacturing, healthcare, government). It competes with 1st Reporting on customizable mobile forms, compliance reporting, and offline field data capture.
- EHS Insight: EHS Insight is an environmental, health, and safety platform with incident reporting, inspections, and corrective actions as core modules. It targets the same enterprise safety, construction, and manufacturing buyers as 1st Reporting, with deeper EHS-specific workflows.
- i-Sight: i-Sight is a case management and incident investigation platform used by compliance, HR, and EHS teams. It overlaps with 1st Reporting's incident reporting, workflow routing, and corrective action tracking, particularly in regulated industries.
- Resolver: Resolver (now part of Kroll) offers incident management, risk, and compliance software used by enterprises for incident intake, investigation, and reporting. It competes with 1st Reporting in mid-to-large enterprises needing formal incident management workflows.
Broad incumbents
- ServiceNow (HSE / Field Service): ServiceNow's broader platform includes Health, Safety, and Environment (HSE) and Field Service Management modules that handle incident reporting and workflows. It is a broad incumbent with overlapping capabilities but is not specialized in field-mobile incident capture like 1st Reporting.
- Intelex Technologies: Intelex is an established EHS and quality management software provider with incident, inspection, and audit modules. It targets larger enterprise EHS buyers and competes with 1st Reporting in the incident reporting and compliance space, with a much broader portfolio.
- KPA: KPA provides EHS, compliance, and workforce safety software including incident and inspection tools. It serves mid-market and enterprise customers with bundled services and overlaps with 1st Reporting's incident and inspection reporting capabilities.
- ProcessMAP: ProcessMAP is an EHS and risk management platform with incident reporting, inspections, and corrective action modules. It competes in the same enterprise safety and incident reporting category as 1st Reporting, with a broader workflow and analytics suite.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
1st Reporting social profiles
Digital presence1st Reporting compliance and trust
Trust signalCompliance2 records
1st Reporting financial estimates
Financial estimateRevenue estimate
Valuation estimate
1st Reporting leadership team
Management profileNumber of profiles
Profiles2 records
1st Reporting funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
1st Reporting M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about 1st Reporting
What does 1st Reporting do?
1st Reporting is a cloud-based, mobile-first incident and inspection reporting SaaS platform that enables field teams to capture, submit, and track incident reports, inspections, and audits from iOS or Android devices, with offline capability and automatic synchronization. The platform provides a no-code form builder, visual workflow automation, real-time notifications, a digital employee handbook, KPI dashboards, and task management, and is hosted on Microsoft Azure in Canada.
Is 1st Reporting a public or private company?
1st Reporting is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was 1st Reporting founded?
1st Reporting was founded in 2010. It employs 1 to 10 people.
Where is 1st Reporting based?
1st Reporting is headquartered in Montreal, Canada, in the North America region.
How does 1st Reporting make money?
One revenue line is on record: saaS Subscription Plans.
Who are 1st Reporting's main competitors?
Direct peers on record are SafetyCulture, Jotform, Form.com, EHS Insight, i-Sight and Resolver. Broad incumbents are ServiceNow (HSE / Field Service), Intelex Technologies, KPA and ProcessMAP.
Does 1st Reporting have an API?
No public API is recorded for 1st Reporting.
What industry is 1st Reporting in?
1st Reporting's product category is Field Incident and Inspection Reporting Software. Its primary akta.pro industry code is HDAEAMAB, Enterprise Reporting & Pixel-Perfect Reporting, with a secondary code of HDABAJAI, Incident Management, On-Call & Alerting Workflow. Its NAICS code is 513210 and its SIC code is 7372.