Berchtold Equipment Company
Berchtold Equipment Company is a fourth-generation, family-owned authorized dealer of agricultural, construction, and industrial equipment operating three retail locations across California's Central Valley and Central Coast for 80+ full-time employees.
- Company typePrivate
- Founded1910
- HeadquartersBakersfield, United States
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Berchtold Equipment Company does
Berchtold Equipment Company is a fourth-generation, family-owned authorized dealer of agricultural, construction, and industrial equipment headquartered in Bakersfield, California. Founded in 1910 as Berchtold Produce Co., the company operates three retail locations in Bakersfield, Delano, and Santa Maria, and maintains 80+ full-time employees. It is an authorized dealer for more than eleven OEM brands, including New Holland, Kubota, Bobcat, Develon (formerly Doosan), Genie, Air-O-Fan, Flory, Harlo, Kawasaki, Land Pride, LandMaster, and Bush Hog, with the Bobcat relationship dating to 1969 and the Kubota relationship to 1973.
The company's revenue model is multi-stream: new and used equipment sales, OEM and aftermarket parts, in-house service and repair, equipment rentals, and customer financing. Pricing is quote-based rather than list-price, indicating transaction sizes that vary materially with customer, equipment configuration, and financing terms. The customer base spans four end-markets — agriculture, construction, industrial/oil-field, and homeowners — providing diversification across commodity cycles. Geographic positioning in California's Central Valley and Central Coast aligns the dealership with intensive row-crop agriculture, vineyard and berry operations, and active infrastructure and oil-field service demand.
Berchtold positions itself around continuity and customer relationships, emphasizing 115 years of operation, family leadership under Mark and Beth Berchtold, retention of employees through multiple economic downturns including the Great Depression, and long employee tenure (many staff with 10–30+ years of service). Distribution is delivered through physical retail/service branches with a web presence for product browsing and outreach. No public funding, M&A, or listing activity is present; the company is privately held.
Berchtold Equipment Company firmographics
Firmographics- Name
- Berchtold Equipment Company
- Legal name
- Berchtold Equipment Co.
- Website
- https://berchtold.com
- Company type
- Private
- Founded year
- 1910
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Berchtold Equipment Company is a fourth-generation, family-owned authorized dealer of agricultural, construction, and industrial equipment operating three retail locations across California's Central Valley and Central Coast for 80+ full-time employees.
- Ownership category
- akta.pro rank
Berchtold Equipment Company industry classification
Industry- Product category
- Farm and Construction Equipment Dealership
- NAICS
- Agriculture, Construction, and Mining Machinery Manufacturing (3331), Farm Machinery and Equipment Manufacturing (333111), Construction Machinery Manufacturing (333120)
- SIC
- Wholesale-Industrial Machinery & Equipment (5084), Farm Machinery & Equipment (3523), Construction, Mining & Materials Handling Machinery & Equip (3530), Industrial Trucks, Tractors, Trailors & Stackers (3537)
- akta.pro primary industry
- Lifting Attachments & Material Handling Accessories (Fork Attachments, Slings, Rigging) (IMAHABAJ)
- akta.pro secondary industries
- Material Handling & Loader Attachments (Front Loaders, Telehandlers, Bale Handlers, Forks) (AFAAAAAC), Material Handling & Industrial Lift Vehicle Manufacturing (Forklifts/Telehandlers/Reach Stackers) (IMACAFAD)
Keywords
Where Berchtold Equipment Company is headquartered
LocationHeadquarters
- HQ city
- Bakersfield
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Berchtold Equipment Company business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Equipment Sales: Sale of new and used agricultural, construction, industrial, and harvesting equipment from multiple manufacturers including tractors, excavators, compact track loaders, and attachments
- Parts Department: Sale of replacement parts and components for equipment brands including New Holland, Kubota, and Bobcat through parts-by-brand and parts-by-category systems
- Service Department: Maintenance, repair, and preventative maintenance services for equipment
- Equipment Rentals: Rental of equipment for short-term use
- Financing Services: Financing options for equipment purchases through partnerships with financial institutions
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Equipment pricing varies by model, horsepower, and specifications |
Distribution channels3 records
Marketing channels5 records
Berchtold Equipment Company product offering
Product offeringCore offering
Berchtold Equipment Company is a family-owned farm and construction equipment dealership that has operated in California since 1910. The company sells new and used equipment from brands such as New Holland, Kubota, Bobcat, DEVELON, and Genie, and supports customers with parts, service, rental, and equipment financing offerings.
Product overview
Berchtold Equipment Company operates as a farm and construction equipment dealer offering a diversified portfolio of equipment brands and services. The core offering centers on selling and supporting equipment from major manufacturers including New Holland, Kubota, Bobcat, DEVELON, Genie, Air-O-Fan, Flory, Harlo, Kawasaki, Land Pride, LandMaster, and Bush Hog. The company provides a full range of agricultural equipment (tractors, harvesters, implements), construction equipment (excavators, compact track loaders, wheel loaders), and industrial equipment. Beyond equipment sales, the company offers complementary services including a parts department with brand-specific parts stores, a service department for maintenance and repairs, equipment rental options, and financing services. The product portfolio is organized by equipment brand, with each brand category containing various equipment types and models suited for agriculture, construction, and industrial applications.
Differentiator
Problem solved
Functional benefit
Products and services
- New Farm Equipment Sales
Companies that use Berchtold Equipment Company
Customer profileSegments4 records
Ideal customer profiles3 records
Berchtold Equipment Company technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Berchtold Equipment Company partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core and minor.
- New HollandcoreAuthorized dealer for New Holland Agriculture and New Holland Construction Equipment. Offers full sales, parts, and service support. Parts available through mycnhstore.com integration.
- KubotacoreAuthorized Kubota dealer offering tractors, compact track loaders, excavators, and utility vehicles. 'Build Your Own Kubota' configurator available.
- BobcatcoreAuthorized Bobcat dealer since 1969 (over 55 years). Offers excavators, compact track loaders, attachments. 'Build Your Own Bobcat' configurator available.
- DeveloncoreAuthorized dealer for DEVELON equipment (formerly Doosan). New equipment line featured on website.
- GenieminorAuthorized dealer for Genie aerial work platforms and material handling equipment.
- KawasakiminorAuthorized dealer for Kawasaki equipment.
- Land PrideminorAuthorized dealer for Land Pride implements and attachments.
- LandMasterminorAuthorized dealer for LandMaster equipment.
- Bush HogminorAuthorized dealer for Bush Hog rotary cutters and agricultural implements.
- Air-O-FanminorAuthorized dealer for Air-O-Fan products.
- FloryminorAuthorized dealer for Flory Industries products.
- HarlominorAuthorized dealer for Harlo equipment.
- Kern County Farm BureauminorCommunity partnership supporting local agricultural organization.
- Santa Barbara County Farm BureauminorCommunity partnership supporting local agricultural organization.
Scale indicators5 records
Recent moves10 records
Expansion highlights4 records
Berchtold Equipment Company competitors and assessment
Company assessmentDirect peers
- RDO Equipment Co. One of the largest multi-brand agriculture and construction equipment dealers in the U.S., with a strong California and Western U.S. footprint selling John Deere, Vermeer, and other major brands. Directly comparable multi-brand authorized dealer model serving overlapping ag and construction customers.
- Stotz Equipment: Multi-state John Deere dealer group with locations across the Western U.S. including California. Operates the same multi-location authorized dealer model for farm and construction equipment, parts, service, and customer financing.
- Coastline Equipment: California-based John Deere construction and forestry equipment dealer with multiple locations. Directly comparable authorized dealer model for heavy construction equipment in California markets, serving contractors and large farming operations.
- Holt Agribusiness: California and Texas-based Caterpillar equipment dealer with agribusiness division. Comparable multi-brand dealer model serving construction, agricultural, and industrial customers across California.
- Quinn Company: California Caterpillar dealer with multiple locations across Central and Southern California. Highly comparable in scope: new and used equipment sales, parts, service, and financing for ag, construction, and industrial customers in the same territory as Berchtold.
- Papé Group: Pacific Northwest and Western U.S. equipment dealer group carrying John Deere, Bobcat, Caterpillar, and other major brands. Comparable multi-location authorized dealer model with strong parts, service, and rental operations.
- Sonsray Machinery: California-based Case IH and Case Construction authorized dealer with multiple locations across the state. Highly comparable multi-brand ag and construction equipment dealer operating in the same California geography.
- Ag-Pro Companies: Large multi-state John Deere agriculture and turf dealer group. Comparable multi-location authorized dealer model focused on ag, residential, and commercial customers with full parts and service operations.
- United Ag & Turf: Multi-state Kubota and John Deere dealer group serving agriculture, turf, and construction customers. Comparable in its multi-brand authorized dealer model and in carrying Kubota, one of Berchtold's anchor OEM lines.
- Heritage Tractor: Multi-state agricultural and construction equipment dealer operating in the central and southern U.S. Comparable in its multi-OEM authorized dealer model for tractors, construction equipment, and parts/service.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Berchtold Equipment Company social profiles
Digital presenceBerchtold Equipment Company financial estimates
Financial estimateRevenue estimate
Valuation estimate
Berchtold Equipment Company leadership team
Management profileNumber of profiles
Profiles3 records
Berchtold Equipment Company funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Berchtold Equipment Company M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Berchtold Equipment Company
What does Berchtold Equipment Company do?
Berchtold Equipment Company is a family-owned farm and construction equipment dealership that has operated in California since 1910. The company sells new and used equipment from brands such as New Holland, Kubota, Bobcat, DEVELON, and Genie, and supports customers with parts, service, rental, and equipment financing offerings.
Is Berchtold Equipment Company a public or private company?
Berchtold Equipment Company is a private company. It is classified as family owned and is currently operating.
When was Berchtold Equipment Company founded?
Berchtold Equipment Company was founded in 1910. It employs 51 to 100 people.
Where is Berchtold Equipment Company based?
Berchtold Equipment Company is headquartered in Bakersfield, United States, in the North America region.
How does Berchtold Equipment Company make money?
Five revenue lines are on record. Equipment Sales are the primary driver. The others are parts Department, service Department, equipment Rentals and financing Services.
Who are Berchtold Equipment Company's main competitors?
Direct peers on record are RDO Equipment Co., Stotz Equipment, Coastline Equipment, Holt Agribusiness, Quinn Company, Papé Group, Sonsray Machinery, Ag-Pro Companies, United Ag & Turf and Heritage Tractor.
Does Berchtold Equipment Company have an API?
No public API is recorded for Berchtold Equipment Company.
What industry is Berchtold Equipment Company in?
Berchtold Equipment Company's product category is Farm and Construction Equipment Dealership. Its primary akta.pro industry code is IMAHABAJ, Lifting Attachments & Material Handling Accessories (Fork Attachments, Slings, Rigging), with a secondary code of AFAAAAAC, Material Handling & Loader Attachments (Front Loaders, Telehandlers, Bale Handlers, Forks). Its NAICS code is 3331 and its SIC code is 5084.